Blog on Art Marketing and Selling Art


The State Of The Art Market 2012

So essentially... sales beget sales. It all boils down to finding ways to increase the demand for your work. There are dozens, if not hundreds of ways to go about this - and savvy artists will take their individual marketing and painting personalities into consideration when making business plans for the coming year. [...]

Read More

Gary Kim - bright, joyous, full of passion

'Sky high 2' by Gary Kim was selected as a Finalist in the January 2012 BoldBrush Painting Competition. [...]

Read More

They Like Me - They Really, Really Like Me!

What has happened is a learning curve on my part, because the more I have listened, the more I have learned from people who articulate themselves well, generously share their knowledge at the level I can grasp it, and genuinely want to see my project succeed. Each change I make adds knowledge to what I picked up from the project before, as well as customizes our website to meet our marketing, client, business, and personal needs. [...]

Read More

Rusty Jones - multi-faceted landscapes

'Canyon Buttes' by Rusty Jones was awarded 3rd Place in the January 2012 BoldBrush Painting Competition. [...]

Read More

Online Art Marketing is Nothing New -- Part 1

Most within the mainstream art world (the world of high profile art galleries and top ranking art rags -- I mean, mags) ridiculed the idea of selling art online OR ignored it entirely until now. [...]

Read More

Art is a Business

Art is much, much more than simply creating. If you wish to just do art as a hobby or pastime, then you can ignore everything in the list above. But if you want to sell your work, you must remember that you are a business owner. But more than that, you should be an entrepreneur. Create business. And do it creatively. [...]

Read More

Jesse Powell - inspired California plein-air

'Fallen Trees' by Jesse Powell was awarded Second Place in the January 2012 BoldBrush Painting Competition. [...]

Read More

Making a Mockery of Fair Use and Creative Freedom: Artist Shepard Fairey pleads guilty to criminal contempt over fake evidence

Shepard Fairey has damaged his legacy -- there is no denying that. That is something he will have to live with (and something other artists should learn from). [...]

Read More

Get Kicked Out of Your Comfort Zone

One of the many benefits I've received from working with my core group of students for several years is that they demand new material, new lessons, and new challenges. They push me out of my comfort zone into painting new subjects in styles that differ from my norm. In order to challenge them to try something new, I have to become adept at the technique or medium in order to illustrate it to them. This stretches my boundaries and causes me to grow, perhaps much faster than I might on my own.  [...]

Read More

Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

Read More

Exciting Week Part II

We're not normally "I told you so" type of people, but we told you so. :-) We cannot stress enough the importance of sending a newsletter...it worked for Jacki and it can work for you, too. [...]

Read More

January 2012 BoldBrush Contest Winners!

Informed Collector Announces January 2012 BoldBrush Contest Winners! [...]

Read More

Artists upset with Pinterest over copyright issues and alleged copyright infringement?

It has come to my attention that some artists are annoyed by Pinterest regarding copyright. [...]

Read More

Beware the Fog of War

If you are bogged down by the complexity of getting everything done, figuratively find a tall hill to view the battle from. Then, look through the fog and focus on what’s really important. We can’t do everything, but we can do anything we place our focus on. [...]

Read More

Robert Lemler - the beauty of the moment

'figure on red' by Robert Lemler was selected as a Finalist in the December 2011 RayMar Art Painting Competition. [...]

Read More

What Art Dealers Expect From Your Artist Resume: Part 2 - your contact information

There is more involved with the contact information you provide on your artist resume than just the 'face value' of said information on paper. [...]

Read More

Pushing Buttons

I like that, because of the combination of my fumbling experimentation with the guiding expertise of technical support, I am less intimidated by (some of) the inner workings of my website. By experimenting with customization options, we created something that is uniquely ours, showcasing the specific products and services we offer, and enabling us to better market them. [...]

Read More

Don Biehn - subtle color palette

'The Catch' by Don Biehn was selected as a Finalist in the December 2011 RayMar Art Painting Competition. [...]

Read More

Safe, New and Risky

Have you ever felt in a rut with your art? Maybe you feel that there is a certain “sameness” to all your work. It may be the same subject over and over. Maybe it’s the same time of day, or the same compositional ideas or the same color palette. But you are known for this style or subject and have sold well. Maybe you aren’t in a rut. Maybe you still find enjoyment with your subject, but you want to continue to explore and try new things to keep your creativity fresh and alive. [...]

Read More

Saim Caglayan - the mysteries of water

'Bolinas Lagoon' by Saim Caglayan was selected as a Finalist in the December 2011 RayMar Art Painting Competition. [...]

Read More

What Art Dealers Expect From Your Artist Resume: Part 1 - your name

Your artist resume should be as professional as possible -- that involves being upfront about who you are. [...]

Read More

Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

Read More

Painting Every Day

I cannot have a clear mind until I have taken care of business. When I enter the studio, I don't want to have anything on my mind except my artwork. That is a must. [...]

Read More

Jerry Markham - energetic brushwork, lush paint texture

'The Dory Shop' by Jerry Markham was selected as a Finalist in the December 2011 RayMar Art Painting Competition. [...]

Read More

Questions You Don't Have to Answer: Are You as Good As...?

Here’s one last reason not to give in to the lizard brain: Whatever you say about another artist to ‘cut them down to size’ will eventually get back to them. Worse, it will be misquoted, or taken out of context, or magnified in malice. And they will never forget. Our art world is too small for that kind of bad energy. And life is too short. Lead with your big, loving, highly creative heart. Be gracious about who you’re being compared to. Then give yourself the highest accolades of all. Tell the powerful truth about your own beautiful work. Forge the connection, then take it to the next step, on your terms. You’ll come out smelling like the proverbial fragrant-yet-hardy-shrub-rose! [...]

Read More

Art Blogging 101: Think locally / regionally when blogging about art

Blogging about your local / regional art experiences can be a strategic addition to your overall art marketing efforts. [...]

Read More

Flat Lined! Timing Is Everything, Or At Least Worth Noting

So if you are one of those crazy seven or eight, sitting in front of the machine, designing that newsletter, when everyone else is out on holiday, look at your calendar. An ounce of prevention is worth a pound of cure. Schedule that article/newsletter to go when there's actually someone there to receive it. [...]

Read More

Bryan Mark Taylor - graceful, harmonious paintings

'Farms Across the Valley Floor' by Bryan Mark Taylor was selected as a Finalist in the December 2011 RayMar Art Painting Competition. [...]

Read More

Thomas Kitts - energetic and painterly

'The Floating Market, Willemstadt, Curacao' by Thomas Kitts was selected as a Finalist in the December 2011 RayMar Art Painting Competition. [...]

Read More

Patience, Creativity, and Real Life

The important thing is to make sure that you take advantage of every opportunity available – and in order to do this, it helps to recognize that opportunities come in different forms that aren’t always obvious, predictable, or traditional, and in marketing your art, you will expand your horizons beyond the easy, customary, and expected. [...]

Read More

Art Blogging 101: Don't be intimidated by your art blog -- get started by writing about your art influences

Keep in mind that your artist website may benefit from blog posts about your art-related influences (assuming your art blog is located on your artist website). For example, your blog/website may receive traffic from specific searches due to art blog posts you have made about famous artists -- or even lesser known artists who happen to have high online visibility -- who have influenced you. Point blank -- those blog posts may help to increase your website ranking based on those specific searches if people discover your content when searching... especially if you utilize social networking websites to introduce others to your art blog articles in general. That is a good reason to get over the intimidation that many artists feel when considering art blogging. There is so much to gain... you just have to start posting in a way that is less intimidating. [...]

Read More

Dealing with Art Scammers

Things to look for: (1) A sense of urgency (2) Poor grammatical use in the email (3) Wanting to pay by Cashiers check (sometimes a greater amount than you are asking) (4) They want to use their own shipping agent. [...]

Read More

The Sistine Chapel Virtual Tour

Original art is special. There is something that emanates from an original work that doesn’t from a print. [...]

Read More

Louis Escobedo - energy and vitality

'Garden' by Louis Escobedo was awarded Best of Show in the December 2011 RayMar Art Painting Competition. [...]

Read More

Selected Upcoming Exhibits by Informed Collector Artists

Selected Upcoming Exhibits by Informed Collector Artists [...]

Read More

Dark Night of the Artistic Soul

The dark night of the soul is inevitable, at some point, in our artistic lives. It is born of frustration, the inability to do the sort of work we want to do and not being the artists we want to be. Primarily, I believe, it is profound self-doubt. Self-doubt is not a bad thing. [...]

Read More

Art Blogging 101: Focus on art

Your art blog should be an art blog-- NOT an everything-under-the-sun blog. [...]

Read More

Marketing Art On The Internet, Part 3

On the strength of that post alone, I was able to connect with someone who actually had lived or spent time on the island many years before. I never knew anything about her prior to receiving that email. Thanks to my blog, I was able to connect out of all the millions of web pages that exist on the Internet. This is the power of blogging. [...]

Read More

Robert McFarland - exceptional, expressive watercolors

'The Front Porch' by Robert McFarland was selected as a Finalist in the December 2011 BoldBrush Painting Competition. [...]

Read More

Art Blogging 101: Don't worry about blog comments

Comments will come in time -- or not. If they don't come... DON'T give up on your art blog. [...]

Read More