Blog on Art Marketing and Selling Art


Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like we’ve reached a point where a few major providers are dominating the market. [...]

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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

It’s not an either/or choice. It’s a bunch of streams that make a river. [...]

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Marketing Techniques Artists Feel Pressured to Use - Social Media

When you seek to engage people, do so because they’re people, not because they’re potential contacts who can advance your agenda. [...]

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The Social Media Mound

Instagram, Twitter, Facebook and Pinterest etc., aren’t just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]

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6 Easy Pinterest Image Tips That Drive Traffic

Are you discouraged with your Pinterest engagement? [...]

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Is Social Media Worth It?

You are not a failure who doesn’t know the system because the only people who know the system are the ones running it. [...]

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Guess What? You're Not a Failure

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us don’t feel confident that we’re doing it right. [...]

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Muddying the Waters: Let the River Flow

But only compare yourself to others in the context of making your work even better. Admire the beauty others have brought into the world. But never set aside your avocation--the distinctive inner eye, your unique artistic vision--that makes you, well....you. [...]

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The Art of Pinterest

Very lastly, have fun and Don't Stay on Pinterest All Day! You have to paint, or do whatever it is that you do, so you can post it on your website and pin it on Pinterest so people will see it, love it, and repin it, thus driving hoards of potential collectors back to your website. Ok. Not, hoards, but you only need one person to like a painting enough to buy it, right? It could be that one person who found you on Pinterest. [...]

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Do You Use Pinterest to Sell Your Art?

Do you use Pinterest to sell your art? Do you keep in contact with potential buyers on Pinterest? Do you keep in contact with past collectors on Pinterest? How do you know if your activity on Pinterest will 'pay off' in this context? Pinterest is certainly a good promotional tool... but can it truly be a solid source for selling art online? I want feedback. [...]

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Why You Need A Soapbox

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

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Art Goal 2013: Designing A Simpler Life

You might be thinking... crazy is a strong word. However, when I spend too much time online, I get stupid - I can't remember diddly; I've been forgetful and have missed deadlines. (I never used to miss deadlines)! My brain can only take in so much stimuli before it starts shutting down. I get zoned in on my computer or Ipad screen and my life and responsibilities begin to slide by, while I live in a dream world by viewing what everyone else is doing. In the end, I've got to stop looking at what y'all are doing all day so I can return to my life. [...]

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Artists upset with Pinterest over copyright issues and alleged copyright infringement?

It has come to my attention that some artists are annoyed by Pinterest regarding copyright. [...]

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