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Basics for the Newbie: Letterhead Part II
by Carolyn Henderson on 5/29/2012 9:05:34 AM | 11 Comments |
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Last week we talked about setting up a proper letterhead for your business, and this week we’re going to discuss the fun stuff that uniquely makes that letterhead yours, specifically, a signature or logo, as we have on our letterhead, and an image of your artwork. [...]
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Postcards From the Past
by Luann Udell on 5/24/2012 7:47:44 AM | 12 Comments |
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You know the days when, if you could even get into the top fine craft shows, your success was almost guaranteed. When a single boldly done full-page ad in a magazine could generate tons of response, perhaps even measurable in (gasp!) sales dollars. A time when everyone yearned to have a beautiful handmade website of their work, because then the world would surely beat a path to your door…
It struck me that these little missives are like messages in a bottle, veritable postcards from the past. Each contains a little whiff of hard-earned wisdom that still resonates today. [...]
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You Deserve a Raise, Too!
by Howard Cooperman on 5/23/2012 7:52:28 AM | 22 Comments |
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If you're not keeping up with the increased costs of art supplies, framing, and shipping fees (if they apply to you whether to and from a gallery or client) you're losing money. [...]
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Your Attitude About Auctions
by Keith Bond on 5/21/2012 9:35:01 AM | 24 Comments |
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The idea behind the auction is usually to generate excitement and encourage sales. Many times they are fundraisers. Most of the time, I see auctions billed as “a way to get a great deal for a work of art.” And most of the time, it lives up to that expectation. Rarely do works go for retail and even rarer are the times the works are bid up higher than retail. [...]
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John The Appliance Guy
by Karen Cooper on 5/18/2012 7:35:00 AM | 10 Comments |
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The summer art fair season has started for some, and will happen soon for the rest of us artists planning on partaking. With any luck at all, there will be patrons walking by. Will you do the big box store thing? Let your customers fend for themselves? Will you greet them like you're annoyed, or maybe even not greet them at all? Will you just stay sitting on your directors chair, countenance impassive? [...]
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Art Buyer Beware!
by Sharon Weaver on 5/17/2012 7:37:52 AM | 29 Comments |
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With the ever-increasing wealth of high-end art collectors, the price of art will continue to skyrocket but this sale seems, well, crazy. Who knows where this madness will end. [...]
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Workshop Survival Skills
by Carolyn Henderson on 5/15/2012 7:17:59 AM | 12 Comments |
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Whether you’re giving them or taking them, workshops are a lot of fun. The dynamism generated by a group of divergent, enthusiastic, active artists is enervating, so much so, that if you don’t take a few precautions and keep mindful of some small actions on your part, you can exhaust yourself by the end of the second day. [...]
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The Tough, Sensitive Artist
by Carolyn Henderson on 5/8/2012 7:22:16 AM | 82 Comments |
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It’s an odd stereotype we propound – this tenderly sensitive, fragile, batty creature who produces ugly art others swoon over, and while myth is often grounded in truth, it’s time we tore off our berets, crumpled up the smocks, and realized that, while artists are different, they’re not necessarily weird. [...]
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