Blog on Art Marketing and Selling Art

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

Art is much, much more than simply creating. [...]

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

People want and need to see artwork in person. Your online activities support your offline activities. [...]

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

It’s okay to do the experiment, to try new options and ideas. But we run the risk of losing our center when we try to chase something that’s not in us, to begin with. [...]

Now is the time to ensure that your artist website serves securely. [...]

Don’t ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

True art collectors form the backbone of an artist's career. [...]

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

It’s been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Success is in sharing that knowledge, that insight, that spiritual growth, your art, the work of your heart, with the world. [...]

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]

Fill yourself with affirmations and resolutions. Nourish yourself with the knowledge that the world needs your art. [...]

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

The artist’s presence makes the experience of buying art more memorable. [...]

Most important, I need to stay true to myself where my art is concerned. I’ll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

So embrace this basic premise, that it’s up to us, as artists, to make sure our stories get out into the world. [...]

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]

Who Buys Your Work or Who Is Likely To? [...]

It took you some time to learn your craft. You didn’t give up when it got hard, did you? You persevered, because it mattered to you. Don’t give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You won’t be disappointed. [...]

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]

The best thing about using social media for marketing? It’s a heckuva lot cheaper, and takes a lot less time. [...]

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]