Blog on Art Marketing and Selling Art


Create a Fundraiser that Your Passionate About

Today's guest author is Matthew Mahler. This article has been edited and published with permission of the author. Although I work and live in Raleigh, North Carolina, I am originally from Houma, Louisiana. Many of my extended family members continue to reside in and around New Orleans. Over the years, whenever a hurricane would approach their area, they would flee to Memphis, return in 3 days and then clean up the damage that was done by the storm. However, on Monday, August 29th, 2005, things were very different. It was mid-morning. I was at my work place in Raleigh, but [...]

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The Top 10 Reasons I Might Want to Tweet Instead of Make Art

The Top Ten Reasons Why I Might Want to Tweet Instead of Make Art By Lisa Call Lisa Blog: Contemporary Textile Art.   Editors Note:  We invited Lisa to share her views after a discussion ensued that was prompted initially by Clint's article, A Spectacular Way to Avoid Doing What Really Matters, which was critical of Twitter's marketing value.  This article offers an alternative view of Twitter by a real artist who utilizes it every day.  We have not edited the following article in any way.  Enjoy . . .   Why Tweet My top 10 List of [...]

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Help Us, Others and Yourself by Sharing Your Insights

A few weeks ago, I published an article explaining my multiple week absence and hinting that I may cut back on the frequency of FineArtViews (the email newsletter). I've decided that I really don't want to cut back on the frequency, but, unfortnately, with my schedule, that creates a problem: With my other responsibilities, I just don't have the time and energy to write a full feature article every single day. Besides, FineArtViews should reflect multiple opinions anyway . . . . not just mine. So I'm turning to you for help. Do you have a story, information, or advice that will [...]

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New FineArtStudioOnline Artist Websites

Check out the great new artworks by our newest members! [...]

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New Twitter Stream to Share Great Artists with Collectors

I've launched a new Twitter Stream at: http://twitter.com/artcollector This stream will serve the same goal as my Informed Collector newsletter.  I discover lots of great artists in my line of work, and I have a passion for sharing great art with the world! As I discover artists who turn my head, the Twitter stream gives me an easy way to "get the word out."  It will also give us a great pipeline of artists to work up into full features in the Informed Collector newsletter. If you love art and want to keep track of who we're discovering in "real time", keep an eye on [...]

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New FineArtStudioOnline Artist Websites

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Giving In to Peer Pressure

The Twitterites are wearing me down . . . I've said all along that I'm open minded about Twitter (my somewhat provocative blog post title notwithstanding), plus I've got some time to kill, so I'm going to revisit my old Twitter account and commit to experiment with it and see if I can be convinced that there is marketing value for artists. While I've never disputed the value of Twitter for certain activities, I've never been able to see how it would be a high-value activity for an artist marketing art.  At this point in time, I feel that email, [...]

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Interruption is the Enemy of Productivity

I had intended to let the Twitter "issue" rest for now.  I've taken a bit of criticism for my position that Twitter is, for the most part, a waste of time for artists. (In fact, in the interest of fairness, I've invited artist Lisa Call to write an article for the FineArtViews newsletter explaining how Twitter can be used successfully by an artist - hopefully that will be ready for publication in a week or so). However, today I read a blog post by Kris Jordan who was reporting on the content of a speech given by Jason Fried, [...]

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Don't Panic, You are an Artist!

Calm down, don't panic over the current economic news. Think about this:  Our bodies and brains are wired to react quickly to emotional stimulus.  The old "fight or flight" response. The pressures of the modern world puts stress on these ancient responses and, if we're not careful, will put is into panic mode. Panic mode is dangerous because that's when we make bad decisions. So take a deep breath and lets face this calmly, but realistically:  Lehman Brothers, Merrill Lynch, Fannie Mae, Freddie Mac, a falling stock market and a weak dollar:  Obviously not the best [...]

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When Others Don't Embrace Your Creativity . . .

Ignore Them. That's Hugh McLeod's advice, anyway. These days, most everyone agrees that Hugh's idea of creating cartoons on the backs of business cards was a spark of sheer genius. But, Hugh says: "When I first started with the biz card format, people thought I was nuts. Why wasn't I trying to do something more easy for markets to digest i.e. cutey-pie greeting cards or whatever?" Always remember that, as the artist, you're the creative one. Your the visionary. Your the one who must learn to "trust your gut."  Most other people can't possibly "get" your creative ideas before [...]

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New FineArtStudioOnline Artist Websites

Check out the newest artist websites by our new members! [...]

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A Spectacular Way to Avoid Doing What Really Matters

Wouldn't it be wonderful if I was so interested in your artwork that I called your studio every 30 minutes just to ask, "What are you doing now?" How refreshing that would be!  I would know when you were working . . . and when you weren't.  When things were going well....and when they were going badly.  When you started a new painting....and when you finished each one.  When you were drinking your coffee.  When you were depressed.  When you were happy.  I would love to know when you were stuck in your studio waiting for the plumber.....boy that would [...]

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New FineArtStudioOnline Artist Websites

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Sometimes the Best Art Marketing is None

Here at FineArtViews, my favorite discussions involve art, marketing, inspiration and fine living.  In practice, however, most of the discussions center around the specifics of marketing art.  There's a reason for that:  You, dear artists, know how to produce your art and since I'm not an artist, I can't really help you in the technique department anyway. However, with my gallery background, I do know how to market art.  And that marketing knowledge is what I try to share with you. Sometimes, however, the best art marketing strategy, in the short term, is to simply do nothing and forget [...]

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