Blog on Art Marketing and Selling Art


A Review of Van Nielsen

A Review of Van NielsenThe ProdigalSome will wonder if I have the “critical distance” necessary to write about my fellow guild founder, Van Rainy Hecht-Nielsen. Possibly not. But I do have the critical distance necessary to make fun of his name. I mean, could it be any longer? We have foreign-sounding words there, hyphenated no less, mixed together with hippy inventions. I always get a mental image of an old Volkswagen microbus, curtained and handpainted, filled with naked Germans and Swedes growling things like “hecht” and “achtung”, all the while the roof leaks with rain. I hope he will forgive me [...]

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Painting Titles: Name That Painting

I spoke with an artist today who shared a good idea to encourage her clients to revisit her web site. She posted an image of an unfinished painting on her site and sent an email to her client list asking patrons to submit potential painting titles for the painting. She also encouraged feedback and critiques since the painting was not yet completed. The response was good. This idea of asking for titles for paintings can be a great marketing endeavor. Any time you are able to get clients to revisit your web site, you increase your visibility and re-enforce your name [...]

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The Da Vinci Mode

Today's entry is by guest author Robert Genn.  You can find out more about Robert Genn by follwing the links at the bottom of this entry.The Da Vinci Mode by Robert Genn[Originally sent May 23, 2006] Dear Artist, Leonardo da Vinci's life was a living demo of his "seven virtues." For those artists of life and of art who might plot to develop higher levels of accomplishment and greater self-realization, here are his seven virtues, as I understand them: "Curiosita"--an attitude of curiosity and continuous learning. What, when, where, why, and how? "Dimostrazione"--an ability to learn and to test knowledge by experience. Experimental nature. "Sensazione"--a development [...]

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Go Mavs Go?

OK, this isn't really about art, but it's my blog, so I felt like including it. Avery Johnson is like the “little engine who could.” When he first joined the San Antonio Spurs critics lambasted our team. We could get no respect. Avery was really too little for the point guard position, he had weaknesses in some of his shots. “No team with Avery Johnson as a point guard will ever win a championship” laughed the national media wags. But Avery Johnson paid them no heed. He spent his summers tirelessly practicing. He worked on those weak [...]

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The REAL Da Vinci Code - a Blueprint for Better Art and Marketing

As the world becomes agog with media frenzy surrounding the impending release of the highly-controversial movie The Da Vinci Code, I can’t help but wonder what ol’ Leonardo himself would think of all the hype.  Reputed to be an extremely private person, I have to think he would be unimpressed, disinterested, perhaps even a bit peeved at the use of his name in promoting such a work of fiction.  Indeed, Dan Brown’s book (and now movie) benefit greatly from the inclusion of the word “Da Vinci” in the title.  After all, Leonardo Da Vinci may be the most famous artist of [...]

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Claudio Bravo at Marlborough Gallery, London

I was in London last week for the Michelangelo show at the British Museum and I happened to walk by the Bravo show while I was strolling New Bond and Albemarle streets with a friend afterwards. Now, I have to admit that I didn’t spend much time in the gallery. I didn’t count the number of pieces exhibited or measure them or get a list of titles or prices or any of that, so many are going to think me a rather accidental critic. I did, however, develop a very strong opinion within seconds (as will surprise no one). It is [...]

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