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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Your Art Business Is Personal

by Lori Woodward on 3/13/2018 9:05:54 AM

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

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How to Handle an Art Sale that Doesn’t Work Out

by Jason Horejs on 3/9/2018 9:07:39 AM

Ultimately, I want my clients to buy art because they feel a powerful, emotional connection to the work. [...]

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Is Blogging Necessary For Artists?

by Lori Woodward on 2/13/2018 9:39:26 AM

Blogging is a chance to show people who you are in real time. [...]

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Myth #6: Following up with Clients Makes You a Pest

by Jason Horejs on 2/9/2018 9:20:01 AM

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

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Myth #5: Negotiation and Discounting Art Devalues it

by Jason Horejs on 1/26/2018 9:17:23 AM

Negotiation is a skill, and once you master it, you will see your sales increase substantially. When you successfully negotiate a sale, everyone wins. [...]

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Myth #3: People Need to See Art In Person to Buy It

by Jason Horejs on 12/29/2017 10:12:54 AM

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

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The Lifetime Value of a Single Contact

by Clint Watson on 12/28/2017 9:22:55 AM

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

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The "Thank You" Card

by Keith Bond on 12/8/2017 9:43:56 AM

Don’t underestimate the value of the “Thank You” card or other personalized cards. [...]

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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM

Who Buys Your Work or Who Is Likely To? [...]

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THE ART OF MARKETING Part 3: People Here Don’t Appreciate Art

by Luann Udell on 11/25/2017 5:56:07 AM

It took you some time to learn your craft. You didn’t give up when it got hard, did you? You persevered, because it mattered to you. Don’t give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You won’t be disappointed. [...]

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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

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Move Them Away from the Crowd

by Lori Woodward on 11/21/2017 9:31:38 AM

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

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by Clint Watson on 11/16/2017 9:33:28 AM

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

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Finding Your Collectors

by Keith Bond on 11/15/2017 10:12:33 AM

Go to where the collectors are, and... Bring the collectors to you. [...]

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Use Your Mailing List

by Keith Bond on 11/8/2017 9:28:19 AM

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best. [...]

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High Hanging Fruit

by Clint Watson on 11/2/2017 9:35:27 AM

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]

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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM

In this week’s article, I’ll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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Marketing Your Art - Staging Your Art

by Christine Frisbee on 10/6/2017 9:15:14 AM

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]

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Making and Selling Giclee Prints - Part 1

by Lori Woodward on 10/3/2017 9:50:54 AM

Leveraging Income From One Original [...]

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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM

It takes a scary small number of the right people to make a substantial number of art sales. [...]

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HATERS GONNA HATE: The Unhappy BAD Baby in Action.

by Luann Udell on 9/9/2017 5:48:18 AM

A problem shopper is a problem for EVERYBODY. And it isn’t about you. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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Do the Opposite with Your Blog and Newsletter

by Clint Watson on 8/31/2017 9:45:11 AM

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]

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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]

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TAKE ME HOME WITH YOU! Will It Go With the Living Room Rug?

by Luann Udell on 8/19/2017 5:06:08 AM

Art is…should be….bigger than that. Art should be something spectacular, something you build a room around, not something you match to the décor. Sometimes it’s good to go bold and colorful, edgy and provocative. Art doesn’t always fit in a box. [...]

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TAKE ME HOME WITH YOU! Why Are Your Prices So High?

by Luann Udell on 8/12/2017 7:46:45 AM

How do we justify our prices when the materials don’t reflect that? [...]

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HATERS GONNA HATE: “It’s Just Chalk!”

by Luann Udell on 8/5/2017 7:44:58 AM

Never excuse or apologize again for your choice of materials, nor your techniques. Something spoke to you the first time you used a brush, or a palette knife, a pencil, or a fistful of clay. [...]

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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

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Take Me Home With You! “It Costs Too Much”

by Luann Udell on 7/29/2017 9:00:34 AM

When a customer thanks you for selling them your work? You know you’re doing it right. [...]

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HATERS GONNA HATE: Your Turn to Ask the Questions!

by Luann Udell on 7/22/2017 9:17:45 AM

To make a sale, you need a dialogue, not a monologue. [...]

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by Luann Udell on 7/15/2017 6:54:58 AM

Not everyone is our customer. [...]

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HATERS GONNA HATE: And Lovers Gonna Love

by Luann Udell on 7/8/2017 5:55:20 AM

Don’t slam the door on those who truly want to connect (in a good way.) [...]

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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]

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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

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HATERS GONNA HATE: How Long Did It Take You To Make That?

by Luann Udell on 6/17/2017 12:06:26 PM

What is the story only YOU can tell, to connect your audience to the work you make? [...]

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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]

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by Luann Udell on 6/9/2017 6:10:02 PM

Win them over to YOUR side, and you’ll have a cheerleader for life! [...]

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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

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SHAKE IT OFF! Haters gonna hate, but just shake it off!

by Luann Udell on 6/3/2017 8:37:17 AM

Don’t BURN the bridge. BUILD a bridge. [...]

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