In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

One thing to note is that this framework is a guide and not meant to be rigidly followed. It’s important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

If you follow this formula, I think you’ll find that you’ll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

In short, a great artist’s website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

Highlighting the wrong way and the right way to sell your art online. [...]

Do you have a method or process you follow once you've finished a painting? [...]

Have you ever wondered what successful artists do to market their art online? [...]

If you’re an artist or creative, FASO has everything you could ever want and more to showcase your art. You’ll be supported, loved and part of a community of artists. [...]

The artist’s work is different from a corporate CEO’s. It only makes sense that his method of doing so will be different as well. [...]

Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

Fortunately, FASO offers free SSL on all it’s artist websites. [...]

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]

Every industry I know must change in order to maintain and grow. The old axiom of “grow or go” is absolutely the truth in any business. [...]

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]

So basically the message was coming loud and clear: Get a website! [...]

The best advice for almost everything in life, is to start where you are. Take one small step forward. [...]

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

Art is personal. [...]

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]