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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Adventures With Instagram: Search Shortcuts

by Lori Woodward on 4/24/2018 9:07:42 AM

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]


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Adventures With Instagram: Become Hashtag Detectives

by Lori Woodward on 4/17/2018 9:28:47 AM

With just an hour a day on Instagram, I'm gaining new followers daily, many who are seeing my artwork for the first time. [...]


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Adventures With Instagram: Designing Your Profile Page

by Lori Woodward on 4/10/2018 9:15:30 AM

Don't ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]


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What Collectors Want

by Clint Watson on 4/5/2018 10:02:29 AM

True art collectors form the backbone of an artist's career. [...]


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How Instagram Works

by Lori Woodward on 3/27/2018 9:27:22 AM

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]


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Gain New Collectors With Instagram

by Lori Woodward on 3/20/2018 9:40:17 AM

It's been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]


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Your Art Business Is Personal

by Lori Woodward on 3/13/2018 9:05:54 AM

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]


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Smart Art Marketing: Build Your Network

by Carolyn Edlund on 3/2/2018 9:15:51 AM

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]


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How Often Should Artists Post On Instagram?

by Clint Watson on 2/22/2018 9:33:15 AM

There's one truth I've learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]


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Is Social Media Becoming Less Effective? Here's Your Solution

by Carolyn Edlund on 2/15/2018 9:38:44 AM

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]


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GETTING YOUR STORY OUT THERE: Read All About It!

by Luann Udell on 1/6/2018 5:02:31 AM

So embrace this basic premise, that it's up to us, as artists, to make sure our stories get out into the world. [...]


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Myth #3: People Need to See Art In Person to Buy It

by Jason Horejs on 12/29/2017 10:12:54 AM
6 Comments

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I'm grateful for the sales we make online, and I'm excited about the prospects of growth for internet sales. [...]


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The Lifetime Value of a Single Contact

by Clint Watson on 12/28/2017 9:22:55 AM
3 Comments

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]


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My Success Story

by Lori Woodward on 12/26/2017 7:48:55 AM
21 Comments

I enjoy learning from those who know vastly more than I do, and finally, I constantly work at improving both my artwork and my writing skills. None of it is easy; none of it is quick, but it's been an exciting ride and I'm grateful. [...]


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Passive Income Models That Pay You Back

by Lori Woodward on 12/19/2017 9:37:19 AM
23 Comments

When we artists try to navigate all the new ways to market work - with social media postings, website sales, blogs and newsletters, it's nearly impossible to focus on the business of actually creating our art. [...]


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Show Don't Tell

by Clint Watson on 12/14/2017 9:13:21 AM
3 Comments

Telling us a story is boring, showing us one is riveting. [...]


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The "Thank You" Card

by Keith Bond on 12/8/2017 9:43:56 AM
14 Comments

Don't underestimate the value of the "Thank You" card or other personalized cards. [...]


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Joining a Group

by Keith Bond on 11/29/2017 9:42:17 AM
2 Comments

We artists tend to be solitary ? whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]


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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM
19 Comments

Who Buys Your Work or Who Is Likely To? [...]


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THE ART OF MARKETING Part 3: People Here Don't Appreciate Art

by Luann Udell on 11/25/2017 5:56:07 AM
30 Comments

It took you some time to learn your craft. You didn't give up when it got hard, did you? You persevered, because it mattered to you. Don't give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You won't be disappointed. [...]


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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM
11 Comments

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]


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Move Them Away from the Crowd

by Lori Woodward on 11/21/2017 9:31:38 AM
26 Comments

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]


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THE ART OF MARKETING Part 2: The Good Old Days, part II

by Luann Udell on 11/18/2017 5:13:03 AM
21 Comments

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]


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Instagram

by Clint Watson on 11/16/2017 9:33:28 AM
27 Comments

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]


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Finding Your Collectors

by Keith Bond on 11/15/2017 10:12:33 AM
9 Comments

Go to where the collectors are, and... Bring the collectors to you. [...]


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THE ART OF MARKETING Part 2: The Good Old Days

by Luann Udell on 11/11/2017 5:08:05 AM
11 Comments

The best thing about using social media for marketing? It's a heckuva lot cheaper, and takes a lot less time. [...]


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Use Your Mailing List

by Keith Bond on 11/8/2017 9:28:19 AM
9 Comments

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best. [...]


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Your Time Is of The Essence

by Lori Woodward on 11/7/2017 9:55:32 AM
26 Comments

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]


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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

by Luann Udell on 11/4/2017 5:10:54 AM
57 Comments

It's not an either/or choice. It's a bunch of streams that make a river. [...]


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High Hanging Fruit

by Clint Watson on 11/2/2017 9:35:27 AM
12 Comments

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]


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Instantly Instagram

by Luann Udell on 10/28/2017 9:07:18 AM
43 Comments

Finally, social media you can have fun with! [...]


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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM
9 Comments

In this week's article, I'll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]


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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 9/29/2017 8:59:43 AM
18 Comments

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]


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What Does It Take to Participate in an Art Festival?

by Carolyn Henderson on 9/11/2017 9:31:28 AM
4 Comments

It will be some of the most rewarding and interesting experiences you'll have in your life. It will make you a better artist ? you will understand why you are making art, how to talk about your artistic process, and you will learn how to sell your art ? all while getting valuable feedback from interested art lovers and art buyers. [...]


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Integrate Your Artist Site with Social Media

by Jen Caulfield Piche on 8/25/2017 9:47:30 AM
4 Comments

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
10 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM
25 Comments

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
5 Comments

Social media can be a powerful tool in your art marketing toolkit if it's done properly. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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