Blog on Art Marketing and Selling Art


The Artist's Statement vs Biography

Don’t confuse an artist’s statement with a biography. Many artists often combine the two into one document that lacks the intended focus. [...]

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Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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BoldBrush Origin Story

Anything that impedes the process of sharing art with the world directly costs artists time and money. [...]

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Art Doesn’t End At The Edge Of The Canvas

Marketing is the final extension of your art. [...]

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The Origin Story

The best origin stories are told in a way that can become a myth. When that happens, they can almost be reduced to one or two sentences. [...]

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THIS IS MY STORY And I’m Sticking to It!

I realized the power of my choice was, I can decide the story I tell. [...]

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The Most Important W Of All Part Two: Getting to the Heart of Your Art

Be relentless in your search for your truth. [...]

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The Most Important W Of All

We actually already know how to write a press release. It was drilled into us early on: The five W’s “who-what-when-where-why: and sometimes “how”. [...]

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HATERS GONNA HATE: “It’s Just Chalk!”

Never excuse or apologize again for your choice of materials, nor your techniques. Something spoke to you the first time you used a brush, or a palette knife, a pencil, or a fistful of clay. [...]

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Who Are You?

Artists have a lot in common, but we're individuals. Our uniqueness, with added passion, along with day-to-day hard work is what eventually turns into our visual message to viewers and hopefully buyers and collectors. [...]

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The Descriptive Snob

Getting our audiences to engage with and relate to our art is paramount, not only for our own survival and success as artists but, for our entire reason for being artists in the first place! [...]

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Art Does Not Speak for Itself

As artists, how can we prepare ourselves to write and talk about our work? [...]

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Your Artist Statements Say More than You Think They Do.

As in every aspect of your life, just be real, genuine, true to yourself and uncomplicated, and you won’t come across as an unmitigated ass. [...]

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I Don't Care About Your Materials

Just like a good artist statement, your explanation of your choices should make the client want to go back and take a closer look at your work. [...]

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What to Do When You Are Assaulted by an Inspirational Story

It’s because there is good in the world – and artists know this – that we identify the lies that obscure the truth. [...]

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Selfish? You Bet.

Painting is making a connection with someone or something. Painting is more than picture making for me. [...]

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Does Storytelling Work?

We found our strong beginnings, and our thoughtful endings. [...]

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Doubt Isn’t A Sin, You Know

Your life is unique. Your journey as an artist is your own. [...]

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Bling

As human beings, we are attracted to light. [...]

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How Many People Strike It Rich Selling Paintings out of Their Car?

Don’t believe everything we’re told. [...]

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Bring Out Yer Dead*

Look for your power sentence. The one that, if you were speaking aloud, would make you stand up straighter, would make your voice more sure. [...]

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Reasons Why You Don't Want To Live Forever

There is power in letting go of control. Letting go of the illusion of control. [...]

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Add The “Why” To The “How” To Make “WOW!”

So add the “why” to your “how” to make “wow!” [...]

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Answering Your Artistic Soul

The artist interprets and depicts the world as he or she sees it, feels it, and knows it to be. [...]

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Act Like a Professional, Part 1

By presenting ourselves in a more professional manner, we artists can improve the way our work is perceived and received by galleries and clients alike. [...]

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Express Your Fire

If you once painted, or wrote, or played music, and stopped, and because you stopped, you stopped connecting to the other creatives who paint and write and play music, connect again. Reach for a match. Express your fire. [...]

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A "Can Do" Spirit Creates More Opportunities

Your reason for being an artist is to share with others your interpretation of your experience and whatever inspired you. To give the viewer another view of the world. [...]

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The Mission Statement You Really Don't Need

Whether we call it a Mission Statement, a Manifesto, a Creed, a Proclamation, a Declaration, or a Statement of Belief, this matter of writing down our beliefs and/or goals has become a mania with us, no doubt because our entire culture is infected with psychological/corporate-speak, influencing us in the way we do and say things. [...]

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Writing an Artist Statement: Consider the Magician

Be generous with your knowledge. Share your enthusiasm with your audience. Rejoice in your choice of media. But never forget what is deep in your heart, where your true story is--the story that will resonate with the hearts of your true collectors. [...]

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Just for Today: Try Something Different

Ironically, isn’t this exactly what art is supposed to do? One human being, sharing a different way to look at the world. Nothing…nothing… is more powerful than that. [...]

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Let's Have an Ar(t)gument: The artist statement is relevant

The process of writing an artist statement should not be intimidating if you are comfortable with your work. Again, the artist statement should be relatively brief. It is certainly brief when compared to some of the essays written by various artists over the last 90+ years. Hundreds of famous artists -- ranging from Pablo Picasso to Andy Warhol -- were able to write at length about their work. In a sense, their thought process flowed out in words. They were comfortable with their practice. In other words, you, dear artist, should know more about your work than anyone else. Don't wait for someone to write about it... freely share information about your work! [...]

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Describe Yourself

Be truthful with yourself in coming up with the words that best tell us who you are. Above all, make sure people think of you as a LOVING HUMAN who cares for your fellow mankind. [...]

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How to Write an Artist's Statement

If you’re at a loss for how to write an artist’s statement, perhaps these will help. [...]

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Basic Marketing Information

If you don’t have any or all of these informational marketing pieces, don’t hyperventilate yourself into a panic -- think about getting one marketing element put together over the next six months or so, or sooner if someone like me writes and asks you for information so that they can put together an article about you. [...]

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Please. PLEASE -Talk to Me!

“I’m busy doing my art,” some have told us, which is great, but part of selling art is marketing it, and when a gallery that represents you asks for information so that they can promote you, it’s worth taking some time and providing it. [...]

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A Thousand Doors

Smart art galleries know it’s not the words on paper but the emotion in the piece that makes clients pull out the credit card or check book. The gallery’s number one concern is will this stuff sell? What your bio, artist’s statement or resume articulates will be of no help if you don’t make art that connects with buyers. [...]

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The Artist Statement: Art collectors and artist statements

It is true that some art collectors don't care about artist statements -- or details about artistic process, for that matter -- but others DO care. They WANT that information. In my opinion, it is better to have that info -- cover all the bases -- than ignore it outright. The art collectors who don't care about said info will likely avoid reading a statement if it is provided. Fair enough. That said, the collectors who WANT to read your artist statement WILL end up searching for it on your website. Imagine their disappointment when said info is not provided. They may look elsewhere... [...]

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The Artist Statement: Art writers want information

What do art writers want? I'll tell you. We want information. Repeat: We. Want. Information. (Art collectors want information as well!). You, the artist, can provide this information easily. After all, YOU know your art better than anyone else. YOU know what drives you. YOU know the context in which you create your art. YOU know if you embrace specific art theories. YOU know the parameters of your art practice. YOU know what you would like us to write about. Tell us about it! Guide us. Anything less is a 'guessing game'... which can lead to missed opportunities. [...]

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