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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Lessons From the Move: California Dreamin'

by Luann Udell on 12/18/2014 7:27:00 AM

It got me to thinking about why we buy a certain painting, or a certain artist’s work. Why we should consider this when we talk to people about our artwork. [...]

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Facebook Marketing Basics

by Carolyn Henderson on 12/15/2014 7:20:29 AM

Today, I’m going to touch on the very basics of Facebook marketing, passing on what we’ve learned, again with the idea of opening discussion to other people’s experiences. If you are an avid social media mogul, this may seem hopelessly inane, but if you’ve been avoiding this particular social media site (and judging by what I’ve encountered in writing about artists for the gallery at which I work, this is not uncommon), then this will jump start you. [...]

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Art of Collaboration

by Jack White on 12/11/2014 7:34:52 AM

I think you should consider doing custom pieces. This will allow you to always have what the client is looking for. You can always have the right size. What do you have to lose? You miss all the shots you don’t take. [...]

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A Social Media Guide For Artists

by Mark Edward Adams on 12/8/2014 7:41:44 AM

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]

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The Power Of Authenticity

by John P. Weiss on 12/2/2014 7:16:40 AM

If you're including a blog in your art website, good for you. People want to learn more about your methods, approach and artistic vision. I think artists more than ever should be online and promoting their work. And I also think they should unapologetically share their unique voice. [...]

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Marketing - While Frustrated - with Facebook

by Carolyn Henderson on 12/1/2014 7:18:11 AM

Sometimes, posts do really well; other times, they don’t. Sometimes, it seems to have something to do with the weather outside, or whether or not it’s raining -- in other words, it’s all very random, you know, and what does well one day flops the next. And while I’m glad it’s free, and always will be, I get the distinct impression that, to get more views, I need to hit the Boost Post button and pay to play. Is it worth it all? [...]

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When Thank You Isn't Enough

by Luann Udell on 11/20/2014 7:27:05 AM

The problem with “Thank you!” is this: If someone compliments you on your work, and all you can respond with is, “Thank you!”, the conversation stops. [...]

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Before You Do This Again, Ask How It Went the Last Time

by Carolyn Henderson on 11/17/2014 7:34:28 AM

Ask the question: “What did I get out of this experience?” and look at the answer in terms of what you spent (in time, money, and effort) versus what you earned (true exposure and actual income). Did you come out ahead? [...]

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You Have to Change With the Times

by Mark Edward Adams on 11/11/2014 7:08:22 AM

Every industry changes over time. If you don't change to match the reality of the present market, you face the dire consequence of fading away from the public eye. [...]

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Go Out and Around That Stinky Thing

by Karen Cooper on 11/7/2014 7:29:15 AM

Sometimes we need to open our eyes (and thoughts!) so we can see that stinky thing for what it is. To blame it on someone else doesn't work. Go out and around that stinky thing? Yup, it's up to YOU to decide. It's YOUR call. [...]

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You Don’t Have to Say Yes, You Know

by Carolyn Henderson on 11/3/2014 7:21:44 AM

After all, never forget that it isn’t enough for the event to be a success. For you, the event is a success only if you, as well as the event organizers, make money off of it. [...]

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Lessons From the Move: You Can’t Get There From Here

by Luann Udell on 10/23/2014 7:37:11 AM

All along the way, the “best route” changed. My destination—to make the best art that’s in me, to make the work that speaks for my soul—is the same. But how I get there….now, that’s a different road altogether! I wonder… Do they have an app for that?! [...]

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Every Painting in the Show Had a Red Dot!

by Carolyn Henderson on 10/20/2014 7:20:47 AM

It sounds mercenary when we point this out because, for some reason, artists are the only ones who are not supposed to worry about making money, but if we are serious about art, and making a living, or even some amount of living, with it, then we need to look at the many promises we are made for “opportunities,” and question whether those opportunities are actually worth participating in. [...]

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A Successful Sales Pitch

by Jack White on 10/16/2014 7:37:24 AM

At the end of the day, all that counts is the number of pieces you have sold. There are no moral victories, just sales. You don’t need a pitch; just have a friendly conversation with your client. [...]

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Bump up the Professionalism of Your Business Writing

by Carolyn Henderson on 10/6/2014 6:47:36 AM

The more we do something -- anything -- the better we get at it, and as artists who are businesspeople, we are called upon to do a lot of writing: artist statements, resumes, press releases, letters to galleries, responses to clients, descriptions of paintings. [...]

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Green Grows the Grass

by Jack White on 10/2/2014 6:36:04 AM

If you want sales, then get your art in front of people who appreciate what you make. You can’t sit back on your rear and expect clients to seek you out. Pull the weeds and pamper the flowers. Grow the green grass of your art career. [...]

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Art Market History Lessons: A lesson in perseverance from Andy Warhol

by Brian Sherwin on 10/1/2014 7:23:47 AM

The doors don’t open automatically within the art world / market... you must force them open with hard work and determination. Even at that point you will likely face setbacks as Warhol did. [...]

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Artists: Don’t Quit Your Day Job. Learn from it!

by Brian Sherwin on 9/24/2014 9:35:12 AM

It may pay to reflect on your day job experiences in order to see how those acquired skills can be applied to your art business. The skills you have picked up over the years -- when placed in context -- may surprise you! [...]

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Our Excuses Are Good Ones -- But They’re Still Excuses

by Carolyn Henderson on 9/22/2014 6:12:50 AM

So a good rule of thumb is, if this communication is really, really important to us, then it’s to our advantage to take the time to get it right. It’s highly likely that care and attention to detail will go more in our favor than against us. [...]

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A Career Killer

by Jack White on 9/18/2014 7:09:40 AM

The only defeated man or woman is the one who stops getting back up when they are knocked down. Most artists fail because they never try. [...]

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Let's Have an Ar(t)gument: Do artists spend too much time trying to figure out art buyers?

by Brian Sherwin on 9/17/2014 6:12:06 AM

Art buyers are not 'wired' together as a single entity -- you won't be able to attract attention from every art buyer under the sun... no matter what your local art business coach suggests. [...]

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I Need a Good Photo of my Artwork

by Keith Alway on 9/5/2014 7:37:17 AM

Getting a good shot of your painting could mean the difference between selling and NOT selling. [...]

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Do You Use Pinterest to Sell Your Art?

by Brian Sherwin on 9/3/2014 6:40:43 AM

Do you use Pinterest to sell your art? Do you keep in contact with potential buyers on Pinterest? Do you keep in contact with past collectors on Pinterest? How do you know if your activity on Pinterest will 'pay off' in this context? Pinterest is certainly a good promotional tool... but can it truly be a solid source for selling art online? I want feedback. [...]

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The Gift And Agony Of Blogging

by John P. Weiss on 9/2/2014 7:21:05 AM

The 21st century may be more technologically complicated than the past but there are fewer gate keepers now for aspiring artists and creatives. Build that website, start your blog, offer an email newsletter, write that book and share your art and message with the world! [...]

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How to Write an Artist's Statement

by Judy Westergard on 8/4/2014 7:34:55 AM

If you’re at a loss for how to write an artist’s statement, perhaps these will help. [...]

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Effort Matters

by Jack White on 7/24/2014 7:30:51 AM

The bottom line is we must get off our duff and make an effort to succeed. Trust me on this, when you see someone successful in any of the arts they have been willing to make an extra effort. [...]

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Growing as You Go

by Carolyn Henderson on 7/14/2014 7:24:51 AM

Plan big, have goals, think toward the future -- but to get there, you take individual steps, and if you’re not sure how something will work, consider something small and put it out there. [...]

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Floundering Around: At Least You’re Moving

by Carolyn Henderson on 6/30/2014 7:37:55 AM

You don’t have the money or means to market yourself the way a mega-corporation does, so it’s highly unlikely that you’ll have a problem with demand, be unable to meet it, and lose all those customers. The more likely scenario is that you’ll create the product, put it out there, and get a few bites. From those bites, you’ll learn what works, and what doesn’t, and if you make an error on one person’s order, or two people’s, you can do what the mega-corporations increasingly don’t do: You can write the person individually, explain the situation, apologize, and make it right. [...]

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Making and Keeping Collectors for a Lifetime

by Jack White on 6/26/2014 7:29:35 AM

This is a fact. If you don’t make art people like, you will never earn a living as an artist. [...]

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Art, Business and the Job-holder World

by Elizabeth Lane on 6/24/2014 7:21:31 AM

While we put our heart and soul into creating art, there is also the business side of it. Some consider it less pleasant and would rather not deal with it. But in order to realize any success at all, it is necessary to adapt or learn these skills. We are creating a product, and in selling the product, if we are so inclined, we should treat it as any business. [...]

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It's a Trite Saying but... You Really do Have to Believe in Yourself

by Doug Hoppes on 6/20/2014 7:15:32 AM

I believe that I can make a living from my painting. It may not be today. It may not be tomorrow. However, I am constantly working on my skills and my marketing so that I can become a full-time painter. I'm not looking for the magic lottery ticket. My optimism is based on work, marketing and being prepared for situations that will come up. [...]

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Where Do We Go From Here?

by Jack White on 6/12/2014 7:28:08 AM

Look back at where you have been to get a better idea of where you can go. If you have been successful in the past, you can again. If you have been a failure, then it’s time to switch directions. [...]

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Tapping the Lower Art Market: Affordable Art

by Brian Sherwin on 6/7/2014 8:21:47 AM

As I've mentioned in the past, you can't sit around waiting to be discovered by some modern day Medici. You won't get very far art marketing-wise if you sit around daydreaming about wealthy art collectors and high profile art galleries. Waiting one more year to 'make it BIG' can easily result in waiting decades -- statistically you will have little to nothing to show for it. [...]

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Lessons From the Open Studio: People Around Here Don't Buy Art!

by Luann Udell on 6/5/2014 7:38:43 AM

When a gallery tells you your work “just doesn’t sell”, it could mean anything. It could be, “it doesn’t sell as well as your closest competitor”. Or “we don’t like it, so we’re not very enthusiastic when we talk about it with customers.” Or “we don’t understand your techniques, so it seems overpriced.” Or, “it looks like you don’t know what you’re doing because it’s underpriced.” Or, “most of our price points are under $50, so your award-winning, highly-praised $5,000 painting creates sticker shock.” Or, as in the case of the 50 knitted sheep, “It doesn’t sell well because we didn’t know where to put it, so we stuck it behind that table over there.” [...]

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Is the Old Business Model for Artists Dead?

by Mark Edward Adams on 5/28/2014 7:18:15 AM

I believe that the art market is in a place similar to the music industry in 2005. Big changes are coming and the art market will most likely be very different in ten years. However, if you are the art equivalent of Van Halen, you don't really have to change anything. But if you are not Van Halen, then it is time to figure how to adapt to all the changes. [...]

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Lessons From the Open Studio: My Customer Base Isn't Local

by Luann Udell on 5/22/2014 7:20:36 AM

So give your local audience a chance. It may take time, it may take some tweaking, it may take some marketing or incentive. But any time you can bring a potential “up close and personal”, wonderful things can happen. [...]

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Basic Marketing Information

by Carolyn Henderson on 5/19/2014 7:37:26 AM

If you don’t have any or all of these informational marketing pieces, don’t hyperventilate yourself into a panic -- think about getting one marketing element put together over the next six months or so, or sooner if someone like me writes and asks you for information so that they can put together an article about you. [...]

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Seriously? You like that?

by Doug Hoppes on 5/7/2014 7:11:51 AM

Just because people like your post doesn't mean that the painting is fantastic. Just because people don't like your post doesn't mean the painting is awful. It is what it is. [...]

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Please. PLEASE -Talk to Me!

by Carolyn Henderson on 5/5/2014 7:18:36 AM

“I’m busy doing my art,” some have told us, which is great, but part of selling art is marketing it, and when a gallery that represents you asks for information so that they can promote you, it’s worth taking some time and providing it. [...]

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5 Steps to Clearing the Blog in My Throat

by Kim Stubbs on 4/30/2014 7:24:00 AM

Oh, it would be so easy for me to wait until I have all my ducks lined up before starting to blog. To have my entire journey mapped out - what if there are errors in the new website, what font would be best, what images, what if my grammar really sucks (cause it will!)... oh, the excuses are endless...But, what if... what if I just place my hands on the keyboard, and transferring weight to the keys, without fear, actually POST a blog out here. - Ta-da... like this [...]

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