What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]
Okay... the fact is these chromatic elements exist around us in nature. But as is so often the case in art, we sometimes need a little nudge to actually “see” what’s going on... to become more in tune with what’s happening optically, so we can put it to use in our own work. [...]
What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]
6/1/2018 9:44:53 AMby William A. Schneider 8 Comments
A great idea is to copy masterworks. Sargent did; Zorn did. In fact virtually all the great artists have done this type of research. The goal is to figure out the master artists’ thought process. [...]
Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]
When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]
One of the things I love about summer is the release of the brain muscle. It’s tight all year, jammed with projects, workload, and stress, and summer provides a chance to stop squeezing that muscle at that level and allow new ideas to float in at a leisurely pace...
Since summer is right around the corner: What will you do? If you learned that this is your last summer, what would you get done that you’ve kept putting off? [...]
All you're ultimately left with is the path you've chosen, and the story you tell about it.
We can’t choose whether it will bring us fame, or wealth, or self-worth. Only time and history can do that. But we can choose what role it will play in our life.
Some years ago a popular artist was quoted, “When it comes to rules regarding composition ... there are no rules”. I happen to agree. I agree largely because each of us should be actively exploring... experimenting... pushing artistic boundaries... without any limitations. [...]
When things change, and the old ways aren't working, moaning and complaining about it doesn’t help. It won’t change anything. The only thing you can change is…well, YOU. You can change your outlook, your goals, your process, your path. [...]
It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]