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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Clear Your Cache

by Luann Udell on 1/28/2016 7:40:34 AM

What’s in your cache? Too many commitments, leaving little time to make art? Feeling responsible for everyone else’s comfort and happiness, at the expense of your own? A few too many coulda/shoulda/wouldas in your thoughts? [...]

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There Are No Rules

by Mark Brockman on 1/26/2016 7:49:53 AM

So here is the point: each artist must discover for themselves what it is they want from their creative endeavors. [...]

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The Mission Statement You Really Don't Need

by Carolyn Henderson on 1/11/2016 8:02:04 AM

Whether we call it a Mission Statement, a Manifesto, a Creed, a Proclamation, a Declaration, or a Statement of Belief, this matter of writing down our beliefs and/or goals has become a mania with us, no doubt because our entire culture is infected with psychological/corporate-speak, influencing us in the way we do and say things. [...]

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Looking Ahead

by Jack White on 1/7/2016 7:52:25 AM

You can etch this in stone. In the future, art that is well done will find a buyer. High quality art is always in demand. [...]

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Is a Bad Economy Good for Art?

by Roberta Murray on 1/5/2016 7:49:12 AM

Besides a more stable investment, the other benefit to investing in art during bad economic times is that when all the news around us is depressing, you have a beautiful piece of art to adorn your house providing a piece of stability and well-being. [...]

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Embrace Black Box Thinking For Creative Growth

by John P. Weiss on 1/2/2016 12:29:06 PM

Do what you’ve always done, get what you’ve always gotten [...]

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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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The Words We Need to Hear

by Luann Udell on 12/17/2015 7:14:47 AM

Here’s the blessing of misdirected advice: The people giving it want to be helpful. Here’s the downside: You feel like a crab for telling them why it won’t work for you, and how it makes you feel even worse. [...]

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How I Painted My Way to the Middle Part II

by Dave Iles on 12/16/2015 8:24:52 AM

I've had my butt handed to me on a platter so many times that, I was beginning to think it was a 'Happy Meal' ! [...]

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by Jack White on 12/10/2015 7:29:12 AM

So instead of hanging your head down, find a way to ADAPT. Be inventive, you are making a product to sell. Think of ways to make your art connect with buyers at a price they can afford. [...]

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Blogging: Is Anyone Out There?

by Mark Brockman on 12/8/2015 6:55:05 AM

So could be no one but me, my wife and someone else will read even this blog. Maybe no one will read this blog. I feel a bit weird even saying that no one may read this blog, especially if no one does read this blog which means I'm talking to myself. But then I have been talking (interviewing) myself for years, so why change now, at least I know what I said. [...]

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How to Kick (bleep) Selling Your Art

by Luann Udell on 12/3/2015 7:49:32 AM

I have always wanted to be a truly professional craftsperson - not only in creating my work - but in my relationships with my customers and your tape has been an important part of that process. It has changed my entire outlook on doing crafts shows and given me the skills and confidence to develop wholesale markets. [...]

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Writing an Artist Statement: Consider the Magician

by Luann Udell on 11/19/2015 7:12:27 AM

Be generous with your knowledge. Share your enthusiasm with your audience. Rejoice in your choice of media. But never forget what is deep in your heart, where your true story is--the story that will resonate with the hearts of your true collectors. [...]

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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM

Collectors don’t just buy art, they buy the story behind the art and the artist’s story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely you’ll keep collectors engaged. [...]

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How I Painted My Way To The Middle

by Dave Iles on 11/10/2015 7:22:36 AM

Paint because your soul screams to paint. Paint because it's your total passion in life and you can't imagine doing anything else in this life. [...]

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The Story We Tell Ourselves

by Mark Edward Adams on 11/9/2015 7:55:02 AM

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

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by Jack White on 10/29/2015 7:06:12 AM

We don’t have to re-invent the wheel or find a new list of materials. I’m extending an invitation for you to join us in refusing to give up. [...]

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The Frustration of Being Your Own Marketer

by Carolyn Henderson on 10/19/2015 7:40:02 AM

So much of what actually works, over the long term, and without the magical incantation of deception, is really very ordinary. [...]

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Don’t Feel Bad That Your Artwork Doesn’t Sell Like Soda Pop, or Electronic Gadgetry

by Carolyn Henderson on 10/5/2015 7:46:47 AM

The whole essence behind marketing is to get your product in front of potential buyers, and the process of doing this is highly personalized. [...]

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An Artist's Website is Important

by Sandy Askey-Adams, PSA on 9/28/2015 8:14:13 AM

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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Selling Art To Friends

by David Hettinger on 9/17/2015 8:00:53 AM

When I first started, my adviser said you will sell to friends. It took awhile to realize that I was making friends as I was talking with those looking at my art. [...]

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Art and Pizza

by Karen Burnette Garner on 9/15/2015 7:41:10 AM

It has become obvious they are struggling to hit on the "next big thing" before their competitors. What they do not realize is they are losing their hardcore customers because they are diluting their focus. The same can be said for artists who cater to every trend that comes along. [...]

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Intimidation, Summer Weight Walking Shoes AND Trouble Shooting The Front Door Of Your Website

by Karen Cooper on 9/8/2015 7:49:18 AM

How many hoops do I have to jump through on your website to get to the paintings? [...]

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If It’s Free, and Always Will Be, Why Do I Need to Spend Money?

by Carolyn Henderson on 9/7/2015 8:10:25 AM

Numbers are funny things. Like crows attracted to shiny objects, we humans of 21st century corporately-controlled societies place far too much importance upon statistics which, at their best, mean very little, because the information we are given is filtered through another source, using methods we do not understand. [...]

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Don't Fall for the 'Wow Talk'

by Brian Sherwin on 9/2/2015 8:17:56 AM

Don't believe everything you read! The self-proclaimed art marketing expert may have something worthwhile to say, but it is just as likely he or she is blowing hot air. This is where research comes into play. Check your sources! [...]

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10 Dumb Ideas I Read about in a Grow-Your-Business Article

by Carolyn Henderson on 8/24/2015 8:47:01 AM

When we believe, literally, those fanciful stories, and try to follow the lessons that we are given, we find ourselves disappointed, because our chickens do not lay golden eggs (they’re sort of a dirty tan color) and when we spread the cloth on the table and command, “Fill the plates and bowls with succulent fare!” we wind up having to pull out cold cereal for dinner. [...]

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Art Shows, Awards and Magazines

by Mark Edward Adams on 8/17/2015 8:14:35 AM

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]

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Guess What? You're Not a Failure

by Carolyn Henderson on 8/10/2015 8:54:25 AM

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us don’t feel confident that we’re doing it right. [...]

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Warm Bodies are Worth More to You Than Dead Wood

by Brian Sherwin on 8/5/2015 8:17:28 AM

The value of the printed page is momentary -- it will be trashed, recycled or left to gather dust. The value of an active fan -- voicing praise of your artwork for a decade or longer -- is immeasurable. [...]

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Just for Today: Try Something Different

by Luann Udell on 7/30/2015 8:43:21 AM

Ironically, isn’t this exactly what art is supposed to do? One human being, sharing a different way to look at the world. Nothing…nothing… is more powerful than that. [...]

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How Can I "Make It"?

by Carolyn Henderson on 7/13/2015 8:00:39 AM

It’s not to say that that’s the only way to make it -- but it is to brutally point out that -- throughout the media (which includes the art world), political system, and business world -- many “rags to riches” stories are blatantly untrue, but we, the general public, are not privy to an essential undisclosed or unmentioned salient point. We so long for Cinderella to be biography. [...]

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The Online Art Market will Continue to Expand

by Brian Sherwin on 6/24/2015 7:28:48 AM

In closing, the world is at your fingertips. The online art market has grown by 41 percent over the last year. It will continue to expand. You can reach art buyers from the comfort of your home. You can reach potential buyers no matter where you live. The online art market will continue to expand. [...]

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by Jack White on 6/11/2015 8:23:02 AM

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]

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Let's Have an Ar(t)gument: The artist statement is relevant

by Brian Sherwin on 6/10/2015 7:41:49 AM

The process of writing an artist statement should not be intimidating if you are comfortable with your work. Again, the artist statement should be relatively brief. It is certainly brief when compared to some of the essays written by various artists over the last 90+ years. Hundreds of famous artists -- ranging from Pablo Picasso to Andy Warhol -- were able to write at length about their work. In a sense, their thought process flowed out in words. They were comfortable with their practice. In other words, you, dear artist, should know more about your work than anyone else. Don't wait for someone to write about it... freely share information about your work! [...]

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Bad Internet Advice: Your Portfolio and Choosing The Right Gallery

by Mark Edward Adams on 6/8/2015 8:04:29 AM

The best advice comes from artists who are five to ten years ahead of you in your career. They can relate to your struggle and most likely are aware of the most recent changes in the market. Often times the best path forward is contrary to popular opinion. [...]

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Art: a Need or Want?

by Jack White on 5/28/2015 7:52:47 AM

Your mission, should you choose to accept, is to figure out what you can make that will connect with enough folks for you to earn a living. Art they will WANT so much they feel it’s a NEED! [...]

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Lessons From the Gym: The Right Way

by Luann Udell on 5/21/2015 8:03:38 AM

Old habits are hard to break. Weak muscles are hard to work. It takes focus, discipline, support from people with local experience, and a belief that things can be better. [...]

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Best Advice

by Jack White on 5/14/2015 8:13:10 AM

I get disturbed reading things written by those teaching theories on what they think will work. So many write that have never been successful or been on the front line. I can say without hesitation every story I tell is based on actual experiences. I remove all the guess work before I ever put any words on paper. [...]

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Be Selective about the Images you Choose to Promote

by Brian Sherwin on 5/13/2015 7:53:19 AM

The art images that represent you online should 'speak loud'. They should 'speak louder' than your previous uploads. [...]

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The Long Tail of the Art World

by Mark Edward Adams on 5/11/2015 7:57:21 AM

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]

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