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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




The Power of the Gift

by Moshe Mikanovsky on 4/19/2012 9:29:30 AM

Don’t make art with the goal of making money. Make art with the goal of making a gift. The money will come. [...]

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Am I An Artist?

by Moshe Mikanovsky on 4/5/2012 8:04:55 AM

I was overwhelmed by that multi-headed monster, which told me that I am not a real artist. That I am not good enough. That I am a fraud. That I cannot give advice to other people while I have not succeeded much on my own. That I would be better with my old job and to let go of my dreams. That I have taken my dreams too seriously and not seriously enough. And much, much more. And I believed it. [...]

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A Year-End Review: A look back at FineArtViews articles from 2011

by FineArtViews on 1/2/2012 2:37:12 AM
1 Comment

Looking back at FineArtViews (FAV) articles from 2011 shows that debate about art is alive and well within the FASO community. [...]

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Crowd Funding for Artists

by Moshe Mikanovsky on 12/29/2011 9:09:16 AM

Crowd Funding is a way to collectively get financial support for a project from “the crowd” rather than from individual investors. Each individual in the crowd gives a small portion of the required support, without attaining any ownership in the supported project. Instead, the project’s producer sells some incentives to the funders, such as products produced via the project. The funding crowd can be of any size, but the bigger it is, the higher social approval to the project. [...]

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Wiki Working for Artists

by Moshe Mikanovsky on 12/15/2011 8:46:59 AM

We are the sole proprietors of our own business. We create products, which we need to sell. We have to deal with expenses, marketing, sales, financing, legal, and all other business aspects, not in this specific order necessarily, but in some way that will make our business viable, thriving and sustaining. [...]

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Communities Creating Opportunities for Artists

by Moshe Mikanovsky on 11/17/2011 9:36:21 AM

So here is the bottom line - you don't need to be an artist to create artistic opportunities, or if you are an artist, you don't have to create it yourself but rather find the right person with the passion to make it happen. Don't be shy about asking for help. Look at your network for someone who shares your love for art and also has some business background, or is a serial entrepreneur, who knows how to create these opportunities. Partner with them, or start it yourself, at the end you will see the rewards. [...]

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Artists Creating Their Own Opportunities

by Moshe Mikanovsky on 11/3/2011 8:54:54 AM

A recent post Brian wrote about supporting your local art community by creating your own opportunities reminded me of Karen Taylor, a local artist. I met her through the local Artists' Network, she established couple of art initiatives, organizing several shows a year for each of them. So I decided to chat with Karen and hear how she's done it. [...]

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Survey Results From Technology Pains and Tips on Surveys

by Moshe Mikanovsky on 10/20/2011 9:10:48 AM

Now, I am not a scientist or professional marketer, but curiosity does drive me many times, and it was mainly curiosity that drove me to put out the survey in the first place. So this time I wanted to share with you some of what you have written. [...]

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Technology Pains and Tips on Surveys

by Moshe Mikanovsky on 10/6/2011 9:50:46 AM

Following my last post on 10 ways to use your smartphone to help your art career and the additional comments many of you posted on other ways to use your phone (which I summarized in a follow-up post on my blog), I had several discussions with artists about their pains with technology and its usage to help them with their art career. This, coupled with Clint’s recent posts on Facebook and other social media, I was thinking that it might be the right time to open this to you, the artists community. [...]

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10 Ways to Use Your Smartphone to Help Your Art Career

by Moshe Mikanovsky on 9/22/2011 9:41:13 AM

Yes, I love my iPhone and I use it everywhere. And one of the reasons I got it was so that I will be able to save time and use a lot of the dead-minutes during the day in a productive way. You don’t have to have an iPhone specifically. I am sure other smartphones will do just as well. [...]

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The War of Art - What is it You Fight the Most?

by Moshe Mikanovsky on 9/8/2011 9:19:20 AM

When you say that you don’t have the muse to sit down and paint, what do you really mean? [...]

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Fret None. Dive In. Make Art. Today.

by Moshe Mikanovsky on 8/25/2011 10:53:06 AM

So what should I do? Set achievable goals to see the ground and where I need to be. Then set some new goals. Ask for help, if not for holding my paintbrushes, but for other things like help with marketing or networking or accounting, or whatever it is that will help me get more painting time. And most importantly, tell myself: Yes, today I can do it. Not tomorrow, or in a week or two, but today! [...]

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1000 Messages and a Thank You

by Carrie Turner on 8/12/2011 10:41:33 AM

A heartfelt tribute to our readers. [...]

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Artist Created Flash Mobs

by Moshe Mikanovsky on 8/11/2011 8:53:34 AM

Are you familiar with the flash mob phenomena? [...]

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Play Artists Play

by Moshe Mikanovsky on 7/28/2011 10:14:53 AM

"Play is something done for its own sake; it's voluntary; there's an inherent attraction to it; the player experiences a kind of freedom from time and perhaps loses track of his or her own self; it's open to improvisations; and finishing it leaves one wanting to do more". Doesn't that sound familiar? [...]

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Art and Law: Hidden Treasures

by Moshe Mikanovsky on 7/14/2011 9:15:57 AM

Law firms are a great example of a niche market. They might have many reasons to collect art, starting from pure decorative reasons, through building a prestigious look to their offices, and ending at investing some surpluses in a collection that might be worth millions one day. [...]

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Selling Art: Pain or Pleasure?

by Moshe Mikanovsky on 6/30/2011 10:30:37 AM

Any good marketing strategy has one of the two-sided coin targets – market to the pain of people on one hand, or alternatively, market to their pleasure. My question today is - which one do you market your art to? [...]

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Right Brain. Artist. Left Brain.

by Moshe Mikanovsky on 5/5/2011 10:27:24 AM

We have all heard it before. The right side of our brain is the creative side, the side where all the creativity juices are controlled. We learned how to draw using the right side of our brain. Some of us have even taken some aptitude tests to find out which type of job we are suitable for, and part of these tests might have resulted in identifying our dominant hemisphere inside our skulls. We know that if we are mostly right-brained, we might have random thoughts, which help us think of solutions out-of-the-box, our non-verbal communication skills are strong and we are more inclined to explain ourselves in pictures or many words. But I believe there is much more than that to the right-brain-left-brain conundrum. [...]

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