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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Art and Auld Lang Syne

by Clint Watson on 12/31/2007 12:38:10 PM

Auld lang syne literally means "old long since"—but a more idiomatic English translation would be something like "long long ago", "days of long ago", "in olden days", or even "once upon a time". "For old time's sake" or "to the good old days" may be modern-day expressions, in common use as a toast, that capture the spirit of "for auld lang syne." (Source: Wikipedia) Each New Year's Eve, we toast the happy moments of the past year, we look forward to even better days in [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 12/28/2007 10:49:38 AM
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Investing in Art

by Clint Watson on 12/27/2007 9:17:27 AM
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Nicholas has posted an overview of his suggestions regarding how and why to invest in art. [...]

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Make Everything Linkable

by Clint Watson on 12/26/2007 10:01:23 AM
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When designing an art website, every single page should be a clickable link. Sometimes when we see sites that get "clever" with flash or ajax, however there is a problem - those technologies allow navigation techniques that do not require updating the address bar of your browser.  Normally, that doesn't matter...but lets say that you want to send a client a clickable link to a particular artwork on your web site. To be able to send a clickable link, your site must have a unique address (or URL) for every single page. If your site doesn't have unique URLs, you would have to [...]

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The Gift of Beauty

by Clint on 12/24/2007 9:41:19 AM

Today's message is an updated version of our original Christmas message from two years ago.  Our thoughts haven't changed and our message hasn't changed, hopefully our writing has improved a bit.  Today we take a moment to thank you for the gifts you bring to the world with your art . . . As the days have grown shorter, our to do list longer and the impending holiday closer, we have found ourselves scrambling to get everything done. Certainly we all feel this pressure during the holiday season. However, it always seems to come together. The presents are wrapped, the dinner is prepared [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 12/21/2007 8:03:29 AM
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Promoting Art is Promotion is Promotion

by Clint Watson on 12/20/2007 7:50:38 AM
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Dan's got a good post today titled "7 tips to Increase Art Sales on ImageKind."  Dan's tips are gleaned from interviews conducted with Imagekind's marketing manager and two of their best-selling artists and are: 1. Create a website or art blog to promote your work 2. Use keywords and descriptions intelligently3. Pay attention to quality and consistency4. Choose the best frames for your art5. Promote, promote, promote6. Create your own brand7. Hold an exhibition outside of Imagekind Read entire articleThose are all great tips....interestingly, they are great tips to increase your art sales in general and aren't really specific to Imagekind.  In other [...]

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Shopping For Galleries

by Clint Watson on 12/18/2007 12:18:25 PM
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Lori has a good post over on her blog about Shopping for Galleries. [...]

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Top 10 Posts of 2007

by Clint Watson on 12/17/2007 10:10:57 AM
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We went through our traffic stats and our top ten posts of 2007 (determined by traffic) are the following: 1. The Only Way You'll Ever sell art 2. The Single Most Important Question in Marketing 3.  Now Everyone Can "Paint" Like Jackson Pollock 4. Feed Your Artwork to Your Fans with RSS 5. Where do Most Artists Sell Art? - Empty Easel Poll Analyzed 6. Less is More 7. Stendhal Syndrome 8. Chasing the Sweet Embrace of Success by Developing Habits 9. A Lesson From Sir James Dyson 10. Focus the Lens: Email Marketing Program Recap [...]

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12 Steps to Get Your Artwork Noticed by Galleries

by Clint Watson on 12/14/2007 12:56:04 PM

Here at FineArtViews, one of the most common questions artists ask is "How do I go about getting gallery representation?" Today we're going to tell you how to go about it in a way that will get a gallery's attention...and get your artwork noticed. [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 12/12/2007 11:21:34 AM
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Where do Most Artists Sell Art? - Empty Easel Poll Analyzed

by Clint Watson on 12/10/2007 9:27:10 AM

It seems when buying art, customers still want a relationship with an actual person (a gallery person or the artist).....not a nebulous web site or social networking community. We, at FineArtViews, already knew this fact because of our background of owning and running a retail art gallery, and, indeed, it has been the topic of many of our past articles. Interestingly, we noticed a poll on the respected art blog, Empty Easel, titled, "Where do Most Artists Sell Art?" And the poll results confirm what we've been telling you here - art buyers want to deal with you, the artist (or the [...]

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Beleive in Yourself

by Clint Watson on 12/7/2007 1:20:22 PM
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Barney has a great post today about believing in yourself. He writes, "if you are having trouble getting juried shows, galleries or publishers to see the talent and uniqueness of your art. Don't give in to despair. Don't let the naysayers deter you. If you know in your heart and head you have talent that needs recognition, fight for it and don't let up" Great words of wisdom for us creative types. Read the entire post at The Power of Believing in Yourself [...]

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Learning Humility and Giving Back

by Clint Watson on 12/4/2007 1:24:31 PM
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Todays message is a mishmash of things that are dear to your editor's heart..... art, marketing, inspiration and fine living of course, but also a story of giving and divine guidance.  We bring you today's message and slight departure from our normal art topics under the "fine living" part of our mission.  And we're beginning to appreciate that "fine living" means giving.... Sometimes we are given divine guidance, dear artists. We often write in this space  about your responsibility as artists to share your God-given artistic talent with the world.  For those of you who can create beautiful works of art....your calling is [...]

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New FineArtStudioOnline Artist Websites

by Clint Watson on 12/3/2007 3:53:38 PM
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