Blog on Art Marketing and Selling Art


Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

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Don't miss John Weiss' guide on how to share authentic content with potential collectors

How to Create Killer Content and Make People Happy- A Cartoon Guide

Share Authentic Content... The kind of writing, artwork, music and stuff that uplifts people. [...]

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Video Newsletters

The newsletters that include effective videos stand apart from those of similar content that doesnít have video. [...]

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SELLING YOUR WORK: Whatís the Best Way to Sell?

But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you. [...]

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Itís OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

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Don't Be A Jack

Your mailing list is your number one asset. [...]

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GETTING YOUR STORY OUT THERE: Read All About It!

So embrace this basic premise, that itís up to us, as artists, to make sure our stories get out into the world. [...]

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Repeated Exposure Over Time

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Biggest Mistake

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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Do the Opposite with Your Blog and Newsletter

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]

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Integrate Your Artist Site with Social Media

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

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Improve Your Marketing With Newsletter Scheduling

Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]

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The Power of Newsletter Marketing

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

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On Marketing and Networking

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]

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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Email Marketing Guide

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]

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How to Promote Your Exhibit to Over 22,500 Collectors

FASO makes it really easy to promote your next exhibit to over 22,500 collectors through our weekly Special Edition USA Gallery & Museum Exhibits newsletter. [...]

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Online Art Marketing Blueprint

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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Why I Don't like Email Newsletter Signup Pop Ups

If someone loves your art, they will contact you. They will stay abreast of what you're doing. [...]

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The Personal, Timely, Relevant Marketing Framework

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

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Maximize Holiday Art Sales

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

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The Business Side: How Do We Make It Fun?

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

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Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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FineArtViews is Becoming BoldBrush FineArtViews

FineArtViews is Becoming BoldBrush FineArtViews [...]

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FineArtViews is Becoming BoldBrush FineArtViews

FineArtViews is Becoming BoldBrush FineArtViews [...]

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A New Look for FineArtViews

The FineArtViews newsletter gets a fresh, new makeover. [...]

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Future of Art

If your first attempts at a newsletter or blog, don't go well, donít give up. Stop being frightened of your shadow. [...]

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Email Newsletters - The Best Kept Secret for Growing Your Base of Collectors

If you are like most artists, youíll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]

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Enhance Your Email Art Marketing with Double Opt-In

You should always use double opt-in for your email newsletter registration form. I learned that the hard way. [...]

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Lessons From the Open Studio: Send me a postcard!

This year we added a spring event. And some folks, especially our newer artists, didnít get the sales or even the visitors theyíd hoped for. Some reasons are obvious and expected. There were some things we could have done better. And there were some things about which people should KNOW better! The most obvious was their lack of a mailing list. [...]

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Your Artful Amplifiers

Listen, you don't have to beg. Instead, do what we tell artists over...and over...and over: focus on your existing fans. [...]

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The "6C's" of Art Sales

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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If You Don't Have Anything To Say...Don't

When someone writes for any other reason than sharing real knowledge and value, it just adds another piece of virtual paper to the landfill that is much of the internet. [...]

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Run Upstairs

Since I had never previously been in the gallery business, I had no conception of what was "normal". So, to me, everything we were doing was normal. And I really didn't understand that we were "running upstairs" until one day, we hired an experienced salesperson who had cut her teeth at galleries in Scottsdale, Santa Fe, and Laguna Beach, all big art resort towns. She had sold very well in those towns and I was extremely excited to have landed a salesperson who had worked for the "big guys". [...]

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Avoiding Email Subscription Overwhelm

The funny thing is - when I unsubscribe, I feel guilty about it, like I'm no longer supporting people I care about - but wouldn't those bloggers rather me not just hit the delete button every day when I see their email? That gives them a false assumption that I'm getting something from them. I can't help but get distracted by what's on my computer screen because I have no internal filter. I'm visual, and if I see it - it enters my mind and takes up space and energy. Ultimately, I must limit distractions that take me away from my important work... which is making my artwork. [...]

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The Biggest Mistake on Most Artist Websites

I reply to the artists whose works I particularly enjoy and ask them if they have an email newsletter and let them know that I'd like to be on it. And even when I go to the trouble to beg these artists to add me to a newsletter list... they don't. I have yet to receive even one newsletter from any artist in this group. [4] Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it will even cost you an art career at all. [...]

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Artist as Storyteller: Be tactful when sharing your story Part 2

In my opinion, it is crucial to keep things relevant art marketing-wise. You are branding yourself with every detail... even if you don't realize it. [...]

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