Blog on Art Marketing and Selling Art


Realistic Pricing Practices

It's a hard thing to price your work correctly—probably one of the most difficult parts of the whole marketing process. But with a basic knowledge of the principle of supply and demand, you can price your work like a good businessperson and greatly improve your chances of “making it” as an artist. [...]

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Diversifying Marketing Strategies

Over the past decade, I've had the pleasure of working with several art marketing experts, and one thing that has become clear to me: Many folks who have the means to buy original artwork, have never thought of doing so. [...]

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Timely is the Hard Part...Victoria's Secret Shows Artists the Solution

Making your marketing messages personal and relevant is really not all that hard....timely is the hard part. Not long ago, I wrote a blog post titled Personal, Timely, Relevant. It was primarily about sending email newsletters to your fans and ensuring that those newsletters are personal, timely and relevant....otherwise your messages will be ignored. [...]

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Art Marketing 2.0

[Art Marketing 2.0] 1. Make Remarkable Art 2. Have Conversations with Fans 3. Send email newsletters 4. Repeat. [...]

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Don't Neglect the Back

Once a painting is completed, I am sure you have a check-list of things you need to do before it is ready to ship to a client, gallery, or show. Those items may include photographing your work, cataloging it, varnishing the painting, framing it, sending out images, uploading it on your website, sending an e-mail alert, etc. But included among the tasks, do you remember the back of the painting? What? . . . The back? [...]

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Starting an In-Home Art Library

The secret is knowing where to look, what to look for, and making the time to find it...How in the world did one woman, with a limited budget create one of the largest in-home art libraries in the state of Utah? There is no doubt that it started with a passion for the arts and being willing, at time, to sacrifice what I thought I needed -- for what I truly wanted. [...]

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Finding Your True Motivation

Let's just suppose for a moment that you have been granted to make a million dollars next year working at whatever you want. Now there are a couple of strings attached to this statement: One is that you would have to work hard at it, and two - it could only be one thing. Now, please don't pick the question apart -- it's hypothetical, and I have a good reason for presenting it -- to help you discover what is your true motivation for making the artwork that you do. [...]

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I'm Not Surprised Your Art Isn't Selling . . .

If you don't have an email list and aren't using it on a regular basis, then I'm not surprised if your art isn't selling. There I said it. I'm sorry to be so blunt, but it's true. You might be an exception who is selling well without an email list, but, if so, I would guess that you either sell through galleries and/or are pushing your marketing messages out to your Collector Clan on a regular basis using some channel other than email (in which case you could still easily increase your sales by doing what I'm about to tell you). [...]

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Advice from Daisy Fuentes

I recently stumbled upon the website businessonmain.msn.com which has some great business advice. While there, I watched a short video clip on branding. It was part of the "Business Fantasy Camp" series. In the episode (#2 – Branding: Daisy Fuentes), a small business owner of a line of high-end beauty products was struggling to know how to get her name out there. Daisy Fuentes gave her some great practical advice that could easily be applied to art. In fact, it supports much of what has been written about recently on Fine Art Views. I would recommend watching the episode, but I will summarize the main points here. [...]

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Art Irony: Collector Loves Your Artwork . . .

"Art Irony: Collector loves your artwork . . .can't live without it. . . absolutely MUST have it . . . .then asks you for a discount..." [...]

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A Free Trial or Money-Back Guarantee?

A couple of weeks ago I wrote an article about being careful when dealing with new online services, How to Avoid Online Artist Predators...However, there is another important point I meant to make in that article that I forgot to include. So I will cover it here: Does the service offer a free trial? Or, at least, a 100% money-back guarantee? [...]

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Quotable Quotes and Nuggets of Wisdom

Over the years, I have collected quotes and words of wisdom about art. Many artists have given us a great gift by sharing their insights. Below is a mere random sampling of some of my favorite quotable quotes and pearls of advice. There are far too many to include in one article. [...]

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The Battle Between the Hemispheres

How can I be successful when my right brain is only interested in leading me emotionally down the path of an endless stream of creative thoughts, but without the realization of responsibility? [...]

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Pilate's Peer Pressure, Revisited

This Good Friday, I share this story not to trivialize it's importance, but to point out how disastrous the consequences can be when we don't listen to our "gut." Getting advice from your peers is fine...but be sure that you always make sure that your inner voice agrees with the final decision. Otherwise you....and a lot of other people may regret the decision. [...]

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Creating Life

Art can be moving and powerful. It is wonderfully magical. But art is also elusive. So, what is art anyway? To truly grasp what art is would be impossible in one lifetime. It is far too complex. Even more difficult is finding the words to express what our hearts and minds are trying to comprehend. So in our attempts to speak of art, we use words and phrases, metaphors and analogies to try to make sense of it all. We speak of the spirit of art. We speak of creating a feeling or capturing the essence of our subject. We talk of works of art that have life. Yet they don't breathe or talk or feel - do they? [...]

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New Venues to Sell Your Art

When tough economic times hit, commercial galleries are often the first ones to feel the heat. . .I'm mentioning this because it seems that many artists still seem desperate to get into a gallery... as sort of a credential. When times are tough, some collectors may choose to buy directly from artists or at other art venues where the prices may be lower. [...]

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Twitter Links I've Shared Over the Past Week

This Post is by Clint Watson,  founder of FineArtViews. Follow Clint on Twitter. Marketing is connections with people not web traffic: "Find ten people. Ten people who trust you/respect you/need you/listen to you...Those ten people need what you have to sell, or want it. And if they love it, you win" - Seth Godin at 4/3/2009 4:25:19 PM Submitted By Clint Watson Visit this link Tell Stories, Converse with People, Be Human, Make Buying Easy....hmmm where have I heard that before?: "Six things I’ve learned while buying your art. Or trying to." - Havi Brooks at 4/3/2009 4:17:11 PM Submitted By Clint Watson Visit this link One reason gallery/artist relationship can be tense: "I contact [represented artists] through [...]

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Engaging In Conversation

Conversation is about being friendly and helping people to like you. If they love your art and they like you too, you run an excellent chance of developing a relationship with a life-long collector. [...]

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Marketing Art

As an artist, you should take the task of marketing seriously. This is especially true if you sell your own work, but it is equally important even if you sell exclusively through galleries. Think about the products you consume, from your breakfast cereal to your jeans. Most of the products you use are not purchased directly from the producer, but those producers spend millions marketing directly to you. Why? Because retail stores also sell the competitors' products. They want you to want their product before you go to the store. [...]

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How to Avoid Online Artist Predators

We've seen an increase in the number of websites and art "services" that target artists, promise the moon, but deliver little in the way of real services or value...we don't want to see anyone get "taken" or even waste money, so, in this article, we explore some things you can do if you want to "check out" an online service before you commit your hard-earned dollars [...]

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