Blog on Art Marketing and Selling Art


Eric Rhoads discusses the importance of continuity when marketing your art.

The Land of Danger for Art Marketers

Marketing is like a jet that never lands and has to be continually refueled in the air. If you land it, you lose momentum and it’s much harder to take off again — and you’ll see a reduction in business before long. [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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Lori Woodward's discusses the power of the "red dot" at an art show.

The Psychology of SOLD

Sales really do beget Sales. [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, I’d like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Lori Woodward's discusses how to build your skill set by narrowing your focus.

For Love and Money

What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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Don't miss Eric Rhoads' advice to artists, on the importance of communication.

The Empty Building: What You May Be Missing as an Artist

When someone calls you, they are giving you permission to reach them, even if you have to call more than once. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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Keith Bond discusses a sometimes forgotten form of communication.

A Simple, Focused Snail-Mail Campaign

In this age of being digitally over-connected, sometimes something tangible sent via snail mail will really impress. [...]

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The Politics of Price

In a perfect world, price wouldn’t be an issue and collectors would purchase only works that they loved. But that is not reality. Price does influence the decision with many collectors. [...]

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Narrow Your Focus

By being focused on who you and your collectors are, you will be in the right places. Sure, you will still need to hike and scout and do all the other work. [...]

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Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

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THIN SECRET FOR SUCCESS No. 9 Limit Your Options, Part Deux

It’s okay to do the experiment, to try new options and ideas. But we run the risk of losing our center when we try to chase something that’s not in us, to begin with. [...]

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Don't Use Price as Marketing Strategy

Are your marketing efforts reaching those you are trying to attract? If not, maybe you are using the wrong strategy. [...]

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Adventures With Instagram: Designing Your Profile Page

Don’t ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

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What Collectors Want

True art collectors form the backbone of an artist's career. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Gain New Collectors With Instagram

It’s been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

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THIN SECRET FOR SUCCESS No. 5: Thin people don't sit still.

Success is in sharing that knowledge, that insight, that spiritual growth, your art, the work of your heart, with the world. [...]

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Your Art Business Is Personal

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

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How to Handle an Art Sale that Doesn’t Work Out

Ultimately, I want my clients to buy art because they feel a powerful, emotional connection to the work. [...]

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THIN SECRET FOR SUCCESS No. 4 Part One: Where Is Your Happy Place?

Another way artists can self-select for success is to try professional strategies that work for THEM that might not work for other artists--and vice versa. [...]

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Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

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Which Sales Venue Is Your Emotional Fit?

There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]

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THIN SECRET FOR SUCCESS No. 3 Thin People Don't Skip Meals

Fill yourself with affirmations and resolutions. Nourish yourself with the knowledge that the world needs your art. [...]

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Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Is Social Media Becoming Less Effective? Here’s Your Solution

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

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Myth #6: Following up with Clients Makes You a Pest

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

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Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

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The Baby Steps to Giant Dreams

Not only do I want you to live your passion, your dream, I want you to be ready to ride this coming big wave, and to be able to thrive when the wave ends and economic downturns occur. [...]

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Building a Following With Your Artist Website

The artist’s presence makes the experience of buying art more memorable. [...]

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SELLING YOUR WORK: What’s the Best Way to Sell?

But in the end, it’s what works best for YOU. It’s what you have time for, and what you are willing to make time for. It’s what platforms have proved successful for YOU. It’s what works for you, and what’s not working for you. [...]

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Myth #5: Negotiation and Discounting Art Devalues it

Negotiation is a skill, and once you master it, you will see your sales increase substantially. When you successfully negotiate a sale, everyone wins. [...]

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