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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Why Secure Websites Matter to Your Online Art Sales

by Dave Geada on 3/3/2017 11:10:56 AM

Fortunately, FASO offers free SSL on all itís artist websites. [...]

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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]

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Donít Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

by Dave Geada on 2/10/2017 10:25:50 AM

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Donít make this mistake and jeopardize your traffic and sales. [...]

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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

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Accomplish More in 2017 By Focusing on One Area

by Dave Nevue on 12/21/2016 10:48:03 AM

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]

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The Top 12 Things Never to Do on Your Artist Website

by Clint Watson on 12/13/2016 10:26:04 AM


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM

12 artist website mistakes to avoid... [...]

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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM

So basically the message was coming loud and clear: Get a website! [...]

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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

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Your Artist Website Needs an SSL Certificate or Chrome will call it "Not secure"

by Clint Watson on 10/4/2016 9:54:01 AM

Secure your website with Free 1-click custom SSL. [...]

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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

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Why Your Art Website Will Soon Need An SSL Certificate

by Clint Watson on 8/23/2016 9:58:53 AM

SSL technology is what enables you to make purchases online, provide your credit card online, and even do banking online without the bad guys being able to see all your personal and financial information. [...]

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New Beginnings and Clean Slates

by Cheryl McDonald on 7/27/2016 9:08:56 AM

Art is personal. [...]

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Learning to Fly Part 4: Trust Your Instruments

by Luann Udell on 7/14/2016 9:39:39 AM

Check, and recheck your assumptions, constantly. [...]

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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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Intimidation, Summer Weight Walking Shoes AND Trouble Shooting The Front Door Of Your Website

by Karen Cooper on 9/8/2015 7:49:18 AM

How many hoops do I have to jump through on your website to get to the paintings? [...]

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The Gift And Agony Of Blogging

by John P. Weiss on 9/2/2014 7:21:05 AM

The 21st century may be more technologically complicated than the past but there are fewer gate keepers now for aspiring artists and creatives. Build that website, start your blog, offer an email newsletter, write that book and share your art and message with the world! [...]

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Artist Website Tips: Keep it simple

by Brian Sherwin on 2/1/2014 9:23:41 AM

Simple works. You want a website that is easy to manage AND easy to view. You want a website that you can actually use. You want a website that art lovers will enjoy visiting. [...]

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by Karen Cooper on 10/16/2013 7:15:14 AM

Think about this: if the power goes off in the middle of the night, can you walk from your bedroom to the kitchen without running into something? And if you have a guest at your house that night the power goes off, would they be able to make it to the kitchen unscathed? I will venture a "yes" to the first part, and a "no" to the second. Knowing something like the back of your hand plays a big part in the art of navigation. [...]

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High Tech is an Artist's Friend

by Lynne Hurd Bryant on 4/18/2013 7:23:06 AM

I'm sure most of us complete a piece of artwork, make sure we have natural light and take digital photos, then load them to a computer, do some kind of cropping for clean edges, save the photo, go to FASO, to our Facebook fan page, our Facebook wall and upload the photos, write all the descriptions and move along to the next piece of artwork. For me, this process could take more than hour especially if the digital camera and I were not getting along and if the photos were blurred, I'd have to repeat part of this process at least once. The app ended a lot of this work. [...]

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Keep Your Artist Website Updated: Remember to provide current information

by Brian Sherwin on 2/25/2013 8:10:11 AM

As a writer I strive to offer current / factual information about artists to readers -- artists should strive to offer the same to their website visitors (which may include potential buyers, gallery owners, and art writers). [...]

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Why What You See is NOT What You Get with Email

by Clint Watson on 1/31/2013 7:24:36 AM

What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]

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A Time for Completion

by Keith Bond on 1/14/2013 7:56:37 AM

The projects that are the focus of this article, and my resolve, are the projects that have been set aside for awhile. Some have collected quite a bit of dust. Some were set aside as other things took priority. Some of these projects were set aside because I was stuck and didnít quite know what the next step should be. Others remain unfinished because of fear. Still others have been hindered by overwhelm. You get the picture. There are many reasons why projects get set aside. [...]

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We Eat Our Own Dogfood

by Clint Watson on 1/3/2013 7:13:20 AM

So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]

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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 11/29/2012 9:47:23 AM

There are many people out there selling courses, doing webinars, and pushing products that teach artists how to do SEO. Many artists see it as a path to the promised land of "traffic" and sales. I can see why: for those of us who did business in a world before Google, the idea is enticing... set everything up "correctly" and watch a steady stream of customers come to your site. But, unfortunately, for most artists, that path won't work. [...]

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Newsletter or Blog? Control versus Community

by Keith Bond on 4/2/2012 10:05:10 AM

But, by offering something of value that is exclusive to your newsletter, you can convert anonymous blog followers into newsletter subscribers. [...]

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Current. Keep It That Way.

by Karen Cooper on 3/14/2012 9:23:30 AM

Old information is worthless information. And even worse, you just might alarm your fans into thinking you've checked out. Let'em know you're still working this gig. [...]

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They Like Me - They Really, Really Like Me!

by Carolyn Henderson on 2/28/2012 9:28:02 AM

What has happened is a learning curve on my part, because the more I have listened, the more I have learned from people who articulate themselves well, generously share their knowledge at the level I can grasp it, and genuinely want to see my project succeed. Each change I make adds knowledge to what I picked up from the project before, as well as customizes our website to meet our marketing, client, business, and personal needs. [...]

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Too Much Screen Time

by Carolyn Henderson on 1/24/2012 8:51:17 AM

Too Much Screen Time Ė this is the inability to walk by the computer screen (or ignore the phone, for those of you who donít live in obscure, rural areas where weíre lucky to have electrical poles, much less phone towers) without briefly checking your Facebook or your e-mail or gliding through the Internet on a search for musk ox yarn. [...]

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by Carolyn Henderson on 12/13/2011 9:00:26 AM

So go ahead, call yourself something kicky and cool Ė The Staggering Stegosaurus Studio Ė but somewhere, make sure you add your name, a very important part of you, to your brand. [...]

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Artist Website Do's and Don'ts - My Interview with American Artist Magazine

by Clint Watson on 9/21/2011 9:48:46 AM

I found the process valuable as it made me write down, in one place, a lot of information I had scattered across our blog posts and in my head. Since we don't know how much of the information will be used in the actual article, the interviewer, John Parks, kindly gave me permission to post my answers here even before the article is published. I've cleaned up the raw answers I sent him (there was a deadline) and expanded a bit upon them. I hope you find some useful information in them. [...]

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Fallout from the Art4Love scandal: Does the scandal change the way you view art prints that are sold on commercial art sites?

by Brian Sherwin on 8/29/2011 8:07:58 AM

I'm curious to know what kind of impact the scandal will have on how the average person views art prints online -- specifically art prints that are sold on commercial art sites, such as art websites like deviantart, that focus on a social networking platform. Will the fallout from the Art4Love scandal harm the business model of commercial art sites in general? Will it be a burden for commercial websites (Think Redbubble, Imagekind, and so on.) that focus on selling prints online? Will it make it harder for artists who sell art prints online? Only time will tell I suppose. That said, in the meantime I want to know what YOU think. [...]

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Technical Support

by Carolyn Henderson on 8/23/2011 8:34:31 AM

I donít mean to sound like a laundry detergent commercial, but if you have a website through FASO (Fine Art Studio Online) and you havenít discovered technical support, then you donít know what youíre missing. [...]

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Art4Love Copyright Infringement Scandal: Chad Love-Lieberman - Art Scam King?

by Brian Sherwin on 8/22/2011 12:07:59 AM

I recently learned of an alleged 'massive copyright infringement' situation involving artwork 'ripped' from The copyright infringement allegations involve a website called Art4Love -- which is owned by Art4Love , Inc., a New York, NY-based organization which apparently had a physical gallery space in NYC -- A4L Gallery -- and has been around since 2005. Art Consultant Chad Love-Lieberman, the companies founder, serves as the CEO. [...]

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Artists Rights Online: Should Artists be Wary of a Social Networking Websites Terms of Service (TOS) Agreement? Part 1

by Brian Sherwin on 7/9/2011 7:07:52 PM
1 Comment

Point blank -- without the protection of specific terms a website, such as Facebook or DeviantART, would not be able to realistically function. The Internet itself would be a useless void lacking information -- very few individuals and companies would want to risk being sued by providing services that allow content to be spread virally online. That is something to think about when criticizing TOS agreements in general. Do you want the Internet or not? It is your choice. [...]

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Selling Fine Art Online: FASO Mobile-friendly Artist Websites - the Future of Online Art Marketing is Now

by Brian Sherwin on 7/2/2011 8:15:06 AM

Kathy Bloomgarden, Ruder Finn co-CEO has stated, "The mobile phone is becoming the most powerful online device, and the faster businesses can adapt their services to harness consumer mobile intent, the more rapidly they can capitalize on understanding their customers to drive growth." In that sense one could suggest that artists need to provide their customers-- art buyers-- with a mobile-friendly art website in order to tap into that aspect of selling art online. Thus, I have to commend Clint Watson for understanding that his customers-- artists-- need to be able to harness mobile technology. FASO allows that. [...]

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Selling Fine Art Online: What to look for in websites for artists

by Brian Sherwin on 6/18/2011 11:23:00 AM

Artists have a lot to consider when finding what works best for them in regards to selling art online. It does not make it any easier when you consider that artist website service providers are a dime a dozen today. It often seems that new ventures pop up every other month-- all 'telling' an artist exactly what he or she wants to 'hear'. I don't blame them-- they want to sell their service by suggesting that they provide the best artist websites online. However, more often than not the services provided are not exactly what they are presented to be. [...]

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