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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Myth #2: Art Sells Itself

by Jason Horejs on 12/15/2017 9:16:05 AM
11 Comments

If you are studying the theory of salesmanship and then taking every opportunity to put theory into practice, you will see a steady increase in your ability to sell your art. [...]


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Show Don't Tell

by Clint Watson on 12/14/2017 9:13:21 AM
2 Comments

Telling us a story is boring, showing us one is riveting. [...]


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The "Thank You" Card

by Keith Bond on 12/8/2017 9:43:56 AM
14 Comments

Don’t underestimate the value of the “Thank You” card or other personalized cards. [...]


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The Most Important W Of All

by Luann Udell on 12/2/2017 6:01:05 AM
17 Comments

We actually already know how to write a press release. It was drilled into us early on: The five W’s “who-what-when-where-why: and sometimes “how”. [...]


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Myth #1: Art Doesn’t Sell Anymore

by Jason Horejs on 12/1/2017 9:30:24 AM
36 Comments

I believe that it’s critical for artists to approach the market with the right attitude. If you are hard-working, pragmatic, organized and positive, you will find opportunities to sell your work. [...]


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The Advantages of a Fractured Art Market

by Clint Watson on 11/30/2017 9:46:37 AM
8 Comments

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]


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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM
19 Comments

Who Buys Your Work or Who Is Likely To? [...]


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THE ART OF MARKETING Part 3: People Here Don’t Appreciate Art

by Luann Udell on 11/25/2017 5:56:07 AM
30 Comments

It took you some time to learn your craft. You didn’t give up when it got hard, did you? You persevered, because it mattered to you. Don’t give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You won’t be disappointed. [...]


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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM
11 Comments

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]


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THE ART OF MARKETING Part 2: The Good Old Days, part II

by Luann Udell on 11/18/2017 5:13:03 AM
21 Comments

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]


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Instagram

by Clint Watson on 11/16/2017 9:33:28 AM
27 Comments

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]


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Commissions - Are They Right For you?

by Lori Woodward on 11/14/2017 9:27:21 AM
11 Comments

While commissions can be lucrative, they're not always as joyful as painting for yourself. So whether you take them on or not, depends on what types of work you're capable of, and how much tolerance you have for letting clients direct the content of your artwork. [...]


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THE ART OF MARKETING Part 2: The Good Old Days

by Luann Udell on 11/11/2017 5:08:05 AM
11 Comments

The best thing about using social media for marketing? It’s a heckuva lot cheaper, and takes a lot less time. [...]


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Use Your Mailing List

by Keith Bond on 11/8/2017 9:28:19 AM
9 Comments

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best. [...]


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Your Time Is of The Essence

by Lori Woodward on 11/7/2017 9:55:32 AM
26 Comments

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]


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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

by Luann Udell on 11/4/2017 5:10:54 AM
57 Comments

It’s not an either/or choice. It’s a bunch of streams that make a river. [...]


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High Hanging Fruit

by Clint Watson on 11/2/2017 9:35:27 AM
12 Comments

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]


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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM
9 Comments

In this week’s article, I’ll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]


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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

by Dave Geada on 10/18/2017 9:03:40 AM
13 Comments

In this article I’m going to describe a marketing strategy that really works well for increasing your art sales. [...]


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How To Price Your Giclee Prints

by Lori Woodward on 10/17/2017 9:28:05 AM
6 Comments

When you get your work out there in front of many more people than you could with just one original, you gain the opportunity to sell more of your originals. [...]


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Making and Selling Giclee Prints - Will It Work For You?

by Lori Woodward on 10/10/2017 9:38:45 AM
12 Comments

The reason to sell giclees is to offer your work to a larger audience at a lower price than your originals. A second incentive is because it provides some semi-passive income to the artist. [...]


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Is There a Prophet in the House?

by Carolyn Henderson on 9/25/2017 9:34:20 AM
8 Comments

It’s not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]


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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM
2 Comments

It takes a scary small number of the right people to make a substantial number of art sales. [...]


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What Does It Take to Participate in an Art Festival?

by Carolyn Henderson on 9/11/2017 9:31:28 AM
4 Comments

It will be some of the most rewarding and interesting experiences you’ll have in your life. It will make you a better artist – you will understand why you are making art, how to talk about your artistic process, and you will learn how to sell your art – all while getting valuable feedback from interested art lovers and art buyers. [...]


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The Back Road

by Clint Watson on 9/6/2017 9:05:36 AM
14 Comments

Find your back road. The one where your kindred souls travel. And then sell them the "Best Artwork on the Planet." [...]


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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM
13 Comments

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]


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How to Shoot Great Artwork Videos

by Dave Geada on 8/30/2017 9:39:46 AM
9 Comments

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]


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The Three Pillars of a Great Art Gallery

by Clint Watson on 8/23/2017 10:34:14 AM
8 Comments

Artists often wonder if, in today's world, they should work with brick-and-mortar art galleries, or, instead, do their own marketing and sell online, directly from their websites. For any given artist, there are a lot of factors, both professional and personal, that play into that decision. [...]


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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM
21 Comments

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]


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TAKE ME HOME WITH YOU! Will It Go With the Living Room Rug?

by Luann Udell on 8/19/2017 5:06:08 AM
6 Comments

Art is…should be….bigger than that. Art should be something spectacular, something you build a room around, not something you match to the décor. Sometimes it’s good to go bold and colorful, edgy and provocative. Art doesn’t always fit in a box. [...]


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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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TAKE ME HOME WITH YOU! Why Are Your Prices So High?

by Luann Udell on 8/12/2017 7:46:45 AM
29 Comments

How do we justify our prices when the materials don’t reflect that? [...]


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Are You An Artrepreneur?

by Lori Woodward on 8/8/2017 9:43:22 AM
6 Comments

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
26 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Take Me Home With You! “It Costs Too Much”

by Luann Udell on 7/29/2017 9:00:34 AM
32 Comments

When a customer thanks you for selling them your work? You know you’re doing it right. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
10 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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HATERS GONNA HATE: Your Turn to Ask the Questions!

by Luann Udell on 7/22/2017 9:17:45 AM
16 Comments

To make a sale, you need a dialogue, not a monologue. [...]


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HATERS GONNA HATE: Til We Meet Again

by Luann Udell on 7/15/2017 6:54:58 AM
35 Comments

Not everyone is our customer. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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