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How Instagram Works
by Lori Woodward on 3/27/2018 9:27:22 AM | |
If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]
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Which Sales Venue Is Your Emotional Fit?
by Lori Woodward on 2/27/2018 9:23:49 AM | |
There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]
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It’s OUR Turn To Be Ourselves
by Lori Woodward on 1/23/2018 9:32:49 AM | |
Most important, I need to stay true to myself where my art is concerned. I’ll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]
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Myth #3: People Need to See Art In Person to Buy It
by Jason Horejs on 12/29/2017 10:12:54 AM | 6 Comments |
The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]
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Repeated Exposure Over Time
by Clint Watson on 11/24/2017 9:03:31 AM | 11 Comments |
In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]
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Move Them Away from the Crowd
by Lori Woodward on 11/21/2017 9:31:38 AM | 26 Comments |
When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]
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High Hanging Fruit
by Clint Watson on 11/2/2017 9:35:27 AM | 12 Comments |
To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]
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Is There a Prophet in the House?
by Carolyn Henderson on 9/25/2017 9:34:20 AM | 8 Comments |
It’s not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]
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