Blog on Art Marketing and Selling Art


Lori Woodward's discusses how to build your skill set by narrowing your focus.

For Love and Money

What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]

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Eric Rhoads discusses the value of repeated exposure.

How to Kill an Ad Campaign

Why Getting Sick of Your Ads Will Hurt Your Business [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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Don't miss Eric Rhoads' advice to artists, on the importance of communication.

The Empty Building: What You May Be Missing as an Artist

When someone calls you, they are giving you permission to reach them, even if you have to call more than once. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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The True Focus of Art Marketing

A detailed understanding of the various levels and types of art collectors helps gallerists and artists know where and how to reach potential buyers. [...]

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A Tsunami of Change

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

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Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

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Don't Use Price as Marketing Strategy

Are your marketing efforts reaching those you are trying to attract? If not, maybe you are using the wrong strategy. [...]

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Adventures With Instagram: Become Hashtag Detectives

With just an hour a day on Instagram, I’m gaining new followers daily, many who are seeing my artwork for the first time. [...]

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Adventures With Instagram: Designing Your Profile Page

Don’t ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

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What Collectors Want

True art collectors form the backbone of an artist's career. [...]

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Use Instagram With Your Personal Computer

I suspect that in the future, the makers of Instagram will see fit to make the app fully usable from personal computers. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Video Newsletters

The newsletters that include effective videos stand apart from those of similar content that doesn’t have video. [...]

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Gain New Collectors With Instagram

It’s been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

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Your Art Business Is Personal

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

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THIN SECRET FOR SUCCESS No. 4 Part One: Where Is Your Happy Place?

Another way artists can self-select for success is to try professional strategies that work for THEM that might not work for other artists--and vice versa. [...]

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Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

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How Often Should Artists Post On Instagram?

There’s one truth I’ve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

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Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Is Social Media Becoming Less Effective? Here’s Your Solution

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

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Is Blogging Necessary For Artists?

Blogging is a chance to show people who you are in real time. [...]

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Myth #6: Following up with Clients Makes You a Pest

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

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BoldBrush Origin Story

Anything that impedes the process of sharing art with the world directly costs artists time and money. [...]

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Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

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THIN SECRETS FOR BEING SUCCESSFUL: A Series of Small Strategies to Help You Get Big(ger)(ish)

One thing that helps you achieve success is getting better at what you do. ​ [...]

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Art Doesn’t End At The Edge Of The Canvas

Marketing is the final extension of your art. [...]

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The Origin Story

The best origin stories are told in a way that can become a myth. When that happens, they can almost be reduced to one or two sentences. [...]

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The Baby Steps to Giant Dreams

Not only do I want you to live your passion, your dream, I want you to be ready to ride this coming big wave, and to be able to thrive when the wave ends and economic downturns occur. [...]

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Building a Following With Your Artist Website

The artist’s presence makes the experience of buying art more memorable. [...]

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It’s OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. I’ll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

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Advantages of Selling From Your Own Website

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

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Don't Be A Jack

Your mailing list is your number one asset. [...]

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