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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




What NOT to Get Your Wife for Her Birthday

by Clint Watson on 11/30/2006 4:02:15 PM

A few weeks ago we wrote about the young artist, Sala, who has created 1,000 paintings depicting the numbers “1” through “1000”, and has apparently found enough gullible buyers via the Internet to make some serious money with his project. One Thousand Paintings: a few of our readers replied.  Several wondered if we had lost our marbles...our at least our eye for art, obviously thinking that we admired Sala's art.  Let us assure you, we do not.  Whether we've lost our eye for art or not, we cannot say, but, it seems our point was missed.  Our agenda that day was [...]

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Unused Links are Still Links

by Clint Watson on 11/29/2006 8:43:04 PM
1 Comment

A reader asks regarding my "one link=one vote" theory: Do people actually have to use the links to my site, or is having the link on my friend's site enough to give me the "vote"? Answer: People do not have to actually use the links. Having the link on your friend’s site automatically gives you the “vote.” Just be sure there is a REASON for your friend to link to you. The content on the page to which the links point must have some relation to the content on the page containing the link. [...]

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A Special Touch for Your Holiday Cards

by Clint Watson on 11/27/2006 11:33:51 AM
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I keep seeing an advertisement for a service that allows you to create postage stamps from a photograph.  Every time I see the ad, I think "what a perfect application for an artist sending Christmas cards."The service is and looks like it adds a fair amount to the cost of each stamp, but for a really personalized stamp with your own artwork on it, it might be worth a bit extra. If you're interested, check it out at:http://www.photostamps.comSincerely,Clint WatsonSoftware Craftsman and Art Fanatic [...]

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Checking Inbound Links

by Clint Watson on 11/24/2006 9:30:13 AM
1 Comment

In the coming weeks, I'm planning a series of posts (and newsletter for my clients) regarding the importance of links in marketing your web site.  All types of links are important, but the most important are inbound links (links that appear on other websites, directing visitors to your web site)As a preface to these upcoming posts, I wanted to show you a tool for determining the number of inbound links to your web site (if any). Yahoo provides a handy site explorer tool at: in your URL at the top and it will show you pages from your site. Then click on [...]

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We are Truly Thankful for Artists

by Clint Watson on 11/22/2006 11:09:37 AM

Left: The First Thanksgiving, painting by Jean Louis Gerome Ferris (1863–1930)A man and his rag-tag band of followers gather to break bread and share a meal. They start the meal by giving thanks.Astern group of prude Puritans in proto-Massachusetts congregate toshare a meal with the native people. Legend has it that they gavethanks. They were probably thankful that they even made it across theAtlantic in a rickety old ship. . . they were thankful to be alive.Duringthe American Revolution George Washington, proclaimed a Thanksgiving inDecember 1777 as a victory celebration honoring the defeat of theBritish at Saratoga. Thanksgivings were held off [...]

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I'm speaking on a teleseminar - 10 Web Site Strategies

by Clint Watson on 11/10/2006
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This teleseminar is hosted by Alyson Stanfield, the Art Business Coach. Here are the details from Alyson:I hope you’ll join me and my special guest, Clint Watson,next Tuesday as we discuss marketing your artist website.-------------------------------------------------HOW TO CREATE AN ARTIST WEBSITE THAT SELLSTen Strategies The Serious Marketer Must UseTeleseminarTuesday, November 148 pm EST, 7 pm CST, 6 pm MST, 5 pm PST(1 hour)-------------------------------------------------What you will learn:1. Why customers leave your website, never to return 2. How to make sure people remember your website 3. What buying prospects are looking for that your site might overlook4. The two most important steps to maximize [...]

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Save $300 on Advertising in American Art Collector

by Clint Watson on 11/9/2006
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Our next coop ad (for our clients only) is scheduled for the February 2007 issue of American Art Collector Magazine.You can get the details at our main website at:, the name "Shimmerfly" is not settled as the final name of the site. If you have suggestions or comments, you can leave them on the site.Thank You,Clint WatsonSoftware Craftsman and Art Fanatic [...]

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After Election Day Vote

by Clint Watson on 11/8/2006
1 Comment

  We Have a lot of Irons in the FireOver the past 18 months, we have been working on a number of new products and initiatives.  Many of you have seen different projects we have been working on and have seen names such as “WebArtSites”, “FineArtViews”, “Praxis Technology”, “MyStudioSite” and have wondered, “What the heck is all this stuff anyway?” We will be explaining in more detail in the near future, but in short, these are all various services and projects that we offer (or are experimenting with), but did not want to integrate directly into FASO until they were fully tested to [...]

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The Final Varnish Technique - Part II

by Clint Watson on 11/6/2006

Back when I was in the gallery business, we had some very good clients who had a fire in a section of their home. The entire house filled with smoke. Fortunately, no one was hurt. However, upon inspecting the art we were all crestfallen to discover that every painting was covered in soot and ashes. Most of the paintings were nearly black.We recommended a painting restoration person to the client. After working on the paintings for some time, the restoration person called to let us know the good news - she was able to save all but one of the paintings [...]

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