It’s okay to do the experiment, to try new options and ideas. But we run the risk of losing our center when we try to chase something that’s not in us, to begin with. [...]

Now is the time to ensure that your artist website serves securely. [...]

Don’t ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

True art collectors form the backbone of an artist's career. [...]

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

It’s been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Success is in sharing that knowledge, that insight, that spiritual growth, your art, the work of your heart, with the world. [...]

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]

Fill yourself with affirmations and resolutions. Nourish yourself with the knowledge that the world needs your art. [...]

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

The artist’s presence makes the experience of buying art more memorable. [...]

Most important, I need to stay true to myself where my art is concerned. I’ll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

So embrace this basic premise, that it’s up to us, as artists, to make sure our stories get out into the world. [...]

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]

Who Buys Your Work or Who Is Likely To? [...]

It took you some time to learn your craft. You didn’t give up when it got hard, did you? You persevered, because it mattered to you. Don’t give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You won’t be disappointed. [...]

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]

The best thing about using social media for marketing? It’s a heckuva lot cheaper, and takes a lot less time. [...]

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]

It’s not an either/or choice. It’s a bunch of streams that make a river. [...]

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]

In this week’s article, I’ll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

In this article I’m going to describe a marketing strategy that really works well for increasing your art sales. [...]

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]

It’s not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

Inserting Your Embed Code On Your Website [...]

It takes a scary small number of the right people to make a substantial number of art sales. [...]

If you can follow instructions and cut and paste, then by the end of this two part article you’ll be able to add videos to your website like a pro. [...]