Blog on Art Marketing and Selling Art


Creation of Man by Michaelangelo

Mere Shadows of Halloween, Art and Gentlemen

It's Halloween and, as has become our custom, we take a break from our normal commentary to stop and reflect on the holiday.  Our long-suffering readers know that our reflections run deeper than just the holiday in question and tend to poke around at the innards of our society.  We like to throw in some philosophy for good measure.  Why do we feel compelled to write these diatribes?  Probably because we like to question the status quo, we feel it's healthy to think for ourselves.  So while the rest of the world is content with a simple "Happy Halloween", we present [...]

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SEO Not the Most Important Thing

Today we re-iterate the idea that Search Engine Optimization is not the most important thing for marketing your art. We know, we know, we beat this issue to death.  But that's because we constantly see artists becoming positively obsessed with the idea of Search Engine Optimization.  And, just to make it perfectly clear again...Search Engine Optimization should be relatively low on your totem pole of marketing priorities.  The problem, for a lot of us is that it's something that makes you feel like you're marketing - it makes you feel like you're doing something important....but you should be doing something more important. Now, [...]

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Daily Habits are the Key

When I blog every single day, I find that I have many more topics rolling around in my head about which I want to write.  The more I write, the more I have to say.  However, after the weekend, or, especially after a vacation, my mind feels like mush.  I feel like I have nothing to say and I just sit here staring at a blank monitor. What does this have to do with art? Plenty. If you're not painting every single day, you may be hurting your creativity.  I ran across a blog post Finding Time to Paint on the Corinne Galla Studios [...]

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New FineArtStudioOnline Artist Websites

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Feed Your Artwork to Your Fans with RSS

Today's post will show you exactly WHY you need to be offering RSS feeds to your web site visitors. I'm an Art Collector Let me start by saying that I'm an art collector.  Like all art collectors, there are several artists that I am "watching" at any given point in time. Having set the stage, what do you think the following artworks all have in common? California Sunset by Don Sahli Morning Light on Longs Peak by Keith Bond Arizona Mesa by Logan Hagege Dreams of Gold by Richard Johnson Da Qiao Village Markets by Scott Tallman Powers I was one of the first to know about all of these [...]

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Hidden Treasure by Mary Shepard

Web Traffic Driver #8: Post New Works Consistently

We all know that web sites and blogs live and die because of traffic. This puts Google, as the Internet's de facto start page, front and center in most artists minds as a traffic-driving strategy. However, Google should not be the only.....nor even the main focus of your online marketing efforts. We've written about this subject before in our articles "What if Google Went Away?" and "Google Alone is Not Marketing." This series is exploring specific ideas to drive traffic to your web site....some will work synergistically with search engines like Google....while others will not be dependent upon search engines at all. All of these strategies will work with or [...]

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New FineArtStudioOnline Artist Websites

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Farmer John's Pumpkin Patch by Tomiko Bailey

Free Giveaways in the Pumpkin-Patch

Last week we wrote about a powerful marketing technique for artists that involved giving away free digital prints.  If you missed that message, read it here. Here's another twist on the free giveaway that you might be able to apply to your art, especially if you do portrait work:  Meet your prospects at places where they are in need if your services and give a little taste of what you do away.  To learn how it works, read Jonathan Fields article Pumpkin Patch Marketing. Sincerely, Clint Watson Software Craftsman and Art Fanatic PS - Today's Featured Image is by Tomiko Bailey [...]

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The Newspaper Group by Barbara Bailey-Porter

Web Traffic Driver #7: Offline Advertising

We all know that web sites and blogs live and die because of traffic. This puts Google, as the Internet's de facto start page, front and center in most artists minds as a traffic-driving strategy. However, Google should not be the only.....nor even the main focus of your online marketing efforts. We've written about this subject before in our articles "What if Google Went Away?" and "Google Alone is Not Marketing." This series is exploring specific ideas to drive traffic to your web site....some will work synergistically with search engines like Google....while others will not be dependent upon search engines [...]

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Fruit Market by C. Ballard, Houston Art Gals

Refining the Art of the Free Giveaway

We've been proponents of the "free giveaway" or "ethical bribe" method of marketing for some time.  But today we've come across a new idea that is so clever that we wish we had though of it.  The idea is to give away a "digital edition" and we give credit to ArtNewsBlog to mentioning this marketing technique as practiced by Hazel Dooney (warning - if you visit Hazel's site, her images are fairly sexually explicit.  We are focusing here on a marketing technique, not on the art itself.) Now the idea of a free download is nothing new, but it has fermented in [...]

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Don't Worry About Google . . . too much

We seem to come back to this theme repeatedly:  Focus on ideas that really work for artists and don't get too hung up on search engine marketing.  We've addressed this idea many times in past posts such as What if Google Went Away?, Google Alone is Not Marketing, Less is More, and in our Web Traffic Driver series (which is not finished, by the way). We don't harp on this because we have anything against search engines, heck we love search engines (if you're reading this, Google, we LOVE search engines).  But, we sincerely want you to focus your energies where they [...]

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New FineArtStudioOnline Artist Websites

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"A Buyer's Market" by Greg Larock

Web Traffic Driver #6: Comment on Other Blogs

We all know that web sites and blogs live and die because of traffic. This puts Google, as the Internet's de facto start page, front and center in most artists minds as a traffic-driving strategy. However, Google should not be the only.....nor even the main focus of your online marketing efforts. We've written about this subject before in our articles "What if Google Went Away?" and "Google Alone is Not Marketing."  This series is exploring specific ideas to drive traffic to your web site....some will work synergistically with search engines like Google....while others will not be dependent upon search engines at [...]

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Canyon de Chelly by Mian Situ

Mian Situ Show THIS Thursday

Mian Situ and his wife, Helen, will be hosting a small show of Mian's work this coming Thursday, October 11th at their gallery, Situ Art Gallery, in Laguna Beach California. They have described the show to us as a "giclee show", however, there will be one original oil painting available, Canyon de Chelly (pictured left).  The painting will be sold by silent auction and the minimum bid is $23,000. The reception is October 11, 2007 from 6pm till 9pm. Mian Situ is truly one of today's masters.  With unrivaled capacity to connect with viewers of all ages and cultures, Mian will go down in history as one of the finest [...]

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New FineArtStudioOnline Artist Websites

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Gallery Opening by Ellie Taylor

11 Art Marketing Questions Answered

Dear Clint, How do I discover who my audience is and is it relative to my web site?  My sales have been through galleries, and my experience is that the gallery gives me the name of the buyer, but how do you then tactfully engage in a conversation with that buyer? Or get their email? The daughter of the second richest man in the world bought one of my paintings, it's a painting on my web site. According to the gallery she wouldn't want her name published. This kind've puts me in a pickle. Wouldn't this drive the price of my other [...]

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Damien Hirst Getting Heat in the Blogosphere

Ahh, a fellow blogger who can recognize humbug when it presents itself. Nicholas Forrest turns up the heat on Damien Hirst with his post, "Damien Hirst Arrested!!!" Regular readers of this blog know that we have addressed this subject in the past in the following posts: Is there no limit to Man's Ability to Make a Jackass of Himself? And the related post by Bill Bonner: Portrait of the (Modern) Artist as a Scalawag Now we know that Mr. Forrest, Mr. Bonner and myself have not been seduced into believing that gluing diamonds onto a skull is any more "art" than gluing macaroni onto contsruction paper.... would anyone [...]

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The Meeting by Daniel Bayless

Jakob Nielsen on Facebook

Coincidentally, right after I posted yesterday's blog article, Build Your Own Community . . . and Not on Facebook, I received my email newsletter from Jackob Nielsen (known as a usability expert), from useit.com. Part of his letter talked about all the "Web 2.0" hype and he ended it with this:  "Final point about Facebook: It doesn't matter to you whether or not it's worth the inflated numbers. Focus your site on your customers' needs Ignore hyped sites, which have different user experience requirements than average business sites ... The very fact that a site gets a lot of press coverage is usually proof [...]

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Richmond Beach Cofee Shop by
Patricia Clayton

Create Your Own Community...and not on Facebook

The real trick to selling artwork is to create your own community. What I mean by that is to nurture your community of supporters, fans, customers, other artists, students and friends.  What I don't mean is to get seduced by headline grabbing sound bites like "Web 2.0" or "Social Networking."  I'm going out on a limb a bit, but, frankly, I think that as an art selling strategy, things like MySpace, Friendster, Facebook, LinkedIn, and Squidoo, are big time wasters.  (And I'm  about the biggest geek there is.....) I'm going on my own opinion here, and if you are a success story [...]

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