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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
3 Comments

Social media can be a powerful tool in your art marketing toolkit if it’s done properly. [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artist’s website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
12 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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Just Keep Smiling! Tips on Art Shows

by Sharon E. Allen on 5/18/2017 9:51:14 AM
18 Comments

Actively give out your business card or rack cards or whatever you use for advertising. [...]


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Marketing Techniques Artists Feel Pressure to Use - Canvassing

by Carolyn Henderson on 5/15/2017 9:57:47 AM
12 Comments

We haven’t lost our humanity. As individual people, we speak as individual people – not conglomerates – and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 5/12/2017 10:00:11 AM
Comment on this

For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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Learn The Secrets to Great Online Art Marketing in Our New Video Series

by Dave Geada on 5/8/2017 9:44:22 AM
5 Comments

Have you ever wondered what successful artists do to market their art online? [...]


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Marketing Techniques Artists Feel Pressured to Use - Networking

by Carolyn Henderson on 5/1/2017 10:00:44 AM
8 Comments

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]


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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM
16 Comments

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]


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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM
9 Comments

When you seek to engage people, do so because they’re people, not because they’re potential contacts who can advance your agenda. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., aren’t just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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Marketing Techniques Artists Feel Pressured to Use - Advertising

by Carolyn Henderson on 4/3/2017 10:03:13 AM
8 Comments

All artists who are interested in selling their work want to know how to market. [...]


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How to Leverage Analytics to Make Your Art Marketing More Effective

by Dave Geada on 3/17/2017 10:47:59 AM
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Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]


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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM
2 Comments

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]


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Flattery Works - But Don’t Let It Work on You

by Carolyn Henderson on 3/6/2017 10:05:49 AM
5 Comments

Caution, in dealing with people we don’t know, is not ill advised, and if you remain polite in the process, you won’t mess up a potential sale or offer in case the person reaching out to you is genuine. [...]


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The Wordless USP

by Clint Watson on 2/28/2017 10:09:48 AM
12 Comments

You're not selling insurance, you're selling art: what you need is a wordless USP. I'm redefining "USP" for artists. Your "Wordless USP" is your Unique Style of Painting. [...]


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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM
28 Comments

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]


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Email Marketing Guide

by Dave Nevue on 2/15/2017 10:22:29 AM
9 Comments

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]


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Don’t Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

by Dave Geada on 2/10/2017 10:25:50 AM
5 Comments

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Don’t make this mistake and jeopardize your traffic and sales. [...]


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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM
11 Comments

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]


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How to Promote Your Exhibit to Over 22,500 Collectors

by Dave Geada on 2/3/2017 10:14:43 AM
2 Comments

FASO makes it really easy to promote your next exhibit to over 22,500 collectors through our weekly Special Edition USA Gallery & Museum Exhibits newsletter. [...]


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6 Easy Pinterest Image Tips That Drive Traffic

by Dave Nevue on 2/1/2017 10:22:25 AM
7 Comments

Are you discouraged with your Pinterest engagement? [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 1/26/2017 11:16:09 AM
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For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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We Are No Longer in Third Grade

by Carolyn Henderson on 1/23/2017 9:45:29 AM
15 Comments

Unsolicited contact from a total stranger is always something to be wary of, whether they are offering candy or promising to increase art sales... [...]


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How to Be More Productive with Your Time

by Dave Nevue on 1/18/2017 10:50:32 AM
9 Comments

Having a consistent schedule helps keep a rhythm to your week. You will know what you are doing every day. [...]


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Sell More Art by Being a Collector

by Dave Nevue on 1/4/2017 10:06:52 AM
34 Comments

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]


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Accomplish More in 2017 By Focusing on One Area

by Dave Nevue on 12/21/2016 10:48:03 AM
10 Comments

You will be more successful by finishing a project than you would by starting multiple projects that will never be completed. [...]


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Marketing for Fun

by Ken Pieper on 12/15/2016 10:12:19 AM
12 Comments

As an artist and an entrepreneur, you are also a salesman of your work. [...]


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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM
36 Comments

12 artist website mistakes to avoid... [...]


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Don't Let Google Control Your Marketing Assets

by Clint Watson on 11/29/2016 11:28:16 AM
4 Comments

You see, to truly control your own fate and be free, you should structure your art marketing like we do: We control our own assets and maintain direct relationships with our customers, fans and followers. [...]


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Who Art You?

by Dave Nevue on 11/16/2016 9:55:00 AM
24 Comments

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]


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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM
3 Comments

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]


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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM
5 Comments

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]


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Lessons From The Gym: It Doesn’t Have to Be Hard

by Luann Udell on 11/3/2016 10:10:32 AM
18 Comments

The best advice for almost everything in life, is to start where you are. Take one small step forward. [...]


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Where is Your Traffic Coming From?

by Dave Nevue on 11/2/2016 11:34:00 AM
11 Comments

Traffic is important for any online business. Take the time to analyze, document, assess and modify. Doing so will guarantee growth in the long run. [...]


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