Blog on Art Marketing and Selling Art


Keith Bond discusses a sometimes forgotten form of communication.

A Simple, Focused Snail-Mail Campaign

In this age of being digitally over-connected, sometimes something tangible sent via snail mail will really impress. [...]

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The Politics of Price

In a perfect world, price wouldn’t be an issue and collectors would purchase only works that they loved. But that is not reality. Price does influence the decision with many collectors. [...]

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Narrow Your Focus

By being focused on who you and your collectors are, you will be in the right places. Sure, you will still need to hike and scout and do all the other work. [...]

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Don't Use Price as Marketing Strategy

Are your marketing efforts reaching those you are trying to attract? If not, maybe you are using the wrong strategy. [...]

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Shipping Your Art

Is your artwork important enough to you to present it in the best light possible? [...]

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Put The Fire Out

Although I have reached a certain level of proficiency in several of the principles of art, I find myself returning to them over and over. There is always more to learn – more work to be done. [...]

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Video Newsletters

The newsletters that include effective videos stand apart from those of similar content that doesn’t have video. [...]

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The Artist's Statement vs Biography

Don’t confuse an artist’s statement with a biography. Many artists often combine the two into one document that lacks the intended focus. [...]

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Disconnected

There is something about seeing things in a different way that enables you to disconnect with your preconceived ideas. You can more clearly see reality. [...]

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The Crossroads

There comes a time in your career where you reach the crossroads. You must make the decision of which road to take. [...]

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A World Without Art

Art is powerful. Art is meaningful. It enriches our society. [...]

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Don't Be A Jack

Your mailing list is your number one asset. [...]

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The Police Report, The Novel, and The Poem

What kind of art do you create? What kind of art do you want to create? [...]

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On The Verge

Being ‘in the zone’ does not guarantee great results and great art does not need to be created while ‘in the zone’. [...]

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The Art of Failure

You must create if you want to improve. You will have failures, but they are necessary stepping stones. [...]

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The "Thank You" Card

Don’t underestimate the value of the “Thank You” card or other personalized cards. [...]

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Joining a Group

We artists tend to be solitary – whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]

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Finding Your Collectors

Go to where the collectors are, and... Bring the collectors to you. [...]

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Use Your Mailing List

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best. [...]

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The Triple Impact

Your work is competing against many other equally great artists. To have the advantage of capturing a collector’s attention, you should consider how well you understand and utilize the triple effect. [...]

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Pros and (Mostly) Cons of Sight-size Method

The problem with sight-size is that if you have become dependent upon it, you may not have the confidence (or worse yet, the ability) to accurately draw something that isn’t exactly as you see it. You become dependent upon copying. Creativity suffers. Works become technical craft and less about feeling, mood, and expression. [...]

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Shape Welding

So, the lesson for today is to see the values in your subject. Organize them into 3 to 5 values. And weld like value shapes together to create fewer shapes. Yet, within each shape, you can have all the color, texture, detail, interest that you want. Just don’t lose the integrity of each shape – which lies in its value. [...]

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An Organized Palette Leads to Intuitive Color Mixing

Mixing through intuition doesn’t mean that I resort to formulas, either. It merely means that I know by heart where the needed color is on the palette. There are many challenges to painting. Searching for the colors, because they aren’t organized, simply adds unnecessarily to the challenges. [...]

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Everything is Subject to Change

Remember in your work this one important principle. Everything is subject to change if it will improve your work…everything from that one juicy brush stroke to a 3 foot high cactus. [...]

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The Strong Beginning

For me, though, it is time well spent to take a bit longer at the very beginning to ensure the strength of design and to ensure the colors and values are accurate. The reason is, the stronger the beginning, the less reworking I need to do later on. The stronger the beginning, the more likelihood I will have a successful finish. [...]

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Images of Christmas (Carl Heinrich Bloch)

Carl Bloch, with great skill and sensitivity, painted several paintings of the life of Christ. Many of which were created for the chapel at Frederiksborg Palace in Hillerød, Denmark. [...]

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The Better Way

I believe that we artists have a gift. I won’t go into the talent vs. discipline/hard work argument here (I believe it is a combination of both). And I’ll save that for another article. But suffice it to say that since I believe a good portion of it is an innate, God-given gift or talent, I also believe that there is a stewardship associated with that gift. We will be held accountable one day for how we used the gift of art. [...]

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Understanding the Why Informs the How

You are faced with many decisions as you approach a painting. First is what to paint. Second, and probably most important, why do you want to paint it? Once this second question is answered comes the many ‘how’ questions. These ‘how’ questions involve things like composition, value, color, drawing, edges, just to name a few. Each of these principles is interdependent and a change in one will affect each of the others. [...]

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Low Tech Auction

They don’t sell for huge sums of money, but I am making enough on them that it does make economic sense to sell them in this manner when I have one that I want to sell. The price does vary a bit from painting to painting, but if I were to sell 3 or 4 a week at the average price they are going for, it would be sizeable amount at the end of the year. [...]

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Role of Student vs. Instructor

An instructor can give example after example, theory after theory ‘til he’s blue in the face. He can encourage, correct, praise, and push the student. He can walk the student step by step through the process while holding the student’s hand. But none of this will lead to the student learning anything until the student takes responsibility to learn. That doesn’t take responsibility away from the teacher, though. It takes both for learning to occur. [...]

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The Center of Interest isn’t Always Your Subject

It is the interaction between characters and the plot line that were composed that create the center of interest. Sometimes if you merely try to copy things just as you see them in front of you, you will have no center of interest, because you aren’t composing a story. [...]

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Can Music Help Your Art?

Memory and emotion are closely linked to creativity, which leads to meaningful works of art that have authenticity. Music is a powerful way to tap into those memories and emotion. [...]

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What is Plein Air Anyway?

What does en plein air really mean? It is a French term. Depending upon which dictionary you use, the English translation is a variation of the following: “in the open air”, “outdoors”, “open air”, or “out in the open”. That sounds simple enough. Paintings done on location, outdoors, and in the open air are considered plein air paintings. [...]

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Don’t Just Play it Safe

Your so-called ‘safe’ paintings often have a higher likelihood of turning out successfully. But they usually won’t be the ‘show-stoppers’. They will tend to feel a little bit more predictable or formulaic for lack of better words. Even if they turn out good, they probably won’t represent your very best work. [...]

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I’m Not in the Mood

If you want to be a professional artist, you will have deadlines, commitments, and maybe even demonstrations. You will need to perform and will need to show up to do the work. Even if you have no audience such as the demo, you cannot just blow off your responsibilities when you “don’t feel like painting”. [...]

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Don’t Be an Impersonator

Although your subject inspires you, you don’t copy the likeness, pose, arrangement, or anatomy of [insert your subject here]. You capture the spirit and essence of your subject and show me why it is important to you. Originality comes when you respond to your subject and then share what it means to you. That is how you become authentic and develop your voice. You create art from within – it has meaning; you feel something; you find importance or significance. [...]

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Training for a Marathon

In each of these cases, remember to consider the paintings exercises. Don’t worry about getting a masterpiece with each one. It never happens that way anyway. Push yourself. Consider each painting a growing experience. Exercise. Practice. Some will turn out and some won’t. Like the athlete, you will be building both your skills as an artist as well as your confidence. [...]

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Drawing Tutorials and Marketing Lessons

The point is to consider what you have to offer your fans and collectors and find ways to fill their needs and wants. Be creative – that’s what you are as an artist, by the way. [...]

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Geology and Art

The point is, when we converse with non artists, do we sometimes forget that they don’t understand some of the concepts and vocabulary? Speak on their level. [...]

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Angel’s Landing

Just as the trail deceptively begins easy, so too, some artists have unrealistic ideas of what is necessary to pursue a career in art. Yet, the trail gets steep quickly, with few areas of ease. Being an artist is certainly an uphill climb with few times of relative ease. [...]

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