Blog on Art Marketing and Selling Art


Eric Rhoads shares his thoughts on the importance of evolving, learning and making changes.

Perfect and Imperfect Fathers

Life is full of lessons and corrections. Thankfully, we continue to evolve, learn, and make changes. [...]

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Lori Woodward's discusses how to build your skill set by narrowing your focus.

For Love and Money

What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]

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Don't miss Luann Udell's continued discussion on the importance of an art group.

THE FOUR QUESTIONS #2 Why This Group?

Socializing is good, it’s good to be social! But not all social, all the time. [...]

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Clint Watson discusses how to make sure your website is Secure.

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

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S.C. Mummert discusses three important color topics: saturation, transmission and shadows in his latest piece.

Where's The Color?

Okay... the fact is these chromatic elements exist around us in nature. But as is so often the case in art, we sometimes need a little nudge to actually “see” what’s going on... to become more in tune with what’s happening optically, so we can put it to use in our own work. [...]

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Eric Rhoads discusses the value of repeated exposure.

How to Kill an Ad Campaign

Why Getting Sick of Your Ads Will Hurt Your Business [...]

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Lori Woodward shares the value of always being a student...

Adding Value to Your Artwork

Never settle... as soon as you think you've learned everything there is to know about making fine art, your work is in trouble. [...]

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Luann Udell discusses the importance of having an "art group" and how it can help you grow creatively.

THE FOUR QUESTIONS #1 Create Your Artist Support Group

When your peeps have your back, it's easier to move forward. [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Zac Elletson discusses how past and present artists can influence your artistic style.

Finding Your Style

How to find your art style and artistic voice. [...]

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Eric Rhoads shares his belief, that it's never too late to make your dreams come true.

How Dreams Come True

The world has been blessed with amazing things that would not exist had some woman or man allowed their dreams to be prevented by their negative mindset. [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Luann Udell discusses the importance of finding your a sacred creative space.

On Sacred Ground

Where are YOUR sacred creative spaces? [...]

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William Schneider discusses the advantages of perfecting one skill at a time.

The Perpetual Student

A great idea is to copy masterworks. Sargent did; Zorn did. In fact virtually all the great artists have done this type of research. The goal is to figure out the master artists’ thought process. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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In this second article, Lori Woodward demonstrates how she uses lines in her art work.

Simplify Landscape Painting Using Straight Lines

This is part two on using straight lines to block in subjects in the drawing stage of a painting. [...]

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Luann Udell discusses the effects money can have on your business decisions.

Too Much Money

Don’t let a lack of big bucks keep you from the small, daily steps we all need to make, to move our art further out into the world. [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Eric Rhoads discusses the importance of down time.

The Magic of Summer

One of the things I love about summer is the release of the brain muscle. It’s tight all year, jammed with projects, workload, and stress, and summer provides a chance to stop squeezing that muscle at that level and allow new ideas to float in at a leisurely pace... Since summer is right around the corner: What will you do? If you learned that this is your last summer, what would you get done that you’ve kept putting off? [...]

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Lori Woodward shares a lesson from studying with Richard Schmid

Simplify Drawing Using Straight Lines on Rounded Objects

Try drawing your rounded objects with angular straight lines... I think you'll find that it makes drawing a lot easier. [...]

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Don't miss Luann Udell's last installment in her series "Thin Secret for Success"

THIN SECRET FOR SUCCESS No. 13 Thin people do what works

All you're ultimately left with is the path you've chosen, and the story you tell about it. We can’t choose whether it will bring us fame, or wealth, or self-worth. Only time and history can do that. But we can choose what role it will play in our life. [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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S.C. Mummert discusses more ways artists can explore and experiment with composition.

Composition Should Be a Tool - Not a Rule

Some years ago a popular artist was quoted, “When it comes to rules regarding composition ... there are no rules”. I happen to agree. I agree largely because each of us should be actively exploring... experimenting... pushing artistic boundaries... without any limitations. [...]

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Don't miss Eric Rhoads' advice to artists, on the importance of communication.

The Empty Building: What You May Be Missing as an Artist

When someone calls you, they are giving you permission to reach them, even if you have to call more than once. [...]

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Lori Woodward's discusses the importance of mastery before marketing.

Just Starting Out? Forget The Business Plan - Develop Your Style

I discovered that developing an elaborate business plan, while it was fun, was also a waste of my time and energy. Why is that?... [...]

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Luann Udell discusses how "When times change, we can choose to change, too."

THIN SECRET FOR SUCCESS No. 12 Thin people practice early intervention.

When things change, and the old ways aren't working, moaning and complaining about it doesn’t help. It won’t change anything. The only thing you can change is…well, YOU. You can change your outlook, your goals, your process, your path. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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Keith Bond discusses a sometimes forgotten form of communication.

A Simple, Focused Snail-Mail Campaign

In this age of being digitally over-connected, sometimes something tangible sent via snail mail will really impress. [...]

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Eric Rhoads discusses facing life's challenges

Temporary Moments of Discomfort

How do you look at life’s challenges and problems? Do you face your problems with grace, and with a sense that no matter how dark it is, you’ll be better off on the other side? [...]

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The True Focus of Art Marketing

A detailed understanding of the various levels and types of art collectors helps gallerists and artists know where and how to reach potential buyers. [...]

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THIN SECRET FOR SUCCESS No. 11: Thin People Favor Bulky Foods

Make your efforts work twice as hard for your art biz! [...]

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Pioneer Cooking by JR Monks

The Devil Is In The Details

The devil may be in the details, but the painter is in the ability to make decisions regarding what to emphasize, and what to downplay. [...]

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A Tsunami of Change

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

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The Politics of Price

In a perfect world, price wouldn’t be an issue and collectors would purchase only works that they loved. But that is not reality. Price does influence the decision with many collectors. [...]

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THIN SECRET FOR SUCCESS No. 10: Don't Skip Breakfast!

Whether we do that with the things we make, the people we meet, or simply by being a happier person, that contribution is significant. [...]

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Narrow Your Focus

By being focused on who you and your collectors are, you will be in the right places. Sure, you will still need to hike and scout and do all the other work. [...]

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When Lightning Strikes

Today is a good time to think about missed -or captured- opportunities, and to plant a seed in your mind to be on the lookout and ready to jump when opportunity strikes. [...]

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Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

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