Blog on Art Marketing and Selling Art


Be an Outside Zebra by Getting Out of Your Comfort Zone

(Author's Note - This article was originally sent via email in April 2005. I post it here with a few updates because I think the ideas are worth re-visiting) This article about marketing art is a bit different. I'm not going to talk about specific steps to take to show your artwork, tell you how to write, or even talk about galleries (although these things are important). Today I'm going to talk about marketing from the perspective of "improving your product." If you have a great product, the market will follow. Collectors buy artists they consider to be excellent The truth is that [...]

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MORGAN WEISTLING - Glorious Paintings

For those who follow the art world, the name Morgan Weistling is not a new one. What can I say? This blog is about artists I love and recommend, it doesn’t mean they’re all “emerging.” They guy is in my top 10 all-time favorites. Yes, he’s THAT good. If you don’t know who he is, you need to see his work right away. Morgan’s entire life has been devoted to pursuing his talent in painting. Read his biography on his web site. Morgan took his blessing of natural talent and nurtured it by learning from great mentors, starting with his father and [...]

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Art Galleries: The Good, the Bad and the Ugly

This article is by Clint Watson,  former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.   I receive a lot of questions regarding the artist/gallery relationship and what should be expected from that relationship when selling fine art.  For example, just this week I received this email:   Clint. . . Do you have any guidelines or articles on whether a gallery (or galleries -- local or distant) that represents an artist should have a percentage of sales made directly by the artist from his home studio or from one's web site? The local gallery that I am in would like me to [...]

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JEFF WATTS - Control and Chaos

I've known about an artist named Jeff Watts for about a year and a half and he's been one of my favorite artists since the moment I laid eyes on his work. For the most part, I prefer painters who have a "painterly" (ie loose brushwork) feel to their artwork and lately I seem to gravitate to those whose painting techniques follow from the russian impressionism traditions. Jeff's work pushes both buttons.I'm sure it drives the artists crazy, but the rest of us have a tendency to refer to artists we discover by the master artist whose work we're reminded of. [...]

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