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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




How to Promote Your Exhibit to Over 22,500 Collectors

by Dave Geada on 2/3/2017 10:14:43 AM

FASO makes it really easy to promote your next exhibit to over 22,500 collectors through our weekly Special Edition USA Gallery & Museum Exhibits newsletter. [...]

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Why Your Passport Will Improve Your Art

by John P. Weiss on 8/27/2016 9:22:44 AM

New experiences stimulate our brains by creating new connections, insights and discoveries. For artists, visiting museums and doing master studies can help us grow. [...]

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Rejection Into a Positive Experience

by Brienne Brown on 2/17/2016 7:49:47 AM

"Remember this: Constant acceptance breeds complacency and mediocrity. Rejection breeds determination and ultimate success? Rejection helps to keep us humble? and it's extremely good for the soul." [...]

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Learning the Business of Art

by Mark Edward Adams on 12/22/2014 7:26:02 AM

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]

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The Race to the Top

by Brian Sherwin on 12/17/2014 7:34:39 AM

Our friend John would have been a much happier art student and graduate had he not tried to bite the carrot straight out of the gate. He would have had fond memories of his first museum exhibit instead of viewing it as a defeat in hindsight (he is still a tad bitter over the fact that it did not result in an art magazine review). Ignore the 'mainstream success' carrot. Sink your teeth into your work... "I think having mainstream success is when you are meeting your goals," -- focus on YOUR goals -- specifically your art studio goals. In the end the work is the only thing that should matter. You may win the race in the process. [...]

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Looking 30 Years Ahead

by Mark Edward Adams on 11/25/2013 7:18:15 AM

When you think in terms of a long time perspective, it changes everything. [...]

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Is Perfection Holding You Back?

by Brian Sherwin on 5/20/2013 6:40:40 AM

We often forget that even the most praised artists created 'lesser' works. The works we view in the books -- and at museums -- likely reflect only a small percentage of what the artist created throughout his or her life. They tend to be the 'best of the best'. You have to step back and think of all of the 'failures' that led up to those works. Don't be fooled into thinking that those praised artists created one masterpiece after another. Heck, even the Old Masters made mistakes... so it is safe to assume that even they faced doubt while chasing perfection. [...]

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Art Comfort Zone

by Jim Benest on 3/28/2013 7:11:26 AM

To enjoy art, is it really that necessary to have taken art history courses, to have visited some of the great European museums or to be or have been involved in creating something yourself? While these experiences may give you a head start, they certainly are not required to enjoy what someone else has created, today. [...]

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Institutional Critique OR Institutional Sabotage: Is the Current Direction of Graffiti Art Worth Defending?

by Brian Sherwin on 1/17/2013 8:26:56 PM

I would suggest that the current direction in graffiti art -- at least the institutionally critiqued version -- can be described as a selfish act. It is a thirst for fame and fortune, rather than a tool for facilitating real change... it is a market ploy rather than a tool for exposing social struggles -- a chunk of culture reduced to a mere gimmick. I refuse to defend that. I won't. [...]

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Video Games as Art: The debate continues

by Brian Sherwin on 12/26/2012 1:20:54 PM

The exploration of video games as an art form has been a buzzed about topic in recent years. [...]

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The Spirit Within Your Art

by Keith Bond on 12/17/2012 7:29:27 AM

An original creation emanates something from within that is felt. Not by your fingers, but within you. Felt by your spirit. I don't know how or why, but somehow, through the hands of labor and through the labor of love, you imbue within your artistic creation a portion of you. Not your physical self, but in a way part of your spirit self. [...]

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What the death of Thomas Kinkade has revealed about mainstream art critics - Part 2

by Brian Sherwin on 4/19/2012 8:42:25 PM

This is what I want to stress: if we are to criticize the late Thomas Kinkade for creating "comfortable art" -- we should criticize 99% of the artwork hailed by the high profile (mainstream) aspects of the gallery world, art market, and museum world. I suggest that because most of that art is just as 'comfortable' in its own way -- at least to the audience frequenting those exhibits. [...]

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Questions You Don't Have to Answer: How Long Have You Been Doing This?

by Luann Udell on 3/15/2012 8:51:08 AM

So how do you answer this question? Well, that depends on what they REALLY want to know. Sometimes, they're trying to determine if you have what it takes to be successful. Whether you're a fresh new face or a grizzled veteran, galleries and highly motivated collectors care about this. Your answers will help them decide. [...]

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Beware the Fog of War

by Jack White on 2/22/2012 9:19:34 AM

If you are bogged down by the complexity of getting everything done, figuratively find a tall hill to view the battle from. Then, look through the fog and focus on what's really important. We can't do everything, but we can do anything we place our focus on. [...]

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The Sistine Chapel Virtual Tour

by Keith Bond on 2/13/2012 9:58:16 AM

Original art is special. There is something that emanates from an original work that doesn't from a print. [...]

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Artist takes stand against Occupy Art World and Occupy Museums

by Brian Sherwin on 1/26/2012 9:45:20 PM

Artist Lorette C. Luzajic, writing for Canada Free Press, recently offered criticism of art-focused Occupy Wall Street splinter movements -- such as Occupy Art World (OAW) and Occupy Museums (OM). [...]

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Art World Age of Discovery: Is it time to discover art off the beaten path in the United States?

by Brian Sherwin on 1/13/2012 3:26:35 AM

There is a 'world' of art in the United States that has went under the mainstream radar simply because most professionals within the mainstream gallery and museum 'world' fail to really 'look' for art today. [...]

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Faith and Fear: Controversial exhibit Hide/Seek : Difference and Desire in American Portraiture returns

by Brian Sherwin on 11/21/2011 1:34:40 PM

The people who challenged Hide/Seek were utilizing fear for their own ends -- all while hiding said motivations under a blanket of faith. As a Christian -- no, as a person -- I feel that behavior was absolutely horrid. [...]

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Occupy Museums: What do you want from OUR museums?

by Brian Sherwin on 11/2/2011 11:24:15 PM

Today -- several years later -- that early momentum of public criticism concerning museums has been given a new 'voice' in the form of the Occupy Wall Street movement. One movement born from Occupy Wall Street has been at the forefront of this question -- that movement being, Occupy Museums. [...]

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