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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Marketing Your Art - Staging Your Art

by Christine Frisbee on 10/6/2017 9:15:14 AM
11 Comments

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]


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Making and Selling Giclee Prints - Part 1

by Lori Woodward on 10/3/2017 9:50:54 AM
22 Comments

Leveraging Income From One Original [...]


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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM
2 Comments

It takes a scary small number of the right people to make a substantial number of art sales. [...]


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HATERS GONNA HATE: The Unhappy BAD Baby in Action.

by Luann Udell on 9/9/2017 5:48:18 AM
25 Comments

A problem shopper is a problem for EVERYBODY. And it isn’t about you. [...]


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"Get New Art Alerts" ~ An Effortless Feature for Artists

by Jen Caulfield Piche on 9/1/2017 9:03:25 AM
13 Comments

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]


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Do the Opposite with Your Blog and Newsletter

by Clint Watson on 8/31/2017 9:45:11 AM
14 Comments

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]


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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM
21 Comments

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]


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TAKE ME HOME WITH YOU! Will It Go With the Living Room Rug?

by Luann Udell on 8/19/2017 5:06:08 AM
6 Comments

Art is…should be….bigger than that. Art should be something spectacular, something you build a room around, not something you match to the décor. Sometimes it’s good to go bold and colorful, edgy and provocative. Art doesn’t always fit in a box. [...]


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TAKE ME HOME WITH YOU! Why Are Your Prices So High?

by Luann Udell on 8/12/2017 7:46:45 AM
29 Comments

How do we justify our prices when the materials don’t reflect that? [...]


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HATERS GONNA HATE: “It’s Just Chalk!”

by Luann Udell on 8/5/2017 7:44:58 AM
30 Comments

Never excuse or apologize again for your choice of materials, nor your techniques. Something spoke to you the first time you used a brush, or a palette knife, a pencil, or a fistful of clay. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
26 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Take Me Home With You! “It Costs Too Much”

by Luann Udell on 7/29/2017 9:00:34 AM
32 Comments

When a customer thanks you for selling them your work? You know you’re doing it right. [...]


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HATERS GONNA HATE: Your Turn to Ask the Questions!

by Luann Udell on 7/22/2017 9:17:45 AM
16 Comments

To make a sale, you need a dialogue, not a monologue. [...]


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HATERS GONNA HATE: Til We Meet Again

by Luann Udell on 7/15/2017 6:54:58 AM
35 Comments

Not everyone is our customer. [...]


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HATERS GONNA HATE: And Lovers Gonna Love

by Luann Udell on 7/8/2017 5:55:20 AM
23 Comments

Don’t slam the door on those who truly want to connect (in a good way.) [...]


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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM
38 Comments

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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HATERS GONNA HATE: How Long Did It Take You To Make That?

by Luann Udell on 6/17/2017 12:06:26 PM
22 Comments

What is the story only YOU can tell, to connect your audience to the work you make? [...]


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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM
13 Comments

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]


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HATERS GONNA HATE: “I Can Make That!”

by Luann Udell on 6/9/2017 6:10:02 PM
16 Comments

Win them over to YOUR side, and you’ll have a cheerleader for life! [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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SHAKE IT OFF! Haters gonna hate, but just shake it off!

by Luann Udell on 6/3/2017 8:37:17 AM
34 Comments

Don’t BURN the bridge. BUILD a bridge. [...]


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Haters Gonna Hate

by Luann Udell on 5/27/2017 7:10:46 PM
77 Comments

When you have a strategy to handle difficult questions and difficult people, other people—potential collectors, who worry that their questions might be considered difficult or awkward—are paying attention to how you’re handling it. [...]


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Original Artwork

by Ken Pieper on 1/13/2017 10:19:29 AM
92 Comments

Every industry I know must change in order to maintain and grow. The old axiom of “grow or go” is absolutely the truth in any business. [...]


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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM
3 Comments

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]


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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM
5 Comments

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]


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The Assertive Artist

by Sandy Askey-Adams on 4/28/2016 9:01:35 AM
17 Comments

So, build up your self-confidence. Don't take everyone's words as gospel. Don't allow others to knock you or your work down. [...]


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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM
3 Comments

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]


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I Don't Get It

by Mark Brockman on 4/8/2016 6:40:45 AM
14 Comments

Besides if they actually got what it was you wanted to express they might not connect with the piece, but if they get their own ideas about the work, connect with it on their own terms, they might want to buy it. They feel what they feel, you feel what you feel, they get the art and you get the the money. You both get it! Get it? [...]


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The Biggest Question of Them All

by Luann Udell on 4/7/2016 10:16:24 AM
8 Comments

The important thing here is, if you don’t really know why the person is hesitating, it is almost impossible to propose a solution or resolution. And almost every obstacle has its resolution. [...]


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Healing Power of Art Part 2

by Brienne Brown on 3/30/2016 6:34:34 AM
12 Comments

When an artist creates something, it can become a unique expression about the subject and experiences of the artist. Then, when a viewer is touched by that piece of art, they bring their own unique experiences when viewing the painting and can be touched by something through how the artist created it. [...]


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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM
7 Comments

Many artists still don’t have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven’t recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]


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Art: A Need or A Want?

by Susan Vignola on 2/2/2016 7:41:08 AM
16 Comments

Over fifty-two years ago, President John F. Kennedy said, "I look forward to an America which will not be afraid of grace and beauty...an America which will reward achievement in the arts as we reward achievement in business or statecraft." Those words are no less true for us today as when he first spoke them. [...]


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Artist, Know Thyself (6 Questions to Ask Yourself)

by Judy Ballance on 1/27/2016 7:49:53 AM
10 Comments

All artists, no matter which art form they follow, have to understand themselves and know why they want to make art. Without a purpose they can’t create inspired work [...]


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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM
13 Comments

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]


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Somewhere in the Middle

by Luann Udell on 1/14/2016 9:02:21 AM
4 Comments

What you do is your unique way of seeing the world, your desire to share that with others. And the unique way you choose to do that. See that middle part that as part of your creative process, and maybe it will help. [...]


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Looking Ahead

by Jack White on 1/7/2016 7:52:25 AM
26 Comments

You can etch this in stone. In the future, art that is well done will find a buyer. High quality art is always in demand. [...]


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Is a Bad Economy Good for Art?

by Roberta Murray on 1/5/2016 7:49:12 AM
8 Comments

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]


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Artist vs. Viewer

by Brienne Brown on 12/23/2015 7:54:40 AM
13 Comments

On the other hand, I find enjoyment when other people appreciate my art. I think most artists do. I love it when someone tells me that my painting reminds them of someone or some place they had seen before. It brings back memories for them and they have connected and related to my art work. I think this is a great thing to aspire for. Your art will not connect with everyone, but I think it is great when it does. [...]


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