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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Clint's Must-Read Articles for Artists - March 23-29

by Clint Watson on 3/31/2008 9:06:47 AM
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Darren at Problogger teaches us the Greatest Blogging Skill: However, it's really the greatest skill in most areas, not just blogging.  It could apply to painting, sculpting, writing, or any other creative pursuit. "The greatest blogging skill is:  Meta-improvement., Meta-improvement is the improvement of improvement. . .Its not just self-improvement. Its self-self-improvement-improvement. . .In other words: Becoming a better blogger faster and faster." (Read Original >>) Katherine Tyrrell shares ideas regarding How to Write a Press Release: "Ive never ever had any problem remembering how to write and distribute a Press Release since the day I received a very to the point briefing from the City [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 3/28/2008 7:52:38 AM
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Clean URLS

by Clint Watson on 3/27/2008 4:50:29 PM
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Our service, FineArtStudioOnline, has rolled out clean urls. URLS are the addresses that appear in your browser's address bar when you access web pages. And there has been a real movement lately to make URLS clean and simple.  Some experts believe that Clean URLS help with Search Engine Optimization as well. Our clean url project had several goals: 1.  Make the URLS shorter 2.  Make the URLS more relevant 3.  Make the URLS easier to remember 4.  Get rid of characters that search engines don't like such as: ? . & # etc Our application was originally developed seven years ago and used to have urls like the following [...]

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FineArtViews Classiques, Revisited - March 23-29, 2007

by Clint on 3/26/2008 11:28:37 AM
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What About Promoting Other Artist's Works? Posted by Clint Watson on 3/29/2007 7:38:11 AM [...]

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Where the Art Collectors Are

by Clint Watson on 3/25/2008 8:28:47 AM

A few weeks ago we introduced the concept of The Collector Courtship.  Remember, selling your art requires building a relationship with your potential collectors . . . and, we're sorry to tell you, building that relationship is like dating. Where the Art Collectors your first lesson:  If you're going to "date" collectors, you've got to go where the collectors are. My wife recently talked me into watching the 1960's "classic", "Where the Boys Are."  The movie told the story of four college girls on spring break.  They wanted to get away from the ice and snow and [...]

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Clint's Must-Read Articles for Artists - March 16-22

by Clint Watson on 3/24/2008 8:41:01 AM
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Anita Campbell tells us Why Blogs are Terrible for Drive-By Sales: Everyone (including me) tells artists they should have a blog.  But it's important to remember what a blog is for . . . fostering conversation.  Anita Campbell reminds us that we can't expect a log of instant sales from a blog. . . "What I mean is that using a blog to sell products or services directly usually brings dismal results. If you expect a first-time visitor to come to your company blog and immediately buy something, you will be disappointed. I guarantee it." (Read Original >>) The guys at 37 [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 3/21/2008 8:34:40 AM
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Announcing Instant Art Exhibits

by Clint Watson on 3/19/2008 2:07:13 PM

Need an "art moment?" If you need a "mental health" moment to calm yourself, or simply suffer from Stendhal Syndrome and need to see some art right now . . . then check out a fun little feature we implemented this week that we call the "Instant Art Exhibit" Click here to view an instant art exhibit now! They're free, so feel free to view as many as you want :-) Sincerely, Clint Watson Software Craftsman and Art Fanatic [...]

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FineArtViews Classiques, Revisited - March 16-22, 2007

by Clint Watson on 3/19/2008 10:45:51 AM
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Stephen Covey's Seven Habits of Effective People Posted by Clint Watson on 3/22/2007 7:42:54 AM [...]

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If Nobody Hates Your Artwork . . .

by Clint Watson on 3/18/2008 8:27:50 AM

then you have the problem of being stuck in the "safe zone." As Kathy Sierra says: "Today, it is often far more risky to create something 'safe' than to take a big frickin' chance on something deeply provocative, dangerously innovative, or just plain weird." Being hated is a good thing You see, if some people hate your artwork, that's good . . . because it means there are other people who absolutely love your artwork.  And you need people to love your artwork if you're going to develop a following of true fans. Being [...]

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Clint's Must-Read Articles for Artists - March 9-15

by Clint Watson on 3/17/2008 10:10:44 AM
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Luke at The Art Blog encourages artists to pursue their dreams and have confidence in their abilities: "It almost makes me sad sometimes; how can someone so talented not see it? These men and women write in, shy and guarded, so fragile about what is obviously their lifes destiny. I (usually) feel pretty great about my job, but what these artists are capable of it is something I could only dream of. I'm completely jealous of these people and they don't even know how lucky they are!" (Read original . . .) Maki at Dosh Dosh explains how to use the web to [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 3/14/2008 12:04:59 PM
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FineArtStudioOnline Named as a Fanati Award Finalist

by Clint Watson on 3/13/2008 8:22:01 AM

Yay!  Our service, FineArtStudioOnline, was named as one of the 10 finalists for Rackspace's 2007 Fanati award, given to companies that demonstrate "outstanding customer service."  We know, we know - the award was actually announced in December and is kind of "old news", but they just sent us our certificate we're a bit excited. Although we did not win the award, we are honored to have placed in the top ten.  We received a nice letter from Lanham Napier, the CEO of Rackspace saying, "do not feel discouraged.  The competition was very stiff and all scores were very close." Thank you to [...]

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FineArtViews Classiques, Revisted -- March 9-15, 2007

by Clint Watson on 3/12/2008 8:32:30 AM
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Artists Should "Hard Sell" Their Artwork Posted by Clint Watson on 3/15/2007 8:12:41 AM [...]

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Celebrate the Relationship you have with Art Collectors

by Clint Watson on 3/11/2008 11:10:01 AM

Invite your best art collectors over to your studio to have a drink and celebrate your relationship. Why? Let us explain . . . . Last week Kevin Kelley told us that artists can make a living by forgetting the long tail and simply finding their true fans. Well said, Kevin.  This is the same concept that we've been touting for months in this space, in posts such as Less is More, Artists Need to Fatten the Long Tail, and 1. vs. 100. As we've pointed out in the past, back when we owned an art [...]

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Clint's Must-Read Articles for Artists - Week of 3/2/08

by Clint Watson on 3/10/2008 9:04:59 AM
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Natalie Roberts at Surrealmuse Studios encourages you to Challenge yourself to take artistic leaps: "So if you find yourself emerged in creating from comfort, challenge yourself to try a different medium or style. These experiments in time will lead to inspiration, and possibly even a new direction with your artistic path."  (Read Original . . .) *** Seth teaches us more lessons about nurturing our best fans with a Bruce Springsteen illustration: "Bruce won over each one of those fans - one at a time - and began a relationship. One he respects highly. And every so often he throws a party and we're all [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 3/7/2008 2:21:52 PM
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6 Reasons Why I'm Not Going to Use FaceBook

by Clint on 3/4/2008 3:07:54 PM

If you've sent me a Facebook invitation, I apologize. I'm sure I haven't yet responded. Why not? Because, I've decided not to use FaceBook. For that matter, I'm not using Myspace, LinkedIn, Ning or any of the other countless social networks out there. Why not? Mainly because I see absolutely no compelling reason to use FaceBook. The Internet itself is a social network, using something like FaceBook seems artificial and unnecessary. Perhaps it made sense when it was a hang-out just for college kids but it's a tool that [...]

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Notable Links for Artists, Week of 2/24/08 in Review

by Clint Watson on 3/3/2008 7:52:29 AM
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Marsha Robinett at The Extraordinary Pencils asks, "Do You Write Scannable Content?" "The internet is not a book and few people, including myself, read it as if it were a book. I don't find a large block of text exciting nor will I read it. I'll move on to a smaller block of text, perhaps one or two sentences...hoping to find out what you are writing about. And many times just leave out of frustration!" Seth Explains why social networking friends are not really friends, posting, "That guy who saved my life": "I was talking today in a teleconference about how 'friends' aren't really [...]

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