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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




ArtBizCoach Looking for Teachers

by Clint Watson on 8/31/2006

Alsyon Stanfield Writes:In preparation for my “Promote Your Art with Confidence” book, I am looking for art teachers to interview. I am most interested in artists who teach adults both formally and informally.1. What do you teach?2. To whom do you teach it?3. Where do you teach? (venue/city)4. How long have you been teaching?Be sure to leave a way for me to contact you!If you're interested, please visit: [...]

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Essential Marketing Elements for the Artist's Web Site (ver 1)

by Clint Watson on 8/29/2006
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Reality:Your web site traffic is going to come to your site largely because of marketing strategies and efforts that you undertake.  Please don't expect search engines, your web host or anyone else to do it for you, after all, you don't expect the phone company to market your phone number, but simply to make it work.Essential Elements for Marketing Artist Web Site - Draft 1These are my thoughts on the subject of marketing an artist's web site.  These represent my initial compilation of thoughts on the subject and are not meant to be taken as the final word on the subject.  [...]

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What is a blog, domain and more?

by Clint Watson on 8/25/2006

B writes: I recently established a website with your company and have several questions. First, I have my own computer for 20 years but am unfamiliar with some of todays terms. questions: 1. What are "blogs"? The term Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical [...]

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Blogs and Success: Separating the Wheat from the Chaff

by Clint Watson on 8/24/2006

A realistic look at blogs and why Duane Keiser sells a painting a dayToday, dear reader, we visit the subject of blogs.  We preface our missive by saying we have nothing against blogs.  No, that would be hypocritical; after all, we post our own scribblings to a blog.  We simply seek to separate life’s truths from media hype . . . to separate the wheat from the chaff . . . to distill out those ideas that will make a difference in our life and reject those that are simply hype and noise.Blogs:  Media ManiaLet’s start with the obvious:  Blogs are hot.  We [...]

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How Sick Are You?

by Robert Genn on 8/23/2006

Robert Genn writes:Every so often some researcher will publish fresh info on the mental or physical problems of creative folks. The general implication of some of this stuff is that you have to be just a wee bit sick in order to be creative. They often show that many historic artists had something wrong with them. The latest outbreak comes from clinical pathologist Dr. Paul Wolf of the University of California. He cites that illnesses, rather than being obstacles, can be the paths to genius. He mentions the likes of Einstein, Warhol, Newton, Cezanne, Goya, Michelangelo, Turner and Berlioz. According to [...]

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"Gawd . . . I Love Fine Arts" - A Few More Domain Name Rules

by Clint Watson on 8/22/2006
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It’s always been a pet peeve of mine when I read gallery names that describe themselves as “such and such gallery of FINE ARTS.”  Perhaps I’m a bit dense, but my understanding has always been that the term “FINE ARTS” refers to the arts:  dance, music, painting, etc.  So unless a gallery exhibits dance, music, and poetry in addition to visual art etc, it is a gallery of fine art NOT fine arts.  When I see such names, I always picture a hillbilly walking through the gallery gawking, “Gawd . . . look at all these pretty fine arts on the [...]

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Domain Name Rules for Artists

by Clint Watson on 8/21/2006

  Artists should register at least two domain names.  I’ve given this serious thought and concluded that proper domain names are essential to your online marketing strategy.  Here are Clint Watson’s domain name rules for artists.1.  Register Only .com domainsIf you register .biz, .org, .net or any other extensions besides .com, people will forget and will use the .com extension anyway.  An exception:  if someone else grabbed before you, then go ahead and get 2.  Don’t use hyphens, dashes, numbers or abbreviations.These are too confusing and people forget them anyway.3.  Register YourName.comYour domain name should be your name.  If you [...]

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Open Portfolio Review at Infusion Gallery

by Clint Watson on 8/18/2006
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Jill Abrams, gallery coordinator at Infusion Gallery in downtown Los Angeles has asked us to let all the fantastic artists that are on that they are having an open portfolio review for the upcoming year.Open Portfolio Review: [...]

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Top 10 Reasons Why Galleries Reject Artists (It's not what you think)

by Sylvia White on 8/17/2006
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I ran across a great article explaining reasons why galleries reject artists. It is by art career development consultant Sylvia White:"Most artists harbor the fantasy that if they could only find one art dealer that loved and believed in their work, their career would be set. They secretly believe that there exists a special person that can catapult them to fame. Many artists spend most of their careers searching for "the perfect gallery." And, as all quests towards perfection, it is never ending. If they already have a gallery, it's not good enough; if they are looking for their first gallery, [...]

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Immediately Increase Your Sales by 15% with Hot Apple Pies?

by Clint Watson on 8/16/2006

Today we offer a practical tip for increasing your sales. . . At least for those of you who are brave enough to engage your adoring customers directly. If you shun the “front line” of sales and purvey your artwork primarily through galleries, then call your galleries and make sure that they employ this technique in their sales efforts. Feel free to tell them we suggested you do so. They might still be insulted at your audacity to question their methods. . . But at least you can point a finger at us. Who knows? It might [...]

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Secure Online Account Numbers

by Clint Watson on 8/15/2006
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Security remains a primary concern for many using the Internet.  Artists often write to me to ask if they may send me a check for services rather than pay with a credit card (our preferred method) because they prefer not to use their credit card online.  Although I personally believe that, in most cases, using your credit card online is actually safer than letting the waiter at your favorite restaurant use it to charge your meal (how do you know the waiter doesn't write down the number as soon as he is out of sight?), I have found a great little [...]

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Spark vs. Mastery

by Clint Watson on 8/11/2006
1 Comment

In terms of ART, we believe that spark is more important than mastery. In a perfect world, an artist would, of course, posses both qualities...and indeed some of the best do. However, mastery without spark in our humble opinion is boring - Something akin to watching your average church choir leader attempt to perform at lollapalooza. As we always enjoy telling anyone unfortunate enough to be within earshot, "A PAINTER shows you WHAT he painted, but an ARTIST shows you WHY he painted." Sincerely, Clint Watson Software Craftsman and Art Fanatic [...]

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Is Mr. Watson a "Royal Redneck?"

by Clint Watson on 8/10/2006
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A gifted newsletter writer, Bill Bonner of the Daily Reckoning, whose works I read daily and who is possibly the most gifted writer I read, refers to himself in the first-person plural. I recently wrote to him to ask why he did so, and although he referred to me as a "hillbilly" and a "redneck" in his reply, it is quite an honor to be insulted Mr. Bonner. You see, nearly all of his scribbles drip with tongue-in-check flavor. Whether he truly considers me a redneck I do not know, but here is his answer regarding his use of the first [...]

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Creativity begets Creativity – So Get Small for Erfahrung

by Clint Watson on 8/9/2006

In the art production game, continuous practice and improvement is essential to growth, particularly if you’re looking for rapid growth. Along comes Robert Genn of The Painter's Keys, "We're all familiar with the problems associated with Sunday Painters. Cranking up the old machine once a week may be okay in the vintage car hobby--but it's bad news in the creativity game. The steady worker who applies his craft daily is more likely to make creative gains than an intermittent one." If this “law” of creativity weren’t true we could all just recline by the pool for four days a week and [...]

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Portrait of the (Modern) Artist as a Scalawag

by Guest Bill Bonner on 8/4/2006
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This essay is re-published in it's original form from The Daily Reckoning Web site.  It is re-published according to the guidlines presented on their web site.  To visit their web site and learn more about Bill Bonner or The Daily Reckoning, please visit:http://www.thedailyreckoning.comThe Daily Reckoning PRESENTS: Remember when the role of artists was to draw out the beautiful and noble from contemporary life? Well, times have changed - recently, so-called 'rock star' Pete Doherty announced he would charge $1,750 for paintings he created - out of his own blood. Bill Bonner explores...PORTRAIT OF THE ARTIST AS A SCALAWAGby Bill BonnerToday's artist [...]

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ANDY THOMAS: The Storyteller

by Clint Watson on 8/4/2006

The Storyteller by Andy Thomas, Oil, 30 x 36" there anything better than a campfireon a moonlit evening and a good story?" I originally penned the following commentary as the forward to Andy's Book The Artful Journey.“What kind of painter is Andy Thomas?”I asked myself this perplexing question the first time I saw the artwork of Andy Thomas.  Indeed, most people viewing Andy’s artwork for the first time wonder the same thing.  In answering this question, I’ve found that many people try to mentally categorize artists into discrete little classifications.  Think about some of the terms you may have heard to describe [...]

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RayMar Art Starts Second Annual Competition

by Clint Watson on 8/2/2006
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I disclose that I'm not neutral on this one.  I built the web site for RayMar that manages the competion.  However, they are funding $26,500 in awards, so it might be worth your time to enter it.If you're an oil or acrylic painter, you may enter as many paintings as you like in RayMar's monthly competitions.  If you painting is selected as a finalist, your artwork will be displayed on their site.  In addition, if you become one of the annual winners, you could win from $1,000 - $10,000.For details go to: [...]

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