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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Art Shows

by Cory Huff on 5/12/2016 8:58:51 AM

If you’re exhibiting, put your smartphone away. You’re paying a lot of money for the booth space. Have a short story for each of your pieces you’re showing. Engage with the people looking at your work and ask them questions. Be genuinely curious about others, and you’ll find your nervousness is diminished. Stop using introversion as an excuse and learn to be engaging in a genuine way. [...]

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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]

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Did Someone Say Coloring Book?

by Teddi-Jann Covell on 4/14/2016 9:13:23 AM

Whatever you choose, you get what you pay for. Make sure you are buying high quality images and not spending more for flashy book covers that are just decorative tricks to get your hard earned $$$. [...]

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How To Attract Customers? Change Your Store Front

by John P. Weiss on 4/9/2016 9:13:16 AM

In closing, remember Will Rogers’ advice about first impressions. Build a beautiful store front. Fill it with awesome artwork, enticing newsletters and killer blog posts. And they will come. [...]

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I Don't Get It

by Mark Brockman on 4/8/2016 6:40:45 AM

Besides if they actually got what it was you wanted to express they might not connect with the piece, but if they get their own ideas about the work, connect with it on their own terms, they might want to buy it. They feel what they feel, you feel what you feel, they get the art and you get the the money. You both get it! Get it? [...]

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The Biggest Question of Them All

by Luann Udell on 4/7/2016 10:16:24 AM

The important thing here is, if you don’t really know why the person is hesitating, it is almost impossible to propose a solution or resolution. And almost every obstacle has its resolution. [...]

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What Are You Willing to Die Having Left Undone

by John P. Weiss on 4/2/2016 10:16:59 AM

Adopting some miracle mornings and the two minute rule will open doors for you. You’ll gain clarity about what’s important and what you want to accomplish. Your artwork will undoubtedly improve. And you’ll be able to answer Pablo Picasso’s challenge with the proclamation that none of the important things in your life have been left undone. [...]

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Healing Power of Art Part 2

by Brienne Brown on 3/30/2016 6:34:34 AM

When an artist creates something, it can become a unique expression about the subject and experiences of the artist. Then, when a viewer is touched by that piece of art, they bring their own unique experiences when viewing the painting and can be touched by something through how the artist created it. [...]

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Dear Artist - Know Your Worth

by Linda Fabry on 3/18/2016 6:24:17 AM

So thank you for your service. Thank you for being brave and letting your silver-lined, triple-glazed, watercolored light shine. Keep seeing the beauty. Keep on balancing and harmonizing our world. Keep inspiring the rhythm and leading us to love with your song. And the next time someone asks you “what do you do?” Go ahead and tell them proudly, “I am an Artist”, as you flip your cape back over your shoulder and feel that badge of honor beating deep within your chest. [...]

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The Challenge of Maintaining Focus on Your Subject While Interacting With Interested Spectators

by Jim Glover on 3/11/2016 6:28:42 AM

I think Tim Deibler, an amazing Colorado artist and friend, once told me that 98% of the people who stop to look are in absolute awe of what we are doing! If we can help these inquirers and admirers bridge the seeming distance between them and our "brush magic" by "inviting them in," they'll see that we aren't paint zombies, but ordinary people with a special passion for communicating our vision in color on our canvases. And maybe they'll take one home with them! [...]

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Exhibiting - The Key to Improvement

by Mike Barr on 3/3/2016 6:32:46 AM

One of the most rewarding parts of being an artist is avoiding complete self-absorption and reveling in the joy it brings to others. [...]

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Art: A Need or A Want?

by Susan Vignola on 2/2/2016 7:41:08 AM

Over fifty-two years ago, President John F. Kennedy said, "I look forward to an America which will not be afraid of grace and America which will reward achievement in the arts as we reward achievement in business or statecraft." Those words are no less true for us today as when he first spoke them. [...]

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Misconceptions About Approaching Galleries

by Mark Edward Adams on 2/1/2016 7:41:50 AM

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]

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Clear Your Cache

by Luann Udell on 1/28/2016 7:40:34 AM

What’s in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else’s comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]

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Is a Bad Economy Good for Art?

by Roberta Murray on 1/5/2016 7:49:12 AM

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]

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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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Art Collecting on a Budget, Part 2: Seeking Out the Affordable

by Elva Robinson on 12/7/2015 8:11:23 AM
1 Comment

These ideas are to get you started on the treasure hunt. Take your time, and find the work you love. [...]

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The Power of Connection

by Luann Udell on 8/13/2015 7:46:24 AM

My success with my art is always--always--based on who comes back. [...]

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The Aging Artist: When Your Collectors Want Advice on Downsizing

by Yvonne Branchflower on 8/4/2015 8:45:47 AM

The guidelines and expectations for reselling high- and middle-end art by nationally known artists, deceased or living, are not the same as for lesser known living regional artists. This article is for the collector who purchased artwork simply because of its appeal—and not because of any idea that it might increase in value. [...]

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We Need Art - #weneedart

by Brian Sherwin on 7/22/2015 7:24:00 AM

The mission of FASO is a simple one: We seek to inspire the world's artists, collectors and art lovers by connecting them with each other and with great art. [...]

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Trial by Jury

by Leisa Luis-Grill on 7/21/2015 7:44:30 AM

Winning is great but contests don't define you and neither does losing one. What defines you is what you do when you are faced with a blank canvas and a world of choices. How will you use this day, this brush, this life? It's up to you. It has always been up to you. [...]

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Lessons From the Gym: Range of Motion

by Luann Udell on 6/18/2015 7:52:54 AM

But what I do know is, fear is never a good factor in decision-making, or in living our lives, nor in making our art. It's time to exercise the muscles of faith, that the work of our hands, our minds, our hearts, truly matter to the world, no matter how big or small our impact will be. [...]

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Lessons From the Gym: The Right Way

by Luann Udell on 5/21/2015 8:03:38 AM

Old habits are hard to break. Weak muscles are hard to work. It takes focus, discipline, support from people with local experience, and a belief that things can be better. [...]

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Downsizing Your Art: It May Pay to Create Small

by Brian Sherwin on 3/4/2015 7:15:43 AM

As implied earlier, the days of grand mansions are long over -- even moderately wealthy people are opting for smaller homes based on what I've read in recent months. They need artwork that can 'fit' that space. Size matters... and bigger isn't always better. Start thinking about creating small. [...]

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Lessons From the Move: Blessed Charity

by Luann Udell on 2/26/2015 7:30:45 AM

Clarity. We don’t get enough of it in life, and we don’t get it often. But when you do, drop everything and go with it. It’s golden. [...]

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Artists Supporting Artists? Not so much, it seems...

by Brian Sherwin on 2/18/2015 7:05:51 AM

I need to support artists: If I fail to support artists with words, exhibit visits and an occasional purchase... I have failed art. Period. [...]

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Public Relations for Artists

by Mark Edward Adams on 2/16/2015 7:12:15 AM

How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations. [...]

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The Location Trap

by Brian Sherwin on 2/4/2015 7:18:40 AM

In closing, we need to kick the myth surrounding artists and location to the curb. This much I know: artists AND art collectors can be found throughout the United States. I've met my fair share of both during my travels in rural communities throughout Illinois, Missouri and other states. Not to mention we are all connected online. Focus on where you are... keep your feet planted in your art studio as much as you can -- everything else will come in time. [...]

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How Artists Fail

by Jack White on 1/8/2015 7:34:35 AM

If you don’t take control of your marketing then blame no one but yourself when you get old and can’t move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]

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How to be a Social Butterfly

by Mark Edward Adams on 1/5/2015 7:36:00 AM

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]

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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn’t. You already know what to do. [...]

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30 Things I've Learned From 30 in 30

by RL Weber on 12/30/2014 7:27:59 AM

9) If no one else saw my art, I would still paint. [...]

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Find a Space - Be a Face

by Brian Sherwin on 12/23/2014 7:17:12 AM

I realize that many artists view the search for gallery representation as a stressful journey. It is easy to lose hope when faced with gallery rejection on a regular basis. You must learn to expect and accept rejection from galleries. But please, please don't lose hope! Focus on being a 'face' at the next gallery you pursue. [...]

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Art of Collaboration

by Jack White on 12/11/2014 7:34:52 AM

I think you should consider doing custom pieces. This will allow you to always have what the client is looking for. You can always have the right size. What do you have to lose? You miss all the shots you don’t take. [...]

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A Thousand Ways Not To Paint

by Pamela Beer on 11/21/2014 7:23:09 AM

The next time you look at a painting, consider how long it took the artist to really paint it. [...]

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When Thank You Isn't Enough

by Luann Udell on 11/20/2014 7:27:05 AM

The problem with “Thank you!” is this: If someone compliments you on your work, and all you can respond with is, “Thank you!”, the conversation stops. [...]

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You Have to Change With the Times

by Mark Edward Adams on 11/11/2014 7:08:22 AM

Every industry changes over time. If you don't change to match the reality of the present market, you face the dire consequence of fading away from the public eye. [...]

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You Don’t Have to Say Yes, You Know

by Carolyn Henderson on 11/3/2014 7:21:44 AM

After all, never forget that it isn’t enough for the event to be a success. For you, the event is a success only if you, as well as the event organizers, make money off of it. [...]

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August 2014, Guatemala Trip: Kevin Macpherson travels for Art Ambassador For A Color World

by Ryan Lanese on 9/9/2014 6:44:31 AM

Art is a tool for all mankind. [...]

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