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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Why Secure Websites Matter to Your Online Art Sales

by Dave Geada on 3/3/2017 11:10:56 AM

Fortunately, FASO offers free SSL on all it's artist websites. [...]

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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]

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Don't Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

by Dave Geada on 2/10/2017 10:25:50 AM

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Don't make this mistake and jeopardize your traffic and sales. [...]

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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

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The Top 12 Things Never to Do on Your Artist Website

by Clint Watson on 12/13/2016 10:26:04 AM


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM

Successful people have mastered the art of change. They are not loyal to a "one-way strategy." They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM

12 artist website mistakes to avoid... [...]

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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM

So basically the message was coming loud and clear: Get a website! [...]

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Who Art You?

by Dave Nevue on 11/16/2016 9:55:00 AM

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]

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Your Artist Website Needs an SSL Certificate or Chrome will call it "Not secure"

by Clint Watson on 10/4/2016 9:54:01 AM

Secure your website with Free 1-click custom SSL. [...]

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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

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Why Your Art Website Will Soon Need An SSL Certificate

by Clint Watson on 8/23/2016 9:58:53 AM

SSL technology is what enables you to make purchases online, provide your credit card online, and even do banking online without the bad guys being able to see all your personal and financial information. [...]

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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM

Many artists still don't have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven't recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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The Online Art Market will Continue to Expand

by Brian Sherwin on 6/24/2015 7:28:48 AM

In closing, the world is at your fingertips. The online art market has grown by 41 percent over the last year. It will continue to expand. You can reach art buyers from the comfort of your home. You can reach potential buyers no matter where you live. The online art market will continue to expand. [...]

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Mobilize Your Art Marketing

by Clint Watson on 3/31/2015 8:24:26 AM

However, I want to clarify something: I am not recommending you make your site "mobile friendly" just because "Google said so." Google isn't our boss, nor is she our master. In fact, I often recommend artists don't need to worry much about SEO or Google rankings. No, it's not because of Google...we are recommending you make sure your site is mobile friendly because that's how most people visit the web now. [...]

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The Way We View Art Has Changed

by Brian Sherwin on 9/10/2014 7:04:21 AM

In closing, the way we view art is not changing. It has already changed! We must accept it. The business-minded artist should strive to embrace this change. [...]

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Artist Website Tips: Keep it simple

by Brian Sherwin on 2/1/2014 9:23:41 AM

Simple works. You want a website that is easy to manage AND easy to view. You want a website that you can actually use. You want a website that art lovers will enjoy visiting. [...]

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by Karen Cooper on 10/16/2013 7:15:14 AM

Think about this: if the power goes off in the middle of the night, can you walk from your bedroom to the kitchen without running into something? And if you have a guest at your house that night the power goes off, would they be able to make it to the kitchen unscathed? I will venture a "yes" to the first part, and a "no" to the second. Knowing something like the back of your hand plays a big part in the art of navigation. [...]

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Artist Website Tips: Think about time when listing art exhibits

by Brian Sherwin on 7/12/2013 1:32:44 AM

I've gathered a lot of insight from art dealers, art writers, and artists over the years concerning how art exhibit information is listed on artist websites. One tip that has stood the 'test of time', pun intended, involves the timeframe of listed art exhibits. Point-blank, you want to avoid revealing any major time gaps when listing your exhibit history. That said, there are other things to consider -- time-wise -- when creating a list of past art exhibits. [...]

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Artist Website Tips: Think about location when listing art exhibits

by Brian Sherwin on 7/8/2013 8:40:02 PM
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You may want to think about the location of your past art exhibits when listing them on your artist website. As that old saying goes, 'location is everything'. That old saying still holds true today. People -- in general -- tend to be impressed by location. Some locations are far more impressive than others -- like it or not... you need to think about location when listing your past art exhibits. [...]

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Artist Website Tips

by Brian Sherwin on 7/8/2013 7:03:56 AM

The Artist Website Tips series will be an on-going series that focuses on artist websites in general. I plan to explore a number of artist website topics with this series -- including how artist websites are structured, pros and cons concerning how information is presented / distributed, and various tips that may help YOU to effectively utilize your artist website. [...]

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Exploring Print on Demand Hype

by Brian Sherwin on 7/1/2013 6:06:44 AM

A few weeks ago I spurred a debate concerning some of the claims made by a well-known print on demand service. In my opinion, the company in question has a long history of offering unethical comparisons of services they apparently view as rivals. In this instance the company implied that their print on demand service / business model is more 'legitimate' compared to other print on demand services (think deviantART, ArtWanted, and so on) -- suggesting that other print on demand services are hampered by investors, a company Board, and business partnerships (specifically offsite printers). Needless to say, I did not agree with the hype I read in the company newsletter. [...]

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Keep Your Artist Website Updated: Remember to provide current information

by Brian Sherwin on 2/25/2013 8:10:11 AM

As a writer I strive to offer current / factual information about artists to readers -- artists should strive to offer the same to their website visitors (which may include potential buyers, gallery owners, and art writers). [...]

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Why What You See is NOT What You Get with Email

by Clint Watson on 1/31/2013 7:24:36 AM

What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]

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We Eat Our Own Dogfood

by Clint Watson on 1/3/2013 7:13:20 AM

So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]

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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 11/29/2012 9:47:23 AM

There are many people out there selling courses, doing webinars, and pushing products that teach artists how to do SEO. Many artists see it as a path to the promised land of "traffic" and sales. I can see why: for those of us who did business in a world before Google, the idea is enticing... set everything up "correctly" and watch a steady stream of customers come to your site. But, unfortunately, for most artists, that path won't work. [...]

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Please Don't Waste My Time

by Carolyn Henderson on 8/7/2012 7:30:02 AM

Just because it's complex and ever changing doesn't mean that you can't give it a try, though, and the best way to do this is to do what we did last week: just get started. Writing anything is better than writing nothing. [...]

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When in Doubt Go One Circle In

by Clint Watson on 7/25/2012 5:29:15 PM

I can't give you any better advice on how to market and sell your art than Seth's last sentence, "When in doubt, when your (art)* marketing isn't working, the answer is easy: go one circle in." [...]

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Almost Famous --- Mystery Solved

by Marian Fortunati on 7/17/2012 1:23:01 PM

I asked him who it was that recommended me. He explained that it wasn't someone I knew, but it was people in the art committee down at Metro. They had seen my website (YAY, FASO!!) and evaluated the work in my portfolios to make the decision. [...]

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Newsletter or Blog? Control versus Community

by Keith Bond on 4/2/2012 10:05:10 AM

But, by offering something of value that is exclusive to your newsletter, you can convert anonymous blog followers into newsletter subscribers. [...]

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Current. Keep It That Way.

by Karen Cooper on 3/14/2012 9:23:30 AM

Old information is worthless information. And even worse, you just might alarm your fans into thinking you've checked out. Let'em know you're still working this gig. [...]

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They Like Me - They Really, Really Like Me!

by Carolyn Henderson on 2/28/2012 9:28:02 AM

What has happened is a learning curve on my part, because the more I have listened, the more I have learned from people who articulate themselves well, generously share their knowledge at the level I can grasp it, and genuinely want to see my project succeed. Each change I make adds knowledge to what I picked up from the project before, as well as customizes our website to meet our marketing, client, business, and personal needs. [...]

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Pushing Buttons

by Carolyn Henderson on 2/21/2012 9:43:44 AM

I like that, because of the combination of my fumbling experimentation with the guiding expertise of technical support, I am less intimidated by (some of) the inner workings of my website. By experimenting with customization options, we created something that is uniquely ours, showcasing the specific products and services we offer, and enabling us to better market them. [...]

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Dealing with Art Scammers

by John Norman Stewart on 2/13/2012 2:38:55 PM

Things to look for: (1) A sense of urgency (2) Poor grammatical use in the email (3) Wanting to pay by Cashiers check (sometimes a greater amount than you are asking) (4) They want to use their own shipping agent. [...]

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Too Much Screen Time

by Carolyn Henderson on 1/24/2012 8:51:17 AM

Too Much Screen Time ? this is the inability to walk by the computer screen (or ignore the phone, for those of you who don't live in obscure, rural areas where we're lucky to have electrical poles, much less phone towers) without briefly checking your Facebook or your e-mail or gliding through the Internet on a search for musk ox yarn. [...]

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Goodbye Myartspace OR Oops! Your online presence just vanished

by Brian Sherwin on 1/22/2012 8:12:49 PM

An online empire can vanish over night -- the social art site you know and love today may not be here tomorrow. [...]

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Wiki Working for Artists

by Moshe Mikanovsky on 12/15/2011 8:46:59 AM

We are the sole proprietors of our own business. We create products, which we need to sell. We have to deal with expenses, marketing, sales, financing, legal, and all other business aspects, not in this specific order necessarily, but in some way that will make our business viable, thriving and sustaining. [...]

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In Praise of Web Hosts

by Editor on 12/13/2011 1:59:39 PM
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Praise from a FASO client. She explains how she uses our stats to do something you can't do with Google Analytics... [...]

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