This article is by Clint Watson, former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.
A good art gallery, like any business, must market their product brands, in this case, artists. Building the name of an artist is just like building the name of any good brand. As an artist, your name IS your brand.Therefore, you want to be in a gallery that HELPS you to build your "brand name." Unfortunately just as the White Whale eluded Ahab, good galleries seem to be evade artists.I think the best way to look for galleries is to see which ones advertise regularly [...]