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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

by Dave Geada on 10/18/2017 9:03:40 AM
13 Comments

In this article I'm going to describe a marketing strategy that really works well for increasing your art sales. [...]


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How To Price Your Giclee Prints

by Lori Woodward on 10/17/2017 9:28:05 AM
6 Comments

When you get your work out there in front of many more people than you could with just one original, you gain the opportunity to sell more of your originals. [...]


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The Survival of the Artist in the Automated Age

by Julia Taylor on 10/13/2017 9:04:34 AM
14 Comments

Art that transcends the commonplace, even occasionally art on a hotel wall, will find its way to those who value and notice the art. And technology will allow more people to find and hopefully collect our art. [...]


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Trust Your Instincts, Not the Experts

by Carolyn Henderson on 10/9/2017 9:50:53 AM
45 Comments

You're an artist. You have a reputation for thinking differently. So . . . earn that reputation. The more we think original thought, the more we manifest that thought into acting differently. [...]


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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 9/29/2017 8:59:43 AM
17 Comments

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]


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Is There a Prophet in the House?

by Carolyn Henderson on 9/25/2017 9:34:20 AM
8 Comments

It's not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]


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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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Wearing Two Hats - But Only One At A Time

by Lori Woodward on 9/19/2017 9:58:09 AM
17 Comments

There is certainly a time for training and practice for athletes and artists, but there should also be a time where the artist, after having practiced and experimented, can just "Go With The FLOW". [...]


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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM
2 Comments

It takes a scary small number of the right people to make a substantial number of art sales. [...]


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The Back Road

by Clint Watson on 9/6/2017 9:05:36 AM
14 Comments

Find your back road. The one where your kindred souls travel. And then sell them the "Best Artwork on the Planet." [...]


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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM
13 Comments

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]


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LESSONS FROM THE GYM: Working That Tiny Muscle

by Luann Udell on 8/26/2017 6:38:13 AM
3 Comments

As artists, we all know the power of those very tiny adjustments can make all the difference in ourselves, our art?and the world. [...]


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Integrate Your Artist Site with Social Media

by Jen Caulfield Piche on 8/25/2017 9:47:30 AM
4 Comments

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]


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The Three Pillars of a Great Art Gallery

by Clint Watson on 8/23/2017 10:34:14 AM
8 Comments

Artists often wonder if, in today's world, they should work with brick-and-mortar art galleries, or, instead, do their own marketing and sell online, directly from their websites. For any given artist, there are a lot of factors, both professional and personal, that play into that decision. [...]


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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM
21 Comments

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]


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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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How to Write Artwork Descriptions in the Third Person

by Dave Geada on 8/16/2017 9:49:16 AM
12 Comments

One thing to note is that this framework is a guide and not meant to be rigidly followed. It's important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]


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The Beautiful Side of Facebook

by Lori Woodward on 8/15/2017 9:37:41 AM
8 Comments

So, next time you're busy in the studio on a painting and you think, "If this comes out well, I can post it on Facebook", think about how that fact alone is contributing to your effort and artistic growth... because, after all... you can exhibit your work online as soon as the painting is completed. [...]


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Are You An Artrepreneur?

by Lori Woodward on 8/8/2017 9:43:22 AM
6 Comments

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
26 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
9 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM
33 Comments

If you follow this formula, I think you'll find that you'll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]


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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM
38 Comments

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]


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Improve Your Marketing With Newsletter Scheduling

by Jen Caulfield Piche on 6/30/2017 10:30:42 AM
Comment on this

Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you'll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
4 Comments

Social media can be a powerful tool in your art marketing toolkit if it's done properly. [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artist's website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
13 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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Just Keep Smiling! Tips on Art Shows

by Sharon E. Allen on 5/18/2017 9:51:14 AM
18 Comments

Actively give out your business card or rack cards or whatever you use for advertising. [...]


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Marketing Techniques Artists Feel Pressure to Use - Canvassing

by Carolyn Henderson on 5/15/2017 9:57:47 AM
12 Comments

We haven't lost our humanity. As individual people, we speak as individual people ? not conglomerates ? and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 5/12/2017 10:00:11 AM
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For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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Learn The Secrets to Great Online Art Marketing in Our New Video Series

by Dave Geada on 5/8/2017 9:44:22 AM
5 Comments

Have you ever wondered what successful artists do to market their art online? [...]


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Marketing Techniques Artists Feel Pressured to Use - Networking

by Carolyn Henderson on 5/1/2017 10:00:44 AM
8 Comments

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]


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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM
16 Comments

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]


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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM
9 Comments

When you seek to engage people, do so because they're people, not because they're potential contacts who can advance your agenda. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., aren't just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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