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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Myth #4: Lower Art Prices = More Sales

by Jason Horejs on 1/12/2018 8:58:44 AM

The value of art is largely arbitrary. There are no objective elements that would allow a gallery owner or an artist to develop a universally optimal price for a particular piece of artwork. [...]

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Myth #3: People Need to See Art In Person to Buy It

by Jason Horejs on 12/29/2017 10:12:54 AM

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I'm grateful for the sales we make online, and I'm excited about the prospects of growth for internet sales. [...]

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The Three Pillars of a Great Art Gallery

by Clint Watson on 8/23/2017 10:34:14 AM

Artists often wonder if, in today's world, they should work with brick-and-mortar art galleries, or, instead, do their own marketing and sell online, directly from their websites. For any given artist, there are a lot of factors, both professional and personal, that play into that decision. [...]

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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]

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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]

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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]

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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]

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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]

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One Super Important Quality For Gallery Success

by John P. Weiss on 2/11/2017 10:48:22 AM

If you want to get into a great gallery, work on your consistency. Develop and hone a style that is immediately recognizable. One that collectors can count on. [...]

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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

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Should I Contact this Artist?

by Carolyn Henderson on 1/9/2017 9:46:13 AM

In this article, I'm going to bullet point some of the questions I ask myself as I determine whether or not I contact an artist. [...]

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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

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The Gallery Merry Go Round

by Roberta Murray on 8/2/2016 9:43:45 AM

So if an artist needs to be well established and 'known' with existing galleries in place before they can get into a gallery, how are they supposed to get there? [...]

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Act Like a Professional, Part 1

by Sonja Caywood on 7/22/2016 9:10:19 AM

By presenting ourselves in a more professional manner, we artists can improve the way our work is perceived and received by galleries and clients alike. [...]

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The Framing Question

by Sharon E. Allen on 5/18/2016 9:19:08 AM

I'm not sure that there's an artist anywhere in the world who has not wrestled with the problem of finding the "right" frame for an artwork. [...]

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Art World Myths Debunked

by Mark Edward Adams on 5/9/2016 9:42:18 AM

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]

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Organizing Show Folders

by Ginny Butcher on 4/22/2016 8:48:27 AM

Have you ever entered a show, only to lose half the info and spend precious time and energy tracking it down? Or have you wanted to enter a show you've entered in the past, but can't remember what you entered? I have! This year, in an effort to clean up my act, I've implemented a very simple system for keeping my head above water in this area. [...]

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Good Galleries vs Great Galleries

by Mark Edward Adams on 3/28/2016 6:53:52 AM

When you are starting out it can be difficult to tell which galleries will work for you. It takes a lot of trial and error. But with experience you will begin to develop an intuition as to the best places for your art. Please use these tips as a guide to evaluate different galleries and remember it is all a learning process. [...]

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Pressure - And the Real Truth About the Glamorous Life of an Artist

by Catherine Hillis on 2/24/2016 7:37:14 AM

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]

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Misconceptions About Approaching Galleries

by Mark Edward Adams on 2/1/2016 7:41:50 AM

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]

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7 Lessons Learned From Gallery Representation

by Mark Edward Adams on 1/4/2016 8:32:09 AM

Remember that the purpose of it all is to create the art you love. There will be plenty of ups and downs in this business. But the art will live on long after we are gone. [...]

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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM

In the end, I believe it's about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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How I Painted My Way to the Middle Part II

by Dave Iles on 12/16/2015 8:24:52 AM

I've had my butt handed to me on a platter so many times that, I was beginning to think it was a 'Happy Meal' ! [...]

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The Story We Tell Ourselves

by Mark Edward Adams on 11/9/2015 7:55:02 AM

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

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by Jack White on 10/29/2015 7:06:12 AM

We don't have to re-invent the wheel or find a new list of materials. I'm extending an invitation for you to join us in refusing to give up. [...]

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The Art Market II

by Mark Brockman on 10/6/2015 7:14:38 AM

See my market was the middle class, the middle class got scared and stopped buying everything, except for going out to dinner that is, and they still haven't gotten back to buying art, at least not original art. [...]

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Are Galleries Really Necessary in Today's Art Market?

by Sonja Caywood on 6/16/2015 7:53:51 AM

Find a gallery you can trust, one that goes the extra mile for you and for their customers as well, and you'll find that their partnership is well worth going the extra mile for them too, for a reputable gallery's services of exposure, promotion and advice can elevate your art career to a new level. [...]

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by Jack White on 6/11/2015 8:23:02 AM

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]

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Bad Internet Advice: Your Portfolio and Choosing The Right Gallery

by Mark Edward Adams on 6/8/2015 8:04:29 AM

The best advice comes from artists who are five to ten years ahead of you in your career. They can relate to your struggle and most likely are aware of the most recent changes in the market. Often times the best path forward is contrary to popular opinion. [...]

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The Long Tail of the Art World

by Mark Edward Adams on 5/11/2015 7:57:21 AM

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]

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Bad Internet Advice: Getting Into Galleries

by Mark Edward Adams on 4/27/2015 8:33:02 AM

So why is there so much bad advice on the internet about getting into galleries? I do not think most writers are trying to mislead artists. I think these articles are typically not written by working artists. It is based upon theory and stories they have heard from people over the years rather than the experience of actually approaching dozens of galleries. The best advice comes from people who have walked down the same road. [...]

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You Will Never Be Ready

by Mark Edward Adams on 4/13/2015 7:54:24 AM

The most difficult part is to ignore the voice inside your head that tells you to stop. Understand this is part of the process and if it were easy, everyone would be successful. As the poet Charles Bukowski wrote, "The gods wait to delight in you". All you have to do is take the first step. [...]

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The Financial Frustration of Framing Your Paintings

by Carolyn Henderson on 3/23/2015 7:40:16 AM

The odd thing about framing is that, while for some reason it is expected to be up to the artist to frame the painting, most galleries and shows will not allow for the expense incurred and deduct the frame cost before assessing their commission. And a frustrating number of buyers announce that the first thing they'll do after they buy this work is to remove the frame and replace it with another one, and will the artist consider taking back his frame and deducting the cost from the painting? [...]

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The Location Trap

by Brian Sherwin on 2/4/2015 7:18:40 AM

In closing, we need to kick the myth surrounding artists and location to the curb. This much I know: artists AND art collectors can be found throughout the United States. I've met my fair share of both during my travels in rural communities throughout Illinois, Missouri and other states. Not to mention we are all connected online. Focus on where you are... keep your feet planted in your art studio as much as you can -- everything else will come in time. [...]

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Welcome to Gallery Time

by Mark Edward Adams on 1/19/2015 6:55:14 AM

One of the fundamental concepts you should understand is the principle of gallery time. The timing of gallery emails, feedback, and general communication is all over the map. Over the past four years, I have been in twelve galleries and learned some valuable lessons. Miscommunications can hurt your career. [...]

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How Artists Fail

by Jack White on 1/8/2015 7:34:35 AM

If you don't take control of your marketing then blame no one but yourself when you get old and can't move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]

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How to be a Social Butterfly

by Mark Edward Adams on 1/5/2015 7:36:00 AM

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]

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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn't. You already know what to do. [...]

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Find a Space - Be a Face

by Brian Sherwin on 12/23/2014 7:17:12 AM

I realize that many artists view the search for gallery representation as a stressful journey. It is easy to lose hope when faced with gallery rejection on a regular basis. You must learn to expect and accept rejection from galleries. But please, please don't lose hope! Focus on being a 'face' at the next gallery you pursue. [...]

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