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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM

Many artists still donít have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They havenít recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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If Itís Free, and Always Will Be, Why Do I Need to Spend Money?

by Carolyn Henderson on 9/7/2015 8:10:25 AM

Numbers are funny things. Like crows attracted to shiny objects, we humans of 21st century corporately-controlled societies place far too much importance upon statistics which, at their best, mean very little, because the information we are given is filtered through another source, using methods we do not understand. [...]

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Guess What? You're Not a Failure

by Carolyn Henderson on 8/10/2015 8:54:25 AM

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us donít feel confident that weíre doing it right. [...]

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The Best Way to Sell Your Art Through Search Engines

by Dave Geada on 3/25/2015 7:53:37 AM

You shouldnít waste time creating long lists of keywords you want to target and writing a lot of content packed with those keywords in blog posts designed to get good search engine rankings. And you shouldnít spend an inordinate amount of time setting up links between your website and other websites you think might help your search engine rankings. What you should focus on instead is making sure your website shows up first when collectors search for you by name (which is actually a lot easier to pull off than these other examples). [...]

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#1 SEO Tip from an SEO Expert

by Clint Watson on 11/5/2013 8:30:24 AM

I prefer to build my future on something that I can control. You should, too. [...]

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Measuring Matters

by Clint Watson on 7/1/2013 7:27:19 AM

"What gets measured gets done," the old saying goes. [...]

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Are You Ignoring the Dark Social Network?

by Clint Watson on 12/6/2012 7:28:02 AM

The question you need to answer is this: are you having fun playing with the 20% on Facebook, while ignoring the much larger network of people you can reach via the "dark social network?" [...]

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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 11/29/2012 9:47:23 AM

There are many people out there selling courses, doing webinars, and pushing products that teach artists how to do SEO. Many artists see it as a path to the promised land of "traffic" and sales. I can see why: for those of us who did business in a world before Google, the idea is enticing... set everything up "correctly" and watch a steady stream of customers come to your site. But, unfortunately, for most artists, that path won't work. [...]

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A Blogging Tip for Artists

by Brian Kliewer on 11/23/2012 7:02:46 AM

Over the years I've thought of different ways to get a targeted audience to my site. Some things worked, some didn't. Blogging about other artists is one way to do it. [...]

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by Clint Watson on 11/8/2012 7:19:22 AM

The things we focus on get bigger and more important in our lives, as if they gain energy from the attention we give them. Those are the things we think about. The things we fix. The things we worry about. The things we improve. I ask again, what are you focusing on? [...]

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SEO For Artists: Create Your XMLSitemap

by Clint Watson on 10/18/2012 7:23:22 AM

After you've generated your xml sitemap, you have to let Google know about it. I'll cover that in another installment, however as a side note for FASO customers - you don't have to worry about submitting your sitemap to Google, we automatically create and submit your xml sitemaps for you. So the bottom line is (for FASO customers), you don't have to do anything to take advantage of xml sitemaps! [...]

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Three Key Points about Links

by Carolyn Henderson on 10/16/2012 7:17:55 AM

...make sure that your links are relevant. What's relevant? Your art, your website, another website featuring your art -- the theme to this is you, you, you, which goes against everything your mother spent the formative years hammering in, but you are the product that you are marketing. It's difficult to do this without drawing attention to yourself. [...]

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Hot, Fresh Bread and SEO Optimization

by Carolyn Henderson on 10/2/2012 9:10:11 AM

Of course, the more we know about something, the more secure we are with experimenting and doing something different Ė itís when weíre unsure of ourselves that we depend heavily upon the voices around us, some of which are helpful, some of which are shriller than they are knowledgeable, others of which are trying to sell us something. Trust your instincts. [...]

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The Back Road

by Clint Watson on 9/20/2012 7:31:38 AM

Find your back road. The one where your kindred souls travel. And then sell them the "Best Artwork on the Planet." [...]

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A Different Path

by Brian Kliewer on 8/29/2012 9:22:50 AM

Anyway... my approach and wish for my website are at odds with the 'norm' that everyone seems to be following, I know. I'm not interested in the least in 'traffic' as many are. What I have always wanted to get out of the Internet is a chance to have meet people. A connecting of minds, without any pretense or third party involvement. This challenge became the game. [...]

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Please Donít Waste My Time

by Carolyn Henderson on 8/7/2012 7:30:02 AM

Just because itís complex and ever changing doesnít mean that you canít give it a try, though, and the best way to do this is to do what we did last week: just get started. Writing anything is better than writing nothing. [...]

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When in Doubt Go One Circle In

by Clint Watson on 7/25/2012 5:29:15 PM

I can't give you any better advice on how to market and sell your art than Seth's last sentence, "When in doubt, when your (art)* marketing isn't working, the answer is easy: go one circle in." [...]

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Newsletter or Blog? Control versus Community

by Keith Bond on 4/2/2012 10:05:10 AM

But, by offering something of value that is exclusive to your newsletter, you can convert anonymous blog followers into newsletter subscribers. [...]

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Art Blogging 101: Don't be intimidated by your art blog -- get started by writing about your art influences

by Brian Sherwin on 2/14/2012 1:25:15 AM

Keep in mind that your artist website may benefit from blog posts about your art-related influences (assuming your art blog is located on your artist website). For example, your blog/website may receive traffic from specific searches due to art blog posts you have made about famous artists -- or even lesser known artists who happen to have high online visibility -- who have influenced you. Point blank -- those blog posts may help to increase your website ranking based on those specific searches if people discover your content when searching... especially if you utilize social networking websites to introduce others to your art blog articles in general. That is a good reason to get over the intimidation that many artists feel when considering art blogging. There is so much to gain... you just have to start posting in a way that is less intimidating. [...]

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by Carolyn Henderson on 12/13/2011 9:00:26 AM

So go ahead, call yourself something kicky and cool Ė The Staggering Stegosaurus Studio Ė but somewhere, make sure you add your name, a very important part of you, to your brand. [...]

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Artist Website Do's and Don'ts - My Interview with American Artist Magazine

by Clint Watson on 9/21/2011 9:48:46 AM

I found the process valuable as it made me write down, in one place, a lot of information I had scattered across our blog posts and in my head. Since we don't know how much of the information will be used in the actual article, the interviewer, John Parks, kindly gave me permission to post my answers here even before the article is published. I've cleaned up the raw answers I sent him (there was a deadline) and expanded a bit upon them. I hope you find some useful information in them. [...]

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SEO For Artists - Claim Your Share Of Google's Love For Artists! (Part 2)

by Daniel Tardent on 10/27/2010 9:57:33 AM

In Part 1 we explained why Search Engines are important for artists and the role they play in the "Attraction phase" of your online art marketing. In this post we'll look more closely at how to be successful with search engines. [...]

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SEO For Artists - Claim Your Share Of Google's Love For Artists!

by Daniel Tardent on 10/20/2010 10:11:52 AM

In this post I'll explain why SEO is important for artists and precisely where it delivers its true value. In Part 2, I'll give you a brief introduction to the three foundations of SEO so that you can get started on optimizing your own artist website. [...]

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Artist Websites with Wordpress: What You Don't Get and Some Downsides

by Clint Watson on 9/9/2010 4:10:56 PM

Hilary Senhanli Engaged the FASO Community and her Web Traffic Soared. So did her email newsletter subscribers. That's something you don't get with Wordpress or Blogger. [...]

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Artist Websites and Good Design - 5 Rules from a Former Gallery Owner

by Clint Watson on 8/26/2010 10:02:06 AM

Don't clutter artist websites with "cleverness" like animation and moving visuals. Keep it simple and visitors will look at your artwork. A proper online presence for every artist begins with a good old-fashioned website. Your art website is your "home base", your "hub." If you branch out into other online tools...great...but individual artist websites are where art collectors begin and end when connecting with artists. As such, make sure that your website utilizes a design that is clean and consistent. [...]

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SEO For Artists - The Ultimate Tip for Free

by Clint Watson on 8/25/2010 7:48:33 AM

Want the ultimate SEO (Search Engine Optimization) tip for artists? It's this: make sure that your name is so important, as a visual artist, that Google would be embarrassed not to have your name come up on page one when it's searched for. [...]

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SEO for Artists: The Right Way to Setup Your Blog

by Clint Watson on 8/12/2010 9:52:27 AM

Scenario: Leo Davinci has an artist website at and wants to start blogging. He is also wants to make sure that he sets up his blog in a way that helps him the most with search engines. In other words, he's concerned about SEO...There are a few options available to Leo for starting a blog [...]

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SEO For Artists: On-Page SEO vs. Off-Page SEO

by Clint Watson on 4/23/2010 9:50:32 AM

In my last article, I outlined some of the factors that we think Google uses to determine how to rank search results. This needs some more discussion. After all, if you're going to "optimize" your website for something, it helps to know the factors you're optimizing for...What you need to understand is that there are actually two types of SEO - on-page SEO and off-page SEO. [...]

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SEO for Artists: Structuring URLs

by Clint Watson on 4/15/2010 9:32:02 AM

I've become known as the "anti SEO" art marketing guy. That's because I've been quite public in my opinion that, for the most part, SEO is not a great use of an artist's marketing the interest of "giving the people what they want", I'm starting a series called "SEO for Artist Websites" that will be a regular feature in FineArtViews from this point forward.....or at least until I run out of things to say. [...]

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Artists and SEO - What are the keywords people are using?

by Clint Watson on 1/22/2010 12:53:23 PM

I've been thinking more about Search Engine Optimization (SEO) and artists...So I decided to look up some Alexa data on what keywords drive search traffic to several artists I know are successful and selling their art. [...]

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Share Your Gift, Share Your Art, Share Your Images

by Clint Watson on 12/16/2009 3:35:25 PM

The funny thing is, this sometimes leads artists to complain about other people who are actually promoting them for free by "stealing" their images and displaying them on other websites. Ironically, artists also complain that Google isn't indexing/showing enough of their images and they want Google to index more of their images. You can't have it both ways people, sharing is sharing. [...]

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Easy SEO Opportunity for Artists

by Clint Watson on 12/15/2009 8:11:39 AM

Arguably, the most important factor in SEO is earning good inbound links to your website from other websites...Here's an easy way for you to earn an inbound link from us. [...]

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Apologies and an Explanation

by Clint Watson on 11/4/2009 12:02:15 PM

It looks like I owe the fine folks over at and the author Daniel Tardent some apologies....and an explanation. [...]

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The Foundation of Your Online Art Marketing Strategy is....

by Clint Watson on 11/3/2009 9:44:17 AM

The foundation of your online art marketing strategy is making great art. duh...That's why I made that number one item on the list in my previous post How to Sell Art...I broach this subject now, because another art marketing blog that I sometimes read posted the following statement a few days ago, "Google is the foundation of your online art marketing strategy."...I don't agree. Google is NOT the foundation of an online art marketing strategy for the vast majority of artists - making great artwork is the foundation. [...]

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How Would You Promote Your Site if Google Didn't Exist?

by Clint Watson on 5/28/2009 3:17:15 PM

It seems that a lot of artists set up a website and then think, "hmmm, I need some traffic" - and embark upon learning about Search Engine Optimization (SEO) techniques, perhaps buy some Pay Per Click (PPC) Ads, and then get frustrated when artwork doesn't magically sell. [...]

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Clean URLS

by Clint Watson on 3/27/2008 4:50:29 PM
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Our service, FineArtStudioOnline, has rolled out clean urls. URLS are the addresses that appear in your browser's address bar when you access web pages. And there has been a real movement lately to make URLS clean and simple.  Some experts believe that Clean URLS help with Search Engine Optimization as well. Our clean url project had several goals: 1.  Make the URLS shorter 2.  Make the URLS more relevant 3.  Make the URLS easier to remember 4.  Get rid of characters that search engines don't like such as: ? . & # etc Our application was originally developed seven years ago and used to have urls like the following [...]

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6 Reasons Why I'm Not Going to Use FaceBook

by Clint on 3/4/2008 3:07:54 PM

If you've sent me a Facebook invitation, I apologize. I'm sure I haven't yet responded. Why not? Because, I've decided not to use FaceBook. For that matter, I'm not using Myspace, LinkedIn, Ning or any of the other countless social networks out there. Why not? Mainly because I see absolutely no compelling reason to use FaceBook. The Internet itself is a social network, using something like FaceBook seems artificial and unnecessary. Perhaps it made sense when it was a hang-out just for college kids but it's a tool that [...]

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Don't Worry About Google . . . too much

by Clint Watson on 10/15/2007 8:09:05 PM
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We seem to come back to this theme repeatedly:  Focus on ideas that really work for artists and don't get too hung up on search engine marketing.  We've addressed this idea many times in past posts such as What if Google Went Away?, Google Alone is Not Marketing, Less is More, and in our Web Traffic Driver series (which is not finished, by the way). We don't harp on this because we have anything against search engines, heck we love search engines (if you're reading this, Google, we LOVE search engines).  But, we sincerely want you to focus your energies where they [...]

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What REALLY Drives Web Traffic - Word-of-Mouth and Advertising

by Clint Watson on 9/17/2007 11:03:11 AM

We all know that your web site will live or die by the amount of traffic it receives.  So it's natural to want to focus on search engine marketing.  Artists are constantly asking us about "keywords", "search engine optimization", "improving rankings" and what art sites get the most "traffic." We understand the temptation to focus on these things; however, sometimes we think people get focused on search engines to avoid the hard work of real marketing....the hard work of "getting down in the trenches" and getting to know your customers personally.  It would be nice to think that now we live in [...]

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Web Traffic Driver Idea #2: Cross-Link with Other Artists

by Clint Watson on 9/11/2007 8:46:27 AM
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We all know that web sites and blogs live and die because of traffic. This puts Google, as the Internet's de facto start page, front and center in most artists minds as a traffic-driving strategy. However, Google should not be the only.....nor even the main focus of your online marketing efforts. We've written about this subject before in our articles "What if Google Went Away?" and "Google Alone is Not Marketing."  This series will explore specific ideas to drive traffic to your web site....some will work synergistically with search engines like Google....while others will not be depended upon search engines at [...]

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