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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Marketing Techniques Artists Feel Pressured to Use - Networking

by Carolyn Henderson on 5/1/2017 10:00:44 AM
8 Comments

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]


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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM
16 Comments

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., aren't just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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Gaining Publicity with a 15 Minute Challenge

by Kelley Sanford on 1/6/2017 10:14:02 AM
18 Comments

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a "one-way strategy." They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM
3 Comments

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]


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Where is Your Traffic Coming From?

by Dave Nevue on 11/2/2016 11:34:00 AM
11 Comments

Traffic is important for any online business. Take the time to analyze, document, assess and modify. Doing so will guarantee growth in the long run. [...]


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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM
2 Comments

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Up Your Instagram Game With A 15 Minute Challenge

by Kelley Sanford on 8/29/2016 9:30:23 AM
5 Comments

Instagram is a wonderful platform for artists but you need to manage it properly. [...]


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Am I Doomed to Fail Because I'm Different?

by Carolyn Henderson on 7/26/2016 9:03:20 AM
17 Comments

It is more likely that you are doomed to fail when you follow loudly proclaimed advice that has no meaningful basis of proof that it is true. [...]


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Learning to Fly Part 4: Trust Your Instruments

by Luann Udell on 7/14/2016 9:39:39 AM
9 Comments

Check, and recheck your assumptions, constantly. [...]


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Branding Is What Cowboys Do to Cattle

by Carolyn Henderson on 6/27/2016 9:31:34 AM
9 Comments

Branding yourself means to develop a unique professional identity that sets you apart from the crowd, and once you develop this, you promote promote promote promote promote promote it... [...]


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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM
10 Comments

The reason it's important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we're told. If what we're told is a myth, then there's no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]


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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM
3 Comments

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]


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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM
7 Comments

Many artists still don't have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven't recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]


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Pressure - And the Real Truth About the Glamorous Life of an Artist

by Catherine Hillis on 2/24/2016 7:37:14 AM
8 Comments

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]


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Clear Your Cache

by Luann Udell on 1/28/2016 7:40:34 AM
14 Comments

What's in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else's comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]


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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM
13 Comments

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]


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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM
9 Comments

In the end, I believe it's about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]


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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM
27 Comments

Collectors don't just buy art, they buy the story behind the art and the artist's story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely you'll keep collectors engaged. [...]


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Is Social Media Worth It?

by Carolyn Henderson on 9/21/2015 7:58:43 AM
17 Comments

You are not a failure who doesn't know the system because the only people who know the system are the ones running it. [...]


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Art Shows, Awards and Magazines

by Mark Edward Adams on 8/17/2015 8:14:35 AM
15 Comments

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]


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Guess What? You're Not a Failure

by Carolyn Henderson on 8/10/2015 8:54:25 AM
31 Comments

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us don't feel confident that we're doing it right. [...]


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Muddying the Waters: Let the River Flow

by Luann Udell on 7/2/2015 7:07:02 AM
15 Comments

But only compare yourself to others in the context of making your work even better. Admire the beauty others have brought into the world. But never set aside your avocation--the distinctive inner eye, your unique artistic vision--that makes you, well....you. [...]


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The Long Tail of the Art World

by Mark Edward Adams on 5/11/2015 7:57:21 AM
13 Comments

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]


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The Art of Pinterest

by Kimber Scott on 4/21/2015 8:22:50 AM
9 Comments

Very lastly, have fun and Don't Stay on Pinterest All Day! You have to paint, or do whatever it is that you do, so you can post it on your website and pin it on Pinterest so people will see it, love it, and repin it, thus driving hoards of potential collectors back to your website. Ok. Not, hoards, but you only need one person to like a painting enough to buy it, right? It could be that one person who found you on Pinterest. [...]


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Measure Your Mastery

by Clint Watson on 3/3/2015 7:00:48 AM
16 Comments

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]


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Introducing BoldBrush, Social Networking by FASO

by Clint Watson on 2/17/2015 7:03:55 AM
8 Comments

Today we're proud to announce BoldBrush, our social network. [...]


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A Facebook Guide for Artists

by Mark Edward Adams on 2/2/2015 5:33:25 AM
11 Comments

The key to engaging people is to tell a good story. [...]


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Quick, Little Things You Can Do On Facebook

by Carolyn Henderson on 1/12/2015 7:18:50 AM
15 Comments

8 little things you can do to make your Facebook marketing experience more interesting and possibly increase exposure. It's not rocket science, but then again, neither is Facebook. [...]


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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM
11 Comments

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn't. You already know what to do. [...]


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What to Post on Facebook

by Carolyn Henderson on 12/29/2014 7:27:24 AM
12 Comments

This is by no means an exhaustive list, but it's enough to start on -- and to show you that, at the least, you can make a post of something, anything, once a week. [...]


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Learning the Business of Art

by Mark Edward Adams on 12/22/2014 7:26:02 AM
16 Comments

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]


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Facebook Marketing Basics

by Carolyn Henderson on 12/15/2014 7:20:29 AM
9 Comments

Today, I'm going to touch on the very basics of Facebook marketing, passing on what we've learned, again with the idea of opening discussion to other people's experiences. If you are an avid social media mogul, this may seem hopelessly inane, but if you've been avoiding this particular social media site (and judging by what I've encountered in writing about artists for the gallery at which I work, this is not uncommon), then this will jump start you. [...]


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A Social Media Guide For Artists

by Mark Edward Adams on 12/8/2014 7:41:44 AM
11 Comments

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]


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Marketing - While Frustrated - with Facebook

by Carolyn Henderson on 12/1/2014 7:18:11 AM
19 Comments

Sometimes, posts do really well; other times, they don't. Sometimes, it seems to have something to do with the weather outside, or whether or not it's raining -- in other words, it's all very random, you know, and what does well one day flops the next. And while I'm glad it's free, and always will be, I get the distinct impression that, to get more views, I need to hit the Boost Post button and pay to play. Is it worth it all? [...]


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You Have to Change With the Times

by Mark Edward Adams on 11/11/2014 7:08:22 AM
7 Comments

Every industry changes over time. If you don't change to match the reality of the present market, you face the dire consequence of fading away from the public eye. [...]


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Bump up the Professionalism of Your Business Writing

by Carolyn Henderson on 10/6/2014 6:47:36 AM
6 Comments

The more we do something -- anything -- the better we get at it, and as artists who are businesspeople, we are called upon to do a lot of writing: artist statements, resumes, press releases, letters to galleries, responses to clients, descriptions of paintings. [...]


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Our Excuses Are Good Ones -- But They're Still Excuses

by Carolyn Henderson on 9/22/2014 6:12:50 AM
4 Comments

So a good rule of thumb is, if this communication is really, really important to us, then it's to our advantage to take the time to get it right. It's highly likely that care and attention to detail will go more in our favor than against us. [...]


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