Blog on Art Marketing and Selling Art


Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a ďvanityĒgallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isnít selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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A Tsunami of Change

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Iím grateful for the sales we make online, and Iím excited about the prospects of growth for internet sales. [...]

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The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

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Joining a Group

We artists tend to be solitary Ė whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]

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Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

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Finding Your Collectors

Go to where the collectors are, and... Bring the collectors to you. [...]

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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Needs of the Few Outweigh the Needs of the Many

It takes a scary small number of the right people to make a substantial number of art sales. [...]

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Integrate Your Artist Site with Social Media

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

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Marketing Techniques Artists Feel Pressured to Use - Networking

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]

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On Marketing and Networking

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]

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The Social Media Mound

Instagram, Twitter, Facebook and Pinterest etc., arenít just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]

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Gaining Publicity with a 15 Minute Challenge

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]

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Online Art Marketing Blueprint

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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Who Else Reaches The Same Prospects as You?

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]

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Where is Your Traffic Coming From?

Traffic is important for any online business. Take the time to analyze, document, assess and modify. Doing so will guarantee growth in the long run. [...]

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Maximize Holiday Art Sales

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

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Act Like A Professional, Part 2

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

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Up Your Instagram Game With A 15 Minute Challenge

Instagram is a wonderful platform for artists but you need to manage it properly. [...]

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Am I Doomed to Fail Because Iím Different?

It is more likely that you are doomed to fail when you follow loudly proclaimed advice that has no meaningful basis of proof that it is true. [...]

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Learning to Fly Part 4: Trust Your Instruments

Check, and recheck your assumptions, constantly. [...]

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Branding Is What Cowboys Do to Cattle

Branding yourself means to develop a unique professional identity that sets you apart from the crowd, and once you develop this, you promote promote promote promote promote promote it... [...]

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Myths That Hold Us Back

The reason itís important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what weíre told. If what weíre told is a myth, then thereís no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

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Behind the Biggest Question of Them All

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]

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9 Things to Look for in a Website Host

Many artists still donít have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They havenít recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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Pressure - And the Real Truth About the Glamorous Life of an Artist

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]

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Clear Your Cache

Whatís in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone elseís comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]

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There Are No Rules

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]

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Sorry, Wrong Number

In the end, I believe itís about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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The Best Way to Leverage Facebook to Grow Art Sales

Collectors donít just buy art, they buy the story behind the art and the artistís story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely youíll keep collectors engaged. [...]

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Is Social Media Worth It?

You are not a failure who doesnít know the system because the only people who know the system are the ones running it. [...]

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Art Shows, Awards and Magazines

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]

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