Blog on Art Marketing and Selling Art


Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like weíve reached a point where a few major providers are dominating the market. [...]

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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]

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Marketing Techniques Artists Feel Pressured to Use - Social Media

When you seek to engage people, do so because theyíre people, not because theyíre potential contacts who can advance your agenda. [...]

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The Social Media Mound

Instagram, Twitter, Facebook and Pinterest etc., arenít just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]

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Is Social Media Worth It?

You are not a failure who doesnít know the system because the only people who know the system are the ones running it. [...]

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Art Shows, Awards and Magazines

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]

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Guess What? You're Not a Failure

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us donít feel confident that weíre doing it right. [...]

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Muddying the Waters: Let the River Flow

But only compare yourself to others in the context of making your work even better. Admire the beauty others have brought into the world. But never set aside your avocation--the distinctive inner eye, your unique artistic vision--that makes you, well....you. [...]

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Measure Your Mastery

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

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You Already Know What to Do

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesnít. You already know what to do. [...]

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What to Post on Facebook

This is by no means an exhaustive list, but itís enough to start on -- and to show you that, at the least, you can make a post of something, anything, once a week. [...]

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Learning the Business of Art

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]

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A Social Media Guide For Artists

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]

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Seriously? You like that?

Just because people like your post doesn't mean that the painting is fantastic. Just because people don't like your post doesn't mean the painting is awful. It is what it is. [...]

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Stop Making Excuses

as an artist you have two choices: You can continue to justify whatever it is that you feel is holding you back by spitting out excuse after excuse. OR you can learn from it -- get to the heart of the problem -- and change the way you approach art making / art marketing. You must make the choice. [...]

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Why You Need A Soapbox

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

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Measuring Matters

"What gets measured gets done," the old saying goes. [...]

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First You Make The Roux

And it's what an artist must do to succeed. Put out little tendrils of hope - blog, enter a competition, update your website, give a workshop, join a great art group, give lessons, design a new business card, try a new technique, send out a press release, write an article, and: keep a running list of all these "ingredients." [...]

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Art Goal 2013: Designing A Simpler Life

You might be thinking... crazy is a strong word. However, when I spend too much time online, I get stupid - I can't remember diddly; I've been forgetful and have missed deadlines. (I never used to miss deadlines)! My brain can only take in so much stimuli before it starts shutting down. I get zoned in on my computer or Ipad screen and my life and responsibilities begin to slide by, while I live in a dream world by viewing what everyone else is doing. In the end, I've got to stop looking at what y'all are doing all day so I can return to my life. [...]

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Are You Ignoring the Dark Social Network?

The question you need to answer is this: are you having fun playing with the 20% on Facebook, while ignoring the much larger network of people you can reach via the "dark social network?" [...]

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Is Anybody Listening . . . or Reading?

We're busy. We all are. We receive far too much informational stimulus in the form of e-mails, text messages, online links, memos, and physical junk mail. Most of us who have gone through the conventional educational establishment have learned to skim read, and those of us who haven't lived under a rock since birth have additionally picked up on the concept of multi-tasking, to the point that our default mode of thinking is: Successful, dynamic people read and process phenomenal amounts of information quickly, at the same time that they are literally running on the treadmill and listening to the Newsie Chat Show. [...]

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Art Marketing on Twitter: Members of the FineArtViews team on Twitter

We at FineArtViews realize that a lot of our readers use Twitter as part of their art marketing efforts. Thus, we have composed a list of FineArtViews regulars that you may want to follow on Twitter. [...]

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My Kind of Social Networking

Now I'm not telling anyone to stop using or to never use "social media" (FB, Twitter, et al). If you want to or have had success with it, that's fine. I'm just getting tired of those who try to demean blogging as useless or passť. [...]

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Is Social Media A Negative Place For Artists?

Social media mirrors your own social circle. Most of the time your friends are not going to criticize you in a public form. The real negativity arises from the different tribes of artists and when they interact on a public forum. [...]

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FOMO - Art Style

Samuel Adoquei said, "The best artists are givers." That is what I see at events - knowledge and talent being poured out by artists so that others could learn from their successes and mistakes. Hopefully as we are inspired by others (and not hampered by FOMO), we will take what we can use for our own personal journeys and simply leave the rest. We've got painting to do! [...]

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Social Networking and Art: Desperation OR art marketing strategy?

The interaction between Mattera and the artist raises several questions about how artists utilize social networking for the purpose of art marketing -- and how those efforts are interpreted by online 'friends'. [...]

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Taking Off The Mask

So what does removing the mask mean? This means communicating to strangers like they are our friends. Don't be afraid to give your personal opinions or tell stories about your personal life. Post pictures of yourself working on your art. And most of all, it means talking to anybody who takes the time to engage in conversation. This means comments on Facebook, personal emails, and reviews of your work. It does not need to be a long response, but just a sign that you are listening. [...]

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Art Critic Jerry Saltz and the Challenge Facing the Mainstream Art World

The challenges proposed by art critic Jerry Saltz, challenges that he fails to stand by when people DO accept them, are starting to chip away at his credibility. [...]

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Top 5 Mistakes Artists Make When Trying to Sell Their Artwork

If you don't make it easy to buy your art then you will miss a lot of sales opportunities. [...]

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Flat Lined! Timing Is Everything, Or At Least Worth Noting

So if you are one of those crazy seven or eight, sitting in front of the machine, designing that newsletter, when everyone else is out on holiday, look at your calendar. An ounce of prevention is worth a pound of cure. Schedule that article/newsletter to go when there's actually someone there to receive it. [...]

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Too Much Screen Time

Too Much Screen Time Ė this is the inability to walk by the computer screen (or ignore the phone, for those of you who donít live in obscure, rural areas where weíre lucky to have electrical poles, much less phone towers) without briefly checking your Facebook or your e-mail or gliding through the Internet on a search for musk ox yarn. [...]

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Marketing Art On The Internet, Part 2

In a "perfect" online marketing world, I wouldn't have to throw myself or my work at a seemingly endless list of other sites...or even one other site, for that matter. But many artists are doing that in the name of "exposure," to get their work "seen." In a truly perfect online marketing world, collectors would come to my site and find my work on their own without any prompting from me. But without using any of the above listed options, what chance do I have of drawing that audience? Can I really do it all here on my site alone? [...]

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Down in the Midst of a Pit of Vipers

But the options are out there, just waiting to be part of our marketing plan, if only we can figure out a way to learn how to use them because it canít be that difficult, can it, when other people, who are about of our level of intelligence, are using this stuff, and using it well? [...]

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Occupy Wall Street: Should the Art World be Occupied?

The Occupy Wall Street movement has lit a fire of protest throughout the United States and abroad. It appears that the mainstream art world is not protected from the flames. In the last month groups such as Occupy Art World, Occupy Museums, and Occupy Chelsea have emerged -- all railing against the influence the 1% has had on the direction of art in the United States. [...]

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Clintavo's Position on Marketing Art via Facebook and Twitter

please remember, if the world loses a single work of art you could have produced because you got sucked into playing Farmville, well, that would be, quite frankly, tragic. [...]

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Please, Don't Forget All the Non-Facebookers

please don't characterize this post as me telling you not to use Facebook. [2] If it adds value to your life, use it. In your marketing, just don't forget all the people who don't. They aren't second class buyers and might just be first class ones. [...]

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Clicks Are Dangerous

If you're an artist please try this - turn off that cell phone, or better yet, leave it at home (especially if it's one of those particularly dangerous "smart" phones), grab that sketchbook and a pencil, and drive to the park. An artist with only a sketchbook and a pencil can't really do anything else but start sketching with it [...]

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Social Media Art: Twitter art projects explored -- in more than 140 characters

"What is a Twitter art project?". Point blank -- it is an art project that relies on Twitter in some manner. The typical Twitter art project involves some form of 'audience' participation. It may involve asking people to Tweet an answer to some debatably clever question or merely focus on annoying 'followers' with a flood of juvenile 140 character contained prose. Twitter art projects have also been known to focus on physical spaces and aspects of time 'as it happens' -- a meshing between the 'real' and digital world. In other words, a Twitter art project can be just about anything. [...]

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Selling Fine Art Online: Combined Exposure

Forming an alliance based on mutual exposure with like-minded artists can benefit you greatly for selling fine art online. [...]

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What Can I Share?

We share links. We share stories. We share blog posts. We share photographs. We share ideas. We share tweets. We share thoughts with each other. We want to share images of artworks with each other (at least when the artist doesn't use those annoying right-click disablers to attempt to stop us from promoting their artwork for them) And, sometimes, we even string shared series of these thoughts, stories, links and ideas together into what we call conversations. [...]

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