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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM
9 Comments

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]


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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM
36 Comments

12 artist website mistakes to avoid... [...]


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Don't Let Google Control Your Marketing Assets

by Clint Watson on 11/29/2016 11:28:16 AM
4 Comments

You see, to truly control your own fate and be free, you should structure your art marketing like we do: We control our own assets and maintain direct relationships with our customers, fans and followers. [...]


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Who Art You?

by Dave Nevue on 11/16/2016 9:55:00 AM
23 Comments

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]


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Who Else Reaches The Same Prospects as You?

by Clint Watson on 11/15/2016 10:14:06 AM
3 Comments

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]


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The Personal, Timely, Relevant Marketing Framework

by Clint Watson on 11/8/2016 11:25:53 AM
5 Comments

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]


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Lessons From The Gym: It Doesn’t Have to Be Hard

by Luann Udell on 11/3/2016 10:10:32 AM
18 Comments

The best advice for almost everything in life, is to start where you are. Take one small step forward. [...]


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Where is Your Traffic Coming From?

by Dave Nevue on 11/2/2016 11:34:00 AM
11 Comments

Traffic is important for any online business. Take the time to analyze, document, assess and modify. Doing so will guarantee growth in the long run. [...]


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What is Everyone Else Ignoring?

by Clint Watson on 10/27/2016 9:48:23 AM
9 Comments

Opportunities are often found by looking not at what everyone else is doing, but by looking at what everyone else is ignoring. [...]


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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM
2 Comments

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]


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The Tricky Business of Art

by Heather Arenas on 10/14/2016 10:15:10 AM
11 Comments

What's the difference between being an artist and being a professional artist? [...]


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How To Advertise Your Art In Art Magazines

by Clint Watson on 10/11/2016 9:51:34 AM
11 Comments

Opportunities are often found by looking not at what everyone else is doing, but by looking at what everyone else is ignoring. [...]


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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM
3 Comments

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]


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Building an Art Business- The Power of Three

by Dave Nevue on 10/5/2016 9:48:31 AM
2 Comments

Just like everything in life, there is a learning experience. [...]


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Act Like A Professional, Part 2

by Sonja Caywood on 9/21/2016 10:01:44 AM
13 Comments

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]


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Mastery Before Marketing

by Clint Watson on 9/13/2016 9:55:43 AM
16 Comments

The two major components needed to be a successful professional artist are mastery and marketing. [...]


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Capitalizing on Boredom

by Clint Watson on 8/30/2016 9:39:58 AM
6 Comments

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]


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Up Your Instagram Game With A 15 Minute Challenge

by Kelley Sanford on 8/29/2016 9:30:23 AM
5 Comments

Instagram is a wonderful platform for artists but you need to manage it properly. [...]


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Will Mr. Darcy Buy Up All Your Paintings?

by Carolyn Henderson on 8/22/2016 10:12:20 AM
9 Comments

In our wildest flights of fancy, it’s really easy to jump high and grab at that ring, but it’s always wise to remember – especially as we are mentally soaring to dizzying heights – that humans can’t fly. [...]


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Mantis Shrimp, Darkness And Creative Success

by John P. Weiss on 8/20/2016 9:51:12 AM
11 Comments

May you shed enough light to illuminate your creative journey, and find the attention and success your artwork deserves! [...]


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Add The “Why” To The “How” To Make “WOW!”

by Luann Udell on 8/11/2016 10:04:26 AM
6 Comments

So add the “why” to your “how” to make “wow!” [...]


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How Do I Play This Game, with Integrity?

by Carolyn Henderson on 8/8/2016 9:51:01 AM
14 Comments

Selling art, like selling any product, is a process of trial and experimentation, and a lot of people are making money – off of artists and other entrepreneurs – by selling “advice” on technique. [...]


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Learning to Fly Part 4: Trust Your Instruments

by Luann Udell on 7/14/2016 9:39:39 AM
9 Comments

Check, and recheck your assumptions, constantly. [...]


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Be Human

by Clint Watson on 7/12/2016 9:36:53 AM
9 Comments

If you're not selling well in the internet era, what you may have forgotten is the human element. To sell is human. The internet didn't change that...not in art marketing. [...]


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How Come This Stuff Never Works for Me?

by Carolyn Henderson on 7/11/2016 9:27:59 AM
16 Comments

So it is with Personal Branding. In creating a unique personality that stands apart from the crowd, which is the essential concept behind personal branding, you have to be increasingly outre, overt, or outlandish to be noticed... [...]


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Branding Is What Cowboys Do to Cattle

by Carolyn Henderson on 6/27/2016 9:31:34 AM
9 Comments

Branding yourself means to develop a unique professional identity that sets you apart from the crowd, and once you develop this, you promote promote promote promote promote promote it... [...]


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THE WHY OF AN ARTIST

by Angela Bruskotter on 6/3/2016 9:22:22 AM
9 Comments

Talented artists learn and hone their technical skills – bringing expertise to their art. [...]


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Art World Myths Debunked

by Mark Edward Adams on 5/9/2016 9:42:18 AM
25 Comments

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]


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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM
10 Comments

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]


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The Assertive Artist

by Sandy Askey-Adams on 4/28/2016 9:01:35 AM
17 Comments

So, build up your self-confidence. Don't take everyone's words as gospel. Don't allow others to knock you or your work down. [...]


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Behind the Biggest Question of Them All

by Luann Udell on 4/21/2016 9:25:21 AM
3 Comments

AND, one of our roles, as artists, is to advocate for the power that art has in our lives, over mass-produced tchotchkes and mass-produced reproductions. To stress why real art is important, especially with new collectors. To share how timeless it is, not only through our history, but is long-lasting appeal. [...]


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100 Ways to be a Successful Artist

by Mark Brockman on 4/20/2016 9:26:07 AM
5 Comments

So think about what it is you really want from your artistic endeavors. Recognition, awards or money. You decide and get to work. Because it is the work, the doing that helps you improve your art, the thinking, the dreaming that helps you head in the direction you want to head. [...]


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My Art Means Something. Period.

by Carolyn Henderson on 4/18/2016 9:29:28 AM
21 Comments

My art means something. Period. So does yours. [...]


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How To Attract Customers? Change Your Store Front

by John P. Weiss on 4/9/2016 9:13:16 AM
16 Comments

In closing, remember Will Rogers’ advice about first impressions. Build a beautiful store front. Fill it with awesome artwork, enticing newsletters and killer blog posts. And they will come. [...]


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I Want to Be Paid for What I Do!

by Carolyn Henderson on 4/4/2016 8:03:55 AM
16 Comments

And indeed, in order to stay in the fight, standing, you have to get past the myths and the myth makers that imperil you by taking up your time and energy, encouraging you to invest both in paths that lead nowhere. [...]


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What Are You Willing to Die Having Left Undone

by John P. Weiss on 4/2/2016 10:16:59 AM
19 Comments

Adopting some miracle mornings and the two minute rule will open doors for you. You’ll gain clarity about what’s important and what you want to accomplish. Your artwork will undoubtedly improve. And you’ll be able to answer Pablo Picasso’s challenge with the proclamation that none of the important things in your life have been left undone. [...]


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Good Galleries vs Great Galleries

by Mark Edward Adams on 3/28/2016 6:53:52 AM
7 Comments

When you are starting out it can be difficult to tell which galleries will work for you. It takes a lot of trial and error. But with experience you will begin to develop an intuition as to the best places for your art. Please use these tips as a guide to evaluate different galleries and remember it is all a learning process. [...]


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What's Your Next Step?

by Luann Udell on 3/24/2016 6:10:44 AM
16 Comments

Sometimes the ‘next step’ is so tiny, we don’t even recognize it’s holding us back. [...]


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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM
7 Comments

Many artists still don’t have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven’t recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]


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Somewhere in the Middle Part 2: Tai Chi, Lessons From the Gym, and the Circle of Life

by Luann Udell on 2/25/2016 7:20:38 AM
12 Comments

Wherever we are in the process, in our journey, we can look forward, to the sides, and back. We can see where we are, and where we want to go next. If we open our eyes, and our hearts, and take a look around, we’ll see we’re never completely abandoned. We are always somewhere in the middle, with hope, with faith, with tiny, daily miracles, to get us through. [...]


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