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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Special Edition USA Festivals, Fairs & Other Events June 2017 Newsletter

by Informed Collector on 6/22/2017 10:17:14 AM
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Special Edition USA Festivals, Fairs, Open Studios & Other Events from June 23rd - 29th, 2017 [...]

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Special Edition USA Festivals, Fairs & Other Events June 2017 Newsletter

by Informed Collector on 6/15/2017 10:19:34 AM
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Special Edition USA Festivals, Fairs, Open Studios & Other Events from June 16th - 22nd, 2017 [...]

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Special Edition USA Festivals, Fairs & Other Events June 2017 Newsletter

by Informed Collector on 6/8/2017 1:20:56 PM
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Special Edition USA Festivals, Fairs, Open Studios & Other Events from June 9th - 15th, 2017 [...]

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Special Edition USA Festivals, Fairs & Other Events June 2017 Newsletter

by Informed Collector on 6/1/2017 2:52:08 PM
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Special Edition USA Festivals, Fairs, Open Studios & Other Events from June 2nd -8th, 2017 [...]

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Special Edition USA Festivals, Fairs & Other Events May - June Newsletter

by Informed Collector on 5/25/2017 11:48:09 AM
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Special Edition USA Festivals, Fairs, Open Studios & Other Events from May 26th - June 1st, 2017 [...]

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Fairs vs Galleries

by Crystal Rassi on 4/21/2017 9:33:51 AM

Do fairs devalue my work? Am I an established artist if I have gallery representation? [...]

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Forget the Flowers and Hold the Wine

by Luann Udell on 3/30/2017 11:43:11 AM

Let your art speak for itself. And let your art be the star of the show. [...]

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Art Shows

by Cory Huff on 5/12/2016 8:58:51 AM

If you’re exhibiting, put your smartphone away. You’re paying a lot of money for the booth space. Have a short story for each of your pieces you’re showing. Engage with the people looking at your work and ask them questions. Be genuinely curious about others, and you’ll find your nervousness is diminished. Stop using introversion as an excuse and learn to be engaging in a genuine way. [...]

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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

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Organizing Show Folders

by Ginny Butcher on 4/22/2016 8:48:27 AM

Have you ever entered a show, only to lose half the info and spend precious time and energy tracking it down? Or have you wanted to enter a show you've entered in the past, but can't remember what you entered? I have! This year, in an effort to clean up my act, I've implemented a very simple system for keeping my head above water in this area. [...]

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The Biggest Question of Them All

by Luann Udell on 4/7/2016 10:16:24 AM

The important thing here is, if you don’t really know why the person is hesitating, it is almost impossible to propose a solution or resolution. And almost every obstacle has its resolution. [...]

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What's Your Next Step?

by Luann Udell on 3/24/2016 6:10:44 AM

Sometimes the ‘next step’ is so tiny, we don’t even recognize it’s holding us back. [...]

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Exhibiting - The Key to Improvement

by Mike Barr on 3/3/2016 6:32:46 AM

One of the most rewarding parts of being an artist is avoiding complete self-absorption and reveling in the joy it brings to others. [...]

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Rejection Into a Positive Experience

by Brienne Brown on 2/17/2016 7:49:47 AM

“Remember this: Constant acceptance breeds complacency and mediocrity. Rejection breeds determination and ultimate success… Rejection helps to keep us humble… and it’s extremely good for the soul.” [...]

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A Lifetime of Looking at Art

by David P. Hettinger on 1/19/2016 7:55:10 AM

I judge how a painting speaks to me, if it speaks to me. A lifetime of looking at art, learning about art, has opened my mind to the different forms of art, the different schools of art. An abstract can move me as much as a portrait or landscape. [...]

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Quality vs Quantity in Fine Art Exhibits

by Judy Ballance on 1/13/2016 7:45:13 AM

It is important that artists learn how to tell good work from bad, especially when the work is your own. If you are interested in competing in art exhibits, set high goals for yourself and learn how to create quality work. [...]

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The Words We Need to Hear

by Luann Udell on 12/17/2015 7:14:47 AM

Here’s the blessing of misdirected advice: The people giving it want to be helpful. Here’s the downside: You feel like a crab for telling them why it won’t work for you, and how it makes you feel even worse. [...]

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Trial by Jury

by Leisa Luis-Grill on 7/21/2015 7:44:30 AM

Winning is great but contests don't define you and neither does losing one. What defines you is what you do when you are faced with a blank canvas and a world of choices. How will you use this day, this brush, this life? It's up to you. It has always been up to you. [...]

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The Long Tail of the Art World

by Mark Edward Adams on 5/11/2015 7:57:21 AM

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]

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The Location Trap

by Brian Sherwin on 2/4/2015 7:18:40 AM

In closing, we need to kick the myth surrounding artists and location to the curb. This much I know: artists AND art collectors can be found throughout the United States. I've met my fair share of both during my travels in rural communities throughout Illinois, Missouri and other states. Not to mention we are all connected online. Focus on where you are... keep your feet planted in your art studio as much as you can -- everything else will come in time. [...]

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How Artists Fail

by Jack White on 1/8/2015 7:34:35 AM

If you don’t take control of your marketing then blame no one but yourself when you get old and can’t move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]

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How to be a Social Butterfly

by Mark Edward Adams on 1/5/2015 7:36:00 AM

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]

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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn’t. You already know what to do. [...]

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Learning the Business of Art

by Mark Edward Adams on 12/22/2014 7:26:02 AM

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]

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Before You Do This Again, Ask How It Went the Last Time

by Carolyn Henderson on 11/17/2014 7:34:28 AM

Ask the question: “What did I get out of this experience?” and look at the answer in terms of what you spent (in time, money, and effort) versus what you earned (true exposure and actual income). Did you come out ahead? [...]

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You Have to Change With the Times

by Mark Edward Adams on 11/11/2014 7:08:22 AM

Every industry changes over time. If you don't change to match the reality of the present market, you face the dire consequence of fading away from the public eye. [...]

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Go Out and Around That Stinky Thing

by Karen Cooper on 11/7/2014 7:29:15 AM

Sometimes we need to open our eyes (and thoughts!) so we can see that stinky thing for what it is. To blame it on someone else doesn't work. Go out and around that stinky thing? Yup, it's up to YOU to decide. It's YOUR call. [...]

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You Don’t Have to Say Yes, You Know

by Carolyn Henderson on 11/3/2014 7:21:44 AM

After all, never forget that it isn’t enough for the event to be a success. For you, the event is a success only if you, as well as the event organizers, make money off of it. [...]

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Jurors & Rejection, Part 2

by David P. Hettinger on 10/21/2014 7:14:54 AM

A closed mind will do nothing but stagnate your art. [...]

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Every Painting in the Show Had a Red Dot!

by Carolyn Henderson on 10/20/2014 7:20:47 AM

It sounds mercenary when we point this out because, for some reason, artists are the only ones who are not supposed to worry about making money, but if we are serious about art, and making a living, or even some amount of living, with it, then we need to look at the many promises we are made for “opportunities,” and question whether those opportunities are actually worth participating in. [...]

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Art Market History Lessons: A lesson in perseverance from Andy Warhol

by Brian Sherwin on 10/1/2014 7:23:47 AM

The doors don’t open automatically within the art world / market... you must force them open with hard work and determination. Even at that point you will likely face setbacks as Warhol did. [...]

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The Impact of International Art Fairs on Galleries

by Brian Sherwin on 8/27/2014 7:28:59 AM

I know there is a lot of concern -- specifically in the world of contemporary art -- about how quickly international art fairs have impacted the gallery world. Some art dealers feel as if they are at the mercy of art fair organizers. In a sense, participation is viewed as a necessary evil. [...]

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Art Festivals - The Quintessential Mom and Pop Business

by Kaye Sullivan on 8/7/2014 7:15:43 AM

So, why do we choose to continue these rather crazy, unpredictable events? We have asked ourselves the same question many a time. In the end, we reap many benefits. We connect with our art patrons in a very personal and often lasting way. We chat and get to know them, as our visitors get to know us. We relish a very personal connection with our buyers. [...]

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Art Exhibit Tips

by Brian Sherwin on 7/30/2014 7:26:55 AM

Make sure you don’t rush into having an art exhibit before you are ready. Sometimes opportunities presented themselves to me and I didn’t want to pass them up. It would have been wiser for me to wait because I hadn’t matured enough as an artist. [...]

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Demonstrations, Quick-draws and Plein Air Painting in Public

by Ginger Whellock on 7/9/2014 7:18:56 AM

Demonstrating or painting for any purpose in front of an audience can be a daunting experience. Fear and trepidation may take over and imagining yourself stumbling and embarrassed can literally bring you to your knees – before you even begin. [...]

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Lessons From the Open Studio: Timely Time Payment Plan

by Luann Udell on 7/3/2014 7:09:52 AM

Even if you send timely, friendly, encouraging notes to the customer, it’s awkward and time-consuming on your part. I know, because I bought a beautiful work of art on layaway years ago. The artist sent me cards cheerfully reminding me that I was halfway, then most of the way, then almost to the finish line, of owning her work. But it always caught me up short, and many times I considered cancelling the transaction. (I’m really glad I didn’t! The piece still brings me joy every time I look at it.) After that, whenever I was offered a layaway plan, I remembered the hassle of that purchase and all the awkward feelings - and turned it down. [...]

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Lessons From the Open Studio: For Heaven's Sake, Accept Credit Cards!

by Luann Udell on 6/19/2014 7:30:47 AM

You’d think the easiest thing about making/promoting/selling your work would be letting people actually pay for it. That’s not always the case. [...]

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Lessons From the Open Studio: People Around Here Don't Buy Art!

by Luann Udell on 6/5/2014 7:38:43 AM

When a gallery tells you your work “just doesn’t sell”, it could mean anything. It could be, “it doesn’t sell as well as your closest competitor”. Or “we don’t like it, so we’re not very enthusiastic when we talk about it with customers.” Or “we don’t understand your techniques, so it seems overpriced.” Or, “it looks like you don’t know what you’re doing because it’s underpriced.” Or, “most of our price points are under $50, so your award-winning, highly-praised $5,000 painting creates sticker shock.” Or, as in the case of the 50 knitted sheep, “It doesn’t sell well because we didn’t know where to put it, so we stuck it behind that table over there.” [...]

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3 Little Words: Corral That Difficult Customer With This Magic Phrase

by Luann Udell on 3/27/2014 7:31:25 AM

The truth is, some people won’t ever pay your asking price. They have to get “a deal”. Some people will denigrate your work, hoping to get a better price. Some people have no intention of buying your work at all. They simply recognize that it’s easy to pull your chain if you are too eager to sell. Some people enjoy that. Some don’t know better. They’ve been told that nowadays, it’s always okay to bargain, even department stores and art galleries. [...]

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Pointers: Showing People Where to Look

by Luann Udell on 9/12/2013 7:52:42 AM

Our marketing tells people where to look, too. Every time we place an ad, update our website or blog, and post on our Facebook page, we’re telling others, “This is who I am. This is what I do. This is what I made today.” We select what we want people to look at. [...]

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