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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




You Will Never Be Ready

by Mark Edward Adams on 4/13/2015 7:54:24 AM

The most difficult part is to ignore the voice inside your head that tells you to stop. Understand this is part of the process and if it were easy, everyone would be successful. As the poet Charles Bukowski wrote, "The gods wait to delight in you". All you have to do is take the first step. [...]

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Going Aggressively Passive

by Lori Woodward on 4/7/2015 7:41:46 AM

I repeatedly hear art marketers state artists ought to spend 50% of their time on marketing. I ask, "50% of what time?" Time at the easel, our entire waking time, our life? [...]

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Mobilize Your Art Marketing

by Clint Watson on 3/31/2015 8:24:26 AM

However, I want to clarify something: I am not recommending you make your site "mobile friendly" just because "Google said so." Google isn't our boss, nor is she our master. In fact, I often recommend artists don't need to worry much about SEO or Google rankings. No, it's not because of Google...we are recommending you make sure your site is mobile friendly because that's how most people visit the web now. [...]

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The Best Way to Sell Your Art Through Search Engines

by Dave Geada on 3/25/2015 7:53:37 AM

You shouldn't waste time creating long lists of keywords you want to target and writing a lot of content packed with those keywords in blog posts designed to get good search engine rankings. And you shouldn't spend an inordinate amount of time setting up links between your website and other websites you think might help your search engine rankings. What you should focus on instead is making sure your website shows up first when collectors search for you by name (which is actually a lot easier to pull off than these other examples). [...]

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5 Steps Can Increase Your Blog's Readership

by Yvonne Branchflower on 3/24/2015 7:54:14 AM

There is an infinite array of articles online that will help you become a better blogger?just search "write irresistible blog headline" or "how to write a good blog" and see for yourself. Just remember to pace yourself so you can maintain writing without it becoming a slog. [...]

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Promotional Images and Annoyed Art Buyers

by Brian Sherwin on 3/18/2015 7:58:36 AM

People don't want to jump through hoops just to buy a work of art: Establishing conditions beyond the scope of the work itself is a lot to ask from a buyer. [...]

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Promoting Your Work With No Money

by Mark Edward Adams on 3/16/2015 7:42:16 AM

As the poet Chuck Bukowski said, "It is all a question of how bad you want it". If you really want to succeed in the art field, you must be willing to make sacrifices. [...]

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Email Newsletters - The Best Kept Secret for Growing Your Base of Collectors

by Dave Geada on 3/11/2015 8:27:52 AM

If you are like most artists, you'll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]

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Measure Your Mastery

by Clint Watson on 3/3/2015 7:00:48 AM

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

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Public Relations for Artists

by Mark Edward Adams on 2/16/2015 7:12:15 AM

How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations. [...]

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Embrace Change in Order To Make A Difference

by Clint Watson on 2/3/2015 7:29:32 AM

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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A Facebook Guide for Artists

by Mark Edward Adams on 2/2/2015 5:33:25 AM

The key to engaging people is to tell a good story. [...]

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Systematic Wandering

by Clint Watson on 1/27/2015 11:02:45 AM

The danger with goals is it becomes very easy to become focused on the goal, to the exclusion of better options. [...]

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A Tough Choice

by Brian Sherwin on 1/14/2015 7:30:34 AM

Jane is not ready to build a new audience. She still loves her 'old' work -- she still embraces the direction she is known for. She clearly has love for her confrontational art as well. I suppose you could say she wants the best of both worlds. Sadly, that can be difficult for an artist to achieve in this context. [...]

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Enhance Your Email Art Marketing with Double Opt-In

by Clint Watson on 1/13/2015 7:14:11 AM

You should always use double opt-in for your email newsletter registration form. I learned that the hard way. [...]

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Quick, Little Things You Can Do On Facebook

by Carolyn Henderson on 1/12/2015 7:18:50 AM

8 little things you can do to make your Facebook marketing experience more interesting and possibly increase exposure. It's not rocket science, but then again, neither is Facebook. [...]

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How Artists Fail

by Jack White on 1/8/2015 7:34:35 AM

If you don't take control of your marketing then blame no one but yourself when you get old and can't move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]

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How Blog Burnout Damages Your Website - And How to Recover

by Yvonne Branchflower on 1/6/2015 7:23:05 AM

To put things right, I will resume blogging. It will not be as often as is recommended. To compensate, I will aim for content that will have a positive impact on readers. I will try to not be disappointed if not many people read it. Among them will surely be my most dedicated fan - the one for whom I write. [...]

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How to be a Social Butterfly

by Mark Edward Adams on 1/5/2015 7:36:00 AM

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]

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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn't. You already know what to do. [...]

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30 Things I've Learned From 30 in 30

by RL Weber on 12/30/2014 7:27:59 AM

9) If no one else saw my art, I would still paint. [...]

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What to Post on Facebook

by Carolyn Henderson on 12/29/2014 7:27:24 AM

This is by no means an exhaustive list, but it's enough to start on -- and to show you that, at the least, you can make a post of something, anything, once a week. [...]

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Learning the Business of Art

by Mark Edward Adams on 12/22/2014 7:26:02 AM

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]

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Lessons From the Move: California Dreamin'

by Luann Udell on 12/18/2014 7:27:00 AM

It got me to thinking about why we buy a certain painting, or a certain artist's work. Why we should consider this when we talk to people about our artwork. [...]

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Facebook Marketing Basics

by Carolyn Henderson on 12/15/2014 7:20:29 AM

Today, I'm going to touch on the very basics of Facebook marketing, passing on what we've learned, again with the idea of opening discussion to other people's experiences. If you are an avid social media mogul, this may seem hopelessly inane, but if you've been avoiding this particular social media site (and judging by what I've encountered in writing about artists for the gallery at which I work, this is not uncommon), then this will jump start you. [...]

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Art of Collaboration

by Jack White on 12/11/2014 7:34:52 AM

I think you should consider doing custom pieces. This will allow you to always have what the client is looking for. You can always have the right size. What do you have to lose? You miss all the shots you don't take. [...]

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A Social Media Guide For Artists

by Mark Edward Adams on 12/8/2014 7:41:44 AM

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]

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The Power Of Authenticity

by John P. Weiss on 12/2/2014 7:16:40 AM

If you're including a blog in your art website, good for you. People want to learn more about your methods, approach and artistic vision. I think artists more than ever should be online and promoting their work. And I also think they should unapologetically share their unique voice. [...]

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Marketing - While Frustrated - with Facebook

by Carolyn Henderson on 12/1/2014 7:18:11 AM

Sometimes, posts do really well; other times, they don't. Sometimes, it seems to have something to do with the weather outside, or whether or not it's raining -- in other words, it's all very random, you know, and what does well one day flops the next. And while I'm glad it's free, and always will be, I get the distinct impression that, to get more views, I need to hit the Boost Post button and pay to play. Is it worth it all? [...]

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When Thank You Isn't Enough

by Luann Udell on 11/20/2014 7:27:05 AM

The problem with "Thank you!" is this: If someone compliments you on your work, and all you can respond with is, "Thank you!", the conversation stops. [...]

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Before You Do This Again, Ask How It Went the Last Time

by Carolyn Henderson on 11/17/2014 7:34:28 AM

Ask the question: "What did I get out of this experience?" and look at the answer in terms of what you spent (in time, money, and effort) versus what you earned (true exposure and actual income). Did you come out ahead? [...]

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You Have to Change With the Times

by Mark Edward Adams on 11/11/2014 7:08:22 AM

Every industry changes over time. If you don't change to match the reality of the present market, you face the dire consequence of fading away from the public eye. [...]

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Go Out and Around That Stinky Thing

by Karen Cooper on 11/7/2014 7:29:15 AM

Sometimes we need to open our eyes (and thoughts!) so we can see that stinky thing for what it is. To blame it on someone else doesn't work. Go out and around that stinky thing? Yup, it's up to YOU to decide. It's YOUR call. [...]

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You Don't Have to Say Yes, You Know

by Carolyn Henderson on 11/3/2014 7:21:44 AM

After all, never forget that it isn't enough for the event to be a success. For you, the event is a success only if you, as well as the event organizers, make money off of it. [...]

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Lessons From the Move: You Can't Get There From Here

by Luann Udell on 10/23/2014 7:37:11 AM

All along the way, the "best route" changed. My destination?to make the best art that's in me, to make the work that speaks for my soul?is the same. But how I get there?.now, that's a different road altogether! I wonder? Do they have an app for that?! [...]

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Every Painting in the Show Had a Red Dot!

by Carolyn Henderson on 10/20/2014 7:20:47 AM

It sounds mercenary when we point this out because, for some reason, artists are the only ones who are not supposed to worry about making money, but if we are serious about art, and making a living, or even some amount of living, with it, then we need to look at the many promises we are made for "opportunities," and question whether those opportunities are actually worth participating in. [...]

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A Successful Sales Pitch

by Jack White on 10/16/2014 7:37:24 AM

At the end of the day, all that counts is the number of pieces you have sold. There are no moral victories, just sales. You don't need a pitch; just have a friendly conversation with your client. [...]

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Bump up the Professionalism of Your Business Writing

by Carolyn Henderson on 10/6/2014 6:47:36 AM

The more we do something -- anything -- the better we get at it, and as artists who are businesspeople, we are called upon to do a lot of writing: artist statements, resumes, press releases, letters to galleries, responses to clients, descriptions of paintings. [...]

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Green Grows the Grass

by Jack White on 10/2/2014 6:36:04 AM

If you want sales, then get your art in front of people who appreciate what you make. You can't sit back on your rear and expect clients to seek you out. Pull the weeds and pamper the flowers. Grow the green grass of your art career. [...]

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Art Market History Lessons: A lesson in perseverance from Andy Warhol

by Brian Sherwin on 10/1/2014 7:23:47 AM

The doors don't open automatically within the art world / market... you must force them open with hard work and determination. Even at that point you will likely face setbacks as Warhol did. [...]

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