Make Amazing Art, Be Authentic, Tell Your Stories and the Art Will Sell
by Clint Watson on 10/30/2009 9:33:19 AM | 15 Comments |
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Back when I owned an art gallery and spent most of my time selling art, I stumbled upon a little "secret" I'll let you in on - I didn't really "sell" art, at least not in the way we think of a car salesperson "selling" you a car. The truth is, I spent most of my time being a storyteller...Here, let me illustrate what I mean, here were some of my stories that tended to "sell" artwork.. [...]
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The Power of the Email Newlstter....and FASO
by Dreama Tolle Perry on 10/29/2009 2:43:11 PM | 1 Comment |
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And more great news is the testimony to the power of the newsletter--. The latest newsletter results (it went out this past Saturday)---- I have sold 3 paintings, have another one under consideration that I am working to close, and got a full pay for a workshop scheduled in June of next year that I just announced! Now all of those things happened specifically because of the interest the newsletter keeps stirring up... [...]
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Change the World by Helping Out John T. Unger, a Fellow Artist
by Clint Watson on 10/27/2009 12:18:00 PM | 5 Comments |
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In short, John has always been a friend to the art community...sharing his artwork, his ideas and his stories. We've all learned a lot from him. We've all benefited from the help he has generously provided...And now, John is asking for your help...In this post we have republished the situation, in John's own words. If you would like to help him, feel free to contact him directly. [...]
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Using Note Cards as a Marketing Tool
by Tommy Thompson on 10/22/2009 3:23:37 PM | 19 Comments |
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Artists can endear themselves to their collectors and promote their artwork at the same time by giving the purchasers of their artwork a token of appreciation. One way that I do this is to give my collectors five note cards featuring their recently purchased painting on the cover of the cards. [...]
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Sweet or Bitter Tweet on Twitter
by Keith Bond on 10/21/2009 10:29:09 AM | 17 Comments |
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I admit that I haven't done Twitter for very long and I am certainly no expert on the subject. I have, however observed a few things that I would like to address. There has been quite a bit written lately about content (how to effectively tweet - post sweet not bitter tweets), so I will focus on the quantity issue. [...]
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Freedom and Flexibility
by Lori Woodward on 10/20/2009 10:46:48 AM | 4 Comments |
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As an artist, I have a maximum of freedom and flexibility with my time. This is one of the things that makes being a professional artist a joy. At the same time, it creates a war within me. The daily struggle to choose the right thing to do for the advancement of my artwork is very real. [...]
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Six Destructive Ds
by Keith Bond on 10/15/2009 12:29:19 PM | 38 Comments |
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Every artist needs reassurance from time to time that what you are doing is what you should be doing. You need to strengthen that faith in yourself and your work. Faith and fear cannot coexist. [...]
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The Dreamer
by Keith Bond on 10/12/2009 10:32:47 AM | 12 Comments |
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I have learned that time spent dreaming is critical for my creativity. These moments are when my mind is free to wander and wonder. . . . I find these forays into the dreamscape are a simple way for me to clear my mind. When I return to my to-do list, I find that I have more energy and creativity to tackle the tasks at hand. [...]
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Hosting Your Own "One Person Show"
by Daniel J. Keys on 10/8/2009 9:21:20 AM | 4 Comments |
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A personal art affair that showcases your recent work in a home, studio, or restaurant is a great way to make personal contact with potential collectors and eliminates practically all of the expenses that you'd have to pay to participate in an established art fair or gallery show. . . . Below are some ideas and questions to ask while getting started with your own event. [...]
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The Triple Impact
by Keith Bond on 10/6/2009 8:37:00 AM | 48 Comments |
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Have you ever been to a gallery or museum and been grabbed by a work of art from across the room? You then move forward towards the art and delight in the beauty of the piece, which holds you for some length as you let it communicate with you. You then decide to walk right up to the piece and examine its textures and you became thrilled at the surface quality of the work. The techniques thrill you; the textures and colors send your mind into a realm of wonder and discovery. [...]
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When was the Last Time You Called a Collector....on the PHONE?
by Clint Watson on 10/2/2009 8:27:53 AM | 8 Comments |
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Think about that. An artist who is considered to be pushing the edge of modern technology is telling you that the core of her non-art activities are phone calls, emails and meetings (all mediums that provide personal, one-on-one interactions with collectors)...I seem to recall saying ad nauseum that Art Marketing is Conversations. [...]
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Are You Guilty of this Originality Sin?
by Sue Smith on 10/1/2009 11:44:44 AM | 8 Comments |
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Words are just as powerful in creating images as your paint and brushes. Don't be bland or predictable. Realize that dozens of other artists are using the same words to describe what they do. That ought to energize you into searching for a different way of saying it. [...]
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