Blog on Art Marketing and Selling Art


Lori Woodward demonstrates the difference light vs shadows can make when painting tree foliage

Painting Tree Foliage: Light and Shadow

Without light, we just can't see much - no shape, no color. There is less light in the shadow, so we see fewer detail and color in those shadows. [...]

Read More

Lori Woodward demonstrates how warm light makes cooler shadows, using paintings by Michael Godfrey & Lisa Mitchell

Warm Light Makes Cooler Shadows

Before I studied with Richard Schmid, I understood how to use color and value in my landscapes, but in a less scientific way than I do now. I knew that shadows are darker than the sunlit objects, and I even knew that the reflected light in the shadows was always darker than anything in the light. [...]

Read More

Lori Woodward discusses how to charter your own art career.

Charting Your Artistic Course

Like it or not, if your work can be recognized as "Your Work", you'll have an easier time attracting an audience for it. [...]

Read More

Lori Woodward shares the value of always being a student...

Adding Value to Your Artwork

Never settle... as soon as you think you've learned everything there is to know about making fine art, your work is in trouble. [...]

Read More

William Schneider discusses the advantages of perfecting one skill at a time.

The Perpetual Student

A great idea is to copy masterworks. Sargent did; Zorn did. In fact virtually all the great artists have done this type of research. The goal is to figure out the master artists’ thought process. [...]

Read More

Pioneer Cooking by JR Monks

The Devil Is In The Details

The devil may be in the details, but the painter is in the ability to make decisions regarding what to emphasize, and what to downplay. [...]

Read More

A Day in the Studio with Zac Elletson

Setting up and painting a still life from start to finish. [...]

Read More

How to Paint Anything!

This video is an introduction into understanding the fundamentals of painting and drawing from life. [...]

Read More

How Sketches Improve Your Landscapes

It's not uncommon for me to paint parts of the same scene several times before settling on a final composition for a larger work. [...]

Read More

The Fine Art of Discovery

Painting with no map, I lost my preoccupation with where I was going, and I had to just look around and pay attention to where I was in the painting at every moment. It's terrifying, but also completely exciting to discover a new way of painting after 20 years. [...]

Read More

Using A Limited Palette -- Part 2

Although I use a limited palette for my paintings, I always start out by mixing puddles of several colors before I start the actual painting. [...]

Read More

Keeping It Simple-- Using A Limited Palette

There are certainly countless artists out there who use extensive palettes and get beautiful results, and my selection of pigments is just one way to approach painting. But if you have never used a limited palette, give this a try- you might be surprised with the results and be able to bypass all those rows of paint in the art store next time. [...]

Read More

Be Involved in the Creative Process from the Start - Use Your Own References

Don't let a reference dictate what your finished painting looks like. Remember your painting is your voice - let it sing out loud and clear. [...]

Read More

Subject Matters

Don’t strive to become a portrait artist; instead strive to become a better artist. If you want to paint better portraits, learn to paint landscape. [...]

Read More

Why Painting From Life Matters - Even If You Don't Enjoy It.

In order to love what I paint, I must paint what I love, and get to know my subject personally. [...]

Read More

Painting in Monochrome

One of the best ways to become comfortable with painting in oil, watercolor, and acrylic is to use two colors and work monochromatically. [...]

Read More

Texture In Your Art

Texture, implied or not, can create emotions, share messages, or simply add spice to your painting. [...]

Read More

Don't Forget Your Paints!

Adventures always open our minds and our hearts, not to mention, how they inspire our souls. [...]

Read More

The Advantages of Selling Two Bodies of Work

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

Read More

What Color Is That?

What color is that? The question floats through the room at every demo or workshop. [...]

Read More

Why Would You Want To Paint A Painting Without A GPS?

You wouldn't go on a trip without your GPS... so why would you want to paint a painting without a GPS... or rather, a photo reference! [...]

Read More

Curler Princess - All About Edges

I have realized edges can make or break a painting. If all edges have a similar treatment, it confuses the viewer. [...]

Read More

What Is Space In Your Art?

In my opinion, Space is one of the most important elements, because it really puts your composition at stake. Simply put, Space is how you place your subject or form on your canvas. [...]

Read More

The Power of Chromatic Black

There is real power in Chromatic Black. Any time we can find a color that artists can bend to their will and send in so many different directions whenever they need, its pure Power! [...]

Read More

What Does Form Mean In Your Art?

Form is the name for describing a 3-dimensional object in space, whether on your canvas or as a sculpture. Form can be Geometric or Organic. [...]

Read More

Water and Oil Don't Mix-But Studying With Gouache Might Help Your Oil Paintings!

I have a strong passion for developing my figurative painting skills and gouache offers a similar feel to oil without the set-up hassle, smells, or slow drying time. [...]

Read More

Inspiration Is Real, Surreal, Fleeting but Practical

“Artists need to allow themselves time to perfect what they do, without the worry of producing and producing and producing. We do not manufacture paintings – we create art.” [...]

Read More

Lose Something and Enhance Your Painting

Don't underestimate the power of color! Forcing yourself to use a different color palette than you normally use can have exciting results. [...]

Read More

What Does Line Mean In Your Art?

Sometimes this is a misunderstood element in art. What is LINE in art? [...]

Read More

Inspiration: How Do You Get It?

Stopping and waiting, while not necessarily a bad thing and occasionally a very necessarily thing, is not a lifestyle for a person who wants to grow, improve, and become highly skilled in their art. [...]

Read More

The Power of Intuition

Time, repetition and speed are the keys to painting intuition and that power is within the reach of all of us. [...]

Read More

A New Pair of Glasses

One of the most helpful things I learned was to ask others to critique my work. [...]

Read More

If You Don't Like Your View - Change Your Angle

The thing I try to remember when I am outside painting on location is that you really want to slow down, soak it all in, think about what you are interested in, but most importantly don't be afraid to change your point of view. [...]

Read More

A List of Aspect Ratios of Common Canvas Sizes

It is so frustrating when you want to replicate an image onto a larger canvas but the composition is not the same. [...]

Read More

Painting Plein Air

With the summer season upon us, many artist like myself are out painting in the gorgeous weather. [...]

Read More

Master your Tools, Not Rules

Your artistic license is the only rule you need to follow, and your tools should help you achieve it however you see fit. [...]

Read More

The Limitations of Working from Photographs and How to Compensate for Them

Photos are a great resource to work from as long as you understand their limitations. Working from life as often as possible will help you expand your ability to interpret photos into personal expression. [...]

Read More

Workshop Success!

There's nothing worse than leaving a workshop defeated... [...]

Read More

My Watercolor Brushes

Remember, these brushes are my personal workhorse favorites....in the end, it comes down to YOUR personal preference. [...]

Read More

Helpful Ways to Approach a 30 Day Painting Challenge

If you have wanted to be part of a 30 day painting challenge, but felt it was too intimidating, here are some helpful ideas for approaching it. [...]

Read More