Blog on Art Marketing and Selling Art


Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

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May 2013 BoldBrush Painting Contest Winners!

Our esteemed judge, Kim Casebeer has completed the judging of the May 2013 BoldBrush painting competition. [...]

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Steve Richardson - luminous quality of light

'And then the fog came in' by Steve Richardson was awarded Best of Show in the May 2013 BoldBrush Painting Competition. [...]

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You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Staff Picks from the FASO Daily Art Show: Sheila Swanson, Lisa Stauffer, Paulette Alsworth

We at FineArtViews encourage you to learn more about these artists: Sheila Swanson, Lisa Stauffer, Paulette Alsworth [...]

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A Thousand Doors

Smart art galleries know itís not the words on paper but the emotion in the piece that makes clients pull out the credit card or check book. The galleryís number one concern is will this stuff sell? What your bio, artistís statement or resume articulates will be of no help if you donít make art that connects with buyers. [...]

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FASO Featured Artists: Artist Brian Blood

Artist Brian Blood has gained renown as one of California's most prolific plein air impressionist artists. Brian is also a notable landscape painting instructor. He has a long history of instructing classes at the Academy of Art University in San Francisco. Additionally, he conducts ongoing painting workshops. [...]

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Staff Picks from the FASO Daily Art Show: Carrie Waller, Tim Rees, Diana Marshall

We at FineArtViews encourage you to learn more about these artists: Carrie Waller, Tim Rees, Diana Marshall [...]

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Iain Stewart - passionate lyrical quality

'Union Square No.4 NYC' by Iain Stewart was selected as a Finalist in the April 2013 BoldBrush Painting Competition. [...]

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Do You Buy Strawberries for Taste or Size?

It is a perversity of human nature that we want, and expect it all, and when this canít be so, we are willing to drop the most meaningful factors for the showier ones. [...]

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Brock Drenth - deep, rich shadows

'Resting Patterns' by Brock Drenth was selected as a Finalist in the April 2013 BoldBrush Painting Competition. [...]

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FASO Featured Artists: Artist Herbert Tennison

Herbert Tennison notes that he is an artist and world traveler. Concerning his artwork, Herbert states, "My collection is a visual understanding of the world around us. It is of the beauty that man and nature endow upon us; from imagery requiring little translation but graphically inspirational, to the more abstract and geometrical.". He adds, "My interests, and collection, are as diverse as the world around us." [...]

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Training for a Marathon

In each of these cases, remember to consider the paintings exercises. Donít worry about getting a masterpiece with each one. It never happens that way anyway. Push yourself. Consider each painting a growing experience. Exercise. Practice. Some will turn out and some wonít. Like the athlete, you will be building both your skills as an artist as well as your confidence. [...]

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Artists: Do you know your target audience? Part 5

I have stressed the need for artists to recognize their target audience throughout this series. However, I realize that this task may be easier said than done. I know of artists working with multiple directions in their art studios... and others who have long embraced a solid direction (exploring specific themes, subjects, what have you) -- AND in both groups I have found artists who still have no clue who their target audience is. All is not lost. Your target audience may find you! [...]

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Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

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Collecting Other Artists' Work

It's almost a "pay it forward" state of mind. I have been very fortunate to have some close gallery relationships. I feel that the artists who can - should make an effort to help the galleries stay open. [...]

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Artists: Do you know your target audience? Part 4

Artists who create varied works of art will likely have multiple targets to consider audience-wise. In some ways that is a blessing -- in other ways it is a curse. I put it that way because with varied artworks you will likely have to work double-time (or triple) in order to market your artwork successfully. Having a solid focus -- at least with the artwork you plan to sellĖ makes things a tad easier. [...]

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Staff Picks from the FASO Daily Art Show: Carol Mitchell, Kevin Farrell, Joli Beal

We at FineArtViews encourage you to learn more about these artists: Carol Mitchell, Kevin Farrell, Joli Beal [...]

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Aldo Balding - full of life and passion

'self' by Aldo Balding was selected as a Finalist in the April 2013 BoldBrush Painting Competition. [...]

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Can these 10 Ideas Get You More Sex while Making You Rich?

Top 10 best ways to write "new media best practices guru" blog posts that will make you rich, famous and attractive! [...]

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FASO Featured Artists: Artist LeaAnn Cogswell

Artist LeaAnn Cogswell describes herself as a sculptor devoted to the power that lies within the human form. [...]

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The Fable of the Ostrich

The other animals are all holding their breath and hoping with all their hearts. Will the ostrich pull his head out of his aaaÖuhÖsand bucket?? [...]

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Neil Carroll - pure elegance in still lifes

'Pear' by Neil Carroll was selected as a Finalist in the April 2013 BoldBrush Painting Competition. [...]

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Staff Picks from the FASO Daily Art Show: Patty S. Porter, Joyce DiBona, Judith Jacobs

We at FineArtViews encourage you to learn more about these artists: Patty S. Porter, Joyce DiBona, Judith Jacobs [...]

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Phil Couture - poetic figurative paintings

'Young Maiko (apprentice geisha)' by Phil Couture was selected as a Finalist in the April 2013 BoldBrush Painting Competition. [...]

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Selling Hubcaps

Never underestimate the potent worth of sincerity, or the ability of people to catch on to it. [...]

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Artists: Do you know your target audience? Part 3

Being active online is crucial if you desire to 'connect' with your target audience. You may want to think about participating on online forums / blogs that cater to the scene or interest that you regularly explore with your artwork. [...]

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LIM Isabelle V. - exotic color palette

'Village Boys #20' by LIM Isabelle V. was awarded Outstanding Pastel in the April 2013 BoldBrush Painting Competition. [...]

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Drawing Tutorials and Marketing Lessons

The point is to consider what you have to offer your fans and collectors and find ways to fill their needs and wants. Be creative Ė thatís what you are as an artist, by the way. [...]

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FASO Featured Artists: Artist Rod Zullo

Artist Rod Zullo is known for creating bronze and bas relief sculptures. Rod describes himself as a consummate student of art. He notes that his work in sculpture -- and art in general -- is an ongoing search for his own truth and language. He explores his art as a metaphor of the human condition. [...]

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Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

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The Artist and Their Environment

If our environment is one that inspires and makes us happy it will show in the art we produce. Collectors buy art that makes their lives better and are, in essence, buying a piece of who we are. [...]

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Staff Picks from the FASO Daily Art Show: Carla Stoltzfus, Katherine Brown Galbraith, Jean O'Brien

We at FineArtViews encourage you to learn more about these artists: Carla Stoltzfus, Katherine Brown Galbraith, Jean O'Brien [...]

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Liliana Thelander - dynamic perception of space

'Antique Fan and Marbles' by Liliana Thelander was awarded Outstanding Acrylic in the April 2013 BoldBrush Painting Competition. [...]

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Counterintuitive Art Branding Lesson from Coca-Cola

The advice generally goes something like this, "it's important to be consistent in your marketing. Your website, business cards, letterhead, postcards should all match in color and style, and be recognizable, blah, blah, blah, blah". I sometimes wonder if people who give this advice have ever sold a work of art in their lives. [...]

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Artists: Do you know your target audience? Part 2

If you are an exhibiting artist you likely have some understanding of who, in a sense, you are creating your artwork for. In other words, you have likely 'picked up' on the type of individuals who tend to frequent exhibit openings at your gallery. That information may be deceptive in that the visitors are likely gallery regulars who show up to every exhibit at the gallery regardless of what is being shown. There may be a combination of factors -- not just YOUR art -- attracting them to that specific art gallery in general. You need to dig deeper if you wish to determine -- and target -- YOUR audience. [...]

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Four Magic Words

The wonderful news is that when a person with my lack of art background can be successful, then anyone can. Iím not super talented and had no art training. Nothing, nada, zip. No workshops or classes. [...]

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FASO Featured Artists: Artist Mica Pillemer

Artist Mica Pillemer describes himself as a classical realist figurative draughtsman and painter. Mica stresses that he is mostly a self-taught artist. That said, he has studied various schools of thought concerning art on his own terms. He explains that his independence from any one school has enabled him as an artist -- allowing him to form a synthesis that is truly his own. [...]

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Musa Balan - vibrant, engaging energy

'Istiklal Avenue - Istanbul' by Musa Balan was awarded Outstanding Watercolor in the April 2013 BoldBrush Painting Competition. [...]

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Staff Picks from the FASO Daily Art Show: Mica Pillemer, Victor Mordasov, Pamela Blaies

We at FineArtViews encourage you to learn more about these artists: Mica Pillemer, Victor Mordasov, Pamela Blaies [...]

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