Video Newsletters
by Keith Bond on 3/23/2018 8:53:39 AM | |
The newsletters that include effective videos stand apart from those of similar content that doesn’t have video. [...]
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SELLING YOUR WORK: What’s the Best Way to Sell?
by Luann Udell on 1/27/2018 7:37:20 AM | |
But in the end, it’s what works best for YOU. It’s what you have time for, and what you are willing to make time for. It’s what platforms have proved successful for YOU. It’s what works for you, and what’s not working for you.
[...]
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It’s OUR Turn To Be Ourselves
by Lori Woodward on 1/23/2018 9:32:49 AM | |
Most important, I need to stay true to myself where my art is concerned. I’ll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]
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Repeated Exposure Over Time
by Clint Watson on 11/24/2017 9:03:31 AM | 11 Comments |
In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]
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Do the Opposite with Your Blog and Newsletter
by Clint Watson on 8/31/2017 9:45:11 AM | 14 Comments |
Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]
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The Power of Newsletter Marketing
by Dave Geada on 5/31/2017 9:55:49 AM | 13 Comments |
As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]
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On Marketing and Networking
by Sharon Allen on 4/19/2017 10:09:04 AM | 16 Comments |
Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]
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Online Art Marketing Blueprint
by Dave Nevue on 12/7/2016 10:17:16 AM | 9 Comments |
Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]
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Capitalizing on Boredom
by Clint Watson on 8/30/2016 9:39:58 AM | 6 Comments |
If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]
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Lessons From the Open Studio: Send me a postcard!
by Luann Udell on 5/8/2014 7:04:50 AM | 11 Comments |
This year we added a spring event. And some folks, especially our newer artists, didn’t get the sales or even the visitors they’d hoped for.
Some reasons are obvious and expected. There were some things we could have done better. And there were some things about which people should KNOW better!
The most obvious was their lack of a mailing list. [...]
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Run Upstairs
by Clint Watson on 10/1/2013 7:29:42 AM | 6 Comments |
Since I had never previously been in the gallery business, I had no conception of what was "normal". So, to me, everything we were doing was normal. And I really didn't understand that we were "running upstairs" until one day, we hired an experienced salesperson who had cut her teeth at galleries in Scottsdale, Santa Fe, and Laguna Beach, all big art resort towns. She had sold very well in those towns and I was extremely excited to have landed a salesperson who had worked for the "big guys". [...]
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Avoiding Email Subscription Overwhelm
by Lori Woodward on 8/28/2013 6:45:53 AM | 20 Comments |
The funny thing is - when I unsubscribe, I feel guilty about it, like I'm no longer supporting people I care about - but wouldn't those bloggers rather me not just hit the delete button every day when I see their email? That gives them a false assumption that I'm getting something from them. I can't help but get distracted by what's on my computer screen because I have no internal filter. I'm visual, and if I see it - it enters my mind and takes up space and energy. Ultimately, I must limit distractions that take me away from my important work... which is making my artwork. [...]
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The Biggest Mistake on Most Artist Websites
by Clint Watson on 2/28/2013 7:43:05 AM | 12 Comments |
I reply to the artists whose works I particularly enjoy and ask them if they have an email newsletter and let them know that I'd like to be on it. And even when I go to the trouble to beg these artists to add me to a newsletter list... they don't. I have yet to receive even one newsletter from any artist in this group. [4]
Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it will even cost you an art career at all. [...]
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Why What You See is NOT What You Get with Email
by Clint Watson on 1/31/2013 7:24:36 AM | 3 Comments |
What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]
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We Eat Our Own Dogfood
by Clint Watson on 1/3/2013 7:13:20 AM | 7 Comments |
So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]
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