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Marketing/SEO


  • How to redirect all your domains to your main domain-

  • How to Use SEO Meta-Tags on Your Home Page-

  • Why canít I find my site with Google when my associates can find theirs?-

  • How do search engines work?-

  • What are keywords and what keywords should I add to increase traffic to my site?-

  • What do I gain from being submitted to the search engines?-

  • Why can't I find my site on google?-

  • How can I Get Better Search Engine Results?-

  • Why is the FASO site above mine on Google?-

  • How Do I Add a Meta Tag to My Home Page?-






    Q: How to redirect all your domains to your main domain
    How to redirect all your domains to your main domain

    A: Your FASO Site will work with as many domains as you set up to work with it.

    Let's say you register 3 domains and point the all to your FASO site:

    artistname.com
    artistnameart.com
    artistnamefineart.com
    yourfasousername.fineartstudioonline.com

    Once you set up the above scenario, each of those domains (and the fineartstudioonline.com subdomain) will all display your site.

    So people would be able to see your art portfolio at ALL of the following urls:

    artistname.com/works
    artistnameart.com/works
    artistnamefineart.com/works
    yourfasousername.fineartstudioonline.com/works


    You may decide for simplicity and/or for SEO (Search Engine Optimization) reasons that you want to do a permanent redirect (also known as a "301 redirect") from most of those domains to the one "official" or "canonical" domain.

    Let's say that you pick "artistname.com" as you "Main Domain". (The main domain will be the one shown at the top of the home page of your control panel)

    Here's how your set up the permanent redirect to artistname.com:

    1. Login to your FASO Account

    2. In the upper right, drop down the menu

    3. Click "Account Settings"

    4. Click "Advanced Odds and Ends"

    5. Next to "Force Single Domain" select "Yes"

    6. Save your changes.


    Once you make this change all URLs on your site will do a permanent 301 redirect to the matching URL on you main domain (artistname.com in our example).

    So if someone visits http://yourfasousername.fineartstudioonline.com/works

    The browser will instantly redirect that url to http://artistname.com/works

    This is a recommended SEO practice as it tells Google and other search engines where your one, "official" version of your content is.

    ****
    Related, you may notice we don't show a "www.artistname.com", but only "artistname.com". If someone visits http://www.artistname.com FASO will 301 redirect to http://artistname.com. The "www" redirect is a standard feature of FASO and you don't have to do anything to enable it. It serves a similar purpose to tell search engines where your "offical" site is. We chose to make the "non-www" urls the official urls as they are shorter, "prettier" and less typing in the fast paced mobile age. (you'll notice many services like twitter do the same thing. Try to visit "http://www.twitter.com/yourprofile" It will redirect to "http://twitter.com/yourprofile" (without the "www").


    Last Updated: 2/17/2014 3:09:04 PM


    Permalink to this article: http://faso.com/kb/?id=283


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    Q: How to Use SEO Meta-Tags on Your Home Page
    How to Use SEO Meta-Tags on Your Home Page

    A: Meta-keywords and meta-description do not appear visible to humans on your page, but are looked at by search engines. Be realistic about the use of meta tags. Using them will not magically dramatically increase your rankings or send you a flood of web traffic. But they can help you better explain to both Google and human searchers if your site is RELEVANT to them. This of them as a sort of "advertisement" as to what your web site is about. Do not simply stuff as many keywords as you can think of into them (as you'll see below, we recommend no more than TEN (10) keywords).


    Title tag
    Changing the title tag may affect your Google rankings
    Think of the title tag as a "headline" that "advertises" your website.
    If you leave the title tag blank, FASO will automatically use the phrase "Your Name Fine Art" as your title tag. Perhaps you paint oil paintings of whitetail deer. In that case, you may want to use a title such as "Whitetail Deer Oil Paintings by Your Name". Do not make your title tags longer than 70 characters.

    Meta Description
    Changing your description meta tag is unlikely to affect your Google rankings.
    Think of the title tag as the "copy" that "advertises" your website.
    Although the meta description will not help you rank any higher in Google, it can be useful. Google quite often uses the meta-description in the search engine results as the descriptive text to tell the user what to expect when they visit your site. So you can think of the meta-description as a way to expound upon what a visitor can expect when they visit your site. Do not make your meta description longer than 155 characters.

    Meta Keywords
    Changing your keywords meta tag is unlikely to affect your Google rankings.
    Think of the meta keywords as "topics" under which your site might be "filed".
    If you've used a blogging system before, you know that you can "tag" your posts help people find certain topics and/or to understand more what the post is about. Meta keywords are similar to tagging blog posts, except that the "tags" are for search engines instead of for humans. FASO automatically includes meta-keywords for your first name, your last name, and the word "artist". You do not need to add these terms in your keywords section. Please note that excessive use of keywords can actually hurt your potential listings in search engines. Use no more than 10 keywords total in the field below.
    If you enter additional keywords we also advise that you use those words in the visible text of your FASO site's home page.
    While the keywords will not improve your rankings, they may help Google to understand a bit more regarding the subject matter of your site. There is also some evidence that Bing does look at keywords in a very minor way to assist in ranking decisions.

    Here is Google's official position on the meta-keywords tag:
    http://googlewebmastercentral.blogspot.in/2009/09/google-does-not-use-keywords-meta-tag.html


    To change or edit these tags on your FASO website do the following:

    1. Login to your FASO Account
    2. Click the "Marketing" icon on the toolbar
    3. Click "Change your Search engine settings"
    4. Click "Edit your home page metatags"
    5. Follow the instructions.
    6. Save Changes.


    Last Updated: 11/7/2013 1:33:59 PM


    Permalink to this article: http://faso.com/kb/?id=295


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    Q: Why canít I find my site with Google when my associates can find theirs?
    Why canít I find my site with Google when my associates using FASO can find theirs?

    A: It can take a while to get picked up by Google. One way to get googlebot to crawl and index your site is to get friends to link to your site from their sites. Google will normally find any site with a link or two pointing to it.

    You can also submit your site to google at this address:
    http://www.google.com/addurl/

    You also want to make sure that you are following Google's Webmaster guidelines to be sure you have done nothing that might "upset" Googlebot: https://support.google.com/webmasters/answer/35769?hl=en

    FASO sites comply with Google's guidelines "out of the box", but you may still want to read over those guidelines to be sure you haven't changed any of FASO's defaults in a way that might upset Google.

    If, after all these things are tried, your site still doesnít appear on Google, unfortunately there is not much FASO can do about it. Google is very explicit in making known the fact that they do not guarantee listing in their indexes.

    On the Google Submit page, google says:
    We do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear.


    Last Updated: 2/18/2014 4:09:48 PM


    Permalink to this article: http://faso.com/kb/?id=37


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    Q: How do search engines work?
    How do search engines work?

    A: Please keep in mind this is the highly simplified answer...Periodically search engines will send out an electronic signal called a spider. The spiderís job is to surf the Internet and analyze links as well as additional information and send it back to the search engine database. It looks for relevant links, the incorporation of keywords in the text of a webpage, and site statistics, etc. The search engine then compiles the information the spider retrieves and indexes them by relevance.


    Last Updated: 11/11/2013 3:43:30 PM


    Permalink to this article: http://faso.com/kb/?id=38


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    Q: What are keywords and what keywords should I add to increase traffic to my site?
    What are keywords and what keywords should I add to increase traffic to my site?

    A: Keywords are as the name implies "key" words. These words are built into the source code of a web page in the meta tag data and are not visible unless you right-click on the page and select view source.

    Keywords can also refer to words in the regular text of your page.

    Keywords in the meta tags are not longer very important as spammers over used them and most search engines don't rely on them any more. Keywords that are VISIBLE ON THE PAGE are important to a web page because they are used in analyzing the content to build search engine indexes. They should be worked into the text of your web page. FASO is programmed to automatically insert your name and a few other keywords when you create your website account. FASO has had excellent results with sites being indexed in association with the artistís name. You are free to add additional keywords to your site however; additional keywords may not be beneficial and can have a negative affect on search engine listing if it gives the appearance you are trying to manipulate rankings.

    We get questions from artists all the time asking why their site isnít being indexed when they search plein air or New Mexico Artist, etc. The honest answer is you canít expect to be listed in such a vague search. Actually, there is a possibility your site is listed, just not in the top 2-3 pages. If you search plein air you will retrieve over a million listings and someone has to be number 999,997.

    The point we're trying to make is donít become too obsessed in search engine listings and keywords. While they are helpful, you canít rely on them for your sole means of marketing your site and artwork. One of the best means of increasing traffic to your site still involves human contact and offline promotion. One FASO client made about 500 postcards and printed them off her printer and sent them to her mailing list notifying them of her website. She sold 13 paintings in two weeks. Market your site in association with your name and make sure you include your website address on every piece of correspondence you send out whether it is letterhead, business cards, email etc.

    Another FASO client used our newsletter function to promote 100 paintings in 100 days. He started with only 84 subscribers to his newsletter and sold over 90 of the paintings and garnered 3 larger commissions.

    Also don't try to rank for very generic keyword terms. Let's take "art posters" as an example "art posters". It is very unlikely you will beat allposters, art.com, amazon, zazzle, liebermans, etc to rank for "art posters" (do you even want to?) and, even if it was a possibility,
    adding "art posters" to meta keywords isn't going to accomplish it since Google stopped using meta keywords for ranking at least 10 years ago. Google now uses contextual analysis and natural language processing to actually "read" the real, visible
    text on the page and determine what it's about. Sticking "art posters" on the page won't accomplish anything unless the page actually IS a well written page about art posters and meets some off-site criteria (discussed next).

    The reality is that Google's ranking factors have changed dramatically over the past few years and are mostly off-site factors now like:
    - links to your site
    - amount of time people spend on your site
    - number of people who click your site in a google search and then click "back"
    - number of links and mentions of your site in social media
    - links to your site from other sites in the same field (ie other artists and art sites)


    The questions to ask in SEO are these:

    What is it you are trying to accomplish here?

    What search terms do you want to rank for and why?

    What search terms can you realistically rank for and how do they further selling your art? [do you even sell "art posters"?]

    SEO is like other marketing - it takes time, strategy, tactics, planning and hard work and can take a lot of time to payoff.



    Last Updated: 3/18/2014 1:53:02 PM


    Permalink to this article: http://faso.com/kb/?id=39


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    Q: What do I gain from being submitted to the search engines?
    What do I gain from being in search engines like Google and Bing?

    A: Every person/company with a website is going to gain different results from search engines. We canít guarantee you will gain anything from search engine listings however, the potential exists for your site to show up in a search listing and someone may visit it. So the simple answer to this question is potential exposure and an increase in site traffic.


    Last Updated: 9/3/2014 2:04:42 PM


    Permalink to this article: http://faso.com/kb/?id=40


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    Q: Why can't I find my site on google?
    I signed up for the gold plan but can't find my site on google...why?

    A: Google re-indexes on a schedule known only to them. So depending upon when you signed up for the gold plan, it may take a few weeks before your listing appears on Google. This is generally true for the other search engines as well.

    Also, google needs a link to your site to follow to find it in the first place. Make sure you are not excluding yourself from the FASO artist directory which automatically links to your site (you are included by default, so unless you changed it, you should be in it).

    It's also a VERY good idea to get other sites to link to your site. Ask a few of your artist friends who ARE showing in Google to link to your site so that Googlebot has a link to follow.

    Lastly, consider blogging with your FASO blog. Googlebot LOVES blogs and it may increase your chances of getting indexed.



    Last Updated: 10/3/2013 9:49:42 AM


    Permalink to this article: http://faso.com/kb/?id=73


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    Q: How can I Get Better Search Engine Results?
    How can I get better search engine results and more traffic to my site?

    A: 1. Get Other Web Sites to Link To You
    This is the number-one thing you can do to increase your search engine results. Why? Search Engines use the number and quality of links to your site to determine your site's popularity. Ask your artist friends, your galleries, your art clubs and anyone else related to art you can think of to link to you. Make asking for a link part of your regular routine. If you don't do anything else on this list, PLEASE get other web sites to link to you.

    2. Use Keyword-Rich Text
    Write a paragraph or two for each page on your web site. Be sure to 'work in' your most important key words into the text. The magic number seems to be four times. If your name is the keyword you are targeting, use your name naturally in your paragraph four times.

    3. Keep each page focused on one major theme
    Don't try to use all your keywords on every page. Focus on one or two keywords on each page of your site. For most artists, this happens naturally. Focus your main page and your 'about the artist' pages on you as an artist and what you mostly create. Then focus each artwork detail page on the particulars of that piece.

    4. Use Descriptive Page Titles that Contain your Key Words
    Page Titles are weighted heavily by search engines. Be sure to title each artwork with a very keyword rich, descriptive title. 'Old Courthouse in Steamboat Springs, Colorado' is a MUCH better title (for search engines and humans) than 'Landscape #23.' FASO uses the artwork title as the page title for artwork pages. In the Marketing Center of your control panel, you can override the default Main Page Title we use if you have specific keywords you want to use.

    5. In the MARKETING CENTER, add keywords and a site description.
    Log in to your control panel
    Click on Marketing icon (top row, 2nd from right)
    scroll down to Search Engine Optimization (SEO)
    click on Change Your Search Engine Settings
    Click Edit Home Page Metatags
    Type the Keywords you want to add separated by a comma
    Click Save Changes when you are finished

    NOTE: Don't spend a lot of time on keywords - none of the big search engines use them anyway. The search engines now look at the actual visible text on the page. Meta keywords were a great idea that never worked out in the real world.
    Google doesn't use the keywords tag so it's one of those things that won't hurt, but (according to them) won't help. It might help a tiny amount, but using the keyword NATURALLY in the readable text of the page does so much more.

    The site description is the description of your website that will appear when your website is found through a search engine. So you want to think about what people will learn about your site in a brief overview and this is what you should place in your site description.

    It appears under the link to your web site in the search engine results. Here is an example from one of our clients. He has written his meta description tag to read, 'Contemporary Texas landscape paintings, original oil on canvas, western paintings.' - A pretty good description of who he is and what he does.

    If you don't use a site description, the search engines will use the first couple of sentences of text from your web page. However, sometimes the first text on your web page has navigation links and other elements that are not actual content. It's best to just take control and add a meta description.

    6. Build an ever increasing 'library' of content
    Over time, you need to create more and more text content that search engines can index. If you do, you will capture, over time, more and more smaller "niche" keywords. There are two ways to do this for most artists:

    a. Write a good, descriptive paragraph to go with each artwork and KEEP MOST ARTWORKS ON YOUR SITE INDEFINITELY (this is why we have an 'archive' feature).

    b. Set up a Blog - it is better if the blog is integrated with your web site (as with FASO)

    7. Build word-of-mouth 'buzz'
    Tell people about your web site! Put your Web Site Address on your business card. Put it on your letterhead. Put it on the back of EVERY SINGLE ART WORK. Send email to your friends. Ask your friends to send email to their friends talking about you. Submit comments in online forums. Advertise your web site in any print ads you run. Tell people at shows about your site. Tell people when they lament missing out on a sold piece, that they can get 'previews' on your web site. The list goes on and on and on. . .

    8. Submit Your Site To Google
    It seems like this should be the number one recommendation doesn't it? Well, it's not. Why? Because if you follow our advice given in number 1. and get other web sites to link to you, Google will find you anyway. However, it never hurts, so to submit your site to Google, visit the following url: http://www.google.com/addurl

    9. Be Realistic
    Selling art takes marketing. Real marketing. You must be willing to build contacts, build a mailing list, communicate with prospects, etc. Search Engine marketing is important but please don't think it is a substitute for other forms of marketing. Many artists are shy and prefer to be in the studio and have little contact with prospects. This makes 'substituting' search engine optimization for 'physical' marketing a strong temptation for some personality types. In the real world, it takes both types of marketing.


    Last Updated: 10/24/2014 4:17:29 PM


    Permalink to this article: http://faso.com/kb/?id=95


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    Q: Why is the FASO site above mine on Google?
    Why is your site above mine on Google?

    A: Our site may come up above yours on Google because we mostly likely have more inbound links and have been indexed by Google longer than you have.

    In fact, our search engine pages are designed to return high results FOR you and enable people to click through to your site.

    If you would like to increase your google rankings, please read our FAQ about increasing search engine results.

    If your rankings have CHANGED on Google, we can't specifically tell you WHY that is. Google changes their search program login fairly often and that can cause changes. Also if you site was brand new and had NO ranking before Google picked up our pages, their system *may* have been simply guessing your URL.

    Again, your best bet is to follow our suggestions about increasing search engine results.


    Last Updated: 10/3/2013 9:56:02 AM


    Permalink to this article: http://faso.com/kb/?id=122


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    Q: How Do I Add a Meta Tag to My Home Page?
    I want to use google webmaster. Google has sent me a meta tag that I need to add to my site. How do I do this?

    A: 1. log into your FASO control panel
    2. click on MY ADMINISTRATION INFO
    3. click on 'Set Google Verification/Extra Meta Tags'
    4. Extra Meta Tag Name - Add Name to text box
    5. Extra Meta Tag Content - Add Content to text box
    6. Hit Save Changes

    For example, if this is the code you are sent:
    < meta name=htmlquoteverify-v8htmlquote content=htmlquoteplIIy00XH6Bv5OpmXsO7Rgy/2IkViJIFiOk=htmlquote />

    Meta Tag Name is: verify-v8

    Meta Tag Content is: plIIy00XH6Bv5OpmXsO7Rgy/2IkViJIFiOk=


    Last Updated: 10/3/2013 9:56:35 AM


    Permalink to this article: http://faso.com/kb/?id=165


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