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How to Write an Artist's Statement

by Judy Westergard on 8/4/2014 7:34:55 AM
10 Comments

If you’re at a loss for how to write an artist’s statement, perhaps these will help. [...]

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Effort Matters

by Jack White on 7/24/2014 7:30:51 AM
8 Comments

The bottom line is we must get off our duff and make an effort to succeed. Trust me on this, when you see someone successful in any of the arts they have been willing to make an extra effort. [...]

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Growing as You Go

by Carolyn Henderson on 7/14/2014 7:24:51 AM
18 Comments

Plan big, have goals, think toward the future -- but to get there, you take individual steps, and if you’re not sure how something will work, consider something small and put it out there. [...]

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Floundering Around: At Least You’re Moving

by Carolyn Henderson on 6/30/2014 7:37:55 AM
6 Comments

You don’t have the money or means to market yourself the way a mega-corporation does, so it’s highly unlikely that you’ll have a problem with demand, be unable to meet it, and lose all those customers. The more likely scenario is that you’ll create the product, put it out there, and get a few bites. From those bites, you’ll learn what works, and what doesn’t, and if you make an error on one person’s order, or two people’s, you can do what the mega-corporations increasingly don’t do: You can write the person individually, explain the situation, apologize, and make it right. [...]

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Making and Keeping Collectors for a Lifetime

by Jack White on 6/26/2014 7:29:35 AM
15 Comments

This is a fact. If you don’t make art people like, you will never earn a living as an artist. [...]

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Art, Business and the Job-holder World

by Elizabeth Lane on 6/24/2014 7:21:31 AM
8 Comments

While we put our heart and soul into creating art, there is also the business side of it. Some consider it less pleasant and would rather not deal with it. But in order to realize any success at all, it is necessary to adapt or learn these skills. We are creating a product, and in selling the product, if we are so inclined, we should treat it as any business. [...]

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It's a Trite Saying but... You Really do Have to Believe in Yourself

by Doug Hoppes on 6/20/2014 7:15:32 AM
13 Comments

I believe that I can make a living from my painting. It may not be today. It may not be tomorrow. However, I am constantly working on my skills and my marketing so that I can become a full-time painter. I'm not looking for the magic lottery ticket. My optimism is based on work, marketing and being prepared for situations that will come up. [...]

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Where Do We Go From Here?

by Jack White on 6/12/2014 7:28:08 AM
12 Comments

Look back at where you have been to get a better idea of where you can go. If you have been successful in the past, you can again. If you have been a failure, then it’s time to switch directions. [...]

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Tapping the Lower Art Market: Affordable Art

by Brian Sherwin on 6/7/2014 8:21:47 AM
31 Comments

As I've mentioned in the past, you can't sit around waiting to be discovered by some modern day Medici. You won't get very far art marketing-wise if you sit around daydreaming about wealthy art collectors and high profile art galleries. Waiting one more year to 'make it BIG' can easily result in waiting decades -- statistically you will have little to nothing to show for it. [...]

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Lessons From the Open Studio: People Around Here Don't Buy Art!

by Luann Udell on 6/5/2014 7:38:43 AM
15 Comments

When a gallery tells you your work “just doesn’t sell”, it could mean anything. It could be, “it doesn’t sell as well as your closest competitor”. Or “we don’t like it, so we’re not very enthusiastic when we talk about it with customers.” Or “we don’t understand your techniques, so it seems overpriced.” Or, “it looks like you don’t know what you’re doing because it’s underpriced.” Or, “most of our price points are under $50, so your award-winning, highly-praised $5,000 painting creates sticker shock.” Or, as in the case of the 50 knitted sheep, “It doesn’t sell well because we didn’t know where to put it, so we stuck it behind that table over there.” [...]

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Is the Old Business Model for Artists Dead?

by Mark Edward Adams on 5/28/2014 7:18:15 AM
8 Comments

I believe that the art market is in a place similar to the music industry in 2005. Big changes are coming and the art market will most likely be very different in ten years. However, if you are the art equivalent of Van Halen, you don't really have to change anything. But if you are not Van Halen, then it is time to figure how to adapt to all the changes. [...]

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Lessons From the Open Studio: My Customer Base Isn't Local

by Luann Udell on 5/22/2014 7:20:36 AM
11 Comments

So give your local audience a chance. It may take time, it may take some tweaking, it may take some marketing or incentive. But any time you can bring a potential “up close and personal”, wonderful things can happen. [...]

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Basic Marketing Information

by Carolyn Henderson on 5/19/2014 7:37:26 AM
8 Comments

If you don’t have any or all of these informational marketing pieces, don’t hyperventilate yourself into a panic -- think about getting one marketing element put together over the next six months or so, or sooner if someone like me writes and asks you for information so that they can put together an article about you. [...]

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Seriously? You like that?

by Doug Hoppes on 5/7/2014 7:11:51 AM
24 Comments

Just because people like your post doesn't mean that the painting is fantastic. Just because people don't like your post doesn't mean the painting is awful. It is what it is. [...]

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Please. PLEASE -Talk to Me!

by Carolyn Henderson on 5/5/2014 7:18:36 AM
16 Comments

“I’m busy doing my art,” some have told us, which is great, but part of selling art is marketing it, and when a gallery that represents you asks for information so that they can promote you, it’s worth taking some time and providing it. [...]

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5 Steps to Clearing the Blog in My Throat

by Kim Stubbs on 4/30/2014 7:24:00 AM
7 Comments

Oh, it would be so easy for me to wait until I have all my ducks lined up before starting to blog. To have my entire journey mapped out - what if there are errors in the new website, what font would be best, what images, what if my grammar really sucks (cause it will!)... oh, the excuses are endless...But, what if... what if I just place my hands on the keyboard, and transferring weight to the keys, without fear, actually POST a blog out here. - Ta-da... like this [...]

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Stop Making Excuses

by Brian Sherwin on 4/26/2014 8:36:31 AM
12 Comments

as an artist you have two choices: You can continue to justify whatever it is that you feel is holding you back by spitting out excuse after excuse. OR you can learn from it -- get to the heart of the problem -- and change the way you approach art making / art marketing. You must make the choice. [...]

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The Storm is Coming

by Doug Hoppes on 4/22/2014 7:14:37 AM
9 Comments

When the clouds start moving in fast, you want to be in that position of control. You want to know if a gallery calls you at a moment's notice with a show, you have 20 paintings for a show AND still be able to support the other venues where you sell your art. You want to be prepared for that storm. If you are prepared, it could be a fun ride with a lot of sales, lots of new customers, and lots of new opportunities. If you aren't prepared, you have a great chance of damaging your reputation, losing sales and losing some future opportunities. [...]

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Don’t Just Get Out of the Box. Get Rid of the Box.

by Carolyn Henderson on 4/7/2014 7:25:19 AM
9 Comments

The more free or inexpensive outlets you can find to talk about yourself, the better. Make a list --- mental or tangible -- of ideas and work your way through it, and if you’re afraid of the computer and don’t want to learn to use it, re-think. People walk around with their faces glued to their phones, and somehow, they’re on the web. You want them to find you there. [...]

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Aviate, Navigate, Communicate

by Jack White on 3/20/2014 7:23:37 AM
11 Comments

Life is simple unless we find a way to make it complicated. [...]

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Ever Felt Like Giving Up?

by Doug Hoppes on 3/18/2014 7:26:08 AM
22 Comments

It's who we are and what we do. [...]

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The Decline of Art in the News

by Mark Edward Adams on 3/14/2014 7:11:37 AM
5 Comments

What does this decline in art news mean for artists? It means we must figure out how to stay in the conversation. The first step to remaining relevant is to understand the value of our art. I am not talking about money. What value do we bring to people? Why should people care about our painting or sculpture? [...]

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Stealing the Show

by Sandy Askey-Adams on 3/5/2014 7:20:25 AM
7 Comments

If you have an important art show coming up, don't be timid. Be bold in presenting it on the home page of your web site. Send out notices or postcards about the art show event by snail-mail. Further information can be listed on your events page of the web site. Create an urgency of some kind about your art work...something irresistible, tempting or enticing. [...]

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What To Do When Nothing Happens

by Mark Edward Adams on 3/4/2014 7:11:53 AM
8 Comments

So how do you retain your momentum? It is difficult to convince yourself to work constantly when the world ignores you. [...]

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Lessons From the Move: Assumptions Hold Us Back

by Luann Udell on 2/27/2014 7:19:53 AM
20 Comments

Life goes on, whether we jump or hide, stretch or hunker down. Sometimes one strategy works better than the other. But we can’t hide forever. Change is hard. But hiding from change is worse. Choose one thing different today. [...]

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Alive and Well at 81

by Jack White on 2/20/2014 7:09:37 AM
25 Comments

If you only remember one thing I’ve attempted to teach over the years, cling to this. The best thing you can do to ensure your success is just show up. [...]

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Bird Droppings

by Karen Cooper on 2/18/2014 7:14:56 AM
13 Comments

I've heard people say they write to clear their mind, a therapy kind of gig. Okay. But if you're writing a blog to attract people to you website, get more traffic for your art, and no one is reading, maybe it's time to pick up your game a bit. There are people out there who can help you, just do the google search. Think of it as working to develop another facet of your creativeness. [...]

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Why You Need A Soapbox

by Mark Edward Adams on 2/14/2014 7:10:46 AM
9 Comments

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

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Lessons From the Move: Reality Check

by Luann Udell on 2/13/2014 7:03:46 AM
17 Comments

We can keep doing business as usual. Or we can decide it’s never too late to master a Facebook presence, or an email newsletter, or a Flickr/Pinterest/blog to showcase our latest work. Or a great website like FASO where we can manage and update our content ourselves, instead of waiting for “the web designer” to do it for us. And pray he isn’t too busy this month to get to you. And that his rates don’t go up. [...]

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Success is not Complicated

by Jack White on 2/6/2014 9:46:07 AM
13 Comments

Luck is when preparation meets opportunity. I’ll share the formula I learned while forging my way forward as a full-time painter for forty-four years. The steps all break down to one simple sentence: Make art that connects with enough folks for you to earn a splendid living. [...]

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How to Get Some PR for Your Art Show

by Sue Martin on 2/5/2014 10:23:17 AM
13 Comments

How in the world do we get the media's attention for our show or project? I'm going to risk giving you some tips, but with this caveat: You can follow every single one of these tips, do everything textbook-perfect, and still not get coverage in your local media. [...]

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Tips For Getting Into An Art Gallery

by Mark Edward Adams on 2/4/2014 11:27:45 AM
15 Comments

I have read a vast array of articles about how artists can get into galleries. The majority of these tips are from art dealers, gallery owners, and art coaches. While these tips can be very useful, they only tell you the perspective of the art dealer. In my experience, the strategies most often cited rarely work. I wanted to describe some of the lessons I have learned approaching somewhere in the range of 50-100 galleries in the last two years. [...]

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Good Enough: More Lessons From "the Move"

by Luann Udell on 1/30/2014 7:02:53 AM
14 Comments

Too, too often, waiting for doing it “the right way”, “the best way”, “the perfect way”, “the professional way”, results in just “not doing it at all.” Don’t let your desire for perfection hold you back. Do what you can. When you can do better, then do better. Yes, some things deserve your best. But you’d be surprised how many things simply need “pretty good” or even just “okay”. [...]

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Google Plus: The Biggest Social Network that You're Totally Missing Out On

by Cory Huff on 1/28/2014 7:23:02 AM
8 Comments

Everyone makes jokes about Google Plus, but the reality is that you need to be taking Google Plus seriously. Here are a few reasons why. [...]

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What If The Art Market Never Recovers

by Mark Edward Adams on 1/14/2014 7:08:30 AM
85 Comments

While this may seem like a tragedy for the gallery world, it is actually an opportunity. It is a chance for the galleries to embrace the digital age and work with the artists as partners to promote the gallery and artists. If they work together, I believe a new business model will emerge. I do not know what it will look like in 10 years, but I am excited. We are currently experiencing a time of transition and while the art market as we have known it may never recover, a new one will lead the way. [...]

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It’s Not Where We Start

by Jack White on 1/9/2014 7:11:46 AM
12 Comments

Dust off your doing boots and begin today on an upward journey toward success. You have to start sometime. Why not right now? The New Year is near, make your resolution to do what it takes to improve your state in life. Always remember you hold your destiny in your hands. You are the captain of your career. Where you are today is not your final provenance. You are not locked into failure unless you give up. As our dear departed friend Coach Marcum would say, “There’s a whole lot of football left to be played.” I’ll paraphrase that, “There’s a whole lot of art yet to be sold.” [...]

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The Future Of Art Galleries

by Mark Edward Adams on 1/7/2014 7:17:18 AM
7 Comments

The numbers have decreased. The galleries which seem to be doing the best have accepted this as the future. Rather than wait for the collectors to come back, they are changing the way they do business. [...]

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The Failing Art of Demographics

by David P. Hettinger on 1/3/2014 7:30:52 AM
8 Comments

We get an array of people attending and we see an array of techniques and subjects. What they all have in common is the need to express themselves. They want to share their ideas and how they see the world through their art. Sometimes these nurses, teachers, and lab technicians teach us professional artists a thing or two - they don't give up on painting the things that interest them to make the almighty buck. [...]

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Letting Go: Of Certainty and Expectations

by Luann Udell on 1/2/2014 6:56:33 AM
12 Comments

It’s great to set goals and have expectations for success with your art. You may even meet or exceed many of those expectations. But judging yourself and your art by the expectations you don’t meet will bring unhappiness, confusion and stress. There isn’t any “one way” or “perfect way” to market your art. Just do the best you can with what you can. Constantly look for ways to do it better. Do your best work. Make the best choices you can. When that doesn’t work, try again. Or try something else. Do what you can, and then do a little more. [...]

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Another Thing I Want For My Life: Calm

by Lori Woodward on 1/1/2014 6:59:25 AM
19 Comments

My first step to living a calmer life is to pare my wants/goals down to a few that are important and ongoing. Which means separating the "shoulds" from my wants, especially for my art career. Some of my shoulds are generated from ego alone, a desire to look good to the masses - especially online. That's a dangerous place to go because I'll never please all the people all the time. [...]

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