In this article I'm going to describe a marketing strategy that really works well for increasing your art sales. [...]

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]

It's not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

Inserting Your Embed Code On Your Website [...]

It takes a scary small number of the right people to make a substantial number of art sales. [...]

If you can follow instructions and cut and paste, then by the end of this two part article you'll be able to add videos to your website like a pro. [...]

Find your back road. The one where your kindred souls travel. And then sell them the "Best Artwork on the Planet." [...]

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

One thing to note is that this framework is a guide and not meant to be rigidly followed. It's important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

If you follow this formula, I think you'll find that you'll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]

By following this straightforward approach to structuring your artwork pages you'll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

In short, a great artist's website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

Highlighting the wrong way and the right way to sell your art online. [...]

Do you have a method or process you follow once you've finished a painting? [...]

Have you ever wondered what successful artists do to market their art online? [...]

If you're an artist or creative, FASO has everything you could ever want and more to showcase your art. You'll be supported, loved and part of a community of artists. [...]

The artist's work is different from a corporate CEO's. It only makes sense that his method of doing so will be different as well. [...]

Why Website Data Matters (And Why It Doesn't Have to Be Complicated) [...]

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

Fortunately, FASO offers free SSL on all it's artist websites. [...]

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]

Every industry I know must change in order to maintain and grow. The old axiom of "grow or go" is absolutely the truth in any business. [...]

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]