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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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THIN SECRET FOR SUCCESS No. 9 Limit Your Options, Part Deux

by Luann Udell on 4/21/2018 5:16:45 AM

Itís okay to do the experiment, to try new options and ideas. But we run the risk of losing our center when we try to chase something thatís not in us, to begin with. [...]


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Ensure Your Artist Website Doesn't Repel Customers Starting In July

by Clint Watson on 4/13/2018 8:58:50 AM

Now is the time to ensure that your artist website serves securely. [...]


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Adventures With Instagram: Designing Your Profile Page

by Lori Woodward on 4/10/2018 9:15:30 AM

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]


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What Collectors Want

by Clint Watson on 4/5/2018 10:02:29 AM

True art collectors form the backbone of an artist's career. [...]


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How Instagram Works

by Lori Woodward on 3/27/2018 9:27:22 AM

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]


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Gain New Collectors With Instagram

by Lori Woodward on 3/20/2018 9:40:17 AM

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]


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THIN SECRET FOR SUCCESS No. 5: Thin people don't sit still.

by Luann Udell on 3/17/2018 5:15:29 AM

Success is in sharing that knowledge, that insight, that spiritual growth, your art, the work of your heart, with the world. [...]


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Your Art Business Is Personal

by Lori Woodward on 3/13/2018 9:05:54 AM

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]


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Smart Art Marketing: Build Your Network

by Carolyn Edlund on 3/2/2018 9:15:51 AM

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]


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Which Sales Venue Is Your Emotional Fit?

by Lori Woodward on 2/27/2018 9:23:49 AM

There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]


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THIN SECRET FOR SUCCESS No. 3 Thin People Don't Skip Meals

by Luann Udell on 2/24/2018 5:23:28 AM

Fill yourself with affirmations and resolutions. Nourish yourself with the knowledge that the world needs your art. [...]


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Crafting Your Authentic Story

by Lori Woodward on 2/20/2018 9:44:48 AM

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]


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Is Social Media Becoming Less Effective? Hereís Your Solution

by Carolyn Edlund on 2/15/2018 9:38:44 AM

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]


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Myth #6: Following up with Clients Makes You a Pest

by Jason Horejs on 2/9/2018 9:20:01 AM

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today Iím going to suggest steps you can take to immediately begin improving your follow-up. [...]


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Optimizing Your Home Page For Engagement

by Lori Woodward on 2/6/2018 9:29:59 AM

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]


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Building a Following With Your Artist Website

by Lori Woodward on 1/30/2018 9:34:08 AM

The artistís presence makes the experience of buying art more memorable. [...]


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Itís OUR Turn To Be Ourselves

by Lori Woodward on 1/23/2018 9:32:49 AM

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]


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Advantages of Selling From Your Own Website

by Lori Woodward on 1/16/2018 9:42:15 AM

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]


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GETTING YOUR STORY OUT THERE: Read All About It!

by Luann Udell on 1/6/2018 5:02:31 AM

So embrace this basic premise, that itís up to us, as artists, to make sure our stories get out into the world. [...]


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Myth #3: People Need to See Art In Person to Buy It

by Jason Horejs on 12/29/2017 10:12:54 AM
6 Comments

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Iím grateful for the sales we make online, and Iím excited about the prospects of growth for internet sales. [...]


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The Lifetime Value of a Single Contact

by Clint Watson on 12/28/2017 9:22:55 AM
3 Comments

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]


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The Advantages of a Fractured Art Market

by Clint Watson on 11/30/2017 9:46:37 AM
8 Comments

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]


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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM
19 Comments

Who Buys Your Work or Who Is Likely To? [...]


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THE ART OF MARKETING Part 3: People Here Donít Appreciate Art

by Luann Udell on 11/25/2017 5:56:07 AM
30 Comments

It took you some time to learn your craft. You didnít give up when it got hard, did you? You persevered, because it mattered to you. Donít give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You wonít be disappointed. [...]


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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM
11 Comments

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]


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Move Them Away from the Crowd

by Lori Woodward on 11/21/2017 9:31:38 AM
26 Comments

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]


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THE ART OF MARKETING Part 2: The Good Old Days, part II

by Luann Udell on 11/18/2017 5:13:03 AM
21 Comments

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]


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THE ART OF MARKETING Part 2: The Good Old Days

by Luann Udell on 11/11/2017 5:08:05 AM
11 Comments

The best thing about using social media for marketing? Itís a heckuva lot cheaper, and takes a lot less time. [...]


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Your Time Is of The Essence

by Lori Woodward on 11/7/2017 9:55:32 AM
26 Comments

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]


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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

by Luann Udell on 11/4/2017 5:10:54 AM
57 Comments

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]


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High Hanging Fruit

by Clint Watson on 11/2/2017 9:35:27 AM
12 Comments

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]


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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM
9 Comments

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]


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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

by Dave Geada on 10/18/2017 9:03:40 AM
13 Comments

In this article Iím going to describe a marketing strategy that really works well for increasing your art sales. [...]


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Marketing Your Art - Staging Your Art

by Christine Frisbee on 10/6/2017 9:15:14 AM
11 Comments

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]


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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 9/29/2017 8:59:43 AM
18 Comments

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]


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Is There a Prophet in the House?

by Carolyn Henderson on 9/25/2017 9:34:20 AM
8 Comments

Itís not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]


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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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Adding Video to Your Website - Part 2

by Dave Geada on 9/20/2017 9:21:06 AM
1 Comment

Inserting Your Embed Code On Your Website [...]


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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM
2 Comments

It takes a scary small number of the right people to make a substantial number of art sales. [...]


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Adding Responsive Video to Your Artist Website, Part 1

by Dave Geada on 9/13/2017 8:56:48 AM
1 Comment

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]


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