Blog on Art Marketing and Selling Art


Finding a good gallery representation

This article is by Clint Watson,  former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.   A good art gallery, like any business, must market their product brands, in this case, artists. Building the name of an artist is just like building the name of any good brand. As an artist, your name IS your brand.Therefore, you want to be in a gallery that HELPS you to build your "brand name." Unfortunately just as the White Whale eluded Ahab, good galleries seem to be evade artists.I think the best way to look for galleries is to see which ones advertise regularly [...]

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Drought in Art Market Research

A client asked me the other day, "Is there some resource, statistical data, or well informed art dealer that holds the knowledge about which trends are most popular in the current market?" Good Question. The art market for originals is very fragmented. Most art dealers that I know, don't have or do any market research of any type. They just "try a little of this...try a little of that." I'm actually planning a longer article about art galleries and how little many of them actually do with respect to promoting and marketing their artists. I do have a small amount of information and [...]

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Why do they Buy?

In my recent ezine "Why They Buy" by Robert Genn, Robert discussed the mystery of why art buyers buy artwork. If you would like a copy of the ezine, visit http://www.webartsites.com and become a member. (Membership is free). Then visit the ArtThoughts ezine page and click on "Why they Buy by Robert Genn" Artists and Collectors: please share any thought you have on "Why They Buy". Collectors especially, your insights are particularly welcome. Artists ask me all they time for insight into the "Collector's Mind." I know why I buy, but why do YOU? Sincerely, Clint Watson Software Craftsman and Art Fanatic [...]

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