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Counterintuitive Art Branding Lesson from Coca-Cola
by Clint Watson on 6/13/2013 7:25:15 AM | 24 Comments |
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The advice generally goes something like this, "it's important to be consistent in your marketing. Your website, business cards, letterhead, postcards should all match in color and style, and be recognizable, blah, blah, blah, blah". I sometimes wonder if people who give this advice have ever sold a work of art in their lives. [...]
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Artists: Do you know your target audience? Part 2
by Brian Sherwin on 6/12/2013 1:02:08 PM | 2 Comments |
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If you are an exhibiting artist you likely have some understanding of who, in a sense, you are creating your artwork for. In other words, you have likely 'picked up' on the type of individuals who tend to frequent exhibit openings at your gallery. That information may be deceptive in that the visitors are likely gallery regulars who show up to every exhibit at the gallery regardless of what is being shown. There may be a combination of factors -- not just YOUR art -- attracting them to that specific art gallery in general. You need to dig deeper if you wish to determine -- and target -- YOUR audience. [...]
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Four Magic Words
by Jack White on 6/12/2013 7:35:30 AM | 22 Comments |
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The wonderful news is that when a person with my lack of art background can be successful, then anyone can. I’m not super talented and had no art training. Nothing, nada, zip. No workshops or classes. [...]
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FASO Featured Artists: Artist Mica Pillemer
by Carrie Turner on 6/12/2013 7:34:49 AM | Comment on this |
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Artist Mica Pillemer describes himself as a classical realist figurative draughtsman and painter. Mica stresses that he is mostly a self-taught artist. That said, he has studied various schools of thought concerning art on his own terms. He explains that his independence from any one school has enabled him as an artist -- allowing him to form a synthesis that is truly his own. [...]
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We’re Not Done with Spammers Yet, and They’re Certainly Not Done with Us
by Carolyn Henderson on 6/11/2013 7:19:30 AM | 13 Comments |
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What spammers do is wrong; they are using people; and as long as it works, they will continue to do it.
That’s a primary reason.
A secondary reason so strong that it’s pretty much primary is that I do not want a link to a questionable site on mine. We work hard, very hard, to run our business honestly and with integrity, and I don’t want to jeopardize our good name by digitally associating with a place that deceives people. [...]
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Geology and Art
by Keith Bond on 6/10/2013 7:17:34 AM | 8 Comments |
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The point is, when we converse with non artists, do we sometimes forget that they don’t understand some of the concepts and vocabulary? Speak on their level. [...]
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