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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Email Marketing Guide

by Dave Nevue on 2/15/2017 10:22:29 AM
8 Comments

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]


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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM
11 Comments

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]


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Original Artwork

by Ken Pieper on 1/13/2017 10:19:29 AM
92 Comments

Every industry I know must change in order to maintain and grow. The old axiom of "grow or go" is absolutely the truth in any business. [...]


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Gaining Publicity with a 15 Minute Challenge

by Kelley Sanford on 1/6/2017 10:14:02 AM
18 Comments

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]


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Sell More Art by Being a Collector

by Dave Nevue on 1/4/2017 10:06:52 AM
34 Comments

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]


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Accomplish More in 2017 By Focusing on One Area

by Dave Nevue on 12/21/2016 10:48:03 AM
10 Comments

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]


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Marketing for Fun

by Ken Pieper on 12/15/2016 10:12:19 AM
12 Comments

As an artist and an entrepreneur, you are also a salesman of your work. [...]


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Why I Don't like Email Newsletter Signup Pop Ups

by Clint Watson on 12/6/2016 10:10:33 AM
23 Comments

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]


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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM
3 Comments

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]


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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM
5 Comments

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]


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Lessons From The Gym: It Doesn't Have to Be Hard

by Luann Udell on 11/3/2016 10:10:32 AM
18 Comments

The best advice for almost everything in life, is to start where you are. Take one small step forward. [...]


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Am I Ready to be a Professional Artist? (Part 2)

by Zac Elletson on 10/25/2016 9:56:22 AM
5 Comments

That's what being an artist is, a giant risky gamble with no guarantees... [...]


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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM
2 Comments

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]


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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM
3 Comments

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Capitalizing on Boredom

by Clint Watson on 8/30/2016 9:39:58 AM
6 Comments

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]


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Mantis Shrimp, Darkness And Creative Success

by John P. Weiss on 8/20/2016 9:51:12 AM
11 Comments

May you shed enough light to illuminate your creative journey, and find the attention and success your artwork deserves! [...]


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Art Shows

by Cory Huff on 5/12/2016 8:58:51 AM
16 Comments

If you're exhibiting, put your smartphone away. You're paying a lot of money for the booth space. Have a short story for each of your pieces you're showing. Engage with the people looking at your work and ask them questions. Be genuinely curious about others, and you'll find your nervousness is diminished. Stop using introversion as an excuse and learn to be engaging in a genuine way. [...]


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Taking Care of Business...and Me

by Gayle Faucette Wisbon on 5/11/2016 9:24:56 AM
17 Comments

Every time that I think I've come up with a good pricing plan, someone tells me that my prices are too low. I have been told that for years. I have gradually increased prices over the years, but not that much overall. I don't know what I'm afraid of. [...]


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Art World Myths Debunked

by Mark Edward Adams on 5/9/2016 9:42:18 AM
25 Comments

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]


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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM
10 Comments

The reason it's important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we're told. If what we're told is a myth, then there's no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]


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The Assertive Artist

by Sandy Askey-Adams on 4/28/2016 9:01:35 AM
17 Comments

So, build up your self-confidence. Don't take everyone's words as gospel. Don't allow others to knock you or your work down. [...]


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No Amount of Money

by Donald Fox on 4/25/2016 8:50:46 AM
4 Comments

Behind every artist there is a story. It is unfortunate that our culture (these days we should think global culture) tends to focus more on monetary success and recognition than quality of expression. [...]


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Organizing Show Folders

by Ginny Butcher on 4/22/2016 8:48:27 AM
5 Comments

Have you ever entered a show, only to lose half the info and spend precious time and energy tracking it down? Or have you wanted to enter a show you've entered in the past, but can't remember what you entered? I have! This year, in an effort to clean up my act, I've implemented a very simple system for keeping my head above water in this area. [...]


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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM
3 Comments

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]


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Did Someone Say Coloring Book?

by Teddi-Jann Covell on 4/14/2016 9:13:23 AM
2 Comments

Whatever you choose, you get what you pay for. Make sure you are buying high quality images and not spending more for flashy book covers that are just decorative tricks to get your hard earned $$$. [...]


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How To Attract Customers? Change Your Store Front

by John P. Weiss on 4/9/2016 9:13:16 AM
16 Comments

In closing, remember Will Rogers' advice about first impressions. Build a beautiful store front. Fill it with awesome artwork, enticing newsletters and killer blog posts. And they will come. [...]


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I Don't Get It

by Mark Brockman on 4/8/2016 6:40:45 AM
14 Comments

Besides if they actually got what it was you wanted to express they might not connect with the piece, but if they get their own ideas about the work, connect with it on their own terms, they might want to buy it. They feel what they feel, you feel what you feel, they get the art and you get the the money. You both get it! Get it? [...]


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The Biggest Question of Them All

by Luann Udell on 4/7/2016 10:16:24 AM
8 Comments

The important thing here is, if you don't really know why the person is hesitating, it is almost impossible to propose a solution or resolution. And almost every obstacle has its resolution. [...]


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I Want to Be Paid for What I Do!

by Carolyn Henderson on 4/4/2016 8:03:55 AM
16 Comments

And indeed, in order to stay in the fight, standing, you have to get past the myths and the myth makers that imperil you by taking up your time and energy, encouraging you to invest both in paths that lead nowhere. [...]


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What Are You Willing to Die Having Left Undone

by John P. Weiss on 4/2/2016 10:16:59 AM
19 Comments

Adopting some miracle mornings and the two minute rule will open doors for you. You'll gain clarity about what's important and what you want to accomplish. Your artwork will undoubtedly improve. And you'll be able to answer Pablo Picasso's challenge with the proclamation that none of the important things in your life have been left undone. [...]


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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM
7 Comments

Many artists still don't have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven't recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]


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The Challenge of Maintaining Focus on Your Subject While Interacting With Interested Spectators

by Jim Glover on 3/11/2016 6:28:42 AM
8 Comments

I think Tim Deibler, an amazing Colorado artist and friend, once told me that 98% of the people who stop to look are in absolute awe of what we are doing! If we can help these inquirers and admirers bridge the seeming distance between them and our "brush magic" by "inviting them in," they'll see that we aren't paint zombies, but ordinary people with a special passion for communicating our vision in color on our canvases. And maybe they'll take one home with them! [...]


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Exhibiting - The Key to Improvement

by Mike Barr on 3/3/2016 6:32:46 AM
9 Comments

One of the most rewarding parts of being an artist is avoiding complete self-absorption and reveling in the joy it brings to others. [...]


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Somewhere in the Middle Part 2: Tai Chi, Lessons From the Gym, and the Circle of Life

by Luann Udell on 2/25/2016 7:20:38 AM
12 Comments

Wherever we are in the process, in our journey, we can look forward, to the sides, and back. We can see where we are, and where we want to go next. If we open our eyes, and our hearts, and take a look around, we'll see we're never completely abandoned. We are always somewhere in the middle, with hope, with faith, with tiny, daily miracles, to get us through. [...]


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Pressure - And the Real Truth About the Glamorous Life of an Artist

by Catherine Hillis on 2/24/2016 7:37:14 AM
8 Comments

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]


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Misconceptions About Approaching Galleries

by Mark Edward Adams on 2/1/2016 7:41:50 AM
17 Comments

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]


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Clear Your Cache

by Luann Udell on 1/28/2016 7:40:34 AM
14 Comments

What's in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else's comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]


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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM
13 Comments

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]


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But Isn't Goal Setting the Harbinger of Success?

by Carolyn Henderson on 1/25/2016 8:05:21 AM
18 Comments

1) I want to sell my work. Yes, that's insanely simple, and yes, you'll probably need to build upon it with concrete ideas like, "Try to get a presence in the town next to me," or, "Check out various magazines and see if there's a way to get my name there," or, "Determine what demographic of people I'm trying to reach." But don't waste time with whiteboards and charts and statements of intention and resolutions of your commitment to excellence. [...]


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