Blog on Art Marketing and Selling Art

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist who’s just starting out. [...]

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

Every first impression matters. It sets the tone. [...]

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

Art is much, much more than simply creating. [...]

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

People want and need to see artwork in person. Your online activities support your offline activities. [...]

Now is the time to ensure that your artist website serves securely. [...]

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

The artist’s presence makes the experience of buying art more memorable. [...]

But in the end, it’s what works best for YOU. It’s what you have time for, and what you are willing to make time for. It’s what platforms have proved successful for YOU. It’s what works for you, and what’s not working for you. [...]

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]

The best thing about using social media for marketing? It’s a heckuva lot cheaper, and takes a lot less time. [...]

In this week’s article, I’ll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

If you follow this formula, I think you’ll find that you’ll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

In short, a great artist’s website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

If you’re an artist or creative, FASO has everything you could ever want and more to showcase your art. You’ll be supported, loved and part of a community of artists. [...]

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

Fortunately, FASO offers free SSL on all it’s artist websites. [...]

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Don’t make this mistake and jeopardize your traffic and sales. [...]

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

12 artist website mistakes to avoid... [...]

So basically the message was coming loud and clear: Get a website! [...]