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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM
13 Comments

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]


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How to Shoot Great Artwork Videos

by Dave Geada on 8/30/2017 9:39:46 AM
9 Comments

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]


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The 11 Essential Elements of Every Artist Website - 2017 Edition

by Clint Watson on 8/18/2017 9:51:21 AM
6 Comments

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]


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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM
33 Comments

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artistís website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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Why I Came Back To FASO

by John P. Weiss on 5/6/2017 11:40:42 AM
44 Comments

If youíre an artist or creative, FASO has everything you could ever want and more to showcase your art. Youíll be supported, loved and part of a community of artists. [...]


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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM
2 Comments

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]


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Why Secure Websites Matter to Your Online Art Sales

by Dave Geada on 3/3/2017 11:10:56 AM
13 Comments

Fortunately, FASO offers free SSL on all itís artist websites. [...]


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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM
28 Comments

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]


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Donít Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

by Dave Geada on 2/10/2017 10:25:50 AM
5 Comments

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Donít make this mistake and jeopardize your traffic and sales. [...]


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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM
11 Comments

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]


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Accomplish More in 2017 By Focusing on One Area

by Dave Nevue on 12/21/2016 10:48:03 AM
10 Comments

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]


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The Top 12 Things Never to Do on Your Artist Website

by Clint Watson on 12/13/2016 10:26:04 AM
27 Comments

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM
36 Comments

12 artist website mistakes to avoid... [...]


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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM
7 Comments

So basically the message was coming loud and clear: Get a website! [...]


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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM
3 Comments

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]


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Your Artist Website Needs an SSL Certificate or Chrome will call it "Not secure"

by Clint Watson on 10/4/2016 9:54:01 AM
11 Comments

Secure your website with Free 1-click custom SSL. [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Why Your Art Website Will Soon Need An SSL Certificate

by Clint Watson on 8/23/2016 9:58:53 AM
6 Comments

SSL technology is what enables you to make purchases online, provide your credit card online, and even do banking online without the bad guys being able to see all your personal and financial information. [...]


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New Beginnings and Clean Slates

by Cheryl McDonald on 7/27/2016 9:08:56 AM
5 Comments

Art is personal. [...]


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Learning to Fly Part 4: Trust Your Instruments

by Luann Udell on 7/14/2016 9:39:39 AM
9 Comments

Check, and recheck your assumptions, constantly. [...]


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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM
5 Comments

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]


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Intimidation, Summer Weight Walking Shoes AND Trouble Shooting The Front Door Of Your Website

by Karen Cooper on 9/8/2015 7:49:18 AM
3 Comments

How many hoops do I have to jump through on your website to get to the paintings? [...]


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The Gift And Agony Of Blogging

by John P. Weiss on 9/2/2014 7:21:05 AM
9 Comments

The 21st century may be more technologically complicated than the past but there are fewer gate keepers now for aspiring artists and creatives. Build that website, start your blog, offer an email newsletter, write that book and share your art and message with the world! [...]


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Artist Website Tips: Keep it simple

by Brian Sherwin on 2/1/2014 9:23:41 AM
6 Comments

Simple works. You want a website that is easy to manage AND easy to view. You want a website that you can actually use. You want a website that art lovers will enjoy visiting. [...]


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Hoops

by Karen Cooper on 10/16/2013 7:15:14 AM
7 Comments

Think about this: if the power goes off in the middle of the night, can you walk from your bedroom to the kitchen without running into something? And if you have a guest at your house that night the power goes off, would they be able to make it to the kitchen unscathed? I will venture a "yes" to the first part, and a "no" to the second. Knowing something like the back of your hand plays a big part in the art of navigation. [...]


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High Tech is an Artist's Friend

by Lynne Hurd Bryant on 4/18/2013 7:23:06 AM
34 Comments

I'm sure most of us complete a piece of artwork, make sure we have natural light and take digital photos, then load them to a computer, do some kind of cropping for clean edges, save the photo, go to FASO, to our Facebook fan page, our Facebook wall and upload the photos, write all the descriptions and move along to the next piece of artwork. For me, this process could take more than hour especially if the digital camera and I were not getting along and if the photos were blurred, I'd have to repeat part of this process at least once. The app ended a lot of this work. [...]


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Keep Your Artist Website Updated: Remember to provide current information

by Brian Sherwin on 2/25/2013 8:10:11 AM
15 Comments

As a writer I strive to offer current / factual information about artists to readers -- artists should strive to offer the same to their website visitors (which may include potential buyers, gallery owners, and art writers). [...]


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Why What You See is NOT What You Get with Email

by Clint Watson on 1/31/2013 7:24:36 AM
3 Comments

What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]


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A Time for Completion

by Keith Bond on 1/14/2013 7:56:37 AM
27 Comments

The projects that are the focus of this article, and my resolve, are the projects that have been set aside for awhile. Some have collected quite a bit of dust. Some were set aside as other things took priority. Some of these projects were set aside because I was stuck and didnít quite know what the next step should be. Others remain unfinished because of fear. Still others have been hindered by overwhelm. You get the picture. There are many reasons why projects get set aside. [...]


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We Eat Our Own Dogfood

by Clint Watson on 1/3/2013 7:13:20 AM
7 Comments

So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]


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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 11/29/2012 9:47:23 AM
16 Comments

There are many people out there selling courses, doing webinars, and pushing products that teach artists how to do SEO. Many artists see it as a path to the promised land of "traffic" and sales. I can see why: for those of us who did business in a world before Google, the idea is enticing... set everything up "correctly" and watch a steady stream of customers come to your site. But, unfortunately, for most artists, that path won't work. [...]


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Newsletter or Blog? Control versus Community

by Keith Bond on 4/2/2012 10:05:10 AM
18 Comments

But, by offering something of value that is exclusive to your newsletter, you can convert anonymous blog followers into newsletter subscribers. [...]


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Current. Keep It That Way.

by Karen Cooper on 3/14/2012 9:23:30 AM
9 Comments

Old information is worthless information. And even worse, you just might alarm your fans into thinking you've checked out. Let'em know you're still working this gig. [...]


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They Like Me - They Really, Really Like Me!

by Carolyn Henderson on 2/28/2012 9:28:02 AM
19 Comments

What has happened is a learning curve on my part, because the more I have listened, the more I have learned from people who articulate themselves well, generously share their knowledge at the level I can grasp it, and genuinely want to see my project succeed. Each change I make adds knowledge to what I picked up from the project before, as well as customizes our website to meet our marketing, client, business, and personal needs. [...]


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