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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Art World Myths Debunked

by Mark Edward Adams on 5/9/2016 9:42:18 AM

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]

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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM

The reason it's important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we're told. If what we're told is a myth, then there's no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

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The Assertive Artist

by Sandy Askey-Adams on 4/28/2016 9:01:35 AM

So, build up your self-confidence. Don't take everyone's words as gospel. Don't allow others to knock you or your work down. [...]

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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]

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100 Ways to be a Successful Artist

by Mark Brockman on 4/20/2016 9:26:07 AM

So think about what it is you really want from your artistic endeavors. Recognition, awards or money. You decide and get to work. Because it is the work, the doing that helps you improve your art, the thinking, the dreaming that helps you head in the direction you want to head. [...]

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My Art Means Something. Period.

by Carolyn Henderson on 4/18/2016 9:29:28 AM

My art means something. Period. So does yours. [...]

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How To Attract Customers? Change Your Store Front

by John P. Weiss on 4/9/2016 9:13:16 AM

In closing, remember Will Rogers' advice about first impressions. Build a beautiful store front. Fill it with awesome artwork, enticing newsletters and killer blog posts. And they will come. [...]

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I Want to Be Paid for What I Do!

by Carolyn Henderson on 4/4/2016 8:03:55 AM

And indeed, in order to stay in the fight, standing, you have to get past the myths and the myth makers that imperil you by taking up your time and energy, encouraging you to invest both in paths that lead nowhere. [...]

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What Are You Willing to Die Having Left Undone

by John P. Weiss on 4/2/2016 10:16:59 AM

Adopting some miracle mornings and the two minute rule will open doors for you. You'll gain clarity about what's important and what you want to accomplish. Your artwork will undoubtedly improve. And you'll be able to answer Pablo Picasso's challenge with the proclamation that none of the important things in your life have been left undone. [...]

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Good Galleries vs Great Galleries

by Mark Edward Adams on 3/28/2016 6:53:52 AM

When you are starting out it can be difficult to tell which galleries will work for you. It takes a lot of trial and error. But with experience you will begin to develop an intuition as to the best places for your art. Please use these tips as a guide to evaluate different galleries and remember it is all a learning process. [...]

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What's Your Next Step?

by Luann Udell on 3/24/2016 6:10:44 AM

Sometimes the ?next step' is so tiny, we don't even recognize it's holding us back. [...]

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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM

Many artists still don't have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven't recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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Somewhere in the Middle Part 2: Tai Chi, Lessons From the Gym, and the Circle of Life

by Luann Udell on 2/25/2016 7:20:38 AM

Wherever we are in the process, in our journey, we can look forward, to the sides, and back. We can see where we are, and where we want to go next. If we open our eyes, and our hearts, and take a look around, we'll see we're never completely abandoned. We are always somewhere in the middle, with hope, with faith, with tiny, daily miracles, to get us through. [...]

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Pressure - And the Real Truth About the Glamorous Life of an Artist

by Catherine Hillis on 2/24/2016 7:37:14 AM

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]

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Clear Your Cache

by Luann Udell on 1/28/2016 7:40:34 AM

What's in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else's comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]

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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]

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The Mission Statement You Really Don't Need

by Carolyn Henderson on 1/11/2016 8:02:04 AM

Whether we call it a Mission Statement, a Manifesto, a Creed, a Proclamation, a Declaration, or a Statement of Belief, this matter of writing down our beliefs and/or goals has become a mania with us, no doubt because our entire culture is infected with psychological/corporate-speak, influencing us in the way we do and say things. [...]

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Looking Ahead

by Jack White on 1/7/2016 7:52:25 AM

You can etch this in stone. In the future, art that is well done will find a buyer. High quality art is always in demand. [...]

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Is a Bad Economy Good for Art?

by Roberta Murray on 1/5/2016 7:49:12 AM

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]

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Embrace Black Box Thinking For Creative Growth

by John P. Weiss on 1/2/2016 12:29:06 PM

Do what you've always done, get what you've always gotten [...]

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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM

In the end, I believe it's about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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The Words We Need to Hear

by Luann Udell on 12/17/2015 7:14:47 AM

Here's the blessing of misdirected advice: The people giving it want to be helpful. Here's the downside: You feel like a crab for telling them why it won't work for you, and how it makes you feel even worse. [...]

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How I Painted My Way to the Middle Part II

by Dave Iles on 12/16/2015 8:24:52 AM

I've had my butt handed to me on a platter so many times that, I was beginning to think it was a 'Happy Meal' ! [...]

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by Jack White on 12/10/2015 7:29:12 AM

So instead of hanging your head down, find a way to ADAPT. Be inventive, you are making a product to sell. Think of ways to make your art connect with buyers at a price they can afford. [...]

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Blogging: Is Anyone Out There?

by Mark Brockman on 12/8/2015 6:55:05 AM

So could be no one but me, my wife and someone else will read even this blog. Maybe no one will read this blog. I feel a bit weird even saying that no one may read this blog, especially if no one does read this blog which means I'm talking to myself. But then I have been talking (interviewing) myself for years, so why change now, at least I know what I said. [...]

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How to Kick (bleep) Selling Your Art

by Luann Udell on 12/3/2015 7:49:32 AM

I have always wanted to be a truly professional craftsperson - not only in creating my work - but in my relationships with my customers and your tape has been an important part of that process. It has changed my entire outlook on doing crafts shows and given me the skills and confidence to develop wholesale markets. [...]

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Writing an Artist Statement: Consider the Magician

by Luann Udell on 11/19/2015 7:12:27 AM

Be generous with your knowledge. Share your enthusiasm with your audience. Rejoice in your choice of media. But never forget what is deep in your heart, where your true story is--the story that will resonate with the hearts of your true collectors. [...]

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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM

Collectors don't just buy art, they buy the story behind the art and the artist's story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely you'll keep collectors engaged. [...]

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How I Painted My Way To The Middle

by Dave Iles on 11/10/2015 7:22:36 AM

Paint because your soul screams to paint. Paint because it's your total passion in life and you can't imagine doing anything else in this life. [...]

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The Story We Tell Ourselves

by Mark Edward Adams on 11/9/2015 7:55:02 AM

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

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by Jack White on 10/29/2015 7:06:12 AM

We don't have to re-invent the wheel or find a new list of materials. I'm extending an invitation for you to join us in refusing to give up. [...]

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The Frustration of Being Your Own Marketer

by Carolyn Henderson on 10/19/2015 7:40:02 AM

So much of what actually works, over the long term, and without the magical incantation of deception, is really very ordinary. [...]

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Don't Feel Bad That Your Artwork Doesn't Sell Like Soda Pop, or Electronic Gadgetry

by Carolyn Henderson on 10/5/2015 7:46:47 AM

The whole essence behind marketing is to get your product in front of potential buyers, and the process of doing this is highly personalized. [...]

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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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Selling Art To Friends

by David Hettinger on 9/17/2015 8:00:53 AM

When I first started, my adviser said you will sell to friends. It took awhile to realize that I was making friends as I was talking with those looking at my art. [...]

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Art and Pizza

by Karen Burnette Garner on 9/15/2015 7:41:10 AM

It has become obvious they are struggling to hit on the "next big thing" before their competitors. What they do not realize is they are losing their hardcore customers because they are diluting their focus. The same can be said for artists who cater to every trend that comes along. [...]

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Intimidation, Summer Weight Walking Shoes AND Trouble Shooting The Front Door Of Your Website

by Karen Cooper on 9/8/2015 7:49:18 AM

How many hoops do I have to jump through on your website to get to the paintings? [...]

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If It's Free, and Always Will Be, Why Do I Need to Spend Money?

by Carolyn Henderson on 9/7/2015 8:10:25 AM

Numbers are funny things. Like crows attracted to shiny objects, we humans of 21st century corporately-controlled societies place far too much importance upon statistics which, at their best, mean very little, because the information we are given is filtered through another source, using methods we do not understand. [...]

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Don't Fall for the 'Wow Talk'

by Brian Sherwin on 9/2/2015 8:17:56 AM

Don't believe everything you read! The self-proclaimed art marketing expert may have something worthwhile to say, but it is just as likely he or she is blowing hot air. This is where research comes into play. Check your sources! [...]

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10 Dumb Ideas I Read about in a Grow-Your-Business Article

by Carolyn Henderson on 8/24/2015 8:47:01 AM

When we believe, literally, those fanciful stories, and try to follow the lessons that we are given, we find ourselves disappointed, because our chickens do not lay golden eggs (they're sort of a dirty tan color) and when we spread the cloth on the table and command, "Fill the plates and bowls with succulent fare!" we wind up having to pull out cold cereal for dinner. [...]

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