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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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The Advantages of a Fractured Art Market

by Clint Watson on 11/30/2017 9:46:37 AM
8 Comments

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]


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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM
19 Comments

Who Buys Your Work or Who Is Likely To? [...]


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THE ART OF MARKETING Part 3: People Here Donít Appreciate Art

by Luann Udell on 11/25/2017 5:56:07 AM
30 Comments

It took you some time to learn your craft. You didnít give up when it got hard, did you? You persevered, because it mattered to you. Donít give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You wonít be disappointed. [...]


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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM
11 Comments

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]


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Move Them Away from the Crowd

by Lori Woodward on 11/21/2017 9:31:38 AM
26 Comments

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]


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THE ART OF MARKETING Part 2: The Good Old Days, part II

by Luann Udell on 11/18/2017 5:13:03 AM
21 Comments

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]


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THE ART OF MARKETING Part 2: The Good Old Days

by Luann Udell on 11/11/2017 5:08:05 AM
11 Comments

The best thing about using social media for marketing? Itís a heckuva lot cheaper, and takes a lot less time. [...]


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Your Time Is of The Essence

by Lori Woodward on 11/7/2017 9:55:32 AM
26 Comments

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]


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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

by Luann Udell on 11/4/2017 5:10:54 AM
57 Comments

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]


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High Hanging Fruit

by Clint Watson on 11/2/2017 9:35:27 AM
12 Comments

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]


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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM
9 Comments

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]


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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

by Dave Geada on 10/18/2017 9:03:40 AM
13 Comments

In this article Iím going to describe a marketing strategy that really works well for increasing your art sales. [...]


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Marketing Your Art - Staging Your Art

by Christine Frisbee on 10/6/2017 9:15:14 AM
11 Comments

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]


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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 9/29/2017 8:59:43 AM
18 Comments

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]


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Is There a Prophet in the House?

by Carolyn Henderson on 9/25/2017 9:34:20 AM
8 Comments

Itís not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]


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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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Adding Video to Your Website - Part 2

by Dave Geada on 9/20/2017 9:21:06 AM
1 Comment

Inserting Your Embed Code On Your Website [...]


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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM
2 Comments

It takes a scary small number of the right people to make a substantial number of art sales. [...]


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Adding Responsive Video to Your Artist Website, Part 1

by Dave Geada on 9/13/2017 8:56:48 AM
1 Comment

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]


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The Back Road

by Clint Watson on 9/6/2017 9:05:36 AM
14 Comments

Find your back road. The one where your kindred souls travel. And then sell them the "Best Artwork on the Planet." [...]


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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM
13 Comments

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]


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How to Shoot Great Artwork Videos

by Dave Geada on 8/30/2017 9:39:46 AM
9 Comments

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]


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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM
21 Comments

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]


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The 11 Essential Elements of Every Artist Website - 2017 Edition

by Clint Watson on 8/18/2017 9:51:21 AM
6 Comments

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]


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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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How to Write Artwork Descriptions in the Third Person

by Dave Geada on 8/16/2017 9:49:16 AM
12 Comments

One thing to note is that this framework is a guide and not meant to be rigidly followed. Itís important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]


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Are You An Artrepreneur?

by Lori Woodward on 8/8/2017 9:43:22 AM
6 Comments

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
26 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
10 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM
33 Comments

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]


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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM
38 Comments

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]


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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM
25 Comments

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM
13 Comments

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artistís website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
13 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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When the Painting is Finished

by Ginny Butcher on 5/17/2017 10:20:55 AM
15 Comments

Do you have a method or process you follow once you've finished a painting? [...]


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