Blog on Art Marketing and Selling Art


Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

Read More

Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

Read More

Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

Read More

Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

Read More

Clint Watson shares what NOT to do on your artist website

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

Read More

FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

Read More

Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

Read More

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. [...]

Read More

Adventures With Instagram: Designing Your Profile Page

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

Read More

How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

Read More

Gain New Collectors With Instagram

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Read More

Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Read More

Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

Read More

Building a Following With Your Artist Website

The artistís presence makes the experience of buying art more memorable. [...]

Read More

SELLING YOUR WORK: Whatís the Best Way to Sell?

But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you. [...]

Read More

Itís OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Read More

Advantages of Selling From Your Own Website

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

Read More

Who Buys Your Art And Why - Do You Know?

Who Buys Your Work or Who Is Likely To? [...]

Read More

Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

Read More

The Biggest Mistake

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

Read More

Adding Video to Your Website - Part 2

Inserting Your Embed Code On Your Website [...]

Read More

Adding Responsive Video to Your Artist Website, Part 1

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]

Read More

"Get New Art Alerts" ~ An Effortless Feature for Artists

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

Read More

How to Shoot Great Artwork Videos

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

Read More

The 11 Essential Elements of Every Artist Website - 2017 Edition

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

Read More

Why Artists Need an Artist Website

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

Read More

How to Write Artwork Descriptions in the Third Person

One thing to note is that this framework is a guide and not meant to be rigidly followed. Itís important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

Read More

The Advantages of Selling Two Bodies of Work

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

Read More

Videos That Sell Your Artwork

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

Read More

Writing Artwork Descriptions That Sell More Artwork

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

Read More

The Perfect Artwork Page

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

Read More

Getting Seen and Heard in the Crowd

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

Read More

The Ultimate Artist Website

In short, a great artistís website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

Read More

Why I Came Back To FASO

If youíre an artist or creative, FASO has everything you could ever want and more to showcase your art. Youíll be supported, loved and part of a community of artists. [...]

Read More

Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

Read More

Why Secure Websites Matter to Your Online Art Sales

Fortunately, FASO offers free SSL on all itís artist websites. [...]

Read More

Marketing On The Web

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]

Read More

Donít Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Donít make this mistake and jeopardize your traffic and sales. [...]

Read More

Who Are Your Business Partners?

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

Read More

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

Read More