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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

by Dave Geada on 10/18/2017 9:03:40 AM
4 Comments

In this article I’m going to describe a marketing strategy that really works well for increasing your art sales. [...]


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How To Price Your Giclee Prints

by Lori Woodward on 10/17/2017 9:28:05 AM
3 Comments

When you get your work out there in front of many more people than you could with just one original, you gain the opportunity to sell more of your originals. [...]


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FIRE SEASON

by Luann Udell on 10/14/2017 5:01:35 AM
69 Comments

I’m thinking as artists, we carry our possessions, our wealth, inside us. We carry the eye that sees what so many don’t—the unexpected beauty that’s often overlooked. We carry the skill to capture it, and share it with the world. [...]


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The Survival of the Artist in the Automated Age

by Julia Taylor on 10/13/2017 9:04:34 AM
14 Comments

Art that transcends the commonplace, even occasionally art on a hotel wall, will find its way to those who value and notice the art. And technology will allow more people to find and hopefully collect our art. [...]


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Should You Enter Juried Exhibitions?

by Patrick Faile on 10/11/2017 9:12:13 AM
38 Comments

On our artistic journey we all meet criticism and obstacles of every kind. Keep an open mind and an attitude on self improvement and quality of work. The journey is not easy. If it were, it wouldn't mean anything. [...]


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Making and Selling Giclee Prints - Will It Work For You?

by Lori Woodward on 10/10/2017 9:38:45 AM
11 Comments

The reason to sell giclees is to offer your work to a larger audience at a lower price than your originals. A second incentive is because it provides some semi-passive income to the artist. [...]


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Trust Your Instincts, Not the Experts

by Carolyn Henderson on 10/9/2017 9:50:53 AM
44 Comments

You’re an artist. You have a reputation for thinking differently. So . . . earn that reputation. The more we think original thought, the more we manifest that thought into acting differently. [...]


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EXERCISE FOR SUCCESS: Keeping Score

by Luann Udell on 10/7/2017 5:18:02 AM
2 Comments

Take each day one-at-a-time to create big changes [...]


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Marketing Your Art - Staging Your Art

by Christine Frisbee on 10/6/2017 9:15:14 AM
11 Comments

We all would like to be a brand name that does not require this extra bit of work, but as galleries are closing, social media is increasingly important. We must be our own advocates to help sell our art. [...]


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Be Involved in the Creative Process from the Start - Use Your Own References

by Chantel Lynn Barber on 10/5/2017 9:46:05 AM
14 Comments

Don't let a reference dictate what your finished painting looks like. Remember your painting is your voice - let it sing out loud and clear. [...]


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Making and Selling Giclee Prints - Part 1

by Lori Woodward on 10/3/2017 9:50:54 AM
22 Comments

Leveraging Income From One Original [...]


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Trust Your Process

by Luann Udell on 9/30/2017 5:28:32 AM
23 Comments

We all have a process that works for us. The trick is to TRUST IT. [...]


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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 9/29/2017 8:59:43 AM
17 Comments

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]


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Subject Matters

by Vianna Szabo on 9/28/2017 9:18:52 AM
6 Comments

Don’t strive to become a portrait artist; instead strive to become a better artist. If you want to paint better portraits, learn to paint landscape. [...]


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Mastery Requires Daily Practice

by Clint Watson on 9/27/2017 9:30:54 AM
5 Comments

When you get in the creative “zone” more often, you strengthen the neural pathways that allow you to be creative, thus making it easier to be even MORE creative. It’s sort of like developing a habit to be creative. [...]


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Why Painting From Life Matters - Even If You Don't Enjoy It.

by Lori Woodward on 9/26/2017 9:39:20 AM
17 Comments

In order to love what I paint, I must paint what I love, and get to know my subject personally. [...]


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LESSONS FROM MY PETS: Nick the Problem Dog

by Luann Udell on 9/23/2017 4:34:27 AM
47 Comments

When we are encouraged at asking for what we want, we get better at it. And we get better at knowing what we really want. We get better at knowing if we get it, too. [...]


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Have You Arrived?

by Terry Cooke Hall on 9/22/2017 9:05:51 AM
7 Comments

There is a great danger in being known for a special style that’s recognizable everywhere. The collectors look for it and buy it because it’s recognizable. But should that lock you in forever? [...]


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The Biggest Mistake

by Clint Watson on 9/21/2017 9:28:44 AM
11 Comments

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]


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Adding Video to Your Website - Part 2

by Dave Geada on 9/20/2017 9:21:06 AM
1 Comment

Inserting Your Embed Code On Your Website [...]


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Wearing Two Hats - But Only One At A Time

by Lori Woodward on 9/19/2017 9:58:09 AM
17 Comments

There is certainly a time for training and practice for athletes and artists, but there should also be a time where the artist, after having practiced and experimented, can just “Go With The FLOW”. [...]


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HAPPY BIRTHDAY TO ME! My birthday wish for you.

by Luann Udell on 9/16/2017 5:42:13 AM
9 Comments

Only by facing our fears can we realize some triumph over them. [...]


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The Needs of the Few Outweigh the Needs of the Many

by Clint Watson on 9/15/2017 9:17:40 AM
2 Comments

It takes a scary small number of the right people to make a substantial number of art sales. [...]


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Your Dreams Live Outside Your Comfort Zone

by Clint Watson on 9/14/2017 9:44:25 AM
1 Comment

If you want to grow and have a more exciting future, you must do something different from what you've done so far. [...]


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Adding Responsive Video to Your Artist Website, Part 1

by Dave Geada on 9/13/2017 8:56:48 AM
1 Comment

If you can follow instructions and cut and paste, then by the end of this two part article you’ll be able to add videos to your website like a pro. [...]


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Saving Time and Money on Art Supplies

by Lori Woodward on 9/12/2017 9:40:47 AM
14 Comments

When I order in bulk, I can easily figure out the cost of my materials, frame and shipping for each painting. [...]


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What Does It Take to Participate in an Art Festival?

by Carolyn Henderson on 9/11/2017 9:31:28 AM
4 Comments

It will be some of the most rewarding and interesting experiences you’ll have in your life. It will make you a better artist – you will understand why you are making art, how to talk about your artistic process, and you will learn how to sell your art – all while getting valuable feedback from interested art lovers and art buyers. [...]


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HATERS GONNA HATE: The Unhappy BAD Baby in Action.

by Luann Udell on 9/9/2017 5:48:18 AM
25 Comments

A problem shopper is a problem for EVERYBODY. And it isn’t about you. [...]


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The Back Road

by Clint Watson on 9/6/2017 9:05:36 AM
14 Comments

Find your back road. The one where your kindred souls travel. And then sell them the "Best Artwork on the Planet." [...]


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Pricing Your Artwork For Direct Sales

by Lori Woodward on 9/5/2017 9:21:25 AM
15 Comments

If I sell only on my own, does the art buyer get an automatic 50% discount since I'm not paying the gallery a commission? Not at all! [...]


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LESSONS FROM THE GYM: The Wizard of Oz

by Luann Udell on 9/2/2017 6:20:09 AM
10 Comments

There’s a lot going on behind the curtain! [...]


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Do the Opposite with Your Blog and Newsletter

by Clint Watson on 8/31/2017 9:45:11 AM
14 Comments

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]


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How to Shoot Great Artwork Videos

by Dave Geada on 8/30/2017 9:39:46 AM
9 Comments

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]


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Your Profitable Art Sales

by Lori Woodward on 8/29/2017 10:00:07 AM
23 Comments

I no longer use the "per square inch" comparative pricing formula. Arbitrarily basing my prices on what someone else charges, doesn't take into account my framing, medium, substrate and payment for my expertise. The frames and substrates I choose are up to me, and also the venue and buyer of my work. [...]


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Art Festivals: A Typical Day in the Tent

by Carolyn Henderson on 8/28/2017 10:23:02 AM
6 Comments

The hard work of the show includes not only getting there, but setting up, interacting with clients, and being “on” for hours at a time, up to 11-plus hours per day. [...]


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LESSONS FROM THE GYM: Working That Tiny Muscle

by Luann Udell on 8/26/2017 6:38:13 AM
3 Comments

As artists, we all know the power of those very tiny adjustments can make all the difference in ourselves, our art—and the world. [...]


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Integrate Your Artist Site with Social Media

by Jen Caulfield Piche on 8/25/2017 9:47:30 AM
4 Comments

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]


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Painting in Monochrome

by Vianna Szabo on 8/24/2017 10:09:11 AM
9 Comments

One of the best ways to become comfortable with painting in oil, watercolor, and acrylic is to use two colors and work monochromatically. [...]


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The Three Pillars of a Great Art Gallery

by Clint Watson on 8/23/2017 10:34:14 AM
8 Comments

Artists often wonder if, in today's world, they should work with brick-and-mortar art galleries, or, instead, do their own marketing and sell online, directly from their websites. For any given artist, there are a lot of factors, both professional and personal, that play into that decision. [...]


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The Era of Online Art Sales Has Arrived

by Lori Woodward on 8/22/2017 9:44:11 AM
21 Comments

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]


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