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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Don’t Just Get Out of the Box. Get Rid of the Box.

by Carolyn Henderson on 4/7/2014 7:25:19 AM

The more free or inexpensive outlets you can find to talk about yourself, the better. Make a list --- mental or tangible -- of ideas and work your way through it, and if you’re afraid of the computer and don’t want to learn to use it, re-think. People walk around with their faces glued to their phones, and somehow, they’re on the web. You want them to find you there. [...]

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Aviate, Navigate, Communicate

by Jack White on 3/20/2014 7:23:37 AM

Life is simple unless we find a way to make it complicated. [...]

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Ever Felt Like Giving Up?

by Doug Hoppes on 3/18/2014 7:26:08 AM

It's who we are and what we do. [...]

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The Decline of Art in the News

by Mark Edward Adams on 3/14/2014 7:11:37 AM

What does this decline in art news mean for artists? It means we must figure out how to stay in the conversation. The first step to remaining relevant is to understand the value of our art. I am not talking about money. What value do we bring to people? Why should people care about our painting or sculpture? [...]

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Stealing the Show

by Sandy Askey-Adams on 3/5/2014 7:20:25 AM

If you have an important art show coming up, don't be timid. Be bold in presenting it on the home page of your web site. Send out notices or postcards about the art show event by snail-mail. Further information can be listed on your events page of the web site. Create an urgency of some kind about your art work...something irresistible, tempting or enticing. [...]

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What To Do When Nothing Happens

by Mark Edward Adams on 3/4/2014 7:11:53 AM

So how do you retain your momentum? It is difficult to convince yourself to work constantly when the world ignores you. [...]

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Lessons From the Move: Assumptions Hold Us Back

by Luann Udell on 2/27/2014 7:19:53 AM

Life goes on, whether we jump or hide, stretch or hunker down. Sometimes one strategy works better than the other. But we can’t hide forever. Change is hard. But hiding from change is worse. Choose one thing different today. [...]

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Alive and Well at 81

by Jack White on 2/20/2014 7:09:37 AM

If you only remember one thing I’ve attempted to teach over the years, cling to this. The best thing you can do to ensure your success is just show up. [...]

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Bird Droppings

by Karen Cooper on 2/18/2014 7:14:56 AM

I've heard people say they write to clear their mind, a therapy kind of gig. Okay. But if you're writing a blog to attract people to you website, get more traffic for your art, and no one is reading, maybe it's time to pick up your game a bit. There are people out there who can help you, just do the google search. Think of it as working to develop another facet of your creativeness. [...]

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Why You Need A Soapbox

by Mark Edward Adams on 2/14/2014 7:10:46 AM

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

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Lessons From the Move: Reality Check

by Luann Udell on 2/13/2014 7:03:46 AM

We can keep doing business as usual. Or we can decide it’s never too late to master a Facebook presence, or an email newsletter, or a Flickr/Pinterest/blog to showcase our latest work. Or a great website like FASO where we can manage and update our content ourselves, instead of waiting for “the web designer” to do it for us. And pray he isn’t too busy this month to get to you. And that his rates don’t go up. [...]

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Success is not Complicated

by Jack White on 2/6/2014 9:46:07 AM

Luck is when preparation meets opportunity. I’ll share the formula I learned while forging my way forward as a full-time painter for forty-four years. The steps all break down to one simple sentence: Make art that connects with enough folks for you to earn a splendid living. [...]

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How to Get Some PR for Your Art Show

by Sue Martin on 2/5/2014 10:23:17 AM

How in the world do we get the media's attention for our show or project? I'm going to risk giving you some tips, but with this caveat: You can follow every single one of these tips, do everything textbook-perfect, and still not get coverage in your local media. [...]

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Tips For Getting Into An Art Gallery

by Mark Edward Adams on 2/4/2014 11:27:45 AM

I have read a vast array of articles about how artists can get into galleries. The majority of these tips are from art dealers, gallery owners, and art coaches. While these tips can be very useful, they only tell you the perspective of the art dealer. In my experience, the strategies most often cited rarely work. I wanted to describe some of the lessons I have learned approaching somewhere in the range of 50-100 galleries in the last two years. [...]

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Good Enough: More Lessons From "the Move"

by Luann Udell on 1/30/2014 7:02:53 AM

Too, too often, waiting for doing it “the right way”, “the best way”, “the perfect way”, “the professional way”, results in just “not doing it at all.” Don’t let your desire for perfection hold you back. Do what you can. When you can do better, then do better. Yes, some things deserve your best. But you’d be surprised how many things simply need “pretty good” or even just “okay”. [...]

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Google Plus: The Biggest Social Network that You're Totally Missing Out On

by Cory Huff on 1/28/2014 7:23:02 AM

Everyone makes jokes about Google Plus, but the reality is that you need to be taking Google Plus seriously. Here are a few reasons why. [...]

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What If The Art Market Never Recovers

by Mark Edward Adams on 1/14/2014 7:08:30 AM

While this may seem like a tragedy for the gallery world, it is actually an opportunity. It is a chance for the galleries to embrace the digital age and work with the artists as partners to promote the gallery and artists. If they work together, I believe a new business model will emerge. I do not know what it will look like in 10 years, but I am excited. We are currently experiencing a time of transition and while the art market as we have known it may never recover, a new one will lead the way. [...]

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It’s Not Where We Start

by Jack White on 1/9/2014 7:11:46 AM

Dust off your doing boots and begin today on an upward journey toward success. You have to start sometime. Why not right now? The New Year is near, make your resolution to do what it takes to improve your state in life. Always remember you hold your destiny in your hands. You are the captain of your career. Where you are today is not your final provenance. You are not locked into failure unless you give up. As our dear departed friend Coach Marcum would say, “There’s a whole lot of football left to be played.” I’ll paraphrase that, “There’s a whole lot of art yet to be sold.” [...]

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The Future Of Art Galleries

by Mark Edward Adams on 1/7/2014 7:17:18 AM

The numbers have decreased. The galleries which seem to be doing the best have accepted this as the future. Rather than wait for the collectors to come back, they are changing the way they do business. [...]

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The Failing Art of Demographics

by David P. Hettinger on 1/3/2014 7:30:52 AM

We get an array of people attending and we see an array of techniques and subjects. What they all have in common is the need to express themselves. They want to share their ideas and how they see the world through their art. Sometimes these nurses, teachers, and lab technicians teach us professional artists a thing or two - they don't give up on painting the things that interest them to make the almighty buck. [...]

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Letting Go: Of Certainty and Expectations

by Luann Udell on 1/2/2014 6:56:33 AM

It’s great to set goals and have expectations for success with your art. You may even meet or exceed many of those expectations. But judging yourself and your art by the expectations you don’t meet will bring unhappiness, confusion and stress. There isn’t any “one way” or “perfect way” to market your art. Just do the best you can with what you can. Constantly look for ways to do it better. Do your best work. Make the best choices you can. When that doesn’t work, try again. Or try something else. Do what you can, and then do a little more. [...]

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Another Thing I Want For My Life: Calm

by Lori Woodward on 1/1/2014 6:59:25 AM

My first step to living a calmer life is to pare my wants/goals down to a few that are important and ongoing. Which means separating the "shoulds" from my wants, especially for my art career. Some of my shoulds are generated from ego alone, a desire to look good to the masses - especially online. That's a dangerous place to go because I'll never please all the people all the time. [...]

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Missed Opportunity?

by Donald Fox on 12/31/2013 7:09:38 AM

Artists are professionals. In presenting work to the public it is important to remember this. All of the marketing spin one can muster will not improve the quality of the work. What is important is whether the customer connects with the work; therefore, the focus of the presentation is on the work and not on whatever fluff the artist may try to promote in order to sell the work. Simplicity, honesty, and credibility are important traits for artists vis-à-vis their public. Let the work speak in its own behalf. [...]

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Don't Use Facebook To Sell Art

by Mark Edward Adams on 12/17/2013 7:11:19 AM

I have sold work in the thousands of dollars, site unseen, that began from Facebook. But in all of these sales, at some point, the relationship went beyond Facebook and transitioned into people I viewed as real life friends. And it often takes months, if not years, for people to develop enough confort to buy something from you. It went far beyond the initial "like" on the page. Facebook is a starting point for a sale, not the end. [...]

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Keep Your Blinders On

by Jack White on 11/27/2013 7:00:34 AM

I have found art to be a jealous mistress. She wants your full attention or her jealousy will find a way to destroy your life. [...]

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Looking 30 Years Ahead

by Mark Edward Adams on 11/25/2013 7:18:15 AM

When you think in terms of a long time perspective, it changes everything. [...]

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#1 SEO Tip from an SEO Expert

by Clint Watson on 11/5/2013 8:30:24 AM

I prefer to build my future on something that I can control. You should, too. [...]

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Pareto's Principle

by Jack White on 10/31/2013 7:30:33 AM

It works the same in art. 80 percent of our sales come from 20 percent of our dealers. At outdoor art shows, the 80/20 Rule applies in full force. Only a few of the people coming in your booth are buyers, the rest are just lookers. It’s up to you to weed out those willing to spend money from the tire kickers. [...]

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Heartfelt Words About Art Marketing

by Barb Dougherty on 10/30/2013 7:33:10 AM

Why has the tradition of patronage not grown? The reason is the failure on the part of the artist to understand that their future will come from those who are willing to support them as they move forward with their dreams. [...]

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Your Artful Amplifiers

by Clint Watson on 10/29/2013 7:22:58 AM

Listen, you don't have to beg. Instead, do what we tell artists over...and over...and over: focus on your existing fans. [...]

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Low Tech Auction

by Keith Bond on 10/28/2013 7:44:17 AM

They don’t sell for huge sums of money, but I am making enough on them that it does make economic sense to sell them in this manner when I have one that I want to sell. The price does vary a bit from painting to painting, but if I were to sell 3 or 4 a week at the average price they are going for, it would be sizeable amount at the end of the year. [...]

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Not Fitting Into The Box

by Mark Edward Adams on 10/24/2013 7:41:56 AM

So in my case I learned that not fitting within a certain genre was more difficult in the beginning, but actually helped me stand out. Within the last 2 years, I have noticed my style has begun to find an audience. The magazines have started to take notice and I even started to get into to some juried shows. I feel I am finally carving out a little place in the art world for my style. I realized that not fitting into the box was actually a blessing in disguise. [...]

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One Simple Trick to Get More Customers

by Clint Watson on 10/22/2013 7:37:51 AM

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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You, Tu, Can Make a YouTube Video

by Carolyn Henderson on 10/21/2013 7:18:22 AM

So here is point number 1: if you’re going to make a YouTube video, then put out a quality product. While it doesn’t have to look like a Peter Jackson film, it needs to be more than a screen shot of whatever it is that you’re talking about, with flashing red arrows as you, in the background, figure out what you are going to say. [...]

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Cul-de-sac Career

by Jack White on 10/17/2013 7:19:28 AM

Dreams do come true for those of us who dare to daydream. I know it sounds like platitudes, but these statements are true. I hope to hear from you in a few months saying you decided to no longer accept defeat and have elected to be successful. You found your way out of the cul-de-sac onto the Interstate, zipping along with the top down and the wind blowing in your hair. [...]

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The "6C's" of Art Sales

by Clint Watson on 10/15/2013 7:18:43 AM

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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If You Don't Have Anything To Say...Don't

by Clint Watson on 10/8/2013 8:28:55 AM

When someone writes for any other reason than sharing real knowledge and value, it just adds another piece of virtual paper to the landfill that is much of the internet. [...]

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Dare to be Different

by Mark Edward Adams on 10/2/2013 7:20:42 AM

While I was still going to embrace social media, I knew I had to do things that nobody else was doing. I decided I had to meet as many people as I could - face to face. While most artists would email galleries, I would show up in the lobby. Instead of liking an art show or exhibition, I would go there and meet everyone. And while most would send a magazine a press kit, I go and meet the editor. This notion of face to face contact became my mantra. [...]

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Run Upstairs

by Clint Watson on 10/1/2013 7:29:42 AM

Since I had never previously been in the gallery business, I had no conception of what was "normal". So, to me, everything we were doing was normal. And I really didn't understand that we were "running upstairs" until one day, we hired an experienced salesperson who had cut her teeth at galleries in Scottsdale, Santa Fe, and Laguna Beach, all big art resort towns. She had sold very well in those towns and I was extremely excited to have landed a salesperson who had worked for the "big guys". [...]

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Thoughts about Doing a Live Webcast

by Keith Bond on 9/30/2013 7:50:02 AM

As I considered his responses, James Gurney’s insights and explored the possibilities in my mind, I think that this could be a great thing to consider. Here are a few of my thoughts: [...]

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