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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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The Online Art Market will Continue to Expand

by Brian Sherwin on 6/24/2015 7:28:48 AM
17 Comments

In closing, the world is at your fingertips. The online art market has grown by 41 percent over the last year. It will continue to expand. You can reach art buyers from the comfort of your home. You can reach potential buyers no matter where you live. The online art market will continue to expand. [...]


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Truth

by Jack White on 6/11/2015 8:23:02 AM
36 Comments

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]


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Let's Have an Ar(t)gument: The artist statement is relevant

by Brian Sherwin on 6/10/2015 7:41:49 AM
36 Comments

The process of writing an artist statement should not be intimidating if you are comfortable with your work. Again, the artist statement should be relatively brief. It is certainly brief when compared to some of the essays written by various artists over the last 90+ years. Hundreds of famous artists -- ranging from Pablo Picasso to Andy Warhol -- were able to write at length about their work. In a sense, their thought process flowed out in words. They were comfortable with their practice. In other words, you, dear artist, should know more about your work than anyone else. Don't wait for someone to write about it... freely share information about your work! [...]


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Bad Internet Advice: Your Portfolio and Choosing The Right Gallery

by Mark Edward Adams on 6/8/2015 8:04:29 AM
14 Comments

The best advice comes from artists who are five to ten years ahead of you in your career. They can relate to your struggle and most likely are aware of the most recent changes in the market. Often times the best path forward is contrary to popular opinion. [...]


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Art: a Need or Want?

by Jack White on 5/28/2015 7:52:47 AM
23 Comments

Your mission, should you choose to accept, is to figure out what you can make that will connect with enough folks for you to earn a living. Art they will WANT so much they feel it’s a NEED! [...]


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Lessons From the Gym: The Right Way

by Luann Udell on 5/21/2015 8:03:38 AM
9 Comments

Old habits are hard to break. Weak muscles are hard to work. It takes focus, discipline, support from people with local experience, and a belief that things can be better. [...]


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Best Advice

by Jack White on 5/14/2015 8:13:10 AM
10 Comments

I get disturbed reading things written by those teaching theories on what they think will work. So many write that have never been successful or been on the front line. I can say without hesitation every story I tell is based on actual experiences. I remove all the guess work before I ever put any words on paper. [...]


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Be Selective about the Images you Choose to Promote

by Brian Sherwin on 5/13/2015 7:53:19 AM
39 Comments

The art images that represent you online should 'speak loud'. They should 'speak louder' than your previous uploads. [...]


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The Long Tail of the Art World

by Mark Edward Adams on 5/11/2015 7:57:21 AM
13 Comments

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]


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Don't Take Your Art Blog for Granted

by Gayle Faucette Wisbon on 5/5/2015 8:21:34 AM
14 Comments

Recently, someone let me know they had been reading my posts and I was very encouraged to know that! You never know who might be reading and who you might be connecting with. [...]


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Future of Art

by Jack White on 4/30/2015 7:57:47 AM
12 Comments

If your first attempts at a newsletter or blog, don't go well, don’t give up. Stop being frightened of your shadow. [...]


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The Art of Pinterest

by Kimber Scott on 4/21/2015 8:22:50 AM
9 Comments

Very lastly, have fun and Don't Stay on Pinterest All Day! You have to paint, or do whatever it is that you do, so you can post it on your website and pin it on Pinterest so people will see it, love it, and repin it, thus driving hoards of potential collectors back to your website. Ok. Not, hoards, but you only need one person to like a painting enough to buy it, right? It could be that one person who found you on Pinterest. [...]


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You Will Never Be Ready

by Mark Edward Adams on 4/13/2015 7:54:24 AM
8 Comments

The most difficult part is to ignore the voice inside your head that tells you to stop. Understand this is part of the process and if it were easy, everyone would be successful. As the poet Charles Bukowski wrote, “The gods wait to delight in you”. All you have to do is take the first step. [...]


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Going Aggressively Passive

by Lori Woodward on 4/7/2015 7:41:46 AM
14 Comments

I repeatedly hear art marketers state artists ought to spend 50% of their time on marketing. I ask, "50% of what time?" Time at the easel, our entire waking time, our life? [...]


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Mobilize Your Art Marketing

by Clint Watson on 3/31/2015 8:24:26 AM
2 Comments

However, I want to clarify something: I am not recommending you make your site "mobile friendly" just because "Google said so." Google isn't our boss, nor is she our master. In fact, I often recommend artists don't need to worry much about SEO or Google rankings. No, it's not because of Google...we are recommending you make sure your site is mobile friendly because that's how most people visit the web now. [...]


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The Best Way to Sell Your Art Through Search Engines

by Dave Geada on 3/25/2015 7:53:37 AM
16 Comments

You shouldn’t waste time creating long lists of keywords you want to target and writing a lot of content packed with those keywords in blog posts designed to get good search engine rankings. And you shouldn’t spend an inordinate amount of time setting up links between your website and other websites you think might help your search engine rankings. What you should focus on instead is making sure your website shows up first when collectors search for you by name (which is actually a lot easier to pull off than these other examples). [...]


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5 Steps Can Increase Your Blog's Readership

by Yvonne Branchflower on 3/24/2015 7:54:14 AM
13 Comments

There is an infinite array of articles online that will help you become a better blogger—just search “write irresistible blog headline” or “how to write a good blog” and see for yourself. Just remember to pace yourself so you can maintain writing without it becoming a slog. [...]


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Promotional Images and Annoyed Art Buyers

by Brian Sherwin on 3/18/2015 7:58:36 AM
15 Comments

People don't want to jump through hoops just to buy a work of art: Establishing conditions beyond the scope of the work itself is a lot to ask from a buyer. [...]


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Promoting Your Work With No Money

by Mark Edward Adams on 3/16/2015 7:42:16 AM
13 Comments

As the poet Chuck Bukowski said, “It is all a question of how bad you want it”. If you really want to succeed in the art field, you must be willing to make sacrifices. [...]


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Email Newsletters - The Best Kept Secret for Growing Your Base of Collectors

by Dave Geada on 3/11/2015 8:27:52 AM
6 Comments

If you are like most artists, you’ll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]


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Measure Your Mastery

by Clint Watson on 3/3/2015 7:00:48 AM
16 Comments

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]


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Public Relations for Artists

by Mark Edward Adams on 2/16/2015 7:12:15 AM
12 Comments

How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations. [...]


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Embrace Change in Order To Make A Difference

by Clint Watson on 2/3/2015 7:29:32 AM
4 Comments

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]


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A Facebook Guide for Artists

by Mark Edward Adams on 2/2/2015 5:33:25 AM
11 Comments

The key to engaging people is to tell a good story. [...]


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Systematic Wandering

by Clint Watson on 1/27/2015 11:02:45 AM
11 Comments

The danger with goals is it becomes very easy to become focused on the goal, to the exclusion of better options. [...]


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A Tough Choice

by Brian Sherwin on 1/14/2015 7:30:34 AM
22 Comments

Jane is not ready to build a new audience. She still loves her 'old' work -- she still embraces the direction she is known for. She clearly has love for her confrontational art as well. I suppose you could say she wants the best of both worlds. Sadly, that can be difficult for an artist to achieve in this context. [...]


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Enhance Your Email Art Marketing with Double Opt-In

by Clint Watson on 1/13/2015 7:14:11 AM
7 Comments

You should always use double opt-in for your email newsletter registration form. I learned that the hard way. [...]


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Quick, Little Things You Can Do On Facebook

by Carolyn Henderson on 1/12/2015 7:18:50 AM
15 Comments

8 little things you can do to make your Facebook marketing experience more interesting and possibly increase exposure. It’s not rocket science, but then again, neither is Facebook. [...]


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How Artists Fail

by Jack White on 1/8/2015 7:34:35 AM
9 Comments

If you don’t take control of your marketing then blame no one but yourself when you get old and can’t move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]


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How Blog Burnout Damages Your Website - And How to Recover

by Yvonne Branchflower on 1/6/2015 7:23:05 AM
13 Comments

To put things right, I will resume blogging. It will not be as often as is recommended. To compensate, I will aim for content that will have a positive impact on readers. I will try to not be disappointed if not many people read it. Among them will surely be my most dedicated fan - the one for whom I write. [...]


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How to be a Social Butterfly

by Mark Edward Adams on 1/5/2015 7:36:00 AM
12 Comments

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]


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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM
11 Comments

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn’t. You already know what to do. [...]


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30 Things I've Learned From 30 in 30

by RL Weber on 12/30/2014 7:27:59 AM
13 Comments

9) If no one else saw my art, I would still paint. [...]


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What to Post on Facebook

by Carolyn Henderson on 12/29/2014 7:27:24 AM
9 Comments

This is by no means an exhaustive list, but it’s enough to start on -- and to show you that, at the least, you can make a post of something, anything, once a week. [...]


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Learning the Business of Art

by Mark Edward Adams on 12/22/2014 7:26:02 AM
16 Comments

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]


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Lessons From the Move: California Dreamin'

by Luann Udell on 12/18/2014 7:27:00 AM
6 Comments

It got me to thinking about why we buy a certain painting, or a certain artist’s work. Why we should consider this when we talk to people about our artwork. [...]


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Facebook Marketing Basics

by Carolyn Henderson on 12/15/2014 7:20:29 AM
9 Comments

Today, I’m going to touch on the very basics of Facebook marketing, passing on what we’ve learned, again with the idea of opening discussion to other people’s experiences. If you are an avid social media mogul, this may seem hopelessly inane, but if you’ve been avoiding this particular social media site (and judging by what I’ve encountered in writing about artists for the gallery at which I work, this is not uncommon), then this will jump start you. [...]


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Art of Collaboration

by Jack White on 12/11/2014 7:34:52 AM
9 Comments

I think you should consider doing custom pieces. This will allow you to always have what the client is looking for. You can always have the right size. What do you have to lose? You miss all the shots you don’t take. [...]


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A Social Media Guide For Artists

by Mark Edward Adams on 12/8/2014 7:41:44 AM
11 Comments

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]


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The Power Of Authenticity

by John P. Weiss on 12/2/2014 7:16:40 AM
11 Comments

If you're including a blog in your art website, good for you. People want to learn more about your methods, approach and artistic vision. I think artists more than ever should be online and promoting their work. And I also think they should unapologetically share their unique voice. [...]


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