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The 11 Essential Elements of Every Artist Website - 2017 Edition

by Clint Watson on 8/18/2017 9:51:21 AM
6 Comments

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]


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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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How to Write Artwork Descriptions in the Third Person

by Dave Geada on 8/16/2017 9:49:16 AM
5 Comments

One thing to note is that this framework is a guide and not meant to be rigidly followed. It’s important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]


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Are You An Artrepreneur?

by Lori Woodward on 8/8/2017 9:43:22 AM
6 Comments

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
23 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
9 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM
33 Comments

If you follow this formula, I think you’ll find that you’ll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]


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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM
38 Comments

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]


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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM
25 Comments

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM
13 Comments

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artist’s website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
13 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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When the Painting is Finished

by Ginny Butcher on 5/17/2017 10:20:55 AM
15 Comments

Do you have a method or process you follow once you've finished a painting? [...]


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Learn The Secrets to Great Online Art Marketing in Our New Video Series

by Dave Geada on 5/8/2017 9:44:22 AM
5 Comments

Have you ever wondered what successful artists do to market their art online? [...]


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Why I Came Back To FASO

by John P. Weiss on 5/6/2017 11:40:42 AM
44 Comments

If you’re an artist or creative, FASO has everything you could ever want and more to showcase your art. You’ll be supported, loved and part of a community of artists. [...]


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Do This Every Single Day, and You’ll Succeed!

by Carolyn Henderson on 3/20/2017 10:21:28 AM
23 Comments

The artist’s work is different from a corporate CEO’s. It only makes sense that his method of doing so will be different as well. [...]


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How to Leverage Analytics to Make Your Art Marketing More Effective

by Dave Geada on 3/17/2017 10:47:59 AM
Comment on this

Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]


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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM
2 Comments

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]


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Why Secure Websites Matter to Your Online Art Sales

by Dave Geada on 3/3/2017 11:10:56 AM
13 Comments

Fortunately, FASO offers free SSL on all it’s artist websites. [...]


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Email Marketing Guide

by Dave Nevue on 2/15/2017 10:22:29 AM
9 Comments

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]


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Original Artwork

by Ken Pieper on 1/13/2017 10:19:29 AM
92 Comments

Every industry I know must change in order to maintain and grow. The old axiom of “grow or go” is absolutely the truth in any business. [...]


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Gaining Publicity with a 15 Minute Challenge

by Kelley Sanford on 1/6/2017 10:14:02 AM
18 Comments

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]


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Sell More Art by Being a Collector

by Dave Nevue on 1/4/2017 10:06:52 AM
34 Comments

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]


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Accomplish More in 2017 By Focusing on One Area

by Dave Nevue on 12/21/2016 10:48:03 AM
10 Comments

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]


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The Top 12 Things Never to Do on Your Artist Website

by Clint Watson on 12/13/2016 10:26:04 AM
27 Comments

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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Why I Don't like Email Newsletter Signup Pop Ups

by Clint Watson on 12/6/2016 10:10:33 AM
23 Comments

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]


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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM
7 Comments

So basically the message was coming loud and clear: Get a website! [...]


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Lessons From The Gym: It Doesn’t Have to Be Hard

by Luann Udell on 11/3/2016 10:10:32 AM
18 Comments

The best advice for almost everything in life, is to start where you are. Take one small step forward. [...]


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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM
2 Comments

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]


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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM
3 Comments

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Capitalizing on Boredom

by Clint Watson on 8/30/2016 9:39:58 AM
6 Comments

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]


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New Beginnings and Clean Slates

by Cheryl McDonald on 7/27/2016 9:08:56 AM
5 Comments

Art is personal. [...]


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Art World Myths Debunked

by Mark Edward Adams on 5/9/2016 9:42:18 AM
25 Comments

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]


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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM
10 Comments

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]


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