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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM
25 Comments

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
3 Comments

Social media can be a powerful tool in your art marketing toolkit if it’s done properly. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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Just Keep Smiling! Tips on Art Shows

by Sharon E. Allen on 5/18/2017 9:51:14 AM
18 Comments

Actively give out your business card or rack cards or whatever you use for advertising. [...]


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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM
16 Comments

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]


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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM
9 Comments

When you seek to engage people, do so because they’re people, not because they’re potential contacts who can advance your agenda. [...]


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MUST I Attend that Art Reception?

by Sandy Askey-Adams, PSA on 4/7/2017 10:09:53 AM
19 Comments

Attending an art reception is part of being involved in the art world. Every artist must have that. It will help shape the way you move forward in your professional art life or even your personal life. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., aren’t just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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Marketing Techniques Artists Feel Pressured to Use - Advertising

by Carolyn Henderson on 4/3/2017 10:03:13 AM
8 Comments

All artists who are interested in selling their work want to know how to market. [...]


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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM
2 Comments

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]


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Flattery Works - But Don’t Let It Work on You

by Carolyn Henderson on 3/6/2017 10:05:49 AM
5 Comments

Caution, in dealing with people we don’t know, is not ill advised, and if you remain polite in the process, you won’t mess up a potential sale or offer in case the person reaching out to you is genuine. [...]


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Gaining Publicity with a 15 Minute Challenge

by Kelley Sanford on 1/6/2017 10:14:02 AM
18 Comments

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM
36 Comments

12 artist website mistakes to avoid... [...]


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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM
7 Comments

So basically the message was coming loud and clear: Get a website! [...]


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Don't Let Google Control Your Marketing Assets

by Clint Watson on 11/29/2016 11:28:16 AM
4 Comments

You see, to truly control your own fate and be free, you should structure your art marketing like we do: We control our own assets and maintain direct relationships with our customers, fans and followers. [...]


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Who Art You?

by Dave Nevue on 11/16/2016 9:55:00 AM
24 Comments

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]


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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM
3 Comments

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]


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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM
5 Comments

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]


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Am I Ready to be a Professional Artist? (Part 2)

by Zac Elletson on 10/25/2016 9:56:22 AM
5 Comments

That's what being an artist is, a giant risky gamble with no guarantees... [...]


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How To Advertise Your Art In Art Magazines

by Clint Watson on 10/11/2016 9:51:34 AM
11 Comments

Opportunities are often found by looking not at what everyone else is doing, but by looking at what everyone else is ignoring. [...]


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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM
3 Comments

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Capitalizing on Boredom

by Clint Watson on 8/30/2016 9:39:58 AM
6 Comments

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]


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Up Your Instagram Game With A 15 Minute Challenge

by Kelley Sanford on 8/29/2016 9:30:23 AM
5 Comments

Instagram is a wonderful platform for artists but you need to manage it properly. [...]


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Mantis Shrimp, Darkness And Creative Success

by John P. Weiss on 8/20/2016 9:51:12 AM
11 Comments

May you shed enough light to illuminate your creative journey, and find the attention and success your artwork deserves! [...]


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Add The “Why” To The “How” To Make “WOW!”

by Luann Udell on 8/11/2016 10:04:26 AM
6 Comments

So add the “why” to your “how” to make “wow!” [...]


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How Do I Play This Game, with Integrity?

by Carolyn Henderson on 8/8/2016 9:51:01 AM
14 Comments

Selling art, like selling any product, is a process of trial and experimentation, and a lot of people are making money – off of artists and other entrepreneurs – by selling “advice” on technique. [...]


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Am I Doomed to Fail Because I’m Different?

by Carolyn Henderson on 7/26/2016 9:03:20 AM
17 Comments

It is more likely that you are doomed to fail when you follow loudly proclaimed advice that has no meaningful basis of proof that it is true. [...]


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Learning to Fly Part 4: Trust Your Instruments

by Luann Udell on 7/14/2016 9:39:39 AM
9 Comments

Check, and recheck your assumptions, constantly. [...]


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Always Have Work on Stand By-- Be Prolific

by Sandy Askey-Adams on 7/1/2016 8:34:33 AM
9 Comments

If you are an artist, being prolific and having work ready to go is part of your professional profile. It is your life-style. [...]


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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM
7 Comments

Many artists still don’t have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven’t recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]


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The Challenge of Maintaining Focus on Your Subject While Interacting With Interested Spectators

by Jim Glover on 3/11/2016 6:28:42 AM
8 Comments

I think Tim Deibler, an amazing Colorado artist and friend, once told me that 98% of the people who stop to look are in absolute awe of what we are doing! If we can help these inquirers and admirers bridge the seeming distance between them and our "brush magic" by "inviting them in," they'll see that we aren't paint zombies, but ordinary people with a special passion for communicating our vision in color on our canvases. And maybe they'll take one home with them! [...]


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Misconceptions About Approaching Galleries

by Mark Edward Adams on 2/1/2016 7:41:50 AM
17 Comments

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]


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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM
9 Comments

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]


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The Words We Need to Hear

by Luann Udell on 12/17/2015 7:14:47 AM
12 Comments

Here’s the blessing of misdirected advice: The people giving it want to be helpful. Here’s the downside: You feel like a crab for telling them why it won’t work for you, and how it makes you feel even worse. [...]


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Art Collecting on a Budget, Part 2: Seeking Out the Affordable

by Elva Robinson on 12/7/2015 8:11:23 AM
1 Comment

These ideas are to get you started on the treasure hunt. Take your time, and find the work you love. [...]


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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM
27 Comments

Collectors don’t just buy art, they buy the story behind the art and the artist’s story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely you’ll keep collectors engaged. [...]


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Is Social Media Worth It?

by Carolyn Henderson on 9/21/2015 7:58:43 AM
17 Comments

You are not a failure who doesn’t know the system because the only people who know the system are the ones running it. [...]


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Art Shows, Awards and Magazines

by Mark Edward Adams on 8/17/2015 8:14:35 AM
15 Comments

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]


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