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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Crafting Your Authentic Story

by Lori Woodward on 2/20/2018 9:44:48 AM

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Optimizing Your Home Page For Engagement

by Lori Woodward on 2/6/2018 9:29:59 AM

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

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Building a Following With Your Artist Website

by Lori Woodward on 1/30/2018 9:34:08 AM

The artistís presence makes the experience of buying art more memorable. [...]

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SELLING YOUR WORK: Whatís the Best Way to Sell?

by Luann Udell on 1/27/2018 7:37:20 AM

But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you. [...]

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Itís OUR Turn To Be Ourselves

by Lori Woodward on 1/23/2018 9:32:49 AM

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

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Advantages of Selling From Your Own Website

by Lori Woodward on 1/16/2018 9:42:15 AM

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM

Who Buys Your Work or Who Is Likely To? [...]

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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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Adding Video to Your Website - Part 2

by Dave Geada on 9/20/2017 9:21:06 AM
1 Comment

Inserting Your Embed Code On Your Website [...]

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Adding Responsive Video to Your Artist Website, Part 1

by Dave Geada on 9/13/2017 8:56:48 AM
1 Comment

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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How to Shoot Great Artwork Videos

by Dave Geada on 8/30/2017 9:39:46 AM

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

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The 11 Essential Elements of Every Artist Website - 2017 Edition

by Clint Watson on 8/18/2017 9:51:21 AM

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

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How to Write Artwork Descriptions in the Third Person

by Dave Geada on 8/16/2017 9:49:16 AM

One thing to note is that this framework is a guide and not meant to be rigidly followed. Itís important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM

In short, a great artistís website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

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Why I Came Back To FASO

by John P. Weiss on 5/6/2017 11:40:42 AM

If youíre an artist or creative, FASO has everything you could ever want and more to showcase your art. Youíll be supported, loved and part of a community of artists. [...]

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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Why Secure Websites Matter to Your Online Art Sales

by Dave Geada on 3/3/2017 11:10:56 AM

Fortunately, FASO offers free SSL on all itís artist websites. [...]

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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]

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Donít Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

by Dave Geada on 2/10/2017 10:25:50 AM

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Donít make this mistake and jeopardize your traffic and sales. [...]

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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

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The Top 12 Things Never to Do on Your Artist Website

by Clint Watson on 12/13/2016 10:26:04 AM


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM

12 artist website mistakes to avoid... [...]

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Get a Website!

by Kathy Lindert on 12/1/2016 10:29:38 AM

So basically the message was coming loud and clear: Get a website! [...]

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Who Art You?

by Dave Nevue on 11/16/2016 9:55:00 AM

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]

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Your Artist Website Needs an SSL Certificate or Chrome will call it "Not secure"

by Clint Watson on 10/4/2016 9:54:01 AM

Secure your website with Free 1-click custom SSL. [...]

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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

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Why Your Art Website Will Soon Need An SSL Certificate

by Clint Watson on 8/23/2016 9:58:53 AM

SSL technology is what enables you to make purchases online, provide your credit card online, and even do banking online without the bad guys being able to see all your personal and financial information. [...]

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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM

Many artists still donít have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They havenít recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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The Online Art Market will Continue to Expand

by Brian Sherwin on 6/24/2015 7:28:48 AM

In closing, the world is at your fingertips. The online art market has grown by 41 percent over the last year. It will continue to expand. You can reach art buyers from the comfort of your home. You can reach potential buyers no matter where you live. The online art market will continue to expand. [...]

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Mobilize Your Art Marketing

by Clint Watson on 3/31/2015 8:24:26 AM

However, I want to clarify something: I am not recommending you make your site "mobile friendly" just because "Google said so." Google isn't our boss, nor is she our master. In fact, I often recommend artists don't need to worry much about SEO or Google rankings. No, it's not because of Google...we are recommending you make sure your site is mobile friendly because that's how most people visit the web now. [...]

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