Blog on Art Marketing and Selling Art


Art World Myths Debunked

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]

Read More

Good Galleries vs Great Galleries

When you are starting out it can be difficult to tell which galleries will work for you. It takes a lot of trial and error. But with experience you will begin to develop an intuition as to the best places for your art. Please use these tips as a guide to evaluate different galleries and remember it is all a learning process. [...]

Read More

When Rejection Is Not About Your Art

In summary, you should understand that rejection is part of the life as an artist. Yet all rejection is not about the quality of your work. Most of the time there are other factors at work. The best strategy to deal with it all is to ignore most critiques and instead focus your time and energy of the people that appreciate and buy your art. [...]

Read More

Misconceptions About Approaching Galleries

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]

Read More

How to ask Strangers for Help

In summary, I believe artists should reach out to other people for help. But the process must be done in a way that is both respectful and mutually beneficial for each party If you follow these tips you are headed in the right direction and this person may eventually take on the role of a mentor and friend. [...]

Read More

7 Lessons Learned From Gallery Representation

Remember that the purpose of it all is to create the art you love. There will be plenty of ups and downs in this business. But the art will live on long after we are gone. [...]

Read More

The Story We Tell Ourselves

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

Read More

When Failure Is Not An Option

Expectation is the enemy of good art. [...]

Read More

The Traditional vs The Modern

You may not understand the art of others but you can appreciate the struggle, which is the one thing we all have in common. It is not easy trying to make it as an artist. We are constantly putting ourselves out there and have to deal with a lot of rejection. If nothing else, understand that we all face these hardships. Support the struggle. [...]

Read More

Art Shows, Awards and Magazines

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]

Read More

Stop Listening to Critics

The life of an artist is never easy. In order to find your personal style and innovate, you must move past the judgments of those who know less. This means you will have to grow a thick skin. You must move forward with the confidence that your work can stand on its own despite harsh words from others. As the director Francis Ford Coppola explained, the things that receive the most criticism in the beginning are often the same things that brings you the most praise later in life. [...]

Read More

Define Your Success As An Artist

You determine the level of your own success. There is not any other person or organization which has the power to judge your progress. You may make a million or lose a million in this business, but the only real question at the end is did you accomplish your original goals. [...]

Read More

Never Do It for the Money

My advice for artists would be to never give up their freedom of creativity for money. There are easier ways out there to make money. It may take time to find your market but people will appreciate your work. No one remembers the ones who followed the market. It is the innovators and rebels who make history. Ignore the naysayers and just do what you love. [...]

Read More

Bad Internet Advice: Your Portfolio and Choosing The Right Gallery

The best advice comes from artists who are five to ten years ahead of you in your career. They can relate to your struggle and most likely are aware of the most recent changes in the market. Often times the best path forward is contrary to popular opinion. [...]

Read More

Building The Foundation For Your Art Business

If you try to tackle everything at one time it can be overwhelming. I would just focus on one thing at a time and it may take several months before all of your ducks are in a row. [...]

Read More

The Long Tail of the Art World

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]

Read More

Bad Internet Advice: Getting Into Galleries

So why is there so much bad advice on the internet about getting into galleries? I do not think most writers are trying to mislead artists. I think these articles are typically not written by working artists. It is based upon theory and stories they have heard from people over the years rather than the experience of actually approaching dozens of galleries. The best advice comes from people who have walked down the same road. [...]

Read More

You Will Never Be Ready

The most difficult part is to ignore the voice inside your head that tells you to stop. Understand this is part of the process and if it were easy, everyone would be successful. As the poet Charles Bukowski wrote, “The gods wait to delight in you”. All you have to do is take the first step. [...]

Read More

Promoting Your Work With No Money

As the poet Chuck Bukowski said, “It is all a question of how bad you want it”. If you really want to succeed in the art field, you must be willing to make sacrifices. [...]

Read More

Why You Should Be Different

I understand it might be tempting to create work similar to the work you see in galleries. But you should understand the art world is always changing. By the time you develop the skill set to replicate popular art, it may be out of style. The safer choice is to just make the work you enjoy. Then, do your best to promote your art and create a collector base. It should be your goal to create the next popular style, rather then follow the styles of the past. [...]

Read More

Public Relations for Artists

How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations. [...]

Read More

A Facebook Guide for Artists

The key to engaging people is to tell a good story. [...]

Read More

Welcome to Gallery Time

One of the fundamental concepts you should understand is the principle of gallery time. The timing of gallery emails, feedback, and general communication is all over the map. Over the past four years, I have been in twelve galleries and learned some valuable lessons. Miscommunications can hurt your career. [...]

Read More

How to be a Social Butterfly

If you have the opportunity to meet a lot of really successful artists, you will notice most of them are very charismatic. They did not start out that way. It was something they needed to learn in order to be a success. You can achieve this same level charisma if you put in the work to improve. [...]

Read More

Learning the Business of Art

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]

Read More

A Social Media Guide For Artists

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]

Read More