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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Clint's Must-Read Articles for Artists, June 22-28

by Clint Watson on 6/30/2008 1:49:33 PM
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Dear artists, Here are some great articles we've found on the internet over the past week that are directly applicable to helping you with art, marketing, inspiration and fine living: Artist Luann Udell finds her path by asking some serious questions: "Suddenly, I see I could be looking where those two choices intersect:  What does the world need….from me?  That’s my path.. ." (Read Original >>) Josh McDowell continues his thoughts about the true meaning of beauty: "The beauty we experience in nature and express in art may be echoes from beyond nature telling us that something more than what we see here exists and what we see here [...]


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New FineArtStudioOnline Artist Websites

by Clint Watson on 6/27/2008 3:08:36 PM
1 Comment

We've got some great new artists: [...]


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FineArtViews Classiques, Revisted, June 22-28

by Clint Watson on 6/26/2008 9:48:19 AM
3 Comments

We've dug up some great articles from this week last year that are definitely worth another look. Have Fun! Your Responsibility in THIS Moment Posted by Clint Watson on 6/28/2007 8:16:20 AM [...]


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Abandoned Site Syndrome Drives Art Collectors Away!

by Clint Watson on 6/24/2008 2:10:33 PM
3 Comments

An Abandoned Website Drives People
Away like an abandoned house

Don't let your website suffer from Abandoned Site Syndrome! For details, read on . . . . . One day as I surfed the net, I came across an artist whose work I had always loved.  I had first seen the artist's work ten years prior, but, at that earlier time could not afford his work.  ' So I was glad to have found his site.  I just might purchase a piece. I wonder who represents him now?   I thought. Then I saw a prominent link on his site that read, "upcoming exhibits." Great! [...]


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Clint's Must-Read Articles for Artists, June 15-21

by Clint Watson on 6/23/2008 2:50:18 PM
2 Comments

Dear artists, Here are some great articles we've found on the internet over the past week that are directly applicable to helping you with art, marketing, inspiration and fine living: Christina Kane teaches us to overcome negative thinking with an analogy to email spam: "Should you bombard your mind spam with affirmations? Should you try to smile and pretend your mind doesn’t do this kind of thing? Should you try to clean up all of your thoughts so that they don’t happen ever again?  Well, you can work on that stuff, sure. But the mind will keep churning it out. And my advice is this:  When [...]


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New FineArtstudioOnline Artist Websites

by Clint Watson on 6/20/2008 2:47:54 PM
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Check it out!  We've got some great new artists.  Take some time to explore their websites and enjoy their artwork. [...]


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FineArtViews Classiques, Revisted - June 15-21

by Clint Watson on 6/19/2008 2:56:49 PM
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Here are some articles from this time last year that are worth a second look: The League of Incompletely Informed Collectors Posted by Clint Watson on 6/21/2007 9:01:33 AM [...]


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Who Can You Send Email Newsletters?

by Clint Watson on 6/18/2008 8:58:48 AM

How do you know when it's OK to send someone your email newsletter? MF wrote me today asking just that question: "Initially I added a lot of my friends and family as well as people I thought MIGHT be interested in my occasional announcements to the mailing list because I thought that was something that you had advocated.  In a later newsletter, however, you were pretty adamant about not putting people on who didn't actually SIGN UP for the newsletter. (So I took you off.)  Of course I know that if people really don''t want to get the newsletters I [...]


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Crop Your Photos, Please

by Clint Watson on 6/17/2008 11:42:09 AM
1 Comment

For crying out loud, please crop your photographs before you upload them to your website. I don’t really want to see your best friend’s hand peeking over the edge of your artwork, the side of your house, or your lawn.  I'm sure your friend, your house and your lawn are nice . . . . . . but I want to see your artwork and your artwork only. Cropping your photos is simple, there are plenty of photo-editing programs that you can use. You can also crop them online for free, one of the better [...]


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Clint's Must-Read Articles for Artists June 8-14

by Clint Watson on 6/16/2008 3:42:38 PM
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Dear artists, Here are some great articles we've found on the internet over the past week that are directly applicable to helping you with art, marketing, inspiration and fine living: The Art Law Blog Explains Misconceptions Surrounding the Orphan Works Bill: "Let me be clear. The orphan works bills would not require owners to take any steps not already required by copyright law to be eligible for copyright protection . . ." (Read Original >>) The Art Law Blog also Explains that registration with the Orphan Works registries is NOT required: "Imagine a work whose author can easily be found with any reasonably diligent search. Now imagine, too, that [...]


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New FineArtStudioOnline Artist Websites

by Clint Watson on 6/13/2008 1:56:38 PM
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We've got some great new members this week!  Enjoy checking out the art by these talented artists: [...]


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The First Question Art Collectors Ask

by Clint Watson on 6/12/2008 3:26:36 PM
3 Comments

is, "How old is this artist?" I'm sorry but it's true.  Art Collectors like to know the age of an artist. Please, please, please get past the vanity and simply include the year you were born on your biography.  It's an essential piece of information when marketing art. No one is judging you and it's a plus either way:  If you a teenager or twenty-something, people will be excited to discover someone "up and coming" and if you're.....more seasoned, people will respect your experience and maturity (of course, these are snap judgements that could be wrong [...]


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FineArtViews Classiques, Revisited - June 8-14

by Clint Watson on 6/11/2008 8:00:25 AM
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Here are a few articles from this time last year that are worth another look: Friction-Free Selling? Not! Posted by Clint Watson on 6/14/2007 5:42:09 AM [...]


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Pricing Artwork: A Critical Step to Selling Art Online is to . . .

by Clint Watson on 6/10/2008 10:30:47 AM
3 Comments

Display your prices on your website. If you are not good at pricing your artwork you had better get the hang of it. There.  I said it.  If you expect people to purchase your art then they absolutely must know how much to pay for it.  Resist the temptation to be “above” marketing tactics that encourage purchases, such as refusing to display your prices on your web site. I collect art. If I visit your web site, then I want to know how much your artwork costs. Don’t make me call you to ask the price, only [...]


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Clint's Must-Read Articles for Artists, June 1-7

by Clint Watson on 6/9/2008 2:38:37 PM
1 Comment

Dear artists, Here are some great articles we've found on the internet over the past week that are directly applicable to helping you with art, marketing, inspiration and fine living: Josh McDowell tries to explain what beauty is....and why it's not in the eye of the beholder: "We are hard-pressed to explain why encounters with beauty affect us so profoundly. What is it about a song, a snow-capped mountain, or a certain face that so grips our hearts and thrills our souls? Despite the high place we give beauty in our lives, our attempts to define it fall short. . . ." (Read Original >>) Rick Strahl explains [...]


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New FineArtStudioOnline Artist Websites

by Clint Watson on 6/6/2008 9:13:10 AM
2 Comments

Check out the great art by our newest artist members! [...]


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Be as Clear as Possible on Your Artist Website

by Clint Watson on 6/5/2008 11:20:36 AM
2 Comments

Convey information as clearly and concisely as possible on your artist website. For example, when a piece is "Sold", just mark it "Sold."  In a museum, it's nice to be "classy" and say that an unavailable piece is in a "Private Collection." But online, I highly advocate using words like "Sold" and "Buy Now."   People don't read online...they scan.  So you have to spell things out as clearly and cleanly as possible. Don't worry, people will still think you're "classy." In fact, Alyson Stanfield recently had a post on her wonderful ArtBizBlog regarding this same subject and [...]


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FineArtViews Classiques, Revisited - June 1-7, 2007

by Clint Watson on 6/4/2008 12:28:04 PM
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Some FineArtViews articles from this time last year that are worth another look: Alyson Stanfield's Six Principles of no-excuses art marketing Posted by Clint Watson on 6/7/2007 9:49:28 AM [...]


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How to Make it Easy for Your Art Collectors to Browse Your Artwork

by Clint on 6/3/2008 3:01:43 PM
1 Comment

Make it easy for your art collectors to find the specific artworks they are looking for by dividing your portfolio into logical collections. (Most of the information below is an edited excerpt from the 39-page e-book mentioned at the end of this post.) When I visit an artist’s site, it can be overwhelming if the artist is very prolific. You don’t want to overwhelm your visitors. If a prospect clicks on your portfolio link and 200 images pop up, you run the risk of having that prospect abandon your site. My  feeling is that 20 is [...]


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Clint's Must-Read Articles for Artists, May 25-31

by Clint Watson on 6/2/2008 9:08:05 PM
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Dear artists, Here are some great articles we've found on the internet over the past week that are directly applicable to helping you with art, marketing, inspiration and fine living: Empty Easel shares some great tips on doing commission work: "Creating individual works of art for clients is a great way to earn some extra money and expand your portfolio—as long as the commission piece doesn’t turn into more trouble than it’s worth.. . . ." (Read Original >>) Musician, Christina Kane explores the "fibs" artist tell themselves: "If you were a real artist, they would come and they would discover you. Wouldn’t they? . . .So, I’m curious. [...]


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