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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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New FineArtStudioOnline Artist Websites

by Clint Watson on 2/29/2008 7:20:09 AM
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FineArtStudioOnline welcomes the following artists!  Enjoy visiting their sites and viewing their artwork. [...]


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Price is a Shortcut

by Clint Watson on 2/28/2008 7:41:07 AM
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Last week we asked Does Expensive Art Just Look Better?  And concluded that, for most people.....well, yes.   This week we ask why. In his seminal classic book Influence, Robert Cialdini investigated the effect that price has on purchasers' psychology. He related the story of an exasperated jewelry store owner looking to move some turquoise jewelry that wasn't selling.  She decided to slash prices by one-half.  But her employee misunderstood and double the prices instead and the next day, all the jewelry sold out! Why would doubling the price make more jewelry sell? The premise [...]


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One Year Ago - Week of February 25th

by Clint Watson on 2/26/2008 1:40:59 PM
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Here are some articles from the FineArtViews blog from one year ago that are worth revisiting: Church Under the Bridge Posted by Clint Watson on 3/2/2007 7:34:39 AM [...]


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What you want most from your customers

by Clint Watson on 2/26/2008 1:28:18 PM
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is attention. You may have heard the phrase attention economy before....but we do truly live in the attention economy. Advertising, food, information, goods, services . . . yes, even artworks. . . . are abundant. But attention is scarce. Your first task in the Collector Courtship is to attract your prospect's attention. Your second task is to keep it. How do you engage and keep your customers' attention? [...]


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New FineArtStudioOnline Artist Websites

by Clint Watson on 2/22/2008 8:56:19 AM
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[...]


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Does Expensive Art Just Look Better?

by Clint Watson on 2/21/2008 9:00:27 AM
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Want people to respect and enjoy your artwork more?  Evidence suggests that you should think about raising your prices. "If it Doesn't Sell...Raise Your Prices" We know a very famous, talented and respected artist whose paintings now sell for upwards of $100,000 apiece.  He once shared his pricing "secret" with us.  It was a simple philosophy.  He told us, "If a painting doesn't sell, I simply raise the price."  He went on to relate the story of showing a painting in New York for $2,000 where it didn't sell.  So he moved to another gallery in New York and raised the price to [...]


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One Year Ago - Week of February 17th

by Clint Watson on 2/20/2008 11:27:50 AM
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Here are some articles from the FineArtViews blog from one year ago that are worth revisiting: Don't Post Your Email Address on Your Site Posted by Clint Watson on 2/23/2007 9:54:27 AM [...]


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The 10 Most Annoying Things on Artist Websites

by Clint Watson on 2/19/2008 11:51:45 AM
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Today's post is a bit of a rant.  Everything I rant about below I have actually suffered through on actual artist websites.  I apologize in advance for the following rant...... [RANT BEGINS] DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE: 1.  Right Click disablers People aren't trying to steal your web-quality images, but you're really annoying the rest of us who use the right-click for all kinds of options, including navigating websites.  (By the way, people can get your images even if you have a right-click disabler....so why have it?) 2.  Music This isn't a gallery opening.  Please don't make me listen to the music [...]


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Notable Links for Artists, Week of 2/10/2008 in Review

by Clint Watson on 2/18/2008 8:14:38 AM
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Zen Habits shares 5 Inspiration Hacks for Creative People: "However, anyone that's ever stood in front of a beautiful painting or a breath-taking photograph or an amazing sculpture will tell you, it can truly be an inspirational experience. Once again, art is something that is incredibly subjective but for me personally, art inspires me in two very distinct manners..." Seth discusses the Placebo Affect: "Even as your culture of ideas and marketing enters its long-tail, open-source, low-barrier, everyone-has-a-blog era of mass publication, we still need filters. Would your iPod sound as sweet if everyone else had a Rio? Would your Manolo Blahniks be as [...]


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New FineArtStudioOnline Artist Websites

by Clint Watson on 2/15/2008 7:29:38 AM
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[...]


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The Collector Courtship

by Clint Watson on 2/14/2008 8:22:59 AM
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Seth says that "Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit." Valentine's day seems appropriate to introduce a concept that we've been mentally "kicking around" for the past few weeks.  We are introducing a new metaphor to explain our theory of art marketing......The Collector Courtship. The Collector CourtshipTM Yes, we are (as far as we know) coining this term today - "The Collector Courtship".  It represents, in a short metaphor, the way you need to learn to treat your customers.  You are courting them....it is a process of [...]


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The Moment of Hope

by Clint Watson on 2/13/2008 8:33:08 AM
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In every creative profession, including the visual arts, there's a moment when there is hope for the artist to begin the journey from good to great.  Ironically, that moment of hope happens at the instant the artist realizes that how "bad" he really is. Let us illustrate....when your editor was younger, he fancied himself a fantastic programmer.  "There's no challenge too great for me," he thought, "anything you can conceive, I can make a computer do it." More recently, however, we've been opening up our mind....reading books, reviewing source code written by other (better) programmers.  And, most horrifying of all:  reviewing code that [...]


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Blog vs. Email Newsletter

by Clint Watson on 2/12/2008 10:44:47 AM
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Short answer:  You should utilize both a blog and an email newsletter. Occasionally, however, an artist will ask us something like, "If I can have only a blog or an email newsletter, which one should I go with?" Our answer:  hands down - an email newsletter. Blogs are great for increasing traffic to your web site and for engaging in a more informal discussion with your fans.  However, if your goal is to sell your art, blogs don't always bring the right kind of traffic - buyers.  Blogs also require the reader to actively visit your blog [...]


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Notable Links for Artists, Week of 2/3/2008

by Clint Watson on 2/11/2008 9:37:49 AM
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Alyson at the Art Biz Blog brings us Resources for finding your art career and life visions: "a vision for your art career can help you find your path and keep you from making poor or outright wrong decisions." Dan, over at Empty Easel asks, To Watermark or Not to Watermark? "[Watermarking] ... pretty much screams "I don't trust you" to anyone viewing your art. (And don't EVEN get me started on websites that disable the right-click to prevent people from saving images to their computer. . .)" Sylvia White brings us 5 Facts Artists Have To Face To Succeed In Business "Think about it...what are [...]


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New FineArtStudioOnline Artist Websites

by Clint Watson on 2/8/2008 10:05:19 AM
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[...]


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6 Steps to Maximize Your Art Marketing

by Clint Watson on 2/7/2008 8:59:55 AM
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Yesterday we improved some wording we had previously used in a post regarding the most effective places to sell  artwork.  Today we thought it would make sense to reproduce the improved list of the six steps. Six Steps to Maximize Your Art Marketing 1. Start by honing your craft - produce the best work that you possibly can. 2. Set up your own, stand-alone web site with your own domain name. 3. Persuade site visitors to voluntarily provide you with their email addresses with a clear, automated and enticing newsletter sign up page. [...]


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Persuade, Not Capture

by Clint Watson on 2/6/2008 9:34:37 AM
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Judy recently wrote to ask us, "On one of your recent emails you said to make sure that your website captures emails when people visit your site. I am not sure how that happens. Could you please explain?" Judy, thanks for asking.  After thinking about your question, we see the confusion....and our poor choice of words.  The email in question was FineArtViews issue number 138, Where do Most Artists Sell Artwork? In it we provided six guidelines for selling art online, including number 3, "Make sure your web site can capture visitor's email addresses." To clarify our true intent, here is what [...]


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