Blog on Art Marketing and Selling Art


Art Shows

If you’re exhibiting, put your smartphone away. You’re paying a lot of money for the booth space. Have a short story for each of your pieces you’re showing. Engage with the people looking at your work and ask them questions. Be genuinely curious about others, and you’ll find your nervousness is diminished. Stop using introversion as an excuse and learn to be engaging in a genuine way. [...]

Read More

Myths That Hold Us Back

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

Read More

Behind the Biggest Question of Them All

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]

Read More

Did Someone Say Coloring Book?

Whatever you choose, you get what you pay for. Make sure you are buying high quality images and not spending more for flashy book covers that are just decorative tricks to get your hard earned $$$. [...]

Read More

How To Attract Customers? Change Your Store Front

In closing, remember Will Rogers’ advice about first impressions. Build a beautiful store front. Fill it with awesome artwork, enticing newsletters and killer blog posts. And they will come. [...]

Read More

I Don't Get It

Besides if they actually got what it was you wanted to express they might not connect with the piece, but if they get their own ideas about the work, connect with it on their own terms, they might want to buy it. They feel what they feel, you feel what you feel, they get the art and you get the the money. You both get it! Get it? [...]

Read More

The Biggest Question of Them All

The important thing here is, if you don’t really know why the person is hesitating, it is almost impossible to propose a solution or resolution. And almost every obstacle has its resolution. [...]

Read More

What Are You Willing to Die Having Left Undone

Adopting some miracle mornings and the two minute rule will open doors for you. You’ll gain clarity about what’s important and what you want to accomplish. Your artwork will undoubtedly improve. And you’ll be able to answer Pablo Picasso’s challenge with the proclamation that none of the important things in your life have been left undone. [...]

Read More

Healing Power of Art Part 2

When an artist creates something, it can become a unique expression about the subject and experiences of the artist. Then, when a viewer is touched by that piece of art, they bring their own unique experiences when viewing the painting and can be touched by something through how the artist created it. [...]

Read More

Dear Artist - Know Your Worth

So thank you for your service. Thank you for being brave and letting your silver-lined, triple-glazed, watercolored light shine. Keep seeing the beauty. Keep on balancing and harmonizing our world. Keep inspiring the rhythm and leading us to love with your song. And the next time someone asks you “what do you do?” Go ahead and tell them proudly, “I am an Artist”, as you flip your cape back over your shoulder and feel that badge of honor beating deep within your chest. [...]

Read More

The Challenge of Maintaining Focus on Your Subject While Interacting With Interested Spectators

I think Tim Deibler, an amazing Colorado artist and friend, once told me that 98% of the people who stop to look are in absolute awe of what we are doing! If we can help these inquirers and admirers bridge the seeming distance between them and our "brush magic" by "inviting them in," they'll see that we aren't paint zombies, but ordinary people with a special passion for communicating our vision in color on our canvases. And maybe they'll take one home with them! [...]

Read More

Exhibiting - The Key to Improvement

One of the most rewarding parts of being an artist is avoiding complete self-absorption and reveling in the joy it brings to others. [...]

Read More

Art: A Need or A Want?

Over fifty-two years ago, President John F. Kennedy said, "I look forward to an America which will not be afraid of grace and beauty...an America which will reward achievement in the arts as we reward achievement in business or statecraft." Those words are no less true for us today as when he first spoke them. [...]

Read More

Misconceptions About Approaching Galleries

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]

Read More

Clear Your Cache

What’s in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else’s comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]

Read More

Is a Bad Economy Good for Art?

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]

Read More

Sorry, Wrong Number

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

Read More

Art Collecting on a Budget, Part 2: Seeking Out the Affordable

These ideas are to get you started on the treasure hunt. Take your time, and find the work you love. [...]

Read More

The Power of Connection

My success with my art is always--always--based on who comes back. [...]

Read More

The Aging Artist: When Your Collectors Want Advice on Downsizing

The guidelines and expectations for reselling high- and middle-end art by nationally known artists, deceased or living, are not the same as for lesser known living regional artists. This article is for the collector who purchased artwork simply because of its appeal—and not because of any idea that it might increase in value. [...]

Read More

We Need Art - #weneedart

The mission of FASO is a simple one: We seek to inspire the world's artists, collectors and art lovers by connecting them with each other and with great art. [...]

Read More

Trial by Jury

Winning is great but contests don't define you and neither does losing one. What defines you is what you do when you are faced with a blank canvas and a world of choices. How will you use this day, this brush, this life? It's up to you. It has always been up to you. [...]

Read More

Lessons From the Gym: Range of Motion

But what I do know is, fear is never a good factor in decision-making, or in living our lives, nor in making our art. It's time to exercise the muscles of faith, that the work of our hands, our minds, our hearts, truly matter to the world, no matter how big or small our impact will be. [...]

Read More

Lessons From the Gym: The Right Way

Old habits are hard to break. Weak muscles are hard to work. It takes focus, discipline, support from people with local experience, and a belief that things can be better. [...]

Read More

Downsizing Your Art: It May Pay to Create Small

As implied earlier, the days of grand mansions are long over -- even moderately wealthy people are opting for smaller homes based on what I've read in recent months. They need artwork that can 'fit' that space. Size matters... and bigger isn't always better. Start thinking about creating small. [...]

Read More

Lessons From the Move: Blessed Charity

Clarity. We don’t get enough of it in life, and we don’t get it often. But when you do, drop everything and go with it. It’s golden. [...]

Read More

Artists Supporting Artists? Not so much, it seems...

I need to support artists: If I fail to support artists with words, exhibit visits and an occasional purchase... I have failed art. Period. [...]

Read More

Public Relations for Artists

How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations. [...]

Read More

The Location Trap

In closing, we need to kick the myth surrounding artists and location to the curb. This much I know: artists AND art collectors can be found throughout the United States. I've met my fair share of both during my travels in rural communities throughout Illinois, Missouri and other states. Not to mention we are all connected online. Focus on where you are... keep your feet planted in your art studio as much as you can -- everything else will come in time. [...]

Read More

How Artists Fail

If you don’t take control of your marketing then blame no one but yourself when you get old and can’t move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]

Read More

How to be a Social Butterfly

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]

Read More

You Already Know What to Do

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn’t. You already know what to do. [...]

Read More

30 Things I've Learned From 30 in 30

9) If no one else saw my art, I would still paint. [...]

Read More

Find a Space - Be a Face

I realize that many artists view the search for gallery representation as a stressful journey. It is easy to lose hope when faced with gallery rejection on a regular basis. You must learn to expect and accept rejection from galleries. But please, please don't lose hope! Focus on being a 'face' at the next gallery you pursue. [...]

Read More

Art of Collaboration

I think you should consider doing custom pieces. This will allow you to always have what the client is looking for. You can always have the right size. What do you have to lose? You miss all the shots you don’t take. [...]

Read More

A Thousand Ways Not To Paint

The next time you look at a painting, consider how long it took the artist to really paint it. [...]

Read More

When Thank You Isn't Enough

The problem with “Thank you!” is this: If someone compliments you on your work, and all you can respond with is, “Thank you!”, the conversation stops. [...]

Read More

You Have to Change With the Times

Every industry changes over time. If you don't change to match the reality of the present market, you face the dire consequence of fading away from the public eye. [...]

Read More

You Don’t Have to Say Yes, You Know

After all, never forget that it isn’t enough for the event to be a success. For you, the event is a success only if you, as well as the event organizers, make money off of it. [...]

Read More

August 2014, Guatemala Trip: Kevin Macpherson travels for Art Ambassador For A Color World

Art is a tool for all mankind. [...]

Read More