With just an hour a day on Instagram, I'm gaining new followers daily, many who are seeing my artwork for the first time. [...]

Don't ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

I suspect that in the future, the makers of Instagram will see fit to make the app fully usable from personal computers. [...]

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

It's been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

Essentially, you're there to listen, learn and make art... not to impress anyone. [...]

There are basically two kinds of artists when it comes to sales venues: Those who prefer to follow the well-trodden path that others have paved, and those who prefer to blaze their own trail. [...]

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

Blogging is a chance to show people who you are in real time. [...]

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

The artist's presence makes the experience of buying art more memorable. [...]

Most important, I need to stay true to myself where my art is concerned. I'll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

It's not uncommon for me to paint parts of the same scene several times before settling on a final composition for a larger work. [...]

We artists never really stop learning - our nature is to keenly observe life around us, color, shadow and "the way things look". [...]

I enjoy learning from those who know vastly more than I do, and finally, I constantly work at improving both my artwork and my writing skills. None of it is easy; none of it is quick, but it's been an exciting ride and I'm grateful. [...]

When we artists try to navigate all the new ways to market work - with social media postings, website sales, blogs and newsletters, it's nearly impossible to focus on the business of actually creating our art. [...]

Simplify Your Marketing Efforts [...]

It's still imperative that artists use quality materials so that their creations will stand the test of time. John Horejs is a perfect example of one artist who has successfully walked the line between offering quality work while practicing frugality. [...]

Who Buys Your Work or Who Is Likely To? [...]

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

While commissions can be lucrative, they're not always as joyful as painting for yourself. So whether you take them on or not, depends on what types of work you're capable of, and how much tolerance you have for letting clients direct the content of your artwork. [...]

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]

Beware of changing your art simply to emulate others who seem more successful than you. After all, each of us is unique, and we can take advantage of that. [...]

Let Your Art Evolve In Your Way [...]

When you get your work out there in front of many more people than you could with just one original, you gain the opportunity to sell more of your originals. [...]

The reason to sell giclees is to offer your work to a larger audience at a lower price than your originals. A second incentive is because it provides some semi-passive income to the artist. [...]

Leveraging Income From One Original [...]

In order to love what I paint, I must paint what I love, and get to know my subject personally. [...]

There is certainly a time for training and practice for athletes and artists, but there should also be a time where the artist, after having practiced and experimented, can just "Go With The FLOW". [...]

When I order in bulk, I can easily figure out the cost of my materials, frame and shipping for each painting. [...]

If I sell only on my own, does the art buyer get an automatic 50% discount since I'm not paying the gallery a commission? Not at all! [...]

I no longer use the "per square inch" comparative pricing formula. Arbitrarily basing my prices on what someone else charges, doesn't take into account my framing, medium, substrate and payment for my expertise. The frames and substrates I choose are up to me, and also the venue and buyer of my work. [...]

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]

So, next time you're busy in the studio on a painting and you think, "If this comes out well, I can post it on Facebook", think about how that fact alone is contributing to your effort and artistic growth... because, after all... you can exhibit your work online as soon as the painting is completed. [...]

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]

There are many, many framing options available to artists today. Your framing selection will be determined by several factors: your style, your venues, your buyers, and your budget. [...]