Blog on Art Marketing and Selling Art


Art Galleries

We've published a lot of practical information regarding art galleries over the years and thought it would be helpful to our readers to go back and organize a handy little resource for you. So if you want to learn more about art galleries, bookmark this page and enjoy the following articles. [...]

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How Would You Promote Your Site if Google Didn't Exist?

It seems that a lot of artists set up a website and then think, "hmmm, I need some traffic" - and embark upon learning about Search Engine Optimization (SEO) techniques, perhaps buy some Pay Per Click (PPC) Ads, and then get frustrated when artwork doesn't magically sell. [...]

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The 20 Hour Challenge

My guess is that artists responded wholeheartedly to this idea of a 20 hour work challenge, because some of us know deep inside that we must do something to get back on track with our time in the studio [...]

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FASO "Partners" with Art Ready Frames

Oh, one more thing - we've made a special deal with Art Ready Frames for FineArtStudioOnline customers. All FineArtStudioOnline Gold Plan customers now get a 10% discount at Art Ready Frames - there is a special code for this discount in the "Special Offers" section of your control panel! [...]

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A Confession

I admit it, I am guilty of this more than I wish to acknowledge. But it happens. On those occasions when I do recognize and overcome my stubbornness I am better able to connect with my source of inspiration. As a result, my work is much better. With true inspiration comes powerful and sincere artwork. [...]

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Demonstrations and Lectures

People are fascinated by what we artists do. They are curious and interested in knowing how we create our artwork. They are intrigued by our way of viewing and interpreting the world. They want to get inside our heads. [...]

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FineArtViews Painting Competition March/April Winners

Judge Jeremy Lipking certainly had his work cut out for him - with over 1,000 excellent paintings to choose from in the March/April FineArtViews Painting Competition, he had to somehow narrow it down to the 12 winners (actually, it was supposed to be 10 winners, but we told Jeremy to choose 12, so there are two extra winners in the first competition). The "Best of Show" went to Josh Elliott for his painting, "Clearwater Winter:" [...]

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Why "Regular" artworks can also be "Cube Grenades"

Not long ago, Hugh posted on his blog an article explaining the concept of what he has dubbed "Cube Grenades" and why he considers the concept integral to the work he does. The idea of a "Cube Grenade," in the context of Hugh's work, is that people can print out his cartoons on their own printers and post them in their "cubes" (possibly, but not necessarily a literal cubicle). [...]

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Procrastinating Effectively

The words, Productivity and Procrastination probably sound like complete opposites. A few weeks ago, as I found myself procrastinating by whiling the hours away on Twitter, Facebook, and with answering email, I came to the following conclusion [...]

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A Hard Lesson Learned

So, I hope others will learn from my hard lesson. Sometimes, I get so excited about the prospect of sales or exposure that I forget to treat this like a business. I hope my story will help someone else realize that we, as artists, need to treat our profession just like any other business: making sure everything is in writing, being assertive, and not relying on the words or opinions of others. [...]

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Keep on Keeping On

I've noticed a disturbing trend among some of my artist friends recently. When their gallery sales seem sluggish for a month, some lose interest in painting, and find excuses to avoid the studio. However, when their gallery calls and announces a sale, suddenly these same artists get excited about painting again. [...]

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Art Marketing with Email Newsletters - Stories from the Wild

I have been using my newsletter a fair bit lately.... mostly because a lot of good news has come my way. This is a good thing. I also had asked people to forward my emails to others who might be interested and this has resulted in some good connections and SALES!!! (Yippee) [...]

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An Upstream Journey

In this time of uncertainty, there are many challenging obstacles. What you do during this time is critical. Even if you must slow your pace, you must never take your oars out of the water. You must keep creating; you must continue marketing. It is imperative that collectors continue to see your work. If they don't see you, they will see those artists who are continuing to toil upstream. [...]

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Why Artists Need to Use an Email Newsletter

Clint,So you inspired me. Thanks for continuing to tell artists that a mailing list and newsletter are important. It took me less than a week to put [my email newsletter]together and I have already sold two paintings from the email ... in less than three days. Leslie Saeta [...]

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For Collector's Eyes Only

What follows is an example of a recent email newsletter that I sent out to my subscribers - who, for the most part are collectors of my work. While I plan to send out periodic emails that showcase my work, what I'm doing and thinking and where I'll be showing and painting.... I additionally plan to send newsletters periodically that I think will educate and interest my collectors. [...]

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Add Value to Your Paintings

We have all seen anemic paintings. The beginning student's first thought is that the color is too weak. As artist and teacher Eric Wiegardt notes "Problems with color are almost never problems with color. They are almost always problems with value." Anemic paintings have no gradation of values to provide contrast or distinquish the shapes one from another. You can produce a good painting without color (ie: monochromatic) but you cannot produce a good painting without values. If you learn the basic principles of adding values to your work you truly will add value as well. [...]

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Staying Ahead of the Pack

Recently, I attended a telesummit designed for artists that contained a great deal of information on topics such as marketing art, social networking, legal issues, and the like. When I mentioned this seminar to other artists, I got a totally unexpected reaction that boiled down to, Why would you spend money on something like that? [...]

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Selling Art

We've published a lot of practical information on the nitty-gritty business of selling art over the years and thought it would be helpful to our readers to go back and organize a handy little resource for you. So if you want to learn more about selling art, bookmark this page and enjoy the following articles. [...]

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