Blog on Art Marketing and Selling Art

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist who’s just starting out. [...]

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

Every first impression matters. It sets the tone. [...]

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

Share Authentic Content... The kind of writing, artwork, music and stuff that uplifts people. [...]

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

Art is much, much more than simply creating. [...]

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

People want and need to see artwork in person. Your online activities support your offline activities. [...]

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

It’s okay to do the experiment, to try new options and ideas. But we run the risk of losing our center when we try to chase something that’s not in us, to begin with. [...]

Now is the time to ensure that your artist website serves securely. [...]

Don’t ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

True art collectors form the backbone of an artist's career. [...]

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

It’s been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Success is in sharing that knowledge, that insight, that spiritual growth, your art, the work of your heart, with the world. [...]

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]

Fill yourself with affirmations and resolutions. Nourish yourself with the knowledge that the world needs your art. [...]

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

The artist’s presence makes the experience of buying art more memorable. [...]