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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




SELLING YOUR WORK: What's the Best Way to Sell?

by Luann Udell on 1/27/2018 7:37:20 AM

But in the end, it's what works best for YOU. It's what you have time for, and what you are willing to make time for. It's what platforms have proved successful for YOU. It's what works for you, and what's not working for you. [...]

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It's OUR Turn To Be Ourselves

by Lori Woodward on 1/23/2018 9:32:49 AM

Most important, I need to stay true to myself where my art is concerned. I'll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

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Don't Be A Jack

by Keith Bond on 1/10/2018 9:03:47 AM

Your mailing list is your number one asset. [...]

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by Luann Udell on 1/6/2018 5:02:31 AM

So embrace this basic premise, that it's up to us, as artists, to make sure our stories get out into the world. [...]

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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM

In this week's article, I'll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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Do the Opposite with Your Blog and Newsletter

by Clint Watson on 8/31/2017 9:45:11 AM

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]

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Integrate Your Artist Site with Social Media

by Jen Caulfield Piche on 8/25/2017 9:47:30 AM

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

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Improve Your Marketing With Newsletter Scheduling

by Jen Caulfield Piche on 6/30/2017 10:30:42 AM
Comment on this

Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]

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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]

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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Email Marketing Guide

by Dave Nevue on 2/15/2017 10:22:29 AM

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]

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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM

Successful people have mastered the art of change. They are not loyal to a "one-way strategy." They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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Why I Don't like Email Newsletter Signup Pop Ups

by Clint Watson on 12/6/2016 10:10:33 AM

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]

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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

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Capitalizing on Boredom

by Clint Watson on 8/30/2016 9:39:58 AM

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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FineArtViews is Becoming BoldBrush FineArtViews

by Clint Watson on 7/25/2016 9:53:17 AM
1 Comment

FineArtViews is Becoming BoldBrush FineArtViews [...]

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A New Look for FineArtViews

by Carrie Turner on 5/15/2015 10:13:11 AM

The FineArtViews newsletter gets a fresh, new makeover. [...]

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Future of Art

by Jack White on 4/30/2015 7:57:47 AM

If your first attempts at a newsletter or blog, don't go well, don't give up. Stop being frightened of your shadow. [...]

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Email Newsletters - The Best Kept Secret for Growing Your Base of Collectors

by Dave Geada on 3/11/2015 8:27:52 AM

If you are like most artists, you'll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]

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Enhance Your Email Art Marketing with Double Opt-In

by Clint Watson on 1/13/2015 7:14:11 AM

You should always use double opt-in for your email newsletter registration form. I learned that the hard way. [...]

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Lessons From the Open Studio: Send me a postcard!

by Luann Udell on 5/8/2014 7:04:50 AM

This year we added a spring event. And some folks, especially our newer artists, didn't get the sales or even the visitors they'd hoped for. Some reasons are obvious and expected. There were some things we could have done better. And there were some things about which people should KNOW better! The most obvious was their lack of a mailing list. [...]

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Your Artful Amplifiers

by Clint Watson on 10/29/2013 7:22:58 AM

Listen, you don't have to beg. Instead, do what we tell artists over...and over...and over: focus on your existing fans. [...]

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The "6C's" of Art Sales

by Clint Watson on 10/15/2013 7:18:43 AM

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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If You Don't Have Anything To Say...Don't

by Clint Watson on 10/8/2013 8:28:55 AM

When someone writes for any other reason than sharing real knowledge and value, it just adds another piece of virtual paper to the landfill that is much of the internet. [...]

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Run Upstairs

by Clint Watson on 10/1/2013 7:29:42 AM

Since I had never previously been in the gallery business, I had no conception of what was "normal". So, to me, everything we were doing was normal. And I really didn't understand that we were "running upstairs" until one day, we hired an experienced salesperson who had cut her teeth at galleries in Scottsdale, Santa Fe, and Laguna Beach, all big art resort towns. She had sold very well in those towns and I was extremely excited to have landed a salesperson who had worked for the "big guys". [...]

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Avoiding Email Subscription Overwhelm

by Lori Woodward on 8/28/2013 6:45:53 AM

The funny thing is - when I unsubscribe, I feel guilty about it, like I'm no longer supporting people I care about - but wouldn't those bloggers rather me not just hit the delete button every day when I see their email? That gives them a false assumption that I'm getting something from them. I can't help but get distracted by what's on my computer screen because I have no internal filter. I'm visual, and if I see it - it enters my mind and takes up space and energy. Ultimately, I must limit distractions that take me away from my important work... which is making my artwork. [...]

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The Biggest Mistake on Most Artist Websites

by Clint Watson on 2/28/2013 7:43:05 AM

I reply to the artists whose works I particularly enjoy and ask them if they have an email newsletter and let them know that I'd like to be on it. And even when I go to the trouble to beg these artists to add me to a newsletter list... they don't. I have yet to receive even one newsletter from any artist in this group. [4] Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it will even cost you an art career at all. [...]

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Artist as Storyteller: Be tactful when sharing your story Part 2

by Brian Sherwin on 1/31/2013 2:45:11 PM

In my opinion, it is crucial to keep things relevant art marketing-wise. You are branding yourself with every detail... even if you don't realize it. [...]

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Why What You See is NOT What You Get with Email

by Clint Watson on 1/31/2013 7:24:36 AM

What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]

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Artist as Storyteller: Be tactful when sharing your story - Part 1

by Brian Sherwin on 1/27/2013 10:31:43 PM

Artists need to be tactful when meshing aspects of life storytelling with art marketing. Point-blank, sharing a little can sometimes be interpreted as sharing too much. [...]

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We Eat Our Own Dogfood

by Clint Watson on 1/3/2013 7:13:20 AM

So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]

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Are You Ignoring the Dark Social Network?

by Clint Watson on 12/6/2012 7:28:02 AM

The question you need to answer is this: are you having fun playing with the 20% on Facebook, while ignoring the much larger network of people you can reach via the "dark social network?" [...]

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Your Hidden Email Subscriber List

by Clint Watson on 11/1/2012 7:34:39 AM

A common objection I often hear from artists is that they don't have an email newsletter list so who, exactly, are they supposed to send the email newsletters to? Many artists are simply convinced they don't have anyone to send to. But I don't think that's true. [...]

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Did I Just Solve All Your Art Marketing Woes?

by Clint Watson on 10/25/2012 7:32:10 AM

Put on your thinking cap, I'm sure you can think of something more interesting than "check out my art". Your bottom line will thank you for it. [...]

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