Blog on Art Marketing and Selling Art


Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. [...]

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Adventures With Instagram: Designing Your Profile Page

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Gain New Collectors With Instagram

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

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Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

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Building a Following With Your Artist Website

The artistís presence makes the experience of buying art more memorable. [...]

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SELLING YOUR WORK: Whatís the Best Way to Sell?

But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you. [...]

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Itís OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

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Advantages of Selling From Your Own Website

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

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Who Buys Your Art And Why - Do You Know?

Who Buys Your Work or Who Is Likely To? [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Biggest Mistake

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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Adding Video to Your Website - Part 2

Inserting Your Embed Code On Your Website [...]

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Adding Responsive Video to Your Artist Website, Part 1

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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How to Shoot Great Artwork Videos

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

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The 11 Essential Elements of Every Artist Website - 2017 Edition

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

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Why Artists Need an Artist Website

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

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How to Write Artwork Descriptions in the Third Person

One thing to note is that this framework is a guide and not meant to be rigidly followed. Itís important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

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The Advantages of Selling Two Bodies of Work

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

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Videos That Sell Your Artwork

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

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Writing Artwork Descriptions That Sell More Artwork

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

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The Perfect Artwork Page

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

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Getting Seen and Heard in the Crowd

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

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The Ultimate Artist Website

In short, a great artistís website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

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Why I Came Back To FASO

If youíre an artist or creative, FASO has everything you could ever want and more to showcase your art. Youíll be supported, loved and part of a community of artists. [...]

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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Why Secure Websites Matter to Your Online Art Sales

Fortunately, FASO offers free SSL on all itís artist websites. [...]

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Marketing On The Web

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]

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Donít Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Donít make this mistake and jeopardize your traffic and sales. [...]

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Who Are Your Business Partners?

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

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The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

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Online Art Marketing Blueprint

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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You Only Get One Chance

12 artist website mistakes to avoid... [...]

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Get a Website!

So basically the message was coming loud and clear: Get a website! [...]

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Who Art You?

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]

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Your Artist Website Needs an SSL Certificate or Chrome will call it "Not secure"

Secure your website with Free 1-click custom SSL. [...]

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Act Like A Professional, Part 2

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

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