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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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How to Write Artwork Descriptions in the Third Person

by Dave Geada on 8/16/2017 9:49:16 AM
4 Comments

One thing to note is that this framework is a guide and not meant to be rigidly followed. It’s important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]


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The Beautiful Side of Facebook

by Lori Woodward on 8/15/2017 9:37:41 AM
6 Comments

So, next time you're busy in the studio on a painting and you think, "If this comes out well, I can post it on Facebook", think about how that fact alone is contributing to your effort and artistic growth... because, after all... you can exhibit your work online as soon as the painting is completed. [...]


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Are You An Artrepreneur?

by Lori Woodward on 8/8/2017 9:43:22 AM
6 Comments

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
23 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
9 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM
33 Comments

If you follow this formula, I think you’ll find that you’ll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]


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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM
38 Comments

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]


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Improve Your Marketing With Newsletter Scheduling

by Jen Caulfield Piche on 6/30/2017 10:30:42 AM
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Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
3 Comments

Social media can be a powerful tool in your art marketing toolkit if it’s done properly. [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artist’s website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
13 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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Just Keep Smiling! Tips on Art Shows

by Sharon E. Allen on 5/18/2017 9:51:14 AM
18 Comments

Actively give out your business card or rack cards or whatever you use for advertising. [...]


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Marketing Techniques Artists Feel Pressure to Use - Canvassing

by Carolyn Henderson on 5/15/2017 9:57:47 AM
12 Comments

We haven’t lost our humanity. As individual people, we speak as individual people – not conglomerates – and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 5/12/2017 10:00:11 AM
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For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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Learn The Secrets to Great Online Art Marketing in Our New Video Series

by Dave Geada on 5/8/2017 9:44:22 AM
5 Comments

Have you ever wondered what successful artists do to market their art online? [...]


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Marketing Techniques Artists Feel Pressured to Use - Networking

by Carolyn Henderson on 5/1/2017 10:00:44 AM
8 Comments

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]


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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM
16 Comments

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]


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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM
9 Comments

When you seek to engage people, do so because they’re people, not because they’re potential contacts who can advance your agenda. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., aren’t just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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Marketing Techniques Artists Feel Pressured to Use - Advertising

by Carolyn Henderson on 4/3/2017 10:03:13 AM
8 Comments

All artists who are interested in selling their work want to know how to market. [...]


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How to Leverage Analytics to Make Your Art Marketing More Effective

by Dave Geada on 3/17/2017 10:47:59 AM
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Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]


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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

by Dave Geada on 3/10/2017 10:13:13 AM
2 Comments

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]


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Flattery Works - But Don’t Let It Work on You

by Carolyn Henderson on 3/6/2017 10:05:49 AM
5 Comments

Caution, in dealing with people we don’t know, is not ill advised, and if you remain polite in the process, you won’t mess up a potential sale or offer in case the person reaching out to you is genuine. [...]


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The Wordless USP

by Clint Watson on 2/28/2017 10:09:48 AM
12 Comments

You're not selling insurance, you're selling art: what you need is a wordless USP. I'm redefining "USP" for artists. Your "Wordless USP" is your Unique Style of Painting. [...]


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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM
28 Comments

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]


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Email Marketing Guide

by Dave Nevue on 2/15/2017 10:22:29 AM
9 Comments

Are you excited about selling your art or increasing the sales you already have? This Email Marketing Guide will help you build your email list. [...]


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Don’t Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

by Dave Geada on 2/10/2017 10:25:50 AM
5 Comments

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Don’t make this mistake and jeopardize your traffic and sales. [...]


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Who Are Your Business Partners?

by Heather Arenas on 2/7/2017 9:57:20 AM
11 Comments

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]


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How to Promote Your Exhibit to Over 22,500 Collectors

by Dave Geada on 2/3/2017 10:14:43 AM
2 Comments

FASO makes it really easy to promote your next exhibit to over 22,500 collectors through our weekly Special Edition USA Gallery & Museum Exhibits newsletter. [...]


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6 Easy Pinterest Image Tips That Drive Traffic

by Dave Nevue on 2/1/2017 10:22:25 AM
7 Comments

Are you discouraged with your Pinterest engagement? [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 1/26/2017 11:16:09 AM
Comment on this

For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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We Are No Longer in Third Grade

by Carolyn Henderson on 1/23/2017 9:45:29 AM
15 Comments

Unsolicited contact from a total stranger is always something to be wary of, whether they are offering candy or promising to increase art sales... [...]


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How to Be More Productive with Your Time

by Dave Nevue on 1/18/2017 10:50:32 AM
9 Comments

Having a consistent schedule helps keep a rhythm to your week. You will know what you are doing every day. [...]


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Sell More Art by Being a Collector

by Dave Nevue on 1/4/2017 10:06:52 AM
34 Comments

An artist must create art, promote art, communicate and build relationships with potential clients, and ship art that has sold. [...]


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