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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Weekly Jam Sessions

by Clint Watson on 7/31/2007 8:58:05 AM
1 Comment

When I used to dream of being a rock star, my buddies and I used to have "jam" sessions.  The "jam" was a time period for unstructured musical creation.  Anything could happen....except for rehearsing material we already knew.  It was not a time for normal work or planning but for creative breakthroughs. It's amazing what having an unstructured day or two can do for your creativity and productivity... For months I've been recommending a fairly organized process of setting "big picture" goals, figuring out WHY you want to reach those goals so that you can remain flexible, and then developing HABITS to [...]

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10 Steps to Becoming a Better Painter

by Clint Watson on 7/30/2007 9:04:32 AM

Paint. Paint more. Paint even more. Paint even more than that. Paint when you don't want to. Paint when you do. Paint when you have something to say. Paint when you don't. Paint every day. Keep painting. Inspired by 10 Steps to Becoming a Better Writer by Brian Clark. Sincerely, Clint Watson Software Craftsman and Art Fanatic PS:  Sign for FineArtViews, Our FREE daily e-letter about Art, Marketing, Inspiration and Fine Living [...]

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New FineArtStudioOnline Members

by Clint Watson on 7/27/2007 7:59:20 AM
1 Comment

FineArtStudioOnline - New Members [...]

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How to Break Away

by Clint Watson on 7/25/2007 12:03:04 PM
1 Comment

KB wrote us in response to our reprint of Alyson Stanfield's "Break Away from the Peloton" I paint plein air and studio landscapes. I paint in a painterly manner, but my paintings are traditional. There are hosts of other traditional landscape artists. Although styles differ, they may be viewed by many as somewhat similar - part of the peloton. I see my work as different, just as each and every other artist probably does. But the onlookers see us as part of a group. I strive to push my limits to become the best artist I can. This can distinguish me from some, but there are so [...]

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Breaking Away

by Clint Watson on 7/23/2007 8:52:18 AM
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We've discussed before that it's funny how life brings ideas in themes.  The theme lately has been deviance.  Not in a strange way, but just deviance as in being "different." We have written on the subject in this blog in our post "Be the Outside Zebra." Then, we've been enjoying "The Deviant's Advantage" which we "reviewed" last week. And in our newsletter, we reproduced an article by Alyson Stanfield titled "Break Away from the Peloton" Then, today Seth Godin  writes on the subject of getting lost in the long tail: Musicians, bloggers, writers (ED NOTE: We would add artists)--if you're toiling in the long tail, [...]

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New FineArtStudioOnline Artists

by Clint Watson on 7/20/2007 3:55:37 PM
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FineArtStudioOnline - New Members [...]

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The Deviant's Advantage

by Clint Watson on 7/19/2007 9:32:28 AM
1 Comment

We've been reading The Deviant's Advantage by Ryan Mathews and Watts Wacker.  It's an odd book.  Seems to us that it's half correct and half wrong....the trouble is figuring out which half.. .  There are some good insights into the book, however.  One pertains to art. They write: We live in a world where artistic promotion is more important than artistic product.  How did we get here?  The answer is partially revealed by a quick review of the idea of modernism . . . The shift in focus from the art to the artist is a boon to business.  Today anyone who has achieved celebrity (in it's broadest sense) can sell art [...]

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How to Stop (almost) all Scammers

by Clint Watson on 7/18/2007 8:28:09 AM
1 Comment

Here's our advice:  make it your policy to NEVER accept a cashier's check or a money order for payment.  When approached by a prospect who wants to buy simply tell them you accept cash, credit card, paypal (whatever) NO Cashier's Checks or Money Orders . . . that will stop 99% of the scammers out there. [...]

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How to Photograph Paintings

by Ansen Seale on 7/18/2007 8:07:11 AM

You need professional help! Since I make my living photographing other people's art, my first advice to artists who want to do it themselves is to seek professional help. We photographers have the right equipment and lots of experience to get it right the first time. Anyone who has ever tried to photograph their own work will know that its a rigorous challenge in the best of circumstances, and a downright waste of time and money if not done correctly. If you must do it yourself, though, there are a few tips I can offer that will make the experience of shooting your own art more likely to succeed. I'll focus [...]

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Changing the Future

by Clint Watson on 7/17/2007 5:41:52 AM
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Seth Godin just posted about Changing the Future.  I don't normally repost other blog entries but it's a short entry (plus I want to comment on it) so here it is: Changing the Future . . . That's what marketers do, after all. We spend time and money to change the role of our products and services sometime in the future (whereas salespeople try to change the now). Changing tomorrow is really, really difficult. It's expensive and abrupt and rarely works out for the best. Which is why the worst time to change your marketing is right after 60 Minutes calls on the phone. Tomorrow is so close, it's [...]

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More on Context

by Clint Watson on 7/16/2007 8:28:18 AM
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Last week, I wrote about the power of context in my post, "Masterpiece in the Subway, Trash in the Museum." DC writes with an anecdote that supports the theory: Years ago I heard about a psychology study (maybe in LA or San Francisco) in a big city.  They left an abandoned car on a city street for a couple of weeks.  Nothing happened.  Then they cracked one window.  Within hours the car was stripped. I try to remember that in my life to make sure I am caring for myself and things (like paintings) with respect - since that it likely to be echoed back to me. DC [...]

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Ideas from "How to be a Rainmaker"

by Clint Watson on 7/13/2007 9:26:33 AM
1 Comment

Recently, I read "How to be a Rainmaker" by Jeffrey Fox.  I jotted the following notes as the most relevant ideas to artists and those in the art industry: * Fish Where the Big Fish Are Exhibit where the big customers are, don't waste your time where they are not.  This may mean getting in venues in "art" towns. * Always make a "Mid-Job, Next-Job" recommendation.   You already have relationship with a client you are working with.  When you're working on a painting, say a commission, suggest the next one, the painting that would go with this one, etc. * Treat everybody you meet [...]

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New FineArtStudioOnline Members

by Clint Watson on 7/12/2007 9:25:46 PM
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FineArtStudioOnline - New Members Since 7/6/2007 [...]

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Harry Potter and the Deathly Hallows

by Clint Watson on 7/11/2007 2:13:12 PM
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As long-suffering readers of our blog are doubtless aware, on rare occasions we depart from the topic of is just such an occasion. We admit it fellow art patrons, we're a closet Harry Potter fan.  We didn't want to admit it.  Our Christian friends would probably chastise us if they knew . . . . but what can we say?  We're smart enough to tell fact from fiction. Next week, the seventh book, Harry Potter and the Deathly Hallows, will be released.  We've been waiting over two years to learn how Harry's struggle with Voldemort will end.  But, if you're a Harry Potter fan, we have a shocking theory [...]

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The 7 Foundational Truths of Painting

by Clint Watson on 7/9/2007 9:51:19 AM
1 Comment

CW Mundy first published his "7 Foundation Truths" article in the 2001 Aug/Sep Issue of International Artist Magazine. I would love to republish the entire article and, indeed, have CW's permission to do so.  However, after six weeks of waiting for the magazine's permission (just want to cover all bases), I'm still waiting.  Honestly, how long does it take to answer something like this?  I mean, they could only benefit from the interest it would generate in the magazine.  So, for today, here are CW Mundy's 7 Foundational Truths of painting: 1.  Drawing 2.  Squinting 3.  Design 4.  Values 5.  Color 6.  Edges 7.  Paint Manipulation (usually called brushwork) There [...]

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Accelerated Erfahrung

by Clint Watson on 7/6/2007 8:18:32 AM
1 Comment

Today marks the 52nd issue of FineArtviews. We sent our first issue on April 17, 2007. Why are these facts significant? We've been thinking about an idea that we've christened "accelerated Erfahrung." Producing our 52nd issue means that if FineArtViews was a weekly publication, we would have just reached our 1-year point. However, since FineArtViews is a near-daily publication, in span of less than three months we've produced the same number of issues that a weekly publication would have taken a year to reach. The way we look at it, we've accelerated a year's worth of knowledge into three months. We've learned about email bounce rates. We've learned about response rates. [...]

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New FineArtStudioOnline Members

by Clint Watson on 7/6/2007 7:53:22 AM
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FineArtStudioOnline - New Members [...]

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To Him that Hath

by Guest Bill Bonner on 7/5/2007 9:45:09 AM
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Waterloo Bridge by Monet

The following essay is re-published in it's original form from The Daily Reckoning Web site.  It is re-published according to the guidlines presented on their web site.  To visit their web site and learn more about Bill Bonner or The Daily Reckoning, please visit: Behold, there it is - Waterloo Bridge. Right outside our office window here at the MoneyWeek headquarters. It is almost the same bridge depicted in a painting by Claude Monet that became famous last week - a new one was put up after Monet left for Giverny. While we get to see the real thing for nothing, the version preserved on canvas sold at auction for an [...]

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The Responsibilities of Life, Liberty and the Pursuit of Happiness

by Clint Watson on 7/4/2007 9:43:36 AM
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"Life, Liberty and the Pursuit of Happiness." We all know these words. These are our "inalienable rights." Our republic was founded upon them. We celebrate them today, as we celebrate the 231st birthday of the great American Experiment. We all know what we're celebrating this independence day, but we contend that what the founders wrote is actually only half the story. So this independence day, let's take a guess at why the founders felt it important that we had our "inalienable rights." Life Obviously the greatest gift of all ? the gift of life. Our laws protect [...]

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Masterpiece in the Subway, Trash in the Museum

by Clint Watson on 7/3/2007 10:09:37 AM

It's funny how life seems to bring ideas to us in themes.  This past weekend, I read a book called The Tipping Point by Malcom Gladwell.  I'll get in to the specifics of the book at a future time, but one of Gladwell's observations is that humans act differently in different situations.  In other words, context matters.  For example, a person who is generally considered "honest" will turn into a liar in the right situation.  He goes on to outline how the New York transportation department cleaned up violent crimes on the subway by targeting graffiti.  The idea was [...]

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A Reason to Use Non-Standard Frames?

by Clint Watson on 7/2/2007 9:42:22 AM

KB Writes In regards to the gallery panel discussion, I have a comment about standard sized paintings. I currently purchase custom made frames (hand carved, 22k gold) which are quite pricey, but I feel I should put the best frame on my art that I can afford. I had an unfortunate experience with a gallery. A client wanted my frame on a painting from another artist. Both were the same size, so the gallery swapped frames. I ended up with a piece of junk frame and my expensive custom frame walked out the door. Since my frames are custom, I now usually paint non-standard sizes. If the client wants [...]

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