even if it's a small pond. Don't be a small fish in a bunch of big ponds.
If you're not sure what my point here is, I'll turn it over to Seth.
"If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you're the goto person, the king of your hill, magical things happen. One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It's [...]