Blog on Art Marketing and Selling Art


The Trail of Waste: The Problem with Artist Business Cards

I would often find a trail of our business cards on the ground when returning back to the gallery location or art fair booth space. In addition, I would often spot other discarded business cards that had been handed out by artists and galleries during the same frame of time. It was so bad at times that I would joke about not having to be worried about getting lost – I could just follow our cards back to the location. It was a trail of waste... wasted money AND wasted opportunity. [...]

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Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

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Staff Picks from the FASO Daily Art Show: Jan Schmuckal, Andrew Orr, Brett James Smith

For this round of Staff Picks we had Carrie Turner (Editor of FineArtViews) and Clint Watson (Founder of FASO) select artwork that has been featured on the FASO Daily Art Show. [...]

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Spotlight On: Sara Sniderhan

'Algonquin Bride (self-portrait)' by Sara Sniderhan was selected Best of Show in the February 2013 BoldBrush Painting Competition. [...]

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Art Marketing History Lesson: Learning from Der Blaue Reiter (The Blue Rider) and Die Brücke (The Bridge)

The Der Blaue Reiter (The Blue Rider) and Die Brücke (The Bridge) were both known for handing out make-shift booklets about their artwork -- including detailed information about their philosophy as artists. They used the booklets to promote themselves, their art movement, and other causes. This early form of artist self-publishing can still be useful today. Furthermore, it can be accomplished with little expense involved depending on how it is done. [...]

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Mara Schasteen - sophistication and mystery

'Building Blocks' by Mara Schasteen was selected as a Finalist in the January 2013 BoldBrush Painting Competition. [...]

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Art Comfort Zone

To enjoy art, is it really that necessary to have taken art history courses, to have visited some of the great European museums or to be or have been involved in creating something yourself? While these experiences may give you a head start, they certainly are not required to enjoy what someone else has created, today. [...]

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Advice on Getting Advice Part 5

He said very few people are willing or able to put that kind of training into effect. And most of us—being ordinary, hopeful, not-quite-as-disciplined-as-we’d-like-to-think, won’t do it. We’ll “wish” it away—“I think they’re getting better!” “I know it will get better!” But wishing and hoping doesn’t create profound change. We put our feelings on top of the doggie situation. This keeps us from seeing the real problem clearly. It keeps us from acting appropriately. [...]

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FASO Featured Artists: Artist Fran Noonan

Artist Fran Noonan creates emotionally charged landscape paintings. [...]

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Carol Staub - compelling tonal qualities

'Sidewalk Series No.14' by Carol Staub was selected as Outstanding Abstract in the January 2013 BoldBrush Painting Competition. [...]

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Wearing a Mask

And yet they felt compelled to create themselves into something that they obviously were not, with the mistaken notion that somehow, people would be more attracted to their substitute persona as opposed to their real personality. Maybe these particular examples weren’t very good, and that’s why they didn’t work -- and maybe there are people out there who have created really, really good alter egos that do work, but the questions for you, and me, is this -- do we need to change who we are to be successful? [...]

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Nancie Mertz - lively urban scenes

'Randolph Revealed' by Nancie Mertz was selected as Outstanding Pastel in the January 2013 BoldBrush Painting Competition. [...]

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FASO Featured Artists: Artist Scott Mattlin

Scott embraces an impressionistic style of painting. He holds to representational roots while at the same time incorporating abstract elements. [...]

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Staff Picks from the FASO Daily Art Show: Michael Petrizzo, Barbara Van Rooyan, John Feiser

Art critic Brian Sherwin has selected three works of art featured on the FASO Daily Art Show. [...]

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Resa Grogan - incredible pastel work

'Honey' by Resa Grogan was selected as Outstanding Pastel in the January 2013 BoldBrush Painting Competition. [...]

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Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

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February 2013 BoldBrush Painting Contest Winners!

Our esteemed judge, Carrie Ann Baade has completed the judging of the February 2012 BoldBrush painting competition. [...]

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FASO Featured Artists: Artist Petrea Noyes

Artist Petrea Noyes explores a number of directions with her artistic process. Petrea utilizes aspects of photography, painting, drawing, collage and digital manipulation. She describes her main body of artwork as part photography, part painting and drawing, part digital manipulation. Petrea embraces technology as part of her artistic process – while still holding to the traditions of the past. [...]

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Staff Picks from the FASO Daily Art Show: Diane Morgan, Amanda Fish, Barbara Schilling

For this round of Staff Picks we had Carrie Turner (Editor of FineArtViews) and Gayle Faucette Wisbon (Artist Support Agent) select artwork that has been featured on the FASO Daily Art Show. [...]

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William Houston - layers of paint

'Self Portrait' by William Houston was selected as Outstanding Acrylic in the January 2013 BoldBrush Painting Competition. [...]

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Training + Practice = Progress

A pet peeve of mine is when people dismissively say "You are just talented." They don't realize it but this negates all the hard work put into what I do. Would you tell a surgeon that? Would you tell a movie director that? [...]

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FASO Featured Artists: Artist Phil Couture

Artist Phil Couture is known for exploring various cultures with his artwork. Philippe works with a variety of mediums -- including charcoal and oil -- in order to capture the essence of what he discovers during his world travels... [...]

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Be Careful Who You Feed

In all of us is the double conflict of two wolves. One wolf is negative; the other is clear and positive. The negative wolf can instantly give anyone who asks fifty reasons why greatness cannot be achieved. The negative wolf can explain with certainty why your ideas will fail. Most of the time the negative wolf is the one to receive the greatest amount of reinforcement. The positive wolf is ridiculed and given dozens of reason why his ideas are crazy. [...]

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Ronald L. Wasiluk - intense story telling

'Matthew 25, Hopes Despair' by Ronald L. Wasiluk was selected as Outstanding Acrylic in the January 2013 BoldBrush Painting Competition. [...]

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Staff Picks from the FASO Daily Art Show: Marne Adler, Joan Dunkle, Poppy Balser

For this round of Staff Picks we had Carrie Turner (Editor of FineArtViews) and Clint Watson (Founder of FASO) select artwork that has been featured on the FASO Daily Art Show. [...]

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William Rogers - exquisite colors and hues

'Sunrise at Tenants Harbor' by William Rogers was selected as Outstanding Watercolor in the January 2013 BoldBrush Painting Competition. [...]

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You’re Not Dumb

It is never easy to sell art, and in a sluggish, insecure, unimproving economy in which more and more people find themselves downsized, dazed and down and out, art really doesn’t bounce around in a happy fashion. And yet, especially in a sluggish, insecure, unimproving economy, we need art as a means to point to something higher, greater, mightier, more noble, and more beautiful than what we read about in the news every day. [...]

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Developing an Artistic Style Makes Good Art Marketing / Artistic Sense - Part 2

Call it artistic style or creative repetition... either way it helps an artist to gain renown for what he or she is doing. Developing an artistic style can help to set an artist apart from others... while also leaving room for overall artistic growth (it is not as if a style is developed over night!). [...]

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Heather Arenas - soulful impressionistic portrayal

'Ponytail' by Heather Arenas was awarded 3rd Place in the January 2013 BoldBrush Painting Competition. [...]

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Green - It's Everywhere

To recap, mastery of greens only comes through careful observation and practice. Avoidance is not the answer. You may not paint a summer landscape which is nearly entirely green. But you will still need to understand green to paint a winter scene which seems devoid of green, a portrait of a woman wearing white, or a still life with teapots and eggs. You need not be a master to paint greens convincingly. [...]

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FASO Featured Artists: Artist Ginger Oglesby

Artist Ginger Oglesby creates energetic abstract paintings. Ginger works primarily with acrylic paint. However, she notes that she has always been intrigued with movement, connections and collaborations regardless of the medium. [...]

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Staff Picks from the FASO Daily Art Show: Marian Strangfeld, Bridgett Vallery, Aleksandr Fayvisovich

For this round of Staff Picks we had three staff members select images that have been featured on the FASO Daily Art Show. [...]

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Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

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FASO Featured Artists: Artist S. C. Mummert

Artist S. C. Mummert focuses on plein air landscapes and figurative work. [...]

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Working Without the Guarantee of Profit

I feel very honored that people from all over the world are looking at my artwork and reading my blogs. I won’t ever know the reason why they choose to view the paintings that they do, but just knowing that people want to take some of their precious time to share my vision of beauty is very humbling. [...]

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Developing an Artistic Style Makes Good Art Marketing / Artistic Sense – Part 1

Being dedicated to an artistic style does not necessarily mean that you are being less creative or less artistic compared to an artist who embraces creativity with a shotgun approach. It just means that you are dedicated to a specific direction. That choice can make perfect business AND artistic sense. [...]

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Jim Wodark - passion for the great outdoors

'Snowy Trail' by Jim Wodark was awarded 2nd Place in the January 2013 BoldBrush Painting Competition. [...]

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Staff Picks from the FASO Daily Art Show: Rod Heiss, Filomena de Andrade Booth, Michele A Caron

For this round of Staff Picks we had art critic Brian Sherwin and artist Gayle Faucette Wisbon select artwork that has been featured on the FASO Daily Art Show. [...]

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Understanding Rejection From Galleries

Despite all the types of rejection, the most important part is to keep on moving forward and to not give up. If things are getting bad, take a break and seek out people for their opinion on what you may do to improve your presentation. In the end, it is all a numbers game and it does become a lot easier. It stops becoming this big ordeal and is just part of the job. [...]

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FASO Featured Artists: Artist Sarah Margaret Gibson

Artist Sarah Margaret Gibson creates exquisite portraits and figure art. [...]

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