Blog on Art Marketing and Selling Art


Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

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Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. Itís your persistence and consistency in inviting that will lead to a strong follower base. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, Iíd like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Eric Rhoads discusses the value of repeated exposure.

How to Kill an Ad Campaign

Why Getting Sick of Your Ads Will Hurt Your Business [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a ďvanityĒgallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isnít selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in ďVanityĒ Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

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Adventures With Instagram: Become Hashtag Detectives

With just an hour a day on Instagram, Iím gaining new followers daily, many who are seeing my artwork for the first time. [...]

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Adventures With Instagram: Designing Your Profile Page

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

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What Collectors Want

True art collectors form the backbone of an artist's career. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Gain New Collectors With Instagram

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

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Your Art Business Is Personal

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

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Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

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How Often Should Artists Post On Instagram?

Thereís one truth Iíve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

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Is Social Media Becoming Less Effective? Hereís Your Solution

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

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GETTING YOUR STORY OUT THERE: Read All About It!

So embrace this basic premise, that itís up to us, as artists, to make sure our stories get out into the world. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Iím grateful for the sales we make online, and Iím excited about the prospects of growth for internet sales. [...]

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The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

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My Success Story

I enjoy learning from those who know vastly more than I do, and finally, I constantly work at improving both my artwork and my writing skills. None of it is easy; none of it is quick, but itís been an exciting ride and Iím grateful. [...]

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Passive Income Models That Pay You Back

When we artists try to navigate all the new ways to market work - with social media postings, website sales, blogs and newsletters, itís nearly impossible to focus on the business of actually creating our art. [...]

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Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

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The "Thank You" Card

Donít underestimate the value of the ďThank YouĒ card or other personalized cards. [...]

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Joining a Group

We artists tend to be solitary Ė whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]

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Who Buys Your Art And Why - Do You Know?

Who Buys Your Work or Who Is Likely To? [...]

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THE ART OF MARKETING Part 3: People Here Donít Appreciate Art

It took you some time to learn your craft. You didnít give up when it got hard, did you? You persevered, because it mattered to you. Donít give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You wonít be disappointed. [...]

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Repeated Exposure Over Time

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

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Move Them Away from the Crowd

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

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THE ART OF MARKETING Part 2: The Good Old Days, part II

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]

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Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

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Finding Your Collectors

Go to where the collectors are, and... Bring the collectors to you. [...]

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THE ART OF MARKETING Part 2: The Good Old Days

The best thing about using social media for marketing? Itís a heckuva lot cheaper, and takes a lot less time. [...]

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Use Your Mailing List

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best. [...]

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Your Time Is of The Essence

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]

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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]

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