Blog on Art Marketing and Selling Art

The newsletters that include effective videos stand apart from those of similar content that doesn’t have video. [...]

But in the end, it’s what works best for YOU. It’s what you have time for, and what you are willing to make time for. It’s what platforms have proved successful for YOU. It’s what works for you, and what’s not working for you. [...]

Most important, I need to stay true to myself where my art is concerned. I’ll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Your mailing list is your number one asset. [...]

So embrace this basic premise, that it’s up to us, as artists, to make sure our stories get out into the world. [...]

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

In this week’s article, I’ll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]

FASO makes it really easy to promote your next exhibit to over 22,500 collectors through our weekly Special Edition USA Gallery & Museum Exhibits newsletter. [...]

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

FineArtViews is Becoming BoldBrush FineArtViews [...]

FineArtViews is Becoming BoldBrush FineArtViews [...]

The FineArtViews newsletter gets a fresh, new makeover. [...]

If your first attempts at a newsletter or blog, don't go well, don’t give up. Stop being frightened of your shadow. [...]

If you are like most artists, you’ll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]

You should always use double opt-in for your email newsletter registration form. I learned that the hard way. [...]

This year we added a spring event. And some folks, especially our newer artists, didn’t get the sales or even the visitors they’d hoped for. Some reasons are obvious and expected. There were some things we could have done better. And there were some things about which people should KNOW better! The most obvious was their lack of a mailing list. [...]

Listen, you don't have to beg. Instead, do what we tell artists over...and over...and over: focus on your existing fans. [...]

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

When someone writes for any other reason than sharing real knowledge and value, it just adds another piece of virtual paper to the landfill that is much of the internet. [...]

Since I had never previously been in the gallery business, I had no conception of what was "normal". So, to me, everything we were doing was normal. And I really didn't understand that we were "running upstairs" until one day, we hired an experienced salesperson who had cut her teeth at galleries in Scottsdale, Santa Fe, and Laguna Beach, all big art resort towns. She had sold very well in those towns and I was extremely excited to have landed a salesperson who had worked for the "big guys". [...]

The funny thing is - when I unsubscribe, I feel guilty about it, like I'm no longer supporting people I care about - but wouldn't those bloggers rather me not just hit the delete button every day when I see their email? That gives them a false assumption that I'm getting something from them. I can't help but get distracted by what's on my computer screen because I have no internal filter. I'm visual, and if I see it - it enters my mind and takes up space and energy. Ultimately, I must limit distractions that take me away from my important work... which is making my artwork. [...]

I reply to the artists whose works I particularly enjoy and ask them if they have an email newsletter and let them know that I'd like to be on it. And even when I go to the trouble to beg these artists to add me to a newsletter list... they don't. I have yet to receive even one newsletter from any artist in this group. [4] Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it will even cost you an art career at all. [...]

In my opinion, it is crucial to keep things relevant art marketing-wise. You are branding yourself with every detail... even if you don't realize it. [...]

What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]

Artists need to be tactful when meshing aspects of life storytelling with art marketing. Point-blank, sharing a little can sometimes be interpreted as sharing too much. [...]

So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]