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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Do This Every Single Day, and You’ll Succeed!

by Carolyn Henderson on 3/20/2017 10:21:28 AM
23 Comments

The artist’s work is different from a corporate CEO’s. It only makes sense that his method of doing so will be different as well. [...]


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How to Leverage Analytics to Make Your Art Marketing More Effective

by Dave Geada on 3/17/2017 10:47:59 AM
Comment on this

Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]


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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM
2 Comments

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]


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Why Secure Websites Matter to Your Online Art Sales

by Dave Geada on 3/3/2017 11:10:56 AM
13 Comments

Fortunately, FASO offers free SSL on all it’s artist websites. [...]


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Email Marketing Guide

by Dave Nevue on 2/15/2017 10:22:29 AM
9 Comments

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]


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Original Artwork

by Ken Pieper on 1/13/2017 10:19:29 AM
92 Comments

Every industry I know must change in order to maintain and grow. The old axiom of “grow or go” is absolutely the truth in any business. [...]


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Gaining Publicity with a 15 Minute Challenge

by Kelley Sanford on 1/6/2017 10:14:02 AM
18 Comments

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]


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Sell More Art by Being a Collector

by Dave Nevue on 1/4/2017 10:06:52 AM
34 Comments

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]


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Accomplish More in 2017 By Focusing on One Area

by Dave Nevue on 12/21/2016 10:48:03 AM
10 Comments

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]


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The Top 12 Things Never to Do on Your Artist Website

by Clint Watson on 12/13/2016 10:26:04 AM
27 Comments

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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Why I Don't like Email Newsletter Signup Pop Ups

by Clint Watson on 12/6/2016 10:10:33 AM
23 Comments

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]


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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM
7 Comments

So basically the message was coming loud and clear: Get a website! [...]


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Lessons From The Gym: It Doesn’t Have to Be Hard

by Luann Udell on 11/3/2016 10:10:32 AM
18 Comments

The best advice for almost everything in life, is to start where you are. Take one small step forward. [...]


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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM
2 Comments

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]


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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM
3 Comments

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Capitalizing on Boredom

by Clint Watson on 8/30/2016 9:39:58 AM
6 Comments

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]


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New Beginnings and Clean Slates

by Cheryl McDonald on 7/27/2016 9:08:56 AM
5 Comments

Art is personal. [...]


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Art World Myths Debunked

by Mark Edward Adams on 5/9/2016 9:42:18 AM
25 Comments

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]


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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM
10 Comments

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]


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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM
3 Comments

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]


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I Don't Get It

by Mark Brockman on 4/8/2016 6:40:45 AM
14 Comments

Besides if they actually got what it was you wanted to express they might not connect with the piece, but if they get their own ideas about the work, connect with it on their own terms, they might want to buy it. They feel what they feel, you feel what you feel, they get the art and you get the the money. You both get it! Get it? [...]


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I Want to Be Paid for What I Do!

by Carolyn Henderson on 4/4/2016 8:03:55 AM
16 Comments

And indeed, in order to stay in the fight, standing, you have to get past the myths and the myth makers that imperil you by taking up your time and energy, encouraging you to invest both in paths that lead nowhere. [...]


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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM
7 Comments

Many artists still don’t have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven’t recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]


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Somewhere in the Middle Part 2: Tai Chi, Lessons From the Gym, and the Circle of Life

by Luann Udell on 2/25/2016 7:20:38 AM
12 Comments

Wherever we are in the process, in our journey, we can look forward, to the sides, and back. We can see where we are, and where we want to go next. If we open our eyes, and our hearts, and take a look around, we’ll see we’re never completely abandoned. We are always somewhere in the middle, with hope, with faith, with tiny, daily miracles, to get us through. [...]


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Pressure - And the Real Truth About the Glamorous Life of an Artist

by Catherine Hillis on 2/24/2016 7:37:14 AM
8 Comments

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]


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Clear Your Cache

by Luann Udell on 1/28/2016 7:40:34 AM
14 Comments

What’s in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else’s comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]


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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM
13 Comments

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]


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Somewhere in the Middle

by Luann Udell on 1/14/2016 9:02:21 AM
4 Comments

What you do is your unique way of seeing the world, your desire to share that with others. And the unique way you choose to do that. See that middle part that as part of your creative process, and maybe it will help. [...]


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Is a Bad Economy Good for Art?

by Roberta Murray on 1/5/2016 7:49:12 AM
8 Comments

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]


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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM
9 Comments

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]


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How I Painted My Way to the Middle Part II

by Dave Iles on 12/16/2015 8:24:52 AM
15 Comments

I've had my butt handed to me on a platter so many times that, I was beginning to think it was a 'Happy Meal' ! [...]


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Blogging: Is Anyone Out There?

by Mark Brockman on 12/8/2015 6:55:05 AM
47 Comments

So could be no one but me, my wife and someone else will read even this blog. Maybe no one will read this blog. I feel a bit weird even saying that no one may read this blog, especially if no one does read this blog which means I'm talking to myself. But then I have been talking (interviewing) myself for years, so why change now, at least I know what I said. [...]


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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM
27 Comments

Collectors don’t just buy art, they buy the story behind the art and the artist’s story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely you’ll keep collectors engaged. [...]


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How I Painted My Way To The Middle

by Dave Iles on 11/10/2015 7:22:36 AM
17 Comments

Paint because your soul screams to paint. Paint because it's your total passion in life and you can't imagine doing anything else in this life. [...]


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The Story We Tell Ourselves

by Mark Edward Adams on 11/9/2015 7:55:02 AM
13 Comments

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]


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Undefeated

by Jack White on 10/29/2015 7:06:12 AM
44 Comments

We don’t have to re-invent the wheel or find a new list of materials. I’m extending an invitation for you to join us in refusing to give up. [...]


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The Art Market III

by Mark Brockman on 10/13/2015 7:27:30 AM
7 Comments

What I do know is that I'm going to make my art, my paintings, one way or another, money or no money, fame or no fame, high end market or low end market, because it is who I am. And I will not let the so and so's in the high end art market prevent it, I don't need rich people anyway. [...]


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The Art Market II

by Mark Brockman on 10/6/2015 7:14:38 AM
8 Comments

See my market was the middle class, the middle class got scared and stopped buying everything, except for going out to dinner that is, and they still haven't gotten back to buying art, at least not original art. [...]


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