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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Joining a Group

by Keith Bond on 11/29/2017 9:42:17 AM

We artists tend to be solitary – whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]

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Bring Out Yer Dead*

by Luann Udell on 9/8/2016 9:33:44 AM

Look for your power sentence. The one that, if you were speaking aloud, would make you stand up straighter, would make your voice more sure. [...]

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Will Mr. Darcy Buy Up All Your Paintings?

by Carolyn Henderson on 8/22/2016 10:12:20 AM

In our wildest flights of fancy, it’s really easy to jump high and grab at that ring, but it’s always wise to remember – especially as we are mentally soaring to dizzying heights – that humans can’t fly. [...]

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Add The “Why” To The “How” To Make “WOW!”

by Luann Udell on 8/11/2016 10:04:26 AM

So add the “why” to your “how” to make “wow!” [...]

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Am I Doomed to Fail Because I’m Different?

by Carolyn Henderson on 7/26/2016 9:03:20 AM

It is more likely that you are doomed to fail when you follow loudly proclaimed advice that has no meaningful basis of proof that it is true. [...]

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Act Like a Professional, Part 1

by Sonja Caywood on 7/22/2016 9:10:19 AM

By presenting ourselves in a more professional manner, we artists can improve the way our work is perceived and received by galleries and clients alike. [...]

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Just for Today: Try Something Different

by Luann Udell on 7/30/2015 8:43:21 AM

Ironically, isn’t this exactly what art is supposed to do? One human being, sharing a different way to look at the world. Nothing…nothing… is more powerful than that. [...]

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Let's Have an Ar(t)gument: The artist statement is relevant

by Brian Sherwin on 6/10/2015 7:41:49 AM

The process of writing an artist statement should not be intimidating if you are comfortable with your work. Again, the artist statement should be relatively brief. It is certainly brief when compared to some of the essays written by various artists over the last 90+ years. Hundreds of famous artists -- ranging from Pablo Picasso to Andy Warhol -- were able to write at length about their work. In a sense, their thought process flowed out in words. They were comfortable with their practice. In other words, you, dear artist, should know more about your work than anyone else. Don't wait for someone to write about it... freely share information about your work! [...]

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Describe Yourself

by Jack White on 2/5/2015 5:34:16 AM

Be truthful with yourself in coming up with the words that best tell us who you are. Above all, make sure people think of you as a LOVING HUMAN who cares for your fellow mankind. [...]

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Basic Marketing Information

by Carolyn Henderson on 5/19/2014 7:37:26 AM

If you don’t have any or all of these informational marketing pieces, don’t hyperventilate yourself into a panic -- think about getting one marketing element put together over the next six months or so, or sooner if someone like me writes and asks you for information so that they can put together an article about you. [...]

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Please. PLEASE -Talk to Me!

by Carolyn Henderson on 5/5/2014 7:18:36 AM

“I’m busy doing my art,” some have told us, which is great, but part of selling art is marketing it, and when a gallery that represents you asks for information so that they can promote you, it’s worth taking some time and providing it. [...]

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A Thousand Doors

by Jack White on 6/26/2013 7:38:42 AM

Smart art galleries know it’s not the words on paper but the emotion in the piece that makes clients pull out the credit card or check book. The gallery’s number one concern is will this stuff sell? What your bio, artist’s statement or resume articulates will be of no help if you don’t make art that connects with buyers. [...]

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The Gallery That No Longer Exists

by Carolyn Henderson on 4/17/2012 10:17:31 AM

If one of your galleries closes, you know it, and disseminating material – printed or electronic – intimating that you still show there, isn’t wise. Sure, the name, the location, the reputation may be impressive, but if a potential collector who knows that the gallery is no long extant reads that your work is there, well, they may, unwittingly, change the way they think about you and your art. I did. [...]

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What Art Dealers Expect From Your Artist Resume: Part 6 -- Grants/Awards

by Brian Sherwin on 4/12/2012 7:51:55 PM
Comment on this

The Grants/Awards heading of your artist resume is self-explanatory -- this is where you will list grants, fellowships, awards, honors, artist residencies (not the teaching variety) and so on. [...]

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What Art Dealers Expect From Your Artist Resume: Part 5 - artist residencies (artist-in-residence)

by Brian Sherwin on 3/17/2012 8:29:54 PM

One of the main problems with the Artist Residencies heading is that artists want to list art workshops they have participated in as a student. This section is not the place for that. [...]

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Current. Keep It That Way.

by Karen Cooper on 3/14/2012 9:23:30 AM

Old information is worthless information. And even worse, you just might alarm your fans into thinking you've checked out. Let'em know you're still working this gig. [...]

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What Art Dealers Expect From Your Artist Resume: Part 4 - your education info

by Brian Sherwin on 3/9/2012 12:57:50 AM

The Education heading of the artist resume is considered by some to be just as controversial as the Short Biography heading mentioned in Part 3 of this artist resume series. [...]

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What Art Dealers Expect From Your Artist Resume: Part 3 - your short biography

by Brian Sherwin on 3/1/2012 10:17:43 PM

There are different ways to approach the short biography header of your artist resume if you choose to include it (I, for one, think you should include it). I have offered two suggestions. [...]

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What Art Dealers Expect From Your Artist Resume: Part 2 - your contact information

by Brian Sherwin on 2/22/2012 3:06:12 AM

There is more involved with the contact information you provide on your artist resume than just the 'face value' of said information on paper. [...]

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What Art Dealers Expect From Your Artist Resume: Part 1 - your name

by Brian Sherwin on 2/18/2012 8:19:43 AM

Your artist resume should be as professional as possible -- that involves being upfront about who you are. [...]

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