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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Yet Another Internet Scam Targetting Artists

by Clint Watson on 4/27/2006
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I declare...these bozos never give up.Suffice it to say, if you're approached with any variation of a letter like the one below, you can ignore it. Real collectors are interested in specific pieces by TITLE. They don't just email you and say "I want to buy oil paintings, water color paintings, etc etc." If you get anything like this, just ignore it.For more info on Internet Scams targetting artists that have circulated over the past year, read the Internet scam entries further down in this blog.Here is the text of the most recent one I have seen:----------------------------------------------------Name:m. [some name]Email:[someemail@someaddress]Phone:Comments:Good day, I [...]

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Give Your Art Insiders First Choice

by Clint Watson on 4/26/2006
1 Comment

Here's a thought I've had regarding promoting new groups of art work. Create an email (or snail mail) list of "Insiders" who have bought your work in the past and/or people who are really serious about buying it. Don't put everyone on the list, just those people who really should be on it. Put everyone else on a "general" list. When you have a new group of artwork, send the "Insiders" a notice. Tell them that you're thanking them for their past support and that you're offering your new works to them first for a limited period of time. Your "Insiders" will feel good [...]

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Artists Pay Per View

by Clint Watson on 4/25/2006
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As an Internet services provider specializing in helping artists and galleries, I've been thinking about all the micro-advertising and pay-per-view models on the Internet. As the end, all artists want, as Robert Genn says,"eyes on the pics." In my online art marketplace,, I have a free artist portfolio, plus several pay-per-month options, which also include full-blown, ecommerce-enabled artist web sites. However, lately I've been toying with the idea of also offering a "Pay per view" model. Why not just allow an artist to pay for 100 or 1000 (or whatever number) views of their artwork on my site, regardless of [...]

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Art of the West Advertising

by Clint Watson on 4/24/2006
1 Comment

Tom Tierney at Art of the West magazine was kind enough to communicate with yours truly a few days ago and is offering my customers a really good deal on advertising. He's offering a 1/8 page ad at a rate of $350. All you have to do is book it through my art marketing site, your 1/8 Page Ad in Art of the West: of the West is an insightful art publication...I look forward to every issue. Tom and the gang of at AOW tell it like it is. The best part of the magazine is the Editor's letter. In [...]

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God is the Ultimate Artist

by Clint Watson on 4/21/2006

I recieved a letter today from Robert Genn regarding an exhibition called "Bodies--the Exhibition." Itis the creation of a group of doctors whose life work is anatomical research. Accessing cadavers from Chinese prisons, whole persons, as well as isolated systems--skeletal, muscular, nervous, digestive, respiratory, circulatory, reproductive, etc., are displayed in a series of theatrically darkened rooms. Visit the link below to see a few examples.View selected images from "Bodies--the Exhibition."http://www.bodiestheexhibition.comIn marveling at the magnificence of the human body, it strikes me that all "art" that we humans create is but a pathetic attempt when compared to the wonder of the universe [...]

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Sell 'em Cheap as Possible for as Long as Possible

by Clint Watson on 4/6/2006

An artist named Joe wrote me with the following question: "HI, Clint I am pretty new to the art world in terms of trying to sell my work. How should I price my work? I have not been painting very long but I have a real passion for art and do not think I even have come close to my full potential as a artist so will pricing my work to low at this point be a bad move. I would just like to get up every morning and go to work in my studio or plein air which this year [...]

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