Blog on Art Marketing and Selling Art


Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

Read More

Don't miss Eric Rhoads' advice to artists, on the importance of communication.

The Empty Building: What You May Be Missing as an Artist

When someone calls you, they are giving you permission to reach them, even if you have to call more than once. [...]

Read More

Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

Read More

The True Focus of Art Marketing

A detailed understanding of the various levels and types of art collectors helps gallerists and artists know where and how to reach potential buyers. [...]

Read More

A Tsunami of Change

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

Read More

Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

Read More

Don't Use Price as Marketing Strategy

Are your marketing efforts reaching those you are trying to attract? If not, maybe you are using the wrong strategy. [...]

Read More

Adventures With Instagram: Become Hashtag Detectives

With just an hour a day on Instagram, Iím gaining new followers daily, many who are seeing my artwork for the first time. [...]

Read More

Adventures With Instagram: Designing Your Profile Page

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

Read More

What Collectors Want

True art collectors form the backbone of an artist's career. [...]

Read More

Use Instagram With Your Personal Computer

I suspect that in the future, the makers of Instagram will see fit to make the app fully usable from personal computers. [...]

Read More

How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

Read More

Video Newsletters

The newsletters that include effective videos stand apart from those of similar content that doesnít have video. [...]

Read More

Gain New Collectors With Instagram

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Read More

Your Art Business Is Personal

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

Read More

THIN SECRET FOR SUCCESS No. 4 Part One: Where Is Your Happy Place?

Another way artists can self-select for success is to try professional strategies that work for THEM that might not work for other artists--and vice versa. [...]

Read More

Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

Read More

How Often Should Artists Post On Instagram?

Thereís one truth Iíve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

Read More

Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Read More

Is Social Media Becoming Less Effective? Hereís Your Solution

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

Read More

Is Blogging Necessary For Artists?

Blogging is a chance to show people who you are in real time. [...]

Read More

Myth #6: Following up with Clients Makes You a Pest

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today Iím going to suggest steps you can take to immediately begin improving your follow-up. [...]

Read More

BoldBrush Origin Story

Anything that impedes the process of sharing art with the world directly costs artists time and money. [...]

Read More

Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

Read More

THIN SECRETS FOR BEING SUCCESSFUL: A Series of Small Strategies to Help You Get Big(ger)(ish)

One thing that helps you achieve success is getting better at what you do. ​ [...]

Read More

Art Doesnít End At The Edge Of The Canvas

Marketing is the final extension of your art. [...]

Read More

The Origin Story

The best origin stories are told in a way that can become a myth. When that happens, they can almost be reduced to one or two sentences. [...]

Read More

The Baby Steps to Giant Dreams

Not only do I want you to live your passion, your dream, I want you to be ready to ride this coming big wave, and to be able to thrive when the wave ends and economic downturns occur. [...]

Read More

Building a Following With Your Artist Website

The artistís presence makes the experience of buying art more memorable. [...]

Read More

Itís OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Read More

Advantages of Selling From Your Own Website

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

Read More

Don't Be A Jack

Your mailing list is your number one asset. [...]

Read More

GETTING YOUR STORY OUT THERE: Read All About It!

So embrace this basic premise, that itís up to us, as artists, to make sure our stories get out into the world. [...]

Read More

Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Iím grateful for the sales we make online, and Iím excited about the prospects of growth for internet sales. [...]

Read More

The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

Read More

Passive Income Models That Pay You Back

When we artists try to navigate all the new ways to market work - with social media postings, website sales, blogs and newsletters, itís nearly impossible to focus on the business of actually creating our art. [...]

Read More

Myth #2: Art Sells Itself

If you are studying the theory of salesmanship and then taking every opportunity to put theory into practice, you will see a steady increase in your ability to sell your art. [...]

Read More

Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

Read More

Advantages of Passive Income For Artists

Simplify Your Marketing Efforts [...]

Read More

The "Thank You" Card

Donít underestimate the value of the ďThank YouĒ card or other personalized cards. [...]

Read More