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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Writing an Artist Statement: Consider the Magician

by Luann Udell on 11/19/2015 7:12:27 AM

Be generous with your knowledge. Share your enthusiasm with your audience. Rejoice in your choice of media. But never forget what is deep in your heart, where your true story is--the story that will resonate with the hearts of your true collectors. [...]

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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM

Collectors don’t just buy art, they buy the story behind the art and the artist’s story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely you’ll keep collectors engaged. [...]

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How I Painted My Way To The Middle

by Dave Iles on 11/10/2015 7:22:36 AM

Paint because your soul screams to paint. Paint because it's your total passion in life and you can't imagine doing anything else in this life. [...]

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The Story We Tell Ourselves

by Mark Edward Adams on 11/9/2015 7:55:02 AM

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

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by Jack White on 10/29/2015 7:06:12 AM

We don’t have to re-invent the wheel or find a new list of materials. I’m extending an invitation for you to join us in refusing to give up. [...]

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The Frustration of Being Your Own Marketer

by Carolyn Henderson on 10/19/2015 7:40:02 AM

So much of what actually works, over the long term, and without the magical incantation of deception, is really very ordinary. [...]

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Don’t Feel Bad That Your Artwork Doesn’t Sell Like Soda Pop, or Electronic Gadgetry

by Carolyn Henderson on 10/5/2015 7:46:47 AM

The whole essence behind marketing is to get your product in front of potential buyers, and the process of doing this is highly personalized. [...]

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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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Selling Art To Friends

by David Hettinger on 9/17/2015 8:00:53 AM

When I first started, my adviser said you will sell to friends. It took awhile to realize that I was making friends as I was talking with those looking at my art. [...]

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Art and Pizza

by Karen Burnette Garner on 9/15/2015 7:41:10 AM

It has become obvious they are struggling to hit on the "next big thing" before their competitors. What they do not realize is they are losing their hardcore customers because they are diluting their focus. The same can be said for artists who cater to every trend that comes along. [...]

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Intimidation, Summer Weight Walking Shoes AND Trouble Shooting The Front Door Of Your Website

by Karen Cooper on 9/8/2015 7:49:18 AM

How many hoops do I have to jump through on your website to get to the paintings? [...]

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If It’s Free, and Always Will Be, Why Do I Need to Spend Money?

by Carolyn Henderson on 9/7/2015 8:10:25 AM

Numbers are funny things. Like crows attracted to shiny objects, we humans of 21st century corporately-controlled societies place far too much importance upon statistics which, at their best, mean very little, because the information we are given is filtered through another source, using methods we do not understand. [...]

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Don't Fall for the 'Wow Talk'

by Brian Sherwin on 9/2/2015 8:17:56 AM

Don't believe everything you read! The self-proclaimed art marketing expert may have something worthwhile to say, but it is just as likely he or she is blowing hot air. This is where research comes into play. Check your sources! [...]

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10 Dumb Ideas I Read about in a Grow-Your-Business Article

by Carolyn Henderson on 8/24/2015 8:47:01 AM

When we believe, literally, those fanciful stories, and try to follow the lessons that we are given, we find ourselves disappointed, because our chickens do not lay golden eggs (they’re sort of a dirty tan color) and when we spread the cloth on the table and command, “Fill the plates and bowls with succulent fare!” we wind up having to pull out cold cereal for dinner. [...]

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Art Shows, Awards and Magazines

by Mark Edward Adams on 8/17/2015 8:14:35 AM

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]

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Guess What? You're Not a Failure

by Carolyn Henderson on 8/10/2015 8:54:25 AM

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us don’t feel confident that we’re doing it right. [...]

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Warm Bodies are Worth More to You Than Dead Wood

by Brian Sherwin on 8/5/2015 8:17:28 AM

The value of the printed page is momentary -- it will be trashed, recycled or left to gather dust. The value of an active fan -- voicing praise of your artwork for a decade or longer -- is immeasurable. [...]

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Just for Today: Try Something Different

by Luann Udell on 7/30/2015 8:43:21 AM

Ironically, isn’t this exactly what art is supposed to do? One human being, sharing a different way to look at the world. Nothing…nothing… is more powerful than that. [...]

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How Can I "Make It"?

by Carolyn Henderson on 7/13/2015 8:00:39 AM

It’s not to say that that’s the only way to make it -- but it is to brutally point out that -- throughout the media (which includes the art world), political system, and business world -- many “rags to riches” stories are blatantly untrue, but we, the general public, are not privy to an essential undisclosed or unmentioned salient point. We so long for Cinderella to be biography. [...]

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The Online Art Market will Continue to Expand

by Brian Sherwin on 6/24/2015 7:28:48 AM

In closing, the world is at your fingertips. The online art market has grown by 41 percent over the last year. It will continue to expand. You can reach art buyers from the comfort of your home. You can reach potential buyers no matter where you live. The online art market will continue to expand. [...]

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by Jack White on 6/11/2015 8:23:02 AM

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]

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Let's Have an Ar(t)gument: The artist statement is relevant

by Brian Sherwin on 6/10/2015 7:41:49 AM

The process of writing an artist statement should not be intimidating if you are comfortable with your work. Again, the artist statement should be relatively brief. It is certainly brief when compared to some of the essays written by various artists over the last 90+ years. Hundreds of famous artists -- ranging from Pablo Picasso to Andy Warhol -- were able to write at length about their work. In a sense, their thought process flowed out in words. They were comfortable with their practice. In other words, you, dear artist, should know more about your work than anyone else. Don't wait for someone to write about it... freely share information about your work! [...]

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Bad Internet Advice: Your Portfolio and Choosing The Right Gallery

by Mark Edward Adams on 6/8/2015 8:04:29 AM

The best advice comes from artists who are five to ten years ahead of you in your career. They can relate to your struggle and most likely are aware of the most recent changes in the market. Often times the best path forward is contrary to popular opinion. [...]

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Art: a Need or Want?

by Jack White on 5/28/2015 7:52:47 AM

Your mission, should you choose to accept, is to figure out what you can make that will connect with enough folks for you to earn a living. Art they will WANT so much they feel it’s a NEED! [...]

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Lessons From the Gym: The Right Way

by Luann Udell on 5/21/2015 8:03:38 AM

Old habits are hard to break. Weak muscles are hard to work. It takes focus, discipline, support from people with local experience, and a belief that things can be better. [...]

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Best Advice

by Jack White on 5/14/2015 8:13:10 AM

I get disturbed reading things written by those teaching theories on what they think will work. So many write that have never been successful or been on the front line. I can say without hesitation every story I tell is based on actual experiences. I remove all the guess work before I ever put any words on paper. [...]

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Be Selective about the Images you Choose to Promote

by Brian Sherwin on 5/13/2015 7:53:19 AM

The art images that represent you online should 'speak loud'. They should 'speak louder' than your previous uploads. [...]

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The Long Tail of the Art World

by Mark Edward Adams on 5/11/2015 7:57:21 AM

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]

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Don't Take Your Art Blog for Granted

by Gayle Faucette Wisbon on 5/5/2015 8:21:34 AM

Recently, someone let me know they had been reading my posts and I was very encouraged to know that! You never know who might be reading and who you might be connecting with. [...]

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Future of Art

by Jack White on 4/30/2015 7:57:47 AM

If your first attempts at a newsletter or blog, don't go well, don’t give up. Stop being frightened of your shadow. [...]

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The Art of Pinterest

by Kimber Scott on 4/21/2015 8:22:50 AM

Very lastly, have fun and Don't Stay on Pinterest All Day! You have to paint, or do whatever it is that you do, so you can post it on your website and pin it on Pinterest so people will see it, love it, and repin it, thus driving hoards of potential collectors back to your website. Ok. Not, hoards, but you only need one person to like a painting enough to buy it, right? It could be that one person who found you on Pinterest. [...]

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You Will Never Be Ready

by Mark Edward Adams on 4/13/2015 7:54:24 AM

The most difficult part is to ignore the voice inside your head that tells you to stop. Understand this is part of the process and if it were easy, everyone would be successful. As the poet Charles Bukowski wrote, “The gods wait to delight in you”. All you have to do is take the first step. [...]

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Going Aggressively Passive

by Lori Woodward on 4/7/2015 7:41:46 AM

I repeatedly hear art marketers state artists ought to spend 50% of their time on marketing. I ask, "50% of what time?" Time at the easel, our entire waking time, our life? [...]

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Mobilize Your Art Marketing

by Clint Watson on 3/31/2015 8:24:26 AM

However, I want to clarify something: I am not recommending you make your site "mobile friendly" just because "Google said so." Google isn't our boss, nor is she our master. In fact, I often recommend artists don't need to worry much about SEO or Google rankings. No, it's not because of Google...we are recommending you make sure your site is mobile friendly because that's how most people visit the web now. [...]

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The Best Way to Sell Your Art Through Search Engines

by Dave Geada on 3/25/2015 7:53:37 AM

You shouldn’t waste time creating long lists of keywords you want to target and writing a lot of content packed with those keywords in blog posts designed to get good search engine rankings. And you shouldn’t spend an inordinate amount of time setting up links between your website and other websites you think might help your search engine rankings. What you should focus on instead is making sure your website shows up first when collectors search for you by name (which is actually a lot easier to pull off than these other examples). [...]

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5 Steps Can Increase Your Blog's Readership

by Yvonne Branchflower on 3/24/2015 7:54:14 AM

There is an infinite array of articles online that will help you become a better blogger—just search “write irresistible blog headline” or “how to write a good blog” and see for yourself. Just remember to pace yourself so you can maintain writing without it becoming a slog. [...]

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Promotional Images and Annoyed Art Buyers

by Brian Sherwin on 3/18/2015 7:58:36 AM

People don't want to jump through hoops just to buy a work of art: Establishing conditions beyond the scope of the work itself is a lot to ask from a buyer. [...]

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Promoting Your Work With No Money

by Mark Edward Adams on 3/16/2015 7:42:16 AM

As the poet Chuck Bukowski said, “It is all a question of how bad you want it”. If you really want to succeed in the art field, you must be willing to make sacrifices. [...]

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Email Newsletters - The Best Kept Secret for Growing Your Base of Collectors

by Dave Geada on 3/11/2015 8:27:52 AM

If you are like most artists, you’ll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]

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Measure Your Mastery

by Clint Watson on 3/3/2015 7:00:48 AM

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

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