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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Original Artwork

by Ken Pieper on 1/13/2017 10:19:29 AM

Every industry I know must change in order to maintain and grow. The old axiom of “grow or go” is absolutely the truth in any business. [...]

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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]

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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

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The Assertive Artist

by Sandy Askey-Adams on 4/28/2016 9:01:35 AM

So, build up your self-confidence. Don't take everyone's words as gospel. Don't allow others to knock you or your work down. [...]

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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]

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I Don't Get It

by Mark Brockman on 4/8/2016 6:40:45 AM

Besides if they actually got what it was you wanted to express they might not connect with the piece, but if they get their own ideas about the work, connect with it on their own terms, they might want to buy it. They feel what they feel, you feel what you feel, they get the art and you get the the money. You both get it! Get it? [...]

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The Biggest Question of Them All

by Luann Udell on 4/7/2016 10:16:24 AM

The important thing here is, if you don’t really know why the person is hesitating, it is almost impossible to propose a solution or resolution. And almost every obstacle has its resolution. [...]

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Healing Power of Art Part 2

by Brienne Brown on 3/30/2016 6:34:34 AM

When an artist creates something, it can become a unique expression about the subject and experiences of the artist. Then, when a viewer is touched by that piece of art, they bring their own unique experiences when viewing the painting and can be touched by something through how the artist created it. [...]

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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM

Many artists still don’t have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven’t recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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Art: A Need or A Want?

by Susan Vignola on 2/2/2016 7:41:08 AM

Over fifty-two years ago, President John F. Kennedy said, "I look forward to an America which will not be afraid of grace and America which will reward achievement in the arts as we reward achievement in business or statecraft." Those words are no less true for us today as when he first spoke them. [...]

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Artist, Know Thyself (6 Questions to Ask Yourself)

by Judy Ballance on 1/27/2016 7:49:53 AM

All artists, no matter which art form they follow, have to understand themselves and know why they want to make art. Without a purpose they can’t create inspired work [...]

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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]

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Somewhere in the Middle

by Luann Udell on 1/14/2016 9:02:21 AM

What you do is your unique way of seeing the world, your desire to share that with others. And the unique way you choose to do that. See that middle part that as part of your creative process, and maybe it will help. [...]

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Looking Ahead

by Jack White on 1/7/2016 7:52:25 AM

You can etch this in stone. In the future, art that is well done will find a buyer. High quality art is always in demand. [...]

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Is a Bad Economy Good for Art?

by Roberta Murray on 1/5/2016 7:49:12 AM

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]

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Artist vs. Viewer

by Brienne Brown on 12/23/2015 7:54:40 AM

On the other hand, I find enjoyment when other people appreciate my art. I think most artists do. I love it when someone tells me that my painting reminds them of someone or some place they had seen before. It brings back memories for them and they have connected and related to my art work. I think this is a great thing to aspire for. Your art will not connect with everyone, but I think it is great when it does. [...]

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Are You a Serious Fine Artist? What is Your Label?

by Judy Ballance on 12/22/2015 6:43:00 AM

To be an artist takes expendable time, money and energy. You give up all free time to work on learning and practicing your art, with little hope of being reimbursed. Only by working a lot and working hard will your art improve. There is nothing wrong with being a hobby artist, it is simply a choice. If you are a ‘hobbyist,’ and want to achieve ‘serious’ status, all you have to do is work more. [...]

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Art Collecting on a Budget, Part 2: Seeking Out the Affordable

by Elva Robinson on 12/7/2015 8:11:23 AM
1 Comment

These ideas are to get you started on the treasure hunt. Take your time, and find the work you love. [...]

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Painting Styles from Representational to Abstraction

by Gayle Faucette Wisbon on 12/4/2015 7:55:12 AM

How do you define a painting style? This is something I have thought about for a while. Not that it is all that important to the painting process, but I guess I like knowing where my work fits in the spectrum from representational to non-representational. There is a lot of information about this on the internet and I'm finding it very complicated, but interesting. [...]

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Do You Hear Me Now? The Art of Paraphrase

by Eugenie B. Fein on 11/23/2015 7:29:29 AM

Smile. This isn’t an interrogation. People really want to know about you and your art. [...]

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It's a Gift

by Mark Brockman on 11/11/2015 7:48:45 AM

So forget about having a 'gift', look in your closet for your 'talent', buy a ruler and develop some patience, and go do your 'IT'. [...]

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The Story We Tell Ourselves

by Mark Edward Adams on 11/9/2015 7:55:02 AM

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

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I Want a Painting That Matches My Sofa. So What?

by Cynthia Rosen on 10/20/2015 7:30:16 AM

I must create to fulfill my life and myself. It is how I see, how I think, how I interpret and make sense of the world about me. It is both a joy and a challenge. [...]

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The Art Market III

by Mark Brockman on 10/13/2015 7:27:30 AM

What I do know is that I'm going to make my art, my paintings, one way or another, money or no money, fame or no fame, high end market or low end market, because it is who I am. And I will not let the so and so's in the high end art market prevent it, I don't need rich people anyway. [...]

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The Art Market II

by Mark Brockman on 10/6/2015 7:14:38 AM

See my market was the middle class, the middle class got scared and stopped buying everything, except for going out to dinner that is, and they still haven't gotten back to buying art, at least not original art. [...]

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What A Small Video Store Can Teach Us About Selling Art

by John P. Weiss on 9/5/2015 8:18:14 AM

By providing quality, a unique experience, exemplary customer service and a passion for your artwork, you can mirror Linda’s success. You might even want to keep some dog biscuits behind your easel. Just in case. [...]

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The Power of Connection

by Luann Udell on 8/13/2015 7:46:24 AM

My success with my art is always--always--based on who comes back. [...]

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The Aging Artist: When Your Collectors Want Advice on Downsizing

by Yvonne Branchflower on 8/4/2015 8:45:47 AM

The guidelines and expectations for reselling high- and middle-end art by nationally known artists, deceased or living, are not the same as for lesser known living regional artists. This article is for the collector who purchased artwork simply because of its appeal—and not because of any idea that it might increase in value. [...]

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We Need Art - #weneedart

by Brian Sherwin on 7/22/2015 7:24:00 AM

The mission of FASO is a simple one: We seek to inspire the world's artists, collectors and art lovers by connecting them with each other and with great art. [...]

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How Can I "Make It"?

by Carolyn Henderson on 7/13/2015 8:00:39 AM

It’s not to say that that’s the only way to make it -- but it is to brutally point out that -- throughout the media (which includes the art world), political system, and business world -- many “rags to riches” stories are blatantly untrue, but we, the general public, are not privy to an essential undisclosed or unmentioned salient point. We so long for Cinderella to be biography. [...]

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by Jack White on 7/9/2015 7:34:24 AM

“If you see someone without a smile, give them one of yours.” [...]

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by Pauly Tamez on 6/23/2015 8:09:58 AM

We need to remember also, the people we connect with and the people we do business with have a story also. When we understand where they have been, and what they can relate to, we then become a conduit that connects them to something that's flowed out of us onto a canvas. And when we understand the things that they love, the things they feel, and what excites them, we become part of their life in a deep and personal way. [...]

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by Jack White on 6/11/2015 8:23:02 AM

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]

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Art: a Need or Want?

by Jack White on 5/28/2015 7:52:47 AM

Your mission, should you choose to accept, is to figure out what you can make that will connect with enough folks for you to earn a living. Art they will WANT so much they feel it’s a NEED! [...]

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A Question of Truth

by Donald Fox on 5/12/2015 7:31:51 AM

What makes art universal is also what makes art controversial. [...]

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Lessons From the Gym: The Student

by Luann Udell on 5/7/2015 8:10:16 AM

Beginnings, middles, and endings. All have something to teach us, to expand our understanding and broaden our horizons--if we just take the time to listen. [...]

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Let's Have an Ar(t)gument: Should you reveal mistakes to potential art buyers?

by Brian Sherwin on 4/29/2015 8:02:43 AM

'Completed' doesn't always translate to 'good' (you should know what 'good' is in your studio). You don't have to prove to us you are a prolific artist... focus on your best work! You WILL make mistakes in your studio... but that doesn't mean you have to dwell on them. You certainly should not brand yourself with mistakes. [...]

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The Art of Pinterest

by Kimber Scott on 4/21/2015 8:22:50 AM

Very lastly, have fun and Don't Stay on Pinterest All Day! You have to paint, or do whatever it is that you do, so you can post it on your website and pin it on Pinterest so people will see it, love it, and repin it, thus driving hoards of potential collectors back to your website. Ok. Not, hoards, but you only need one person to like a painting enough to buy it, right? It could be that one person who found you on Pinterest. [...]

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Is Art Lost in the Fog of Elitism?

by Sharon Griffes Tarr on 4/17/2015 10:10:53 AM

Life is far different today in many countries around the world than in previous centuries. For instance, here in the United States, almost everyone has access to a formal education, to transportation, to mass media, etc. Our people as a whole enjoy an intellectual status that has not been known since the beginning of time. And yet, many people such as the young married woman I mentioned earlier, still say, “I know nothing about art”. Isn’t it time we change that? [...]

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Lessons From the Gym: Trust Me

by Luann Udell on 3/26/2015 7:37:41 AM

Once we can look into the eyes of another person and see another human being who’s every bit as complex, lovable, contradictory, and confusing as we are, even those who are as yet undecided about our work, then we can make better decisions on how to handle their complaints, their doubts, their questions. [...]

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